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AUS Automotive Dealerships - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 37.3
drive.com.au 7.36
autotrader.com.au 7.33
carsguide.com.au 5.65
cars24.com.au 3.56
toyota.com.au 3.52
bmw.com 3.28
volkswagen.com.au 1.45
pickles.com.au 1.28
honda.com.au 1.21
others 28.06

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, carsales.com.au dominates with 37.3% click share. Others collectively hold 28.06%, while drive.com.au and autotrader.com.au follow with 7.36% and 7.33%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date carsales.com.au drive.com.au autotrader.com.au cars24.com.au carsguide.com.au toyota.com.au volkswagen.com.au mazda.com.au carma.com.au honda.com.au
2025/03/01 16.16% 8.7% 6.58% 3.41% 4.34% 4.73% 3.18% 4.39% 1.65% 1.51%
2025/03/02 20.04% 6.22% 8.27% 2.61% 3.36% 3.02% 3.59% 2.56% 1.83% 2%
2025/03/03 14.93% 8.42% 6.36% 4.86% 4.83% 4.12% 2.99% 2.38% 1.55% 3.46%
2025/03/04 17.06% 8.07% 6.07% 7.16% 3.59% 4.11% 3.02% 1.42% 1.66% 3.44%
2025/03/05 16.18% 8.9% 6.66% 6.46% 4.02% 4.2% 2.35% 2.29% 1.53% 5.66%
2025/03/06 13.62% 11.26% 5.12% 7.1% 6.15% 4.46% 2.4% 1.68% 1.76% 3.12%
2025/03/07 14.66% 11.02% 7.35% 6.21% 7.62% 4.24% 1.88% 1.96% 1.89% 2.36%
2025/03/08 21.23% 6.97% 8.53% 5.76% 7.75% 3.25% 1.81% 1.35% 1.3% 1.39%
2025/03/09 23.27% 6.54% 8.8% 4.68% 6.08% 3.22% 2.4% 1.09% 2.46% 1.57%
2025/03/10 17.05% 8.36% 7.53% 5.92% 5.76% 4.79% 3% 1.28% 1.33% 1.66%
2025/03/11 20.35% 8.83% 5.97% 5.37% 5.71% 4.64% 2.68% 1.88% 1.63% 1.52%
2025/03/12 19.72% 8.41% 4.96% 5.19% 4.6% 4.06% 3.52% 1.82% 1.41% 1.42%
2025/03/13 22.47% 8.74% 6.98% 5.22% 4.98% 4.03% 2.42% 1.75% 1.9% 1.44%
2025/03/14 17.49% 12.34% 6.04% 6.46% 6.01% 4.03% 3.18% 1.89% 1.67% 1.31%
2025/03/15 17.23% 9.37% 3.93% 7.5% 3.35% 4.2% 3.13% 3.1% 1.67% 1.65%
2025/03/16 26.08% 9.24% 5.21% 3.65% 3.35% 4.23% 3.34% 1.35% 1.38% 1.46%
2025/03/17 23.63% 10.13% 6.49% 4.03% 4.24% 4.46% 2.66% 1.6% 1.64% 1.08%
2025/03/18 24.98% 8.38% 5.64% 4.08% 5.13% 4.38% 3.86% 1.31% 1.66% 1.05%
2025/03/19 23.18% 8% 6.49% 4.17% 5.01% 4.26% 2.73% 1.1% 2.12% 1.49%
2025/03/20 27.2% 8.73% 6.17% 4.71% 4.06% 3.64% 2.78% 1.17% 1.85% 1.13%
2025/03/21 22.85% 12.22% 4.79% 5.44% 6.23% 3.78% 2.95% 1.32% 1.74% 1.18%
2025/03/22 25.51% 10.71% 5.81% 5.71% 6.62% 3.47% 2.94% 1.2% 2.11% 1.2%
2025/03/23 23.67% 9.53% 6.9% 6% 5.71% 3.89% 2.38% 1.52% 1.55% 1.44%
2025/03/24 23.35% 11.27% 7.45% 6.16% 4.76% 3.92% 2.88% 1.3% 1.87% 1.03%
2025/03/25 19.94% 9.83% 7.08% 8.16% 5.16% 3.81% 2.5% 1.19% 1.36% 1.1%
2025/03/26 20.96% 8.72% 6.56% 5.85% 4.86% 4.39% 3.14% 1.92% 2.07% 1.35%
2025/03/27 20.56% 9.87% 7.28% 5.94% 4.9% 4.01% 2.51% 1.6% 1.59% 1.61%
2025/03/28 23.68% 8.3% 5.6% 5.89% 4.94% 4.55% 2.88% 1.49% 1.39% 1.35%
2025/03/29 23.16% 8.41% 7.62% 4.88% 4.78% 3.46% 2.26% 1.27% 1.74% 1.37%
2025/03/30 26.41% 11.77% 6.59% 5.57% 5.16% 4.03% 2.14% 2.07% 1.72% 1.23%
2025/03/31 27.45% 9.82% 7.43% 6.89% 5.2% 3.51% 1.97% 1.34% 1.31% 0.76%

