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AUS Energy, Utilities & Waste - Oil and Gas - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS – Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bhp.com 35.35
agl.com.au 11.45
alintaenergy.com.au 9.36
elgas.com.au 8.79
supagas.com.au 6.65
caltex.com 6.2
kleenheat.com.au 5.92
scintex.com.au 3.38
finder.com.au 3.21
agasnational.com.au 1.85
others 7.84

Copyright © Adthena. All rights reserved.

BHP dominates with 35.35% click share, followed by AGL at 11.45%. Alinta Energy and Elgas trail behind. “Others” collectively hold 7.84%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date agl.com.au alintaenergy.com.au finder.com.au energyaustralia.com.au elgas.com.au supagas.com.au kleenheat.com.au agasnational.com.au engie.com.au compareandconnect.com.au
2025/03/01 12.86% 20.12% 18.82% 0.29% 11.83% 5.04% 6.65% 2.91% 3.24% 6.79%
2025/03/02 21.14% 30.82% 5.32% 0.47% 9.81% 5.6% 6.93% 2.19% 1.42% 3.29%
2025/03/03 15.85% 13.1% 17.12% 0.33% 13.96% 5.77% 6.28% 4.34% 3.04% 3.98%
2025/03/04 16.07% 18.61% 9.96% 0.42% 12.84% 5.76% 3.26% 2.2% 4.38% 7.97%
2025/03/05 16.24% 23.17% 9.77% 0.23% 5.76% 6.36% 9.72% 0.58% 6.64% 3.63%
2025/03/06 20.45% 16.01% 20.54% 0.26% 8.39% 3.8% 6.51% 5.69% 7.41% 2.95%
2025/03/07 18.26% 16.42% 14.48% 7.8% 5.7% 3.47% 8.33% 0.52% 6.26% 3.07%
2025/03/08 17.58% 12.97% 24.59% 0.42% 6.1% 4.91% 4.7% 0.64% 4.48% 1.27%
2025/03/09 9.56% 15.79% 15.16% 0.4% 10.95% 10.77% 6.81% 0.79% 4.75% 1.81%
2025/03/10 18.99% 15.7% 15.73% 7.61% 11.52% 5.01% 3.47% 2.07% 2.37% 0.7%
2025/03/11 9.74% 15.54% 17.62% 7.07% 6.33% 2.5% 3.71% 0.71% 2.94% 6.52%
2025/03/12 16.15% 12.37% 17.65% 0.3% 16.7% 6.27% 5.03% 3.68% 3.44% 5.01%
2025/03/13 14.03% 16.31% 12.74% 0.15% 11.89% 7.08% 3.03% 2.89% 3.4% 8.34%
2025/03/14 11.55% 17.27% 17.7% 6.06% 14.75% 4.85% 4.4% 0.73% 4.04% 5.64%
2025/03/15 14.37% 13.7% 18.55% 0.37% 17.7% 5.95% 4.44% 0.79% 11.36% 3.34%
2025/03/16 27.34% 21.26% 5.13% 0.47% 12.64% 4.74% 5.01% 3.89% 4.95% 1.24%
2025/03/17 25.47% 17.9% 19.01% 0.19% 8% 5.36% 6.49% 1.09% 1.62% 1.25%
2025/03/18 28.28% 13.32% 10.77% 7.88% 10.16% 6.91% 1.12% 2.43% 2.65% 1.95%
2025/03/19 30.64% 21.03% 15.28% 0.24% 9.14% 7.93% 1.78% 1.81% 2.91% 1.54%
2025/03/20 20.19% 6.71% 26.88% 6.53% 7.09% 6.78% 1.29% 4.22% 4.1% 2.79%
2025/03/21 12.93% 19.71% 18.05% 6.83% 7.05% 7.21% 5.05% 0.56% 11.44% 2.81%
2025/03/22 24.19% 25.04% 7.07% 8% 8.46% 6.25% 2.74% 2.25% 4.09% 1.93%
2025/03/23 22.95% 12.2% 6.68% 8.92% 7.24% 4.99% 8.48% 3.93% 11.65% 1.51%
2025/03/24 19.84% 18.84% 8.71% 0.19% 7.55% 8.04% 5.41% 4.77% 5.17% 3.99%
2025/03/25 13% 12.93% 14.69% 13.11% 8.2% 7.94% 7.48% 1.65% 5.79% 2.65%
2025/03/26 18.43% 11.84% 15.78% 11.21% 9.22% 5.37% 4.42% 3.34% 2.84% 5.38%
2025/03/27 27.47% 25.91% 7.12% 0.37% 9.12% 5.67% 3.87% 3.11% 6.32% 3.4%
2025/03/28 27.34% 8.6% 14.45% 8.91% 7.66% 8.15% 3.21% 2.7% 6.28% 4.49%
2025/03/29 19.35% 18.69% 7.83% 10.38% 8.83% 7.29% 6.95% 1.69% 4.91% 2.39%
2025/03/30 17.92% 17.02% 17.57% 6.32% 6.7% 6.07% 3.95% 1.86% 16.98% 1.38%
2025/03/31 33.97% 13.37% 12.1% 10.95% 7.2% 5.13% 4.09% 3.22% 1.59% 1.34%

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AGL’s spend share fluctuated, peaking at 33.97% on March 31. Alinta Energy’s share varied, ending at 13.37%. Finder’s share was inconsistent, closing at 12.10%. Energy Australia’s share remained low, finishing at 10.95%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste - Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 45
2025/03/02 43
2025/03/03 42
2025/03/04 44
2025/03/05 42
2025/03/06 40
2025/03/07 46
2025/03/08 46
2025/03/09 49
2025/03/10 46
2025/03/11 48
2025/03/12 45
2025/03/13 46
2025/03/14 44
2025/03/15 41
2025/03/16 40
2025/03/17 41
2025/03/18 39
2025/03/19 40
2025/03/20 42
2025/03/21 41
2025/03/22 38
2025/03/23 42
2025/03/24 44
2025/03/25 43
2025/03/26 41
2025/03/27 40
2025/03/28 35
2025/03/29 39
2025/03/30 34
2025/03/31 36

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 49 on March 9. The month concluded with a decline, ending at 36.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bhp.com 11.73%
agl.com.au 3.31%
supagas.com.au 2.05%
energyaustralia.com.au 0.76%
plusgas.com.au 0.55%
elgas.com.au -0.95%
alintaenergy.com.au -1.56%
scintex.com.au -1.61%
kleenheat.com.au -4.97%
caltex.com -8.1%

Copyright © Adthena. All rights reserved.

BHP surged with an 11.73% click share increase, while Caltex plummeted by 8.1%. AGL and Supagas also rose, contrasting Kleenheat’s decline.

Campaign Efficiency

AUS Energy, Utilities & Waste - Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date agl.com.au bhp.com alintaenergy.com.au elgas.com.au scintex.com.au supagas.com.au finder.com.au agasnational.com.au kleenheat.com.au caltex.com
2025/03/01 7.4% 13.3% 12.85% 18.08% 5.39% 8.88% 8.39% 4.2% 9.06% 0%
2025/03/02 10.43% 16.89% 21.52% 9.18% 4.1% 6.49% 2.86% 2.09% 9.54% 0%
2025/03/03 7.63% 19.39% 11.5% 15.22% 0% 5.8% 8.5% 5.99% 5.88% 6.2%
2025/03/04 9.71% 9.68% 13.13% 13.64% 11.3% 7.48% 4.97% 1.12% 1.28% 8.67%
2025/03/05 7.42% 13.05% 19.53% 6.33% 3.57% 6.19% 5.71% 0.42% 13.85% 10.95%
2025/03/06 15.89% 11.75% 9.95% 11.17% 5.14% 4.31% 11.35% 8.74% 8.48% 0%
2025/03/07 13.14% 2.29% 17.1% 10.67% 2.5% 7.61% 8.38% 0.47% 6.01% 5.12%
2025/03/08 13.18% 5.86% 9.83% 10.57% 6.41% 9.23% 11.82% 0.76% 2.29% 6.56%
2025/03/09 6.33% 11.63% 9.62% 14.4% 0% 13.99% 5.45% 1.18% 5.12% 13.01%
2025/03/10 9.45% 8.59% 11.93% 16.42% 15.66% 10.88% 7.62% 2.54% 4.5% 0%
2025/03/11 4.95% 12.14% 11.07% 9.92% 9.96% 2.89% 7.44% 1.35% 3.53% 13.59%
2025/03/12 7.61% 8.73% 12.63% 25.87% 6.37% 8.41% 7.25% 6.04% 2.18% 0%
2025/03/13 7.22% 3.19% 11.15% 21.7% 3.49% 11.24% 6.77% 4.39% 3.53% 7.14%
2025/03/14 5.75% 10.53% 11.11% 26.23% 5.12% 8.7% 8.15% 1.44% 2.51% 0%
2025/03/15 8.68% 9% 10.67% 29.57% 1.31% 7.95% 7.3% 1.78% 3.63% 0%
2025/03/16 12.04% 20.04% 12.66% 20.61% 3.65% 5.83% 2.52% 7.15% 1.67% 0%
2025/03/17 14.87% 11.51% 14.24% 14.96% 7.2% 7.21% 8.22% 3.5% 7.21% 0%
2025/03/18 14.49% 7.46% 10.82% 18.7% 9.52% 11.09% 5.43% 3.81% 0.53% 4.17%
2025/03/19 15.74% 11% 12.81% 16.78% 6.42% 14.4% 9.54% 1.89% 0.83% 0%
2025/03/20 13.56% 6.44% 4.25% 14.16% 0% 13.52% 14.15% 5.32% 0.78% 4.8%
2025/03/21 9.19% 10.93% 18.8% 10.65% 0% 11.09% 11.23% 0.77% 4.22% 4.89%
2025/03/22 12.95% 16.09% 18.38% 15.22% 0% 10.6% 4.68% 3.49% 1.42% 0%
2025/03/23 12.53% 16.84% 9.21% 9.95% 7.02% 7.16% 4.02% 5.69% 8.55% 0%
2025/03/24 8.42% 12.71% 10.61% 11.18% 7.72% 9.88% 3.85% 10.13% 2.17% 0%
2025/03/25 7.66% 3.78% 10.28% 15.22% 4.13% 16.76% 7.4% 1.57% 7.5% 0%
2025/03/26 9.74% 16.65% 9.29% 15.45% 1.21% 6.16% 8.43% 7.13% 2.13% 0%
2025/03/27 13.26% 14.51% 24.14% 12% 0% 7.44% 3.22% 3.87% 1.87% 0%
2025/03/28 14.87% 7.7% 8.03% 15.82% 0% 13.58% 9.13% 5.64% 1.55% 0%
2025/03/29 10.04% 20.26% 13.88% 11.99% 4.92% 11.34% 4.98% 2.25% 3.78% 0%
2025/03/30 10.92% 22.86% 14.7% 13.94% 0% 11.02% 7.71% 3.47% 2.24% 0%
2025/03/31 23.34% 20.1% 13.11% 11.12% 7.33% 6.96% 4.86% 2.39% 2.18% 0%

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In March 2025, AGL’s impression share fluctuated, peaking at 23.34% on the 31st. BHP saw a high of 22.86% on the 30th. Alinta Energy’s share spiked to 24.14% on the 27th. Elgas led with 29.57% on the 15th, while Scintex, Supagas, Caltex, Finder, Agas National, and Kleenheat had varied performances. The month ended with Elgas dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AGL Australia - Affordable And Reliable Energy https://www.agl.com.au

    Compare Our Range Of Energy & Internet Plans In Your Area And Find One To Suit You

  2. 2
    BHP Career Opportunities https://www.bhp.com

    Apply Now — Help To Build Your Better Future, With Job Security, Stability and a Strong Purpose At BHP. A Rewarding Opportunity Could Be Waiting For You At BHP. Discover Our Available Roles.

  3. 3
    Connect Electricity and Gas https://www.myconnect.com.au

    Connect Utilities Online — Connect Utilities Online in Less than 5 minutes. It's That Easy. 20+ Service Providers.

  4. 4
    Origin LPG Gas Bottles https://www.originenergy.com.au

    Epic LPG Offers Online Now — Take the guesswork out of gas and compare our LPG offers for your local area. Local LPG...

  5. 5
    50% Off 45kg LPG Limited Time - 50% Off, 2 Years Fixed Pricing https://www.supagas.com.au

    We Offer A Free Cylinder Swap Service When You Run Out Of LPG. Contact Us & Order Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, AGL Australia stands out with its promise of affordable and reliable energy, enticing users to explore diverse energy and internet plans. BHP captivates job seekers with career opportunities, emphasizing job security and purpose. MyConnect simplifies utility connections, boasting a swift, five-minute online process. Origin Energy offers clarity with its LPG gas bottle deals, while Supagas tempts with a 50% discount and free cylinder swaps, ensuring convenience and savings.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.