AUS Automotive Auto Parts - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
repco.com.au	20.78
snapshades.com	16.63
supercheapauto.com.au	9.58
4wdsupacentre.com.au	5.73
x-car.com.au	3.95
99bikes.com.au	3.25
fitmycar.com.au	2.46
australiacarcovers.com	1.61
bcf.com.au	1.15
quadlockcase.com.au	1.01
others	33.85

Repco leads with 20.78% click share, followed by Snap Shades at 16.63%. Supercheap Auto captures 9.58%, while ‘others’ dominate with 33.85%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	snapshades.com	supercheapauto.com.au	x-car.com.au	repco.com.au	australiacarcovers.com	4wdsupacentre.com.au	seatcovermaster.com.au	fitmycar.com.au	quadlockcase.com.au	prestige-sheepskin.com.au
2025/03/01	23.78%	10.08%	0.8%	3.78%	3.59%	3.86%	1.59%	1.92%	0.77%	1.37%
2025/03/02	24.27%	8.04%	0.9%	5%	2.79%	6.47%	1.45%	2.39%	1.09%	1.09%
2025/03/03	24.72%	2.69%	0.47%	4.15%	4.44%	1.68%	2.08%	2.75%	1.33%	1.56%
2025/03/04	23.88%	3.73%	0.52%	3.38%	4.52%	0.86%	2.57%	3.54%	1.07%	2.16%
2025/03/05	19.05%	4.72%	1.66%	3.5%	3.98%	0.93%	1.75%	4.01%	0.9%	1.75%
2025/03/06	12.93%	5.15%	2.24%	5.33%	3.15%	2.16%	1.03%	3.05%	1.77%	1.19%
2025/03/07	13.08%	8.38%	2.36%	4.94%	4.46%	1.69%	1.29%	4.02%	1.12%	1.77%
2025/03/08	10.12%	17.12%	2.53%	4.95%	5.16%	3.39%	1.11%	3.68%	1.08%	1.64%
2025/03/09	9.73%	18.03%	4.67%	6.09%	4.25%	2.89%	1.1%	3.32%	1.46%	2.69%
2025/03/10	9.87%	10.77%	5.27%	6.43%	4.65%	2.82%	1.5%	4.07%	1.24%	2.05%
2025/03/11	9.06%	9.18%	5.32%	5.13%	5.32%	4.91%	2.05%	3.91%	1.48%	3.07%
2025/03/12	7.53%	8.99%	4.38%	8.2%	4.93%	4.96%	0.74%	3.99%	1.48%	2.57%
2025/03/13	9.3%	11.59%	5.27%	6.01%	3.87%	4.05%	1.76%	3.84%	1.02%	2.59%
2025/03/14	5.39%	10.61%	2.83%	7.6%	4.31%	4.67%	1.1%	3.47%	1.01%	1.43%
2025/03/15	9.77%	10.31%	4.13%	6.71%	2.84%	5.05%	0.88%	4.46%	1.51%	1.26%
2025/03/16	11.81%	7.93%	4.5%	5.61%	3.09%	6.16%	1.99%	4.26%	1.11%	2.1%
2025/03/17	15.39%	5.5%	3.96%	6.36%	4.59%	2.37%	2.01%	3.83%	1.13%	2.13%
2025/03/18	23.5%	3.52%	4.55%	5.08%	5.36%	3.14%	1.64%	4.12%	1.24%	0.96%
2025/03/19	22.59%	3.85%	4.28%	6.12%	4.51%	2.44%	1.09%	3.97%	0.98%	1.57%
2025/03/20	24.75%	4.81%	2.08%	7.05%	4.78%	4.1%	1.28%	3.94%	1.36%	1.39%
2025/03/21	26.14%	5.09%	2%	7.08%	4.1%	2.96%	1.07%	3.25%	1.21%	2.44%
2025/03/22	19.9%	7.39%	3.09%	7.77%	4.57%	3.01%	1.12%	3.92%	1.65%	1.89%
2025/03/23	15.93%	7.1%	4.89%	6.23%	4.19%	3.69%	2.05%	3.66%	1.8%	2.52%
2025/03/24	17.12%	4.44%	6.78%	7.01%	5.31%	1.48%	1.59%	3.51%	1.67%	1.65%
2025/03/25	20.45%	5.33%	5.16%	8.36%	5.17%	1.49%	2.05%	4.25%	1.48%	1.26%
2025/03/26	19.31%	3.42%	5.34%	6.52%	4.02%	1.33%	1.54%	4.82%	2.05%	0.87%
2025/03/27	18.01%	5.38%	4.45%	6.88%	4.06%	3.42%	2.06%	3.74%	1.73%	0.82%
2025/03/28	17.88%	7.98%	5.25%	6.21%	3.54%	4.49%	3.42%	3.78%	2.07%	0.54%
2025/03/29	15.78%	6.48%	5.11%	5.27%	3.53%	5.61%	2.62%	3.55%	2.55%	0.47%
2025/03/30	11.58%	6.11%	6.51%	6.81%	4.63%	4.91%	2.05%	3.13%	3%	0.97%
2025/03/31	13%	10.5%	6.93%	6.68%	4.54%	3.71%	3.18%	3.11%	2.25%	1.44%