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In March 2025, carsales.com.au led with a peak spend share of 27.45% on the 31st. Drive.com.au and autotrader.com.au followed, showing consistent fluctuations. The month ended with carsales.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 929
2025/03/02 925
2025/03/03 951
2025/03/04 916
2025/03/05 911
2025/03/06 879
2025/03/07 855
2025/03/08 893
2025/03/09 876
2025/03/10 865
2025/03/11 840
2025/03/12 804
2025/03/13 792
2025/03/14 792
2025/03/15 812
2025/03/16 780
2025/03/17 791
2025/03/18 776
2025/03/19 779
2025/03/20 774
2025/03/21 766
2025/03/22 797
2025/03/23 790
2025/03/24 789
2025/03/25 770
2025/03/26 760
2025/03/27 750
2025/03/28 769
2025/03/29 771
2025/03/30 755
2025/03/31 750

Copyright © Adthena. All rights reserved.

March began with 929 advertisers, peaking at 951 on March 3. A steady decline followed, reaching 750 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
carsales.com.au 5.43%
bmw.com 0.37%
autotrader.com.au 0.24%
westsideauto.com.au 0.23%
mitsubishi-motors.com.au 0.18%
grays.com -0.27%
mymoto.com.au -0.27%
toyota.com.au -0.31%
cars4us.com.au -0.38%
honda.com.au -0.43%

Copyright © Adthena. All rights reserved.

