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AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
saltycaptain.com.au 6.42
supercheapauto.com.au 4.65
checkvin.com.au 4.35
toyota.com.au 3.45
tintacar.com.au 3.12
giraffetools.com 2.96
mycar.com.au 2.93
lubemobile.com.au 2.86
carhistory.net.au 2.72
budgetdirect.com.au 2.62
others 63.92

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In the automotive PPC landscape, ‘others’ dominate with 63.92% click share, overshadowing ‘saltycaptain.com.au’ at 6.42% and ‘supercheapauto.com.au’ at 4.65%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date mycar.com.au checkvin.com.au mynrma.com.au lubemobile.com.au budgetdirect.com.au saltycaptain.com.au tintacar.com.au giraffetools.com jaxtyres.com.au r1auto.com.au
2025/03/01 4.58% 1.54% 2.29% 2.22% 3.71% 3.14% 2.23% 0.91% 1.28% 1.26%
2025/03/02 4.2% 2.09% 0.65% 4.05% 3.18% 2.09% 2.37% 1.26% 1.84% 1.97%
2025/03/03 4.49% 2.28% 2.09% 3.82% 2.21% 2.16% 3.21% 2.02% 1.8% 2.14%
2025/03/04 4.05% 1.65% 3.5% 3.38% 3.17% 4.47% 2.8% 4.02% 1.48% 2.24%
2025/03/05 3.15% 1.88% 3.02% 3.35% 3.82% 4.13% 3.2% 1.22% 2.08% 2.76%
2025/03/06 4.78% 2.44% 4.54% 2.85% 4.06% 2.98% 2.77% 0.01% 2.35% 3.21%
2025/03/07 5.24% 2.36% 4.49% 2.28% 3.98% 1.68% 3.19% 0.02% 2.49% 2.79%
2025/03/08 4.76% 2.95% 3.28% 1.46% 2.86% 3.63% 3.02% 0.55% 2.24% 1.74%
2025/03/09 4.14% 1.56% 3.43% 2.15% 2.03% 2.15% 3.54% 2.63% 2.99% 2.37%
2025/03/10 4.4% 1.31% 1.39% 2.52% 2.1% 2.98% 3.78% 2.55% 1.9% 1.98%
2025/03/11 4.16% 1.4% 1.72% 3.62% 3.27% 1.08% 3.43% 0.87% 1.98% 2.16%
2025/03/12 4.08% 2.57% 3.69% 3.57% 3.15% 3.24% 2.03% 2.48% 1.5% 1.82%
2025/03/13 4.6% 2.17% 3.3% 3.31% 3.69% 1.75% 2.7% 0.07% 1.86% 1.68%
2025/03/14 4.95% 2.86% 2.85% 2.71% 4.24% 3.14% 2% 3.04% 1.82% 1.37%
2025/03/15 5.32% 2.73% 2.73% 2.95% 2.81% 1.95% 1.93% 1.86% 1.86% 1.44%
2025/03/16 2.64% 2.67% 2.48% 3.69% 2.64% 1.74% 2.31% 1.03% 2.2% 1.35%
2025/03/17 3.27% 1.81% 2.53% 3.7% 2.75% 1.93% 1.89% 2.47% 2.24% 2.05%
2025/03/18 2.53% 1.39% 2.58% 5.29% 3.4% 2.29% 2.06% 3.21% 2.59% 1.24%
2025/03/19 3.62% 1.87% 2.98% 3.43% 2.96% 3.36% 2.43% 3.22% 2.04% 1.82%
2025/03/20 3.22% 2.01% 3.87% 2.28% 3.25% 2.71% 2.04% 4.01% 2.17% 1.84%
2025/03/21 4.07% 2.24% 4.62% 1.56% 2.85% 2% 2.8% 2.7% 1.99% 2.38%
2025/03/22 3.34% 2.86% 3.86% 2.08% 3.97% 1.98% 2.78% 0.99% 2.45% 1.64%
2025/03/23 2.4% 2.2% 2.07% 4.1% 2.15% 2.77% 3.47% 3.1% 2.3% 2.17%
2025/03/24 2.57% 3.2% 3.96% 2.1% 3.77% 4.1% 2.15% 4.1% 1.76% 0.96%
2025/03/25 2.98% 2.74% 6.27% 2.81% 4.21% 2.37% 2.35% 4.05% 1.37% 2.48%
2025/03/26 3.4% 3.96% 5.09% 3.24% 3.68% 1.69% 2.86% 3.14% 2.05% 1.67%
2025/03/27 4.69% 4.23% 2.16% 2.92% 2.85% 1.72% 2.15% 1.16% 1.21% 1.89%
2025/03/28 6.09% 4.14% 5.37% 1.66% 4.41% 0.34% 2.41% 0.04% 1.06% 2.26%
2025/03/29 3.62% 3.87% 3.51% 1.99% 2.12% 2.15% 3.52% 2.86% 2% 1.41%
2025/03/30 3.36% 4.4% 5.13% 1.94% 4.2% 1.14% 3.63% 1.36% 2.2% 2.53%
2025/03/31 5.42% 3.96% 3.17% 2.59% 2.57% 2.39% 2.28% 2.14% 1.03% 0.86%

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In March 2025, mycar.com.au led with fluctuating spend, peaking at 6.09 on the 28th. checkvin.com.au saw a steady rise, ending at 3.96. mynrma.com.au’s spend spiked mid-month, closing at 3.17. lubemobile.com.au’s spend varied, peaking at 5.29 on the 18th. budgetdirect.com.au maintained a consistent spend, finishing at 2.57. Saltycaptain.com.au experienced a dip, ending at 2.39. tintacar.com.au’s spend was stable, closing at 2.28. giraffetools.com saw a peak mid-month, ending at 2.14. jaxtyres.com.au’s spend was steady, closing at 1.03. r1auto.com.au fluctuated, ending at 0.86.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 594
2025/03/02 546
2025/03/03 642
2025/03/04 611
2025/03/05 634
2025/03/06 535
2025/03/07 634
2025/03/08 595
2025/03/09 603
2025/03/10 600
2025/03/11 616
2025/03/12 565
2025/03/13 632
2025/03/14 568
2025/03/15 557
2025/03/16 519
2025/03/17 581
2025/03/18 528
2025/03/19 570
2025/03/20 602
2025/03/21 583
2025/03/22 574
2025/03/23 549
2025/03/24 579
2025/03/25 602
2025/03/26 573
2025/03/27 553
2025/03/28 546
2025/03/29 563
2025/03/30 512
2025/03/31 529

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 642 on March 3rd. The month concluded with 529 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
giraffetools.com 1.54%
checkvin.com.au 1.54%
racv.com.au 0.66%
jimscardetailingmelbourne.com.au 0.54%
cleanbri.com 0.53%
carify.com.au -0.45%
mycar.com.au -0.46%
obrien.com.au -0.48%
saltycaptain.com.au -0.69%
supercheapauto.com.au -2.29%

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Giraffetools.com and Checkvin.com.au surged by 1.54%, while Supercheapauto.com.au dropped by 2.29%.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date saltycaptain.com.au checkvin.com.au giraffetools.com supercheapauto.com.au mycar.com.au blahst.com.au carhistory.net.au tintacar.com.au lubemobile.com.au r1auto.com.au
2025/03/01 12.3% 2.62% 1.71% 4.42% 2.85% 3.34% 2.08% 1.86% 1.11% 1.08%
2025/03/02 6.65% 3.19% 2.65% 5.98% 2.97% 2.61% 1.21% 2.52% 2.62% 1.92%
2025/03/03 8.15% 3.67% 4.3% 2.06% 3.15% 1.54% 2.97% 3.1% 2.04% 1.87%
2025/03/04 15.47% 2.64% 7.18% 2.38% 2.65% 2.91% 1.54% 2.34% 1.66% 1.95%
2025/03/05 16.18% 3.22% 2.82% 1.7% 2.21% 1.57% 1.49% 3.1% 1.8% 2.58%
2025/03/06 12.33% 4.46% 0.12% 1.88% 3.24% 0.24% 2.52% 2.64% 1.82% 2.9%
2025/03/07 6.88% 4.46% 0.06% 3.39% 4.14% 2.58% 3.19% 3.13% 1.36% 2.58%
2025/03/08 13.92% 4.86% 1.39% 4.42% 3.09% 4.06% 4.13% 2.6% 0.89% 1.63%
2025/03/09 7.84% 2.59% 4.77% 6.23% 2.6% 2.52% 1.74% 3.21% 1.18% 2.12%
2025/03/10 10.76% 2.58% 5.21% 3.54% 3.02% 3.62% 2.95% 3.39% 1.23% 1.78%
2025/03/11 3.04% 3.07% 1.97% 6.59% 3.32% 3.56% 1.79% 3.62% 2.21% 2.23%
2025/03/12 12.11% 4.16% 5.92% 5.42% 2.85% 2.08% 3.59% 1.8% 2.29% 1.59%
2025/03/13 7.05% 3.98% 0.28% 7.17% 3.42% 0.24% 2.42% 2.93% 1.97% 1.61%
2025/03/14 11.64% 5.02% 6.36% 2.52% 3.34% 0.17% 4.56% 1.96% 1.56% 1.32%
2025/03/15 7.15% 5.15% 3.33% 4.89% 3.57% 1.7% 4.61% 1.86% 1.62% 1.35%
2025/03/16 6.52% 4.73% 2.03% 5.98% 1.68% 1.98% 4.37% 2.38% 2.13% 1.49%
2025/03/17 7.53% 4.01% 5.6% 2.22% 2.22% 1.51% 4.01% 1.92% 2.43% 2.06%
2025/03/18 8.55% 3.01% 5.72% 1.6% 1.77% 1.88% 2.1% 2.09% 2.83% 1.21%
2025/03/19 13.84% 3.23% 6.51% 2% 2.5% 0.02% 2.12% 2.28% 1.93% 1.62%
2025/03/20 9.96% 3.73% 7.6% 2.27% 2.29% 1.58% 3.36% 2.06% 1.22% 1.72%
2025/03/21 8.31% 4.25% 5.83% 3.2% 3.11% 0.13% 2.49% 2.95% 0.94% 2.52%
2025/03/22 9.42% 5.21% 2.16% 3.35% 2.78% 1.89% 3.29% 3.15% 1.42% 1.72%
2025/03/23 11.16% 4.3% 6.04% 3.15% 1.55% 0.14% 3.49% 3.34% 2.19% 2.02%
2025/03/24 15.05% 4.59% 8.04% 2.33% 1.76% 2.71% 2.43% 2% 1.14% 0.84%
2025/03/25 9.51% 5.32% 8.65% 2.51% 2.29% 1.61% 1.88% 2.3% 1.63% 2.36%
2025/03/26 6.09% 7.36% 6.87% 2.1% 2.39% 1.81% 3.02% 3.04% 1.71% 1.6%
2025/03/27 7.26% 8.54% 2.72% 3.12% 3.65% 0.22% 2.34% 2.26% 1.76% 2.03%
2025/03/28 1.08% 8.68% 0.29% 4.9% 5.16% 0.11% 2.14% 2.86% 1.16% 2.64%
2025/03/29 7.72% 6.32% 5.87% 2.64% 2.54% 4.26% 3.68% 3.15% 1.01% 1.32%
2025/03/30 4.27% 8.43% 3.91% 3.77% 2.57% 0.1% 4.83% 3.77% 1.3% 2.64%
2025/03/31 8.68% 6.36% 4.81% 4.03% 3.81% 3.12% 2.97% 2.16% 1.72% 0.86%

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In March 2025, Salty Captain’s impression share fluctuated, peaking at 16.18% on the 5th. Checkvin saw a steady rise, ending at 6.36%. Giraffe Tools experienced a mid-month surge, closing at 4.81%. Supercheap Auto’s share varied, finishing at 4.03%. Mycar’s share remained stable, ending at 3.81%. Blahst’s share was inconsistent, closing at 3.12%. Carhistory’s share peaked mid-month, ending at 2.97%. Tintacar’s share was steady, closing at 2.16%. Lubemobile’s share was low, ending at 1.72%. R1auto’s share fluctuated, closing at 0.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Car History Online Check, Free PPSR Updates https://www.carhistory.net.au

    Instant official history reports on a motor vehicle registered anywhere in Australia. Write off, finance...

  2. 2
    — $25 — REVS Check by Rego - Free Unlimited Updates https://www.checkrego.com.au

    Reveal what's hidden. Instant official vehicle history report by registration number plate. Government...

  3. 3
    —$9.90 — Vehicle History Check - Detailed AU Vehicle History https://www.checkvin.com.au › _instant_report

    Instant official history reports on a motor vehicle registered anywhere in Australia. Write off...

  4. 4
    Essential Service From $199* https://www.midas.com.au

    Book Your Car Service Today — Upfront Pricing From Trusted Mechanics Who Listen To Your Needs. Book Your Service Today!

  5. 5
    RACV Roadside Assistance https://www.racv.com.au › roadside › assistance

    24/7 Australia-Wide — Join A Highly Reputable Service & A 110 Year Old Name That You Can Trust On The Move.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, top-performing ads reveal a focus on transparency and trust. Car history checks dominate, with carhistory.net.au and checkrego.com.au offering instant, detailed reports. Meanwhile, midas.com.au emphasizes upfront pricing, and RACV highlights its century-long reputation for reliability.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.