Uncover competitors bidding on your PPC keywords, identify affiliates misusing your brand in Google Ads, and automate takedown requests to safeguard your most valuable asset with Adthena’s Infringement Tracker.
Adthena’s Infringement Tracker safeguards your brand by monitoring, detecting, and addressing trademark misuse across Google Ads.
Your Google Ads campaigns are finely tuned to attract the right customers. But what happens when competitors, affiliates, or unauthorized resellers sneak into your space?
Without visibility into how your brand terms are being misused, you could be losing valuable traffic and paying inflated CPCs.
Adthena provides a huge benefit to Nordic Choice, enabling us to track what degree our competitors are bidding on our brands, and protecting our brand from infringement.
Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges.
Trademark infringement occurs when an unauthorized party uses your trademarked terms in their ad copy. This includes competitors, affiliates, or resellers using your trademark in their ads. These actions can divert traffic, inflate your CPCs, and damage your brand’s reputation.
The Infringement Tracker monitors paid search ads for unauthorized use of your trademarked terms. It flags instances where competitors, affiliates, or resellers use your trademarks in their ad copy. You’ll receive actionable alerts with detailed evidence, such as ad screenshots, allowing you to take immediate action.
In addition to trademark misuse, Adthena also tracks brand bidding. While bidding on your brand terms is allowed by Google, Adthena helps you monitor competitors, resellers, and affiliates bidding on your keywords. This gives you a full overview of how your brand is being used in paid search, ensuring you can manage any agreements and protect your brand effectively.
Auto Takedown lets you report trademark misuse to Google with one click. It’s an easy way to remove unauthorized ads and track the submission, ensuring your brand stays protected.
By identifying and eliminating trademark misuse, the Infringement Tracker helps reduce competition from unauthorized ads. Removing these ads can lower your CPCs and improve your ROI.
We offer a self-guided tour of the Infringement Tracker, which takes just 2 minutes. This gives you a hands-on look at how the tool works and how it can help you protect your brand in paid search.