In March 2025, Snapshades.com led with fluctuating spend, peaking mid-month. Supercheapauto.com.au saw a mid-month dip, then recovered. X-car.com.au and Repco.com.au showed steady growth. The month ended with Snapshades.com maintaining dominance.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	923
2025/03/02	872
2025/03/03	930
2025/03/04	885
2025/03/05	898
2025/03/06	791
2025/03/07	899
2025/03/08	860
2025/03/09	893
2025/03/10	885
2025/03/11	878
2025/03/12	851
2025/03/13	891
2025/03/14	844
2025/03/15	871
2025/03/16	853
2025/03/17	885
2025/03/18	832
2025/03/19	851
2025/03/20	863
2025/03/21	826
2025/03/22	845
2025/03/23	852
2025/03/24	832
2025/03/25	829
2025/03/26	843
2025/03/27	837
2025/03/28	811
2025/03/29	827
2025/03/30	822
2025/03/31	820

March began with 923 advertisers, fluctuating throughout the month, peaking at 930 on March 3rd. The month concluded with 820 advertisers, indicating a slight decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
snapshades.com	5.82%
x-car.com.au	0.91%
repco.com.au	0.8%
quadlockcase.com.au	0.39%
shinglebackoffroad.com.au	0.3%
wildboarbikeracks.com.au	-0.24%
mycustomcar.com.au	-0.25%
innovations.com.au	-0.28%
prestige-sheepskin.com.au	-0.45%
supercheapauto.com.au	-4.12%

