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AUS Education & Training Early Education - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
swinburneonline.edu.au 18.52
federation.edu.au 10.75
opencolleges.edu.au 8.5
foundationeducation.edu.au 8.11
actac.com.au 5.7
open.edu.au 5.19
kktc.com.au 3.02
getmycourse.com.au 3.01
macquarie.nsw.edu.au 2.89
sageeducation.edu.au 2.69
others 31.62

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In the education sector’s PPC landscape, Swinburne Online leads with an 18.52% click share, followed by Federation University at 10.75%. Notably, ‘others’ collectively hold a significant 31.62% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date swinburneonline.edu.au foundationeducation.edu.au actac.com.au federation.edu.au kktc.com.au opencolleges.edu.au open.edu.au sageeducation.edu.au macquarie.nsw.edu.au getmycourse.com.au
2025/03/01 16.66% 0.67% 9.04% 16.32% 3.1% 14.52% 7.96% 3.22% 3.83% 4.61%
2025/03/02 16.26% 0.38% 9.17% 13.93% 2.62% 19.18% 4.96% 4.13% 5.49% 5.52%
2025/03/03 19.51% 4.75% 9.34% 12.32% 3.59% 16.62% 5.21% 2.4% 3.4% 3.99%
2025/03/04 20.41% 7.88% 9.27% 11.86% 5.74% 9.05% 5.92% 4.18% 3.29% 3.3%
2025/03/05 17.98% 7.68% 6.68% 11.69% 5.53% 8.87% 6.08% 4% 2.78% 3.45%
2025/03/06 19.93% 9.71% 6.41% 10.26% 3.52% 9.19% 5.88% 3% 3.79% 3.65%
2025/03/07 16.09% 7.77% 4.3% 15.3% 0.03% 12.03% 5.81% 2.81% 2.28% 2.83%
2025/03/08 13.65% 9.63% 3.72% 15.42% 0.03% 11.5% 6.57% 1.12% 2.77% 5.33%
2025/03/09 13.07% 9.4% 4.23% 15.56% 0.04% 10.35% 6.71% 2.64% 2.12% 3.23%
2025/03/10 15.93% 10.71% 4.92% 14.51% 0.05% 14.82% 6.17% 1.75% 0.88% 5.56%
2025/03/11 18.1% 9.06% 4.51% 11.75% 0.03% 15.38% 5.04% 2.46% 2.39% 4.58%
2025/03/12 20.84% 6.76% 7.95% 12.99% 0.03% 8.68% 5.15% 2.26% 3.39% 6.26%
2025/03/13 20.22% 6.98% 5.02% 9.82% 3.29% 8.18% 6.26% 1.37% 2.69% 5.77%
2025/03/14 21.34% 7.18% 5.77% 7.99% 6.04% 13.09% 5.89% 1.63% 3.06% 4.09%
2025/03/15 18.74% 8.05% 4.58% 9.46% 5.23% 13.04% 6.46% 2.77% 3.48% 5.06%
2025/03/16 19.19% 7.21% 5.43% 10.3% 4.52% 12.75% 6.06% 2.94% 3.19% 4.13%
2025/03/17 20.71% 5.4% 5.06% 9.92% 5.16% 11.88% 5.63% 1.6% 3.4% 6.34%
2025/03/18 20.52% 6.97% 7.01% 9.45% 9.03% 7.82% 4.19% 1.03% 5.14% 3.58%
2025/03/19 23.01% 7.48% 5.27% 12.75% 5.64% 5.39% 4.71% 2.26% 2.67% 1.12%
2025/03/20 25.15% 9.24% 5.8% 8.85% 5.46% 6.74% 3.77% 2.33% 4.93% 2.12%
2025/03/21 25.5% 8.94% 6.68% 10.1% 3.33% 7.32% 4.21% 2.94% 3.58% 1.36%
2025/03/22 21.87% 10% 5.29% 12.17% 2.99% 11.21% 6.95% 1.62% 2.9% 1.12%
2025/03/23 20.64% 12.26% 5.17% 11.01% 2.59% 8.84% 6.96% 2.77% 3.09% 1.87%
2025/03/24 24.52% 8.65% 7.93% 9.93% 4.08% 7.43% 3.83% 3.48% 2.92% 1.39%
2025/03/25 26.23% 8.39% 6.83% 11.17% 3.49% 5.21% 5.57% 3.53% 1.79% 0.86%
2025/03/26 27.75% 8.83% 7.72% 8.14% 3.32% 4.34% 6.51% 2.9% 3.7% 0.76%
2025/03/27 25.7% 8.97% 8.4% 9.61% 4.48% 4.81% 6.17% 2.38% 2.99% 0.36%
2025/03/28 24.69% 12.16% 7.46% 9.26% 2.94% 5.91% 5.05% 3.97% 3.03% 0.21%
2025/03/29 22.16% 11.85% 5.76% 10.86% 1.41% 8.84% 4.85% 2.62% 1.85% 0.62%
2025/03/30 24.79% 11.35% 6.4% 14.19% 1.1% 8.02% 5.25% 2.32% 2.82% 1.18%
2025/03/31 23.01% 13.44% 10.11% 7.67% 5.53% 5.31% 3.69% 1.97% 1.91% 1.32%

