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AUS Energy, Utilities & Waste - Renewable Energy - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS – Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
energyaustralia.com.au 14.17
ecoflow.com 8.98
itechworld.com.au 6.27
solarchoice.net.au 4.42
agl.com.au 3.74
sunboost.com.au 3.36
zerogrid.com.au 3.23
arisesolar.com.au 3.1
renogy.com 3.04
originenergy.com.au 2.72
others 46.97

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, EnergyAustralia leads with 14.17% click share, followed by EcoFlow at 8.98%. Others dominate with 46.97%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date energyaustralia.com.au agl.com.au originenergy.com.au solarchoice.net.au sunboost.com.au arisesolar.com.au itechworld.com.au zipsolar.com.au zerogrid.com.au solarmarket.com.au
2025/03/01 14.13% 3.48% 3.1% 4.15% 6.48% 6.11% 1.38% 4.45% 3.13% 1.49%
2025/03/02 8.39% 2.56% 3.54% 4% 8.01% 7.53% 2.14% 5.25% 5.98% 2.43%
2025/03/03 11.18% 3.1% 2.76% 3.92% 7.48% 7.61% 1.39% 4.7% 3.34% 2.13%
2025/03/04 17.02% 3.47% 1.95% 3.57% 6.45% 5.68% 2.13% 3.79% 3.19% 2.82%
2025/03/05 14.06% 3.73% 2.39% 4.94% 5.48% 5.46% 1.88% 3.54% 3.34% 2.65%
2025/03/06 20.44% 3.23% 2.43% 3.96% 4.89% 5.98% 1.75% 4.42% 3.29% 2.47%
2025/03/07 16.65% 4.78% 2.73% 4.49% 5.73% 5.99% 1.57% 3.09% 3.1% 2.15%
2025/03/08 17.95% 5.28% 2.38% 3.68% 4.25% 4.36% 2.01% 3.72% 3.58% 1.73%
2025/03/09 18.36% 3.6% 2.47% 2.72% 3.63% 4.09% 2.75% 2.92% 6.12% 1.82%
2025/03/10 14.42% 4.5% 2.21% 4.02% 5.03% 6.05% 5.14% 4.67% 3.9% 2.83%
2025/03/11 12.32% 4.3% 2.32% 4.76% 4.67% 5.98% 7.36% 4.04% 2.88% 3.47%
2025/03/12 14.98% 3.53% 2.57% 4.11% 4.49% 5% 8.04% 4.74% 3.81% 2.75%
2025/03/13 13.52% 4.42% 1.94% 4.64% 3.72% 5.21% 6.61% 4.25% 3.95% 2.85%
2025/03/14 17.38% 3.08% 2.5% 4.38% 4.84% 5.25% 5.01% 3.69% 3.35% 2.88%
2025/03/15 22.33% 2.94% 2.85% 4.71% 4.03% 3.61% 5.74% 3.58% 1.93% 2.94%
2025/03/16 12.85% 2.83% 2.04% 3.32% 4.68% 4.57% 6.38% 4.76% 4.45% 3.49%
2025/03/17 14.21% 2.41% 1.86% 4.62% 4.74% 4.92% 5.86% 3.55% 4.25% 3.21%
2025/03/18 16.45% 3.5% 2.2% 3.99% 4.37% 4.19% 8.75% 4.14% 4.13% 3.25%
2025/03/19 22.3% 3.65% 1.6% 3.92% 3.86% 3.29% 5.34% 2.58% 4.12% 3.38%
2025/03/20 19.17% 3.23% 2.98% 3.89% 3.92% 3.71% 6.5% 3.3% 3.57% 2.6%
2025/03/21 20.44% 4.2% 3.95% 4.22% 3.87% 4.05% 5.33% 4.24% 3.04% 2.63%
2025/03/22 19.04% 3.84% 2.91% 4.19% 4.06% 4.4% 3.01% 4.25% 3.2% 2.48%
2025/03/23 19.82% 3.4% 2.74% 4.06% 3.71% 3.1% 5.89% 4.59% 4.26% 2.87%
2025/03/24 14.5% 3.71% 2.58% 4.15% 4.46% 4.06% 7.32% 3.45% 5.34% 4%
2025/03/25 21.19% 3.49% 2.88% 4.96% 4.06% 4.14% 4.72% 3.71% 2.86% 3.82%
2025/03/26 21.9% 3.67% 2.12% 4.42% 4.5% 3.99% 5.56% 3.72% 3.04% 4.04%
2025/03/27 18.11% 4.37% 4.53% 4.75% 5.48% 3.8% 6.53% 3.26% 2.81% 3.31%
2025/03/28 19.33% 4.83% 3.4% 3.81% 5.11% 4.46% 3.11% 3.09% 3.18% 2.87%
2025/03/29 19.56% 4.75% 4.85% 3.39% 5.29% 4.39% 3.21% 4.64% 2.63% 2.48%
2025/03/30 19.35% 5% 4.77% 3.68% 5.51% 3.6% 2.65% 3.89% 4.02% 2.56%
2025/03/31 15.32% 5.73% 4.59% 4.46% 4.43% 3.55% 3.38% 3.21% 3.18% 2.71%

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EnergyAustralia led March with fluctuating spend, peaking at 22.33% on the 15th. AGL and OriginEnergy trailed, showing steady growth. Sunboost and AriseSolar maintained mid-range shares. The month concluded with EnergyAustralia’s dominance.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste - Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 568
2025/03/02 543
2025/03/03 549
2025/03/04 538
2025/03/05 538
2025/03/06 521
2025/03/07 534
2025/03/08 514
2025/03/09 506
2025/03/10 509
2025/03/11 524
2025/03/12 504
2025/03/13 531
2025/03/14 520
2025/03/15 502
2025/03/16 495
2025/03/17 501
2025/03/18 510
2025/03/19 511
2025/03/20 506
2025/03/21 497
2025/03/22 497
2025/03/23 499
2025/03/24 497
2025/03/25 503
2025/03/26 503
2025/03/27 485
2025/03/28 492
2025/03/29 482
2025/03/30 482
2025/03/31 482

Copyright © Adthena. All rights reserved.

March began with 568 advertisers, gradually declining to 482 by month’s end, reflecting a consistent decrease in distinct advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
energyaustralia.com.au 2.11%
itechworld.com.au 1.44%
solarquotes.com.au 0.71%
originenergy.com.au 0.62%
ecoflow.com 0.51%
solagarden.com.au -0.57%
positiveenergy.com.au -0.73%
samedayhotwaterservice.com.au -0.78%
arisesolar.com.au -0.87%
renogy.com -1.08%

Copyright © Adthena. All rights reserved.

In the past month, energyaustralia.com.au surged with a 2.11% click share increase, while renogy.com faced a decline of 1.08%.

Campaign Efficiency

AUS Energy, Utilities & Waste - Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date agl.com.au energyaustralia.com.au itechworld.com.au sunboost.com.au zerogrid.com.au solarchoice.net.au arisesolar.com.au zipsolar.com.au renogy.com solarmarket.com.au
2025/03/01 2.83% 6.87% 2.34% 5.44% 3.46% 3.34% 5.01% 4.1% 2.71% 1.31%
2025/03/02 2.03% 4.81% 3.88% 6.4% 6.26% 3.03% 5.55% 4.13% 2.79% 2.35%
2025/03/03 2.63% 6.09% 2.91% 6.29% 3.66% 2.88% 6.19% 3.76% 2.77% 1.78%
2025/03/04 3.05% 5.51% 3.19% 6.31% 4.23% 2.67% 5.13% 3.52% 3.68% 2.81%
2025/03/05 3.55% 6.07% 2.47% 5.34% 3.74% 4.02% 5.02% 3.29% 4.63% 2.36%
2025/03/06 3.32% 6.19% 2.92% 5.16% 4.81% 3.54% 5.79% 4.24% 3.08% 2.61%
2025/03/07 5.07% 6.83% 2.03% 5.82% 3.61% 4.2% 5.66% 2.97% 2.26% 1.99%
2025/03/08 5.3% 6.29% 2.78% 4.28% 4.14% 3.14% 4.12% 3.79% 2% 1.78%
2025/03/09 3.69% 7.14% 3.68% 3.92% 7.06% 2.42% 3.86% 3.09% 4.04% 1.76%
2025/03/10 4.49% 6.42% 5.95% 5.09% 4.71% 3.61% 5.07% 4.39% 3.38% 2.64%
2025/03/11 4.21% 5.28% 8.72% 4.66% 3.19% 4.14% 5.29% 3.72% 2.77% 3.52%
2025/03/12 3.6% 5.72% 9.94% 4.05% 4.77% 3.3% 3.97% 4.3% 3.6% 2.29%
2025/03/13 4.29% 4.9% 8.55% 3.53% 4.92% 3.67% 4.86% 3.78% 3.07% 2.65%
2025/03/14 3.05% 5.38% 7.41% 4.62% 4.53% 3.68% 4.29% 3.23% 1.52% 2.84%
2025/03/15 3.36% 6.55% 8.63% 4.12% 2.58% 3.88% 3.63% 3.38% 2.18% 3.2%
2025/03/16 2.6% 4.04% 9.02% 4.25% 5.02% 2.68% 4.04% 4.07% 2.78% 3.17%
2025/03/17 2.23% 5.45% 7.88% 4.51% 4.57% 3.53% 4.03% 3.1% 2.24% 2.74%
2025/03/18 3.15% 5.02% 11.44% 4.38% 5.03% 3.27% 3.71% 3.81% 2.48% 3.16%
2025/03/19 3.77% 5.97% 8.1% 3.98% 5.59% 2.92% 3.1% 2.41% 5.1% 3.1%
2025/03/20 3.34% 4.66% 9.11% 3.88% 4.14% 2.96% 3.32% 2.85% 6.35% 2.5%
2025/03/21 4.36% 6.44% 7.64% 3.95% 4.01% 3.75% 3.93% 3.94% 3.33% 2.62%
2025/03/22 3.79% 6.3% 5.2% 4.12% 4.01% 3.83% 4.18% 3.89% 3.05% 2.6%
2025/03/23 3.46% 6.18% 8.68% 3.32% 5.23% 3.55% 2.48% 3.97% 3.06% 2.67%
2025/03/24 3.93% 4.39% 9.94% 4.35% 6.27% 3.39% 3.51% 3.08% 2.19% 4.06%
2025/03/25 3.87% 6.53% 7.24% 4.28% 3.65% 4.73% 4.27% 3.41% 1.76% 3.85%
2025/03/26 3.93% 6.76% 9.01% 4.41% 4.29% 3.94% 3.64% 3.26% 1.61% 3.75%
2025/03/27 4.59% 5.71% 10% 4.97% 3.58% 4.23% 3.05% 2.61% 1.99% 2.82%
2025/03/28 5.04% 5.66% 5.32% 5.29% 4.34% 3.65% 3.99% 2.71% 2.67% 2.85%
2025/03/29 4.86% 6.83% 5.04% 5.3% 3.5% 3.05% 4.12% 4.27% 2.03% 2.49%
2025/03/30 5.36% 6.63% 4.17% 5.41% 5.54% 3.58% 3.1% 3.63% 2.27% 2.52%
2025/03/31 5.73% 5.17% 5.11% 4.51% 4.21% 3.98% 3.33% 2.9% 2.53% 2.53%

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In March 2025, AGL’s impression share rose from 2.83% to 5.73%. EnergyAustralia fluctuated, peaking at 7.14% before ending at 5.17%. Itechworld surged mid-month, reaching 11.44%, then settled at 5.11%. Sunboost and Zerogrid showed moderate fluctuations, while Renogy and Solarmarket remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Buy A Solar Battery With AGL | Includes Standard Installation https://www.agl.com.au

    Help reduce your energy bills and battery-power your home. Request A Callback From One Of Our Solar...

  2. 2
    EnergyAustralia Batteries http://www.energyaustralia.com.au › solar › energy

    Apply for a Quote — New Energy Tech Consumer Code (NETCC) Approved Seller. Get a battery quote online.

  3. 3
    Earn Qantas points with Red - Up to 15k Bonus Qantas Points https://www.redenergy.com.au › red-qantas_plan

    Earn 2 Qantas Points per $1 spent on your energy bills when you pay on time. Sign up now!

  4. 4
    Compare Battery Prices https://www.solarchoice.net.au

    Compare Installed Prices Now — Solar Battery Quotes Online. Get An Instant Comparison In 3 Easy Steps. Compare Today

  5. 5
    Powerwall 3 is Now Available - Powerwall 3 | 10-Year Warranty https://www.tesla.com

    Avoid outages when the grid is unstable, power your home uninterrupted with Powerwall 3. Capture...

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In the competitive landscape of solar energy, AGL entices with solar battery installations, while EnergyAustralia offers NETCC-approved quotes. Red Energy uniquely rewards with Qantas points, Solar Choice simplifies price comparisons, and Tesla’s Powerwall 3 ensures uninterrupted power. Each ad highlights distinct benefits, catering to diverse consumer needs.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.