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AUS Energy, Utilities & Waste - Energy Efficiency - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS – Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
samedayhotwaterservice.com.au 11.39
itechworld.com.au 11.15
outbax.com.au 9.14
bluettipower.com.au 5.06
econnex.com.au 4.26
ecoflow.com 3.87
iselect.com.au 3.12
powershop.com.au 2.94
generatorstore.com.au 2.81
goswitch.com.au 2.3
others 43.96

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In the energy sector’s PPC landscape, ‘others’ dominate with 43.96% click share. ‘Samedayhotwaterservice.com.au’ and ‘itechworld.com.au’ follow with 11.39% and 11.15%, respectively. ‘Outbax.com.au’ captures 9.14%, while ‘bluettipower.com.au’ holds 5.06%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date iselect.com.au econnex.com.au goswitch.com.au samedayhotwaterservice.com.au powershop.com.au energyaustralia.com.au energydeal.com.au finder.com.au myconnect.com.au outbax.com.au
2025/03/01 0.38% 11.64% 0.19% 7.13% 12.71% 1.16% 4.52% 9.17% 5.84% 3.18%
2025/03/02 1.86% 2.95% 0.36% 7.77% 4.76% 0.94% 2.89% 4.6% 1.62% 11.26%
2025/03/03 8.05% 11.08% 8.58% 7.17% 9.96% 1.76% 3.5% 4.51% 0.89% 2.91%
2025/03/04 14.07% 6.47% 11.38% 9.09% 7.57% 1.28% 5.94% 5.62% 1.43% 2.87%
2025/03/05 11.18% 11.16% 9.06% 10.15% 10.63% 1.23% 4.38% 6.89% 2.79% 0.99%
2025/03/06 9.72% 8.66% 7.59% 6.51% 13.89% 1.13% 5.45% 6.27% 1.17% 2.02%
2025/03/07 13.16% 10.81% 6.76% 4.59% 10.19% 2.37% 2.72% 7.19% 4.2% 1.71%
2025/03/08 0.43% 6.7% 0.19% 9.01% 8.21% 5.78% 4.75% 11.91% 5.46% 2.2%
2025/03/09 0.5% 6.11% 0.23% 9.93% 9.08% 6.67% 6.37% 7.61% 4.02% 1.95%
2025/03/10 13.79% 4.27% 7.96% 14.68% 7.02% 2.05% 5.79% 6.28% 1.71% 1.18%
2025/03/11 19.34% 8.86% 5.7% 9.24% 6.96% 1.45% 2.07% 3.74% 2.51% 1.53%
2025/03/12 7.24% 7.71% 6.43% 13.28% 6.46% 0.87% 6.3% 5.9% 3.24% 1.46%
2025/03/13 6.57% 10.79% 6.69% 14.7% 6.85% 1.4% 5.01% 3.71% 1.5% 1.47%
2025/03/14 5.85% 11.74% 4.74% 10.74% 8.57% 1.97% 3.44% 7.42% 1.99% 2.23%
2025/03/15 0.24% 9.03% 0.33% 11.01% 10.65% 6.33% 1.59% 6.2% 2.57% 2.62%
2025/03/16 0.29% 10.31% 0.35% 13.94% 6.97% 3.5% 2.43% 4.34% 3.66% 2.97%
2025/03/17 7.24% 10.36% 5.95% 11.5% 9.28% 2.89% 1.46% 5.08% 1.64% 1.89%
2025/03/18 4.91% 10.01% 7.33% 11.2% 8.49% 1.99% 0.96% 2.99% 1.52% 3.31%
2025/03/19 9.89% 10.38% 7.38% 10.21% 5.18% 0.97% 4.14% 5.95% 4.75% 2.84%
2025/03/20 4.74% 9.14% 7.82% 11.02% 5.38% 1.12% 3.86% 4.92% 0.74% 3.76%
2025/03/21 7.45% 10.68% 6.99% 13.75% 3.25% 2.14% 2.79% 1.68% 1.06% 4.05%
2025/03/22 2.31% 11.85% 0.35% 11.25% 6.99% 2.56% 3.4% 4.14% 3.65% 1.82%
2025/03/23 0.22% 8.1% 0.36% 13.36% 4.9% 2.7% 2.84% 6.64% 5.28% 4.08%
2025/03/24 5.15% 11.27% 7.52% 13.63% 4.32% 3.95% 4.58% 2.36% 0.79% 4.89%
2025/03/25 9.83% 12.97% 5.57% 5.76% 3.54% 2.06% 5.09% 5.33% 3.19% 2.04%
2025/03/26 8.77% 12.4% 7.95% 5.35% 5.68% 2.9% 2.59% 2.03% 1.97% 2.01%
2025/03/27 10.35% 14.94% 11.9% 5.15% 6.38% 3.65% 3.18% 3.98% 2.15% 1.6%
2025/03/28 10.55% 9.34% 7.9% 12.58% 1.91% 2.01% 2.75% 3.05% 2.87% 2.41%
2025/03/29 0.23% 7.72% 0.34% 7.83% 1.43% 6.74% 7.25% 4.48% 5.03% 3.35%
2025/03/30 0.22% 8.31% 0.34% 8.05% 5.24% 4.34% 7.5% 4.36% 5.56% 3.45%
2025/03/31 17.22% 10.88% 9.44% 7.89% 2.98% 2.66% 2.64% 2.4% 2.3% 2.26%

Copyright © Adthena. All rights reserved.

In March 2025, iSelect.com.au’s PPC spend share fluctuated, peaking at 19.34% on March 11. Econnex.com.au maintained a steady presence, while GoSwitch.com.au saw a significant rise on March 27. Samedayhotwaterservice.com.au experienced consistent growth, and Powershop.com.au’s share declined towards month-end. EnergyAustralia.com.au and EnergyDeal.com.au showed moderate activity, with Finder.com.au and MyConnect.com.au displaying varied trends. Outbax.com.au’s share peaked early, then stabilized. The month concluded with diverse spend share dynamics across advertisers.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste - Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 389
2025/03/02 352
2025/03/03 356
2025/03/04 363
2025/03/05 344
2025/03/06 320
2025/03/07 388
2025/03/08 356
2025/03/09 368
2025/03/10 368
2025/03/11 380
2025/03/12 364
2025/03/13 387
2025/03/14 378
2025/03/15 364
2025/03/16 351
2025/03/17 364
2025/03/18 352
2025/03/19 351
2025/03/20 368
2025/03/21 336
2025/03/22 339
2025/03/23 334
2025/03/24 338
2025/03/25 349
2025/03/26 331
2025/03/27 327
2025/03/28 332
2025/03/29 316
2025/03/30 305
2025/03/31 306

Copyright © Adthena. All rights reserved.

March began with 389 advertisers, fluctuating throughout, peaking at 388 on the 7th. A decline followed, ending the month at 306.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bluettipower.com.au 3.81%
itechworld.com.au 3.41%
outbax.com.au 2.26%
generatorstore.com.au 2.22%
vtoman.com 2.19%
iselect.com.au -1.39%
finder.com.au -1.42%
powershop.com.au -2.27%
ecoflow.com -2.56%
samedayhotwaterservice.com.au -3.71%

Copyright © Adthena. All rights reserved.

In the past month, bluettipower.com.au and itechworld.com.au surged with click share increases of 3.81% and 3.41%, respectively. Conversely, samedayhotwaterservice.com.au experienced a decline of 3.71%.

Campaign Efficiency

AUS Energy, Utilities & Waste - Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date samedayhotwaterservice.com.au outbax.com.au iselect.com.au econnex.com.au goswitch.com.au ecoflow.com bluettipower.com.au powershop.com.au itechworld.com.au finder.com.au
2025/03/01 10.03% 13.3% 0.21% 6.34% 0.1% 1.73% 3.03% 7.86% 5.65% 5.21%
2025/03/02 7.09% 27.4% 0.48% 1.34% 0.11% 3.34% 9.12% 1.81% 6.81% 1.62%
2025/03/03 8.73% 10.26% 3.74% 5.96% 4.83% 2.48% 2.79% 4.94% 11.54% 2.62%
2025/03/04 9.59% 12.64% 6.9% 4.27% 6.81% 1.14% 1.52% 5.06% 5.03% 3.53%
2025/03/05 13.52% 4.09% 6.19% 8.37% 5.95% 0.71% 1.41% 7.14% 7.17% 4.39%
2025/03/06 8.49% 7.2% 4.09% 6.86% 4.84% 1.6% 3.19% 8.94% 9.28% 3.97%
2025/03/07 7% 8.51% 7.78% 8.16% 4.66% 1.19% 2.36% 7.66% 3.65% 5.27%
2025/03/08 10.49% 8.76% 0.27% 4.78% 0.11% 1.75% 0.71% 5.18% 6.3% 7.37%
2025/03/09 13.23% 7.05% 0.3% 3.66% 0.12% 5.16% 0.39% 6.01% 6.55% 4.02%
2025/03/10 19.84% 4.58% 5.66% 3.08% 4.82% 3.72% 0.72% 4.73% 6.76% 4.04%
2025/03/11 11.7% 6.14% 9.84% 5.95% 3.53% 5.66% 1.26% 4.7% 11.12% 2.19%
2025/03/12 15.28% 5.39% 3.06% 4.92% 2.98% 7% 2.06% 3.52% 11.35% 3.13%
2025/03/13 18.37% 5.58% 2.59% 6.64% 4.34% 7.45% 1.73% 3.9% 6.9% 2.1%
2025/03/14 12.22% 10.98% 2.77% 6.84% 3.27% 6.19% 2.25% 4.9% 6.79% 3.98%
2025/03/15 11.5% 8.27% 0.12% 5.58% 0.16% 4.61% 2.73% 5.83% 10.92% 3.32%
2025/03/16 15.48% 8.7% 0.14% 5.72% 0.16% 5.23% 2.05% 3.94% 11.81% 2.22%
2025/03/17 14.85% 6.95% 2.72% 6.79% 3.4% 1.58% 2.11% 6.24% 6.67% 2.72%
2025/03/18 12.33% 12.34% 2.39% 5.76% 5.12% 1.84% 5.42% 5.35% 11.59% 1.6%
2025/03/19 12.41% 11.25% 3.6% 6.85% 4.62% 2.5% 2.39% 3.07% 8.3% 3.33%
2025/03/20 10.76% 12.37% 1.87% 4.76% 4.21% 0.11% 6.16% 2.5% 11.95% 2.52%
2025/03/21 11.84% 12.28% 2.77% 5.71% 3.95% 1.47% 6.57% 1.39% 15.53% 0.79%
2025/03/22 10.68% 6.6% 0.63% 6.22% 0.17% 0.38% 7.93% 3.8% 10.07% 1.87%
2025/03/23 12.37% 10.99% 0.1% 3.7% 0.16% 1.41% 7.03% 2.18% 11.16% 2.57%
2025/03/24 13.12% 14.11% 1.83% 5.5% 3.81% 0.28% 4.05% 1.69% 14.93% 0.92%
2025/03/25 6.31% 7.96% 3.42% 7.42% 3.23% 0.01% 4.23% 1.75% 11.03% 2.8%
2025/03/26 6.47% 8.13% 4.98% 8.36% 5.68% 0.91% 4.88% 3.05% 11.28% 1.06%
2025/03/27 6.9% 5.64% 4.31% 9.38% 7.74% 2.7% 3.74% 3.27% 14.04% 1.81%
2025/03/28 14.9% 8.35% 3.86% 5.91% 4.47% 2.37% 1.72% 1.08% 9.36% 1.76%
2025/03/29 7.11% 11.59% 0.11% 4.71% 0.14% 2.27% 3.19% 0.64% 11.81% 2.09%
2025/03/30 7.82% 12.51% 0.11% 4.19% 0.15% 8.67% 3.22% 2.57% 6.48% 1.81%
2025/03/31 10.36% 9.04% 7.56% 7.48% 5.62% 4.72% 3.25% 2.18% 1.9% 1.41%

Copyright © Adthena. All rights reserved.

In March 2025, “samedayhotwaterservice.com.au” saw fluctuating impressions, peaking at 19.84% on the 10th. “outbax.com.au” started strong at 27.4% on the 2nd but declined. “itechworld.com.au” had a notable rise, reaching 15.53% on the 21st. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Compare Electricity - No Personal Details Required https://www.canstarblue.com.au › compare › electricity

    See if you can find a better deal for you by comparing electricity plans at Canstar Blue.

  2. 2
    Victorian Energy Compare https://www.energydeal.com.au › compare › energy

    Compare Energy VIC — Stop overpaying for elctricity and gas today. Compare with Energy Deal to save big, today.

  3. 3
    Compare Energy Victoria https://www.goswitch.com.au › compare-energy › vic

    Fast, Free, Easy Comparison — Start Saving More On Gas & Electricity By Comparing Rates With GoSwitch. Contact Us Today.

  4. 4
    Powershop Switch Saver Offer | $150 Off First Elec Bill https://www.powershop.com.au › switch-saver

    Available to New Resi Elec Customers in VIC, or Existing Customers Who Are Moving Premises

  5. 5
    Compare Energy Plans https://www.ratecity.com.au › compare › energy

    Energy Plans Comparison — Thinking of Switch / Compare Your Energy Provider ? Complete in Just 3 Easy Steps with Us. Explore a Wide Range Energy Providers with RateCity to See How much You can Save !

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In the competitive landscape of energy comparison, Canstar Blue, Energy Deal, GoSwitch, Powershop, and RateCity dominate with compelling offers. Themes of savings, simplicity, and accessibility resonate, as they promise easy comparisons and significant savings, enticing consumers to explore better energy deals effortlessly.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.