In the past month, carsales.com.au surged with a 5.43% click share increase, while honda.com.au dropped by 0.43%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carsales.com.au drive.com.au autotrader.com.au cars24.com.au carsguide.com.au toyota.com.au carma.com.au mymoto.com.au bmw.com nissan.com.au
2025/03/01 21.69% 9.34% 8.68% 3.62% 5.4% 3.9% 1.81% 1.82% 1.44% 0.12%
2025/03/02 27.84% 6.33% 10.97% 2.43% 3.82% 2.34% 1.79% 1.39% 1.92% 0.12%
2025/03/03 20.56% 9.57% 8.28% 4.66% 6.14% 3.2% 2.02% 1.56% 1.24% 1.41%
2025/03/04 21.51% 9.26% 7.88% 7.15% 4.3% 3.39% 1.61% 2.02% 1.56% 1.85%
2025/03/05 21.33% 10.31% 8.03% 6.59% 4.76% 3.27% 1.42% 1.14% 0.9% 1.58%
2025/03/06 18.39% 12.07% 5.75% 7.22% 7.16% 3.57% 1.84% 0.8% 1.67% 1.42%
2025/03/07 18.43% 11.93% 8.46% 7.05% 9.01% 3.44% 2.16% 2.85% 0.83% 1.24%
2025/03/08 24.85% 7.72% 9.83% 6.54% 9.04% 2.55% 1.22% 2.94% 0.97% 2.97%
2025/03/09 25.81% 7.19% 11.09% 4.46% 7% 2.46% 2.81% 2.82% 0.91% 1.64%
2025/03/10 20.84% 10.49% 9.27% 6.72% 6.67% 3.59% 1.57% 1.89% 1.76% 1.21%
2025/03/11 24.64% 10.18% 7.51% 6.45% 6.56% 3.81% 1.74% 1.34% 1.26% 2.67%
2025/03/12 25.45% 10.07% 6.86% 6.22% 5.57% 3.37% 1.76% 1.31% 2.26% 1.28%
2025/03/13 26.75% 9.55% 8.38% 5.86% 5.98% 3.41% 2.59% 1.68% 1.19% 1.54%
2025/03/14 21.75% 14.62% 7.63% 6.99% 6.8% 3.04% 1.67% 1.6% 1.41% 1.34%
2025/03/15 22.86% 10.11% 4.78% 7.68% 3.8% 3.17% 1.6% 1.86% 1.25% 1.59%
2025/03/16 33.44% 11.58% 5.99% 4.2% 4.09% 2.91% 1.61% 1.47% 1.26% 1.03%
2025/03/17 27.28% 10.89% 7.78% 4.35% 5% 3.54% 1.8% 2.1% 1.19% 1.15%
2025/03/18 32.29% 9.15% 6.97% 4.19% 6.36% 3.28% 1.81% 1.94% 1.52% 1.02%
2025/03/19 30.07% 8.52% 8.11% 4.74% 6.01% 3.64% 2.19% 1.5% 1.61% 1.4%
2025/03/20 31.59% 9.41% 8.25% 5.18% 4.98% 2.97% 2.1% 1.33% 1.69% 1.2%
2025/03/21 29.26% 14.21% 5.75% 6.08% 7.05% 3.01% 1.88% 1.03% 1.92% 0.81%
2025/03/22 28.88% 12.25% 7.06% 6.11% 7.45% 2.57% 2.25% 1.04% 0.89% 1.15%
2025/03/23 27.68% 10.84% 8.86% 6.62% 6.85% 2.84% 1.87% 1.99% 1.11% 0.82%
2025/03/24 27.35% 12.26% 9.55% 6.73% 5.79% 2.91% 2.1% 1.26% 1.55% 0.89%
2025/03/25 25.3% 11.02% 9.16% 8.47% 6.53% 3.03% 1.67% 1.6% 1.39% 1.5%
2025/03/26 26.77% 9.81% 8.11% 6.75% 5.57% 3.66% 2.6% 1.36% 1.92% 1.05%
2025/03/27 26.13% 11.16% 9.32% 6.96% 5.78% 3.05% 1.9% 1.29% 1.59% 1.18%
2025/03/28 26.94% 8.89% 7.63% 5.6% 6.18% 3.89% 1.62% 1.8% 1.6% 3.29%
2025/03/29 26.91% 9.34% 10.51% 5.02% 5.8% 2.6% 2.01% 2.61% 1.34% 1.5%
2025/03/30 29.53% 12.69% 8.61% 5.77% 5.65% 3.06% 1.74% 1.21% 1.1% 1.4%
2025/03/31 32.86% 10.49% 9.32% 6.89% 5.9% 2.75% 1.48% 1.38% 1.07% 0.2%

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In March 2025, carsales.com.au led with fluctuating impressions, peaking at 33.44% on the 16th. Drive.com.au and autotrader.com.au followed, showing varied trends. By month’s end, carsales.com.au maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Used cars in Australia https://www.cars24.com.au › used-car › australia

    Second hand cars under $20000 — Buy used cars from the comfort of your couch. Explore used sedans, SUVs, hatchbacks & more

  2. 2
    carsales.com.au https://www.carsales.com.au

    Australia's #1 for Cars — Australia's No.1 because it works! Best place to buy & sell cars. Enquire online today. Australia's #1 for cars. Search for new & used cars on carsales.com.au. Enquire today!

  3. 3
    Used Cars for Sale - drive.com.au https://www.drive.com.au

    Cars for Sale near You — Experience hassle-free car transactions with Drive. Browse & find the best option for you

  4. 4
    Cars & motorcycles for Sale - Pickles AU https://www.pickles.com.au

    Bid with Pickles on your commute to work. Your next car is a click away. SUVs, Hatches, Sedan’s, Ute's & more available online. Register to bid today.

  5. 5
    Toyota Certified Used Cars https://www.toyota.com.au › certified › pre-owned

    Toyota Certified Pre-Owned — Enjoy The Reassurance That Comes With A Toyota Certified Pre-Owned Vehicle. Browse Online.

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In the competitive landscape of automotive PPC ads, five advertisers stand out. Cars24.com.au entices with the convenience of buying used cars from home. Carsales.com.au boasts its status as Australia’s top car marketplace. Drive.com.au promises hassle-free transactions, while Pickles.com.au offers bidding on the go. Toyota.com.au reassures with certified pre-owned vehicles. Each ad uniquely appeals to diverse buyer needs.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.