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In March 2025, Swinburne Online’s PPC spend share surged, peaking at 27.75% on the 26th. Foundation Education’s share rose steadily, ending at 13.44%. ACTAC and Federation University saw fluctuations, while Open Colleges and others experienced varied trends. The month concluded with Swinburne Online leading.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 167
2025/03/02 158
2025/03/03 166
2025/03/04 162
2025/03/05 156
2025/03/06 163
2025/03/07 175
2025/03/08 154
2025/03/09 163
2025/03/10 145
2025/03/11 158
2025/03/12 152
2025/03/13 173
2025/03/14 163
2025/03/15 161
2025/03/16 154
2025/03/17 166
2025/03/18 161
2025/03/19 160
2025/03/20 154
2025/03/21 156
2025/03/22 154
2025/03/23 163
2025/03/24 157
2025/03/25 156
2025/03/26 144
2025/03/27 153
2025/03/28 150
2025/03/29 159
2025/03/30 150
2025/03/31 144

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 175 on March 7. The month concluded with a decline, ending at 144.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
swinburneonline.edu.au 4.73%
teachersuperstore.com.au 2.7%
foundationeducation.edu.au 1.5%
actac.com.au 1.12%
hesselgroup.com.au 1.05%
vic.gov.au -1.17%
ikon.edu.au -1.88%
federation.edu.au -1.92%
getmycourse.com.au -3.18%
opencolleges.edu.au -3.99%

Copyright © Adthena. All rights reserved.

Swinburne Online surged with a 4.73% click share increase, while Open Colleges faced a 3.99% decline. Teacher Superstore also rose by 2.7%.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date swinburneonline.edu.au foundationeducation.edu.au federation.edu.au actac.com.au kktc.com.au opencolleges.edu.au open.edu.au sageeducation.edu.au macquarie.nsw.edu.au getmycourse.com.au
2025/03/01 17.77% 0.74% 19.32% 8.11% 3.34% 10.59% 8.84% 2.78% 3.41% 4.68%
2025/03/02 17.82% 0.39% 16.29% 8.18% 2.78% 14.67% 5.5% 3.71% 5.09% 5.98%
2025/03/03 20.91% 5.17% 13.76% 8.31% 4.11% 12.63% 5.92% 2.06% 3.04% 4.14%
2025/03/04 20.45% 9.27% 12.74% 7.43% 5.67% 8.54% 5.66% 3.26% 2.78% 3.65%
2025/03/05 18.08% 8.22% 12.05% 5.22% 5.56% 8.42% 5.66% 3.26% 2.49% 3.65%
2025/03/06 19.39% 12.3% 10.28% 4.92% 3.27% 9.63% 5.18% 2.52% 3.4% 3.74%
2025/03/07 16.05% 8.2% 16.21% 3.38% 0.03% 11.53% 5.65% 2.48% 1.89% 2.91%
2025/03/08 13.95% 10.34% 16.35% 2.75% 0.03% 10.46% 6.07% 0.9% 2.31% 5.41%
2025/03/09 13.23% 10.25% 16.06% 3.26% 0.04% 9.57% 6% 2.06% 2% 3.35%
2025/03/10 16.19% 11.53% 15.16% 3.72% 0.05% 13.23% 6.08% 1.42% 0.87% 5.95%
2025/03/11 17.96% 10.57% 12.17% 3.75% 0.03% 13.69% 4.96% 2.22% 2.04% 4.76%
2025/03/12 20.81% 7.28% 13.91% 6.15% 0.03% 7.7% 4.94% 1.97% 2.97% 6.7%
2025/03/13 19.53% 7.3% 10% 3.86% 3.31% 7.58% 5.7% 1.03% 2.36% 5.94%
2025/03/14 20.85% 8.02% 7.93% 4.46% 6.43% 12.41% 5.51% 1.3% 2.58% 4.37%
2025/03/15 17.93% 9.42% 9.8% 3.49% 5.32% 11.98% 6.11% 2.13% 2.81% 5.55%
2025/03/16 19.09% 7.52% 10.7% 4.19% 4.43% 11.7% 5.8% 2.16% 2.77% 4.12%
2025/03/17 19.51% 5.39% 9.89% 3.85% 5.1% 10.37% 4.88% 1.26% 2.97% 6.4%
2025/03/18 20.27% 7.11% 9.98% 5.38% 9.13% 6.7% 3.83% 0.77% 4.28% 3.76%
2025/03/19 21.18% 8.55% 12.55% 3.79% 5.3% 5.36% 4.22% 1.92% 2.16% 1.08%
2025/03/20 23.73% 9.59% 8.95% 4.17% 5.1% 6.06% 3.31% 1.67% 4.04% 2.22%
2025/03/21 24.37% 8.71% 10.21% 4.95% 3.29% 6.7% 3.89% 2.51% 3.01% 1.32%
2025/03/22 20.73% 10.88% 12.17% 3.97% 2.95% 9.96% 6.51% 1.35% 2.18% 1.12%
2025/03/23 19.4% 12.59% 10.88% 3.92% 2.61% 7.66% 6.21% 2.11% 2.58% 1.92%
2025/03/24 23.84% 9.65% 9.82% 5.92% 3.86% 6.14% 3.8% 2.69% 2.26% 1.44%
2025/03/25 23.64% 8.57% 10.53% 5.22% 3.04% 4.67% 4.62% 2.68% 1.43% 0.76%
2025/03/26 26.92% 10.28% 8.63% 5.64% 3.52% 4.27% 6.31% 2.58% 3.07% 0.76%
2025/03/27 23.97% 9.02% 9.09% 6.01% 4.36% 4.21% 5.6% 1.88% 2.26% 0.36%
2025/03/28 24.85% 12.73% 9.77% 5.47% 2.74% 5.36% 4.7% 3.23% 2.66% 0.2%
2025/03/29 21.84% 12.4% 10.68% 4.38% 1.37% 7.78% 4.59% 2.3% 1.64% 0.72%
2025/03/30 23.24% 11.79% 14.25% 4.57% 1.27% 7.13% 5.15% 1.75% 2.22% 1.28%
2025/03/31 21.16% 12.9% 7.88% 7.41% 5.3% 4.65% 3.32% 1.84% 1.62% 1.29%

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In March 2025, Swinburne Online’s impression share fluctuated, peaking at 26.92% on the 26th. Foundation Education saw a steady rise, ending at 12.9%. Federation University experienced a decline, closing at 7.88%. Overall, Swinburne Online led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    $1299 ACECQA Approved Cert 3 - $1299 Childcare Certificate https://www.actac.com.au

    Kickstart Your Career in Childcare with an Accredited Certificate III in Childcare. Study with...

  2. 2
    Govt Funded Education Course https://online.federation.edu.au › childhood › education

    Early Childhood Education — Your next qualification is within reach with our world-class 100% online classroom. Save...

  3. 3
    CHC30121 Certificate III in Early Childhood Education Online | FE https://www.foundationeducation.edu.au

    Study Cert III in Early Childhood Education and Care to become a childcare assistant

  4. 4
    Get Certified within 12 Weeks https://www.getmycourse.com.au › education › childcare

    Cert III Education Childcare — Get a Diploma in Childhood Education & Care CHC50121 or a Cert 3 CHC30121 through RPL.

  5. 5
    Early Childhood Bachelors Degree - Study Online With UNE https://www.une.edu.au › five-star › ec-edu

    UNE Rates Among the Top 20% of Universities Nationally for Graduate Full-time Employment

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In the competitive landscape of early education PPC ads, ACTAC stands out with its affordable, ACECQA-approved childcare certificate, emphasizing career kickstart. Federation University highlights government funding and online accessibility, while Foundation Education and Get My Course focus on flexible certification paths. UNE promotes its prestigious online bachelor’s degree, underscoring employment success.

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