Snapshades.com surged with a 5.82% click share increase, while supercheapauto.com.au dropped by 4.12%.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	snapshades.com	supercheapauto.com.au	x-car.com.au	repco.com.au	4wdsupacentre.com.au	99bikes.com.au	australiacarcovers.com	fitmycar.com.au	bcf.com.au	a1roofracks.com.au
2025/03/01	20.73%	14.09%	0.79%	5.1%	4.55%	1.77%	2.28%	1.59%	1.78%	1.09%
2025/03/02	21.46%	11.93%	0.93%	6.74%	6.35%	2.52%	1.66%	1.99%	1.38%	1.52%
2025/03/03	22.88%	4.87%	0.7%	6.25%	2.37%	3.65%	3.08%	2.39%	0.99%	1.38%
2025/03/04	24.44%	5.25%	0.67%	5.1%	1.19%	3.09%	3.02%	2.73%	1.21%	1.17%
2025/03/05	18.94%	5.63%	2.13%	5.14%	1.33%	3.58%	2.73%	3.07%	1.63%	1.46%
2025/03/06	12.24%	6.14%	2.92%	7.53%	2.59%	3.73%	1.69%	1.98%	2.66%	1.15%
2025/03/07	13.17%	9.11%	3.12%	6.02%	2.7%	2.5%	2.76%	3.24%	2.22%	1.43%
2025/03/08	10.01%	16.48%	3.16%	6.44%	4.16%	2.5%	3.21%	2.86%	2.24%	1.18%
2025/03/09	8.93%	18.11%	6.1%	6.19%	3.37%	3%	2.51%	2.52%	1.76%	1.36%
2025/03/10	8.72%	10.5%	6.53%	7.87%	3.83%	3.38%	2.78%	2.79%	1.22%	2.11%
2025/03/11	7.97%	10.21%	6.99%	7.09%	5.97%	3.57%	3.02%	2.79%	1.45%	2.08%
2025/03/12	6.45%	11.45%	5.16%	10.88%	5.68%	3.58%	2.71%	2.63%	1.83%	1.53%
2025/03/13	8.59%	13.98%	6.69%	6.95%	5.04%	2.36%	2.07%	2.8%	1.65%	1.42%
2025/03/14	4.94%	14.31%	3.43%	9.76%	6.47%	2.24%	2.32%	2.38%	2.27%	1.78%
2025/03/15	8.36%	13.98%	4.79%	9.3%	6.41%	2.23%	1.59%	3.27%	1.19%	1.33%
2025/03/16	10.25%	10.85%	4.99%	7.47%	7.11%	4.16%	1.84%	2.86%	1.53%	1.7%
2025/03/17	13.67%	8.1%	4.79%	7.5%	3.03%	2.94%	2.64%	2.8%	1.07%	1.26%
2025/03/18	21.37%	5.24%	5.32%	7.42%	4.21%	3.05%	2.81%	2.92%	1.28%	1.81%
2025/03/19	20.73%	5.93%	4.88%	8.99%	3.65%	2.68%	2.44%	2.94%	1.12%	1.28%
2025/03/20	21.41%	7%	2.35%	7.55%	5.03%	2.38%	2.85%	2.79%	1.89%	1.23%
2025/03/21	23.6%	8.43%	2.43%	7.71%	4.18%	2.74%	2.21%	2.41%	1.9%	1.53%
2025/03/22	18.02%	10.77%	3.38%	8.42%	4.33%	3.45%	2.57%	2.68%	1.57%	1.56%
2025/03/23	14.3%	9.67%	5.68%	7.15%	4.47%	3.94%	2.42%	2.55%	1.25%	1.33%
2025/03/24	14.96%	5.72%	8.02%	8.05%	2.13%	4.3%	2.99%	2.34%	1.44%	1.56%
2025/03/25	18.31%	5.96%	5.64%	9.16%	2.18%	4.29%	2.91%	2.9%	1.08%	1.56%
2025/03/26	17.86%	5.25%	6.38%	9.41%	1.84%	1.82%	2.36%	3.24%	1.21%	1.44%
2025/03/27	15.53%	6.34%	4.94%	10.25%	4.05%	2.23%	2.25%	2.53%	1.8%	1.95%
2025/03/28	15.21%	9.63%	6.26%	8.01%	5.32%	2.32%	1.96%	2.38%	2.47%	1.96%
2025/03/29	13.85%	8.12%	6.06%	6.98%	6.64%	3.34%	2.14%	2.52%	1.87%	1.94%
2025/03/30	10.13%	8.25%	7.54%	8.91%	5.78%	3.07%	2.61%	2.14%	1.94%	1.58%
2025/03/31	11.31%	11.3%	8.57%	7.07%	4.34%	3.03%	2.87%	2.17%	2.04%	1.73%

In March 2025, Snapshades.com started strong, peaking early, then declined. Supercheapauto.com.au fluctuated, ending with a slight rise. X-car.com.au and Repco.com.au showed steady growth. 4wdsupacentre.com.au and 99bikes.com.au had minor fluctuations. Australiacarcovers.com and fitmycar.com.au remained stable. Bcf.com.au and a1roofracks.com.au showed minimal changes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Snap-On Magnetic Car Shades https://www.carshadeco.com.au
Free Shipping Australia Wide — Get a perfect fit Car Window Shade...
2
Repco Australia https://www.repco.com.au › repco › australia
Repco® — Your One Stop Shop For Car Parts. Join Repco Rewards & Enjoy Member Benefits & Offers! Create A Repco Rewards Account And Enjoy Member Benefits Right Away. In-Store Experts.
3
Snap Shades - Official Site https://www.snapshades.com
Magnetic, UV Protecting & Vehicle Specific Car Sun Shades. Find Your Vehicle's Fit Online.
4
Car Window Shades | Grab it at Supercheap Auto https://www.supercheapauto.com.au
Keep Your Car's Interior Protected From Sun Damage With Supercheap Auto's Window Shades.
5
TROKOT® Australia - Best Car Sun Shades https://www.trokot.com.au
Designed To Help You Protect Your Passengers From Harmful UV Rays, Heat, Glare & Insects.

In the competitive landscape of car sun shades, Snap-On Magnetic Car Shades and Snap Shades emphasize perfect fit and UV protection. Repco Australia and Supercheap Auto focus on comprehensive car care, while TROKOT® highlights passenger safety from UV rays and insects.

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AUS Automotive Auto Parts - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Competitor Count for AUS Automotive Auto Parts

Market Loss & Market Gains for AUS Automotive Auto Parts

AUS Automotive Auto Parts Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance