AUS Finance Credit Cards - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
commbank.com.au	16.23
finder.com.au	13.66
americanexpress.com	11.1
nab.com.au	8.45
westpac.com.au	8.06
citibank.com.au	5.69
creditcard.com.au	4.79
qantasmoney.com	4.32
latitudefinancial.com.au	4.02
wise.com	3.89
others	19.79

In the competitive landscape of Google PPC for credit cards, CommBank leads with a 16.23% click share, closely followed by Finder at 13.66%. American Express captures 11.1%, while NAB and Westpac hold 8.45% and 8.06%, respectively. Citibank, CreditCard.com.au, Qantas Money, Latitude Financial, and Wise collectively contribute to the mix. Notably, ‘others’ account for a significant 19.79%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	finder.com.au	citibank.com.au	commbank.com.au	westpac.com.au	virginmoney.com.au	creditcard.com.au	nab.com.au	stgeorge.com.au	latitudefinancial.com.au	americanexpress.com
2025/03/01	17.51%	6.93%	7.07%	10.56%	5.38%	9.06%	7.15%	6.92%	6.78%	7.41%
2025/03/02	17.48%	7.38%	7.42%	9.74%	3.42%	6.88%	9.39%	5.18%	7.45%	7.13%
2025/03/03	17.62%	8.32%	7.74%	9.14%	5.75%	8.87%	8.19%	5.49%	7.31%	6.41%
2025/03/04	16.8%	9.34%	8.95%	9.73%	6.23%	8.71%	7.46%	4.63%	5.49%	6.8%
2025/03/05	17.14%	8.44%	8.14%	10.46%	7.72%	7.89%	6.84%	5.45%	5.6%	6.97%
2025/03/06	17.98%	10.85%	9.27%	7.74%	7.41%	7.03%	7.32%	4.01%	6.02%	6.71%
2025/03/07	18.23%	9.77%	6.74%	10.57%	7.88%	8.81%	5.23%	6.39%	6.4%	6.37%
2025/03/08	18.96%	7.8%	5.75%	9.1%	8.79%	9.81%	5.86%	6.41%	6.33%	6.61%
2025/03/09	18.95%	7.96%	6.52%	8.84%	7.72%	8.78%	6.74%	6.11%	6.39%	6.96%
2025/03/10	20.03%	8.63%	7.42%	9.03%	3.23%	9.06%	8.13%	4.94%	7.22%	5.77%
2025/03/11	19.98%	9.43%	5.51%	7.61%	8.44%	9.62%	7.63%	5.88%	6.54%	5.55%
2025/03/12	18.88%	9.43%	6.7%	8.05%	7.11%	6.84%	6.56%	5.66%	6.06%	6.25%
2025/03/13	21.06%	8.1%	5.78%	8.76%	9.84%	7.67%	5.86%	5.56%	5.48%	5.4%
2025/03/14	20.98%	7.93%	6.34%	9.82%	7.63%	6.62%	7.06%	5.07%	5.66%	6.23%
2025/03/15	19.99%	8.25%	5.42%	10.08%	8.1%	6.78%	7.73%	5.87%	5.98%	6.82%
2025/03/16	18.8%	8.75%	5.67%	8.89%	7.83%	5.39%	8.91%	5.61%	6.45%	7.58%
2025/03/17	20.14%	9.79%	5.45%	9.54%	7.74%	6.75%	6.61%	5.33%	6.9%	6.48%
2025/03/18	20.07%	9.76%	5.3%	7.55%	7.94%	6.7%	7.36%	5.76%	5.95%	6.55%
2025/03/19	19.77%	10.32%	4.44%	7.28%	9.88%	6.97%	8.14%	6.65%	5.57%	5.33%
2025/03/20	20.65%	11.59%	4.87%	8.25%	8.15%	5.41%	7.65%	6.27%	5.32%	5.81%
2025/03/21	20.19%	10.84%	4.98%	6.87%	8.19%	5.8%	8.14%	5.51%	4.95%	6.88%
2025/03/22	19.81%	11.2%	4.72%	7.43%	7.9%	5.21%	7.81%	6.8%	5.34%	6.57%
2025/03/23	19.83%	10.62%	5.06%	7.04%	9.22%	5.5%	7.16%	7.16%	5.37%	6.12%
2025/03/24	19%	9.29%	7.4%	6.46%	5.75%	4.92%	8.07%	6.57%	6.19%	6.39%
2025/03/25	20.24%	10.55%	7.33%	1.15%	9.8%	6.3%	7.34%	6.22%	6.14%	5.74%
2025/03/26	19.92%	10.97%	7.21%	1.41%	8.21%	7.01%	8.02%	5.68%	5.17%	6.08%
2025/03/27	19.56%	13.83%	7.88%	3.01%	6.99%	6.08%	6.44%	6.08%	4.6%	6.56%
2025/03/28	18.14%	11.5%	7.74%	6.01%	9.69%	6.62%	6.34%	6.65%	3.99%	5.76%
2025/03/29	17.58%	10.59%	7.02%	10.29%	8.88%	5.73%	5.74%	7.4%	4.5%	6%
2025/03/30	18.88%	10.36%	7.95%	10.39%	7.09%	5.56%	6.02%	7.99%	4.81%	5.97%
2025/03/31	17.98%	10.2%	9.46%	8.73%	7.58%	6.31%	6.17%	6.03%	5.69%	5.59%

In March 2025, finder.com.au led with a steady rise, peaking at 21.06%. Citibank.com.au showed a notable increase, reaching 13.83%. CommBank.com.au fluctuated, ending at 9.46%. Westpac.com.au experienced a dip mid-month but recovered to 10.39%. Virginmoney.com.au and creditcard.com.au had moderate variations, while nab.com.au and stgeorge.com.au remained stable. Latitudefinancial.com.au and americanexpress.com saw minor fluctuations, closing at 5.69% and 5.59%, respectively.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	158
2025/03/02	157
2025/03/03	159
2025/03/04	156
2025/03/05	159
2025/03/06	158
2025/03/07	155
2025/03/08	162
2025/03/09	160
2025/03/10	155
2025/03/11	156
2025/03/12	148
2025/03/13	154
2025/03/14	154
2025/03/15	163
2025/03/16	154
2025/03/17	159
2025/03/18	153
2025/03/19	152
2025/03/20	151
2025/03/21	158
2025/03/22	159
2025/03/23	154
2025/03/24	152
2025/03/25	159
2025/03/26	156
2025/03/27	155
2025/03/28	159
2025/03/29	152
2025/03/30	155
2025/03/31	155

March saw fluctuating advertiser numbers, peaking at 163 on March 15. The month concluded with 155 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
bankwest.com.au	1.99%
americanexpress.com	1.27%
citibank.com.au	1.17%
commbank.com.au	0.71%
stgeorge.com.au	0.55%
finder.com.au	-0.38%
latitudefinancial.com.au	-0.59%
ing.com.au	-0.68%
creditcard.com.au	-1.09%
westpac.com.au	-2.12%

American Express and Bankwest lead with click share gains, rising by 1.27 and 1.99, respectively. Westpac faces the steepest decline, dropping by 2.12.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	finder.com.au	commbank.com.au	citibank.com.au	americanexpress.com	westpac.com.au	latitudefinancial.com.au	creditcard.com.au	nab.com.au	stgeorge.com.au	virginmoney.com.au
2025/03/01	16.85%	7.91%	6.33%	9.76%	9.85%	7.48%	7.9%	7.14%	5.61%	3.28%
2025/03/02	17.48%	7.84%	6.31%	9.64%	9.4%	7.77%	6.12%	8.55%	3.74%	2.23%
2025/03/03	17.72%	8.35%	7.7%	8.55%	8.48%	8.18%	7.67%	7.92%	4.29%	3.27%
2025/03/04	16.31%	10.71%	8.33%	9.52%	8.54%	6.11%	7.54%	7.15%	3.21%	2.95%
2025/03/05	16.31%	10.32%	7.78%	9.79%	9.13%	6.39%	6.85%	6.48%	3.8%	3.75%
2025/03/06	17.35%	11.22%	9.46%	9.91%	7.27%	6.56%	6%	6.93%	2.81%	3.66%
2025/03/07	17.68%	8.74%	9.21%	8.62%	8.77%	7.48%	7.77%	5.31%	4.7%	4.09%
2025/03/08	17.95%	7.74%	6.92%	9.5%	7.81%	7.57%	8.98%	5.5%	4.55%	5.1%
2025/03/09	18.57%	8.64%	7.13%	9.71%	7.61%	7.67%	7.81%	5.82%	4.43%	4.11%
2025/03/10	18.92%	9.37%	7.64%	8.09%	7.51%	8.19%	7.58%	7.39%	3.5%	1.72%
2025/03/11	19.32%	7.39%	8.73%	7.97%	6.78%	7.74%	8.37%	6.86%	4.46%	4.25%
2025/03/12	18.14%	8.55%	8.16%	9.47%	6.93%	6.85%	6.02%	6.41%	3.84%	3.73%
2025/03/13	19.93%	7.65%	7.3%	7.82%	7.66%	6.41%	7.03%	5.86%	4.06%	5.15%
2025/03/14	20.18%	8.32%	7%	8.84%	8.77%	6.35%	5.49%	6.55%	3.45%	4.19%
2025/03/15	19.36%	6.96%	7.08%	9.5%	8.79%	6.9%	5.95%	7.3%	3.95%	4.77%
2025/03/16	18.77%	7.15%	7.64%	10.57%	8.18%	7.19%	4.73%	7.26%	3.96%	4.73%
2025/03/17	19.64%	7.28%	8.56%	8.83%	8.27%	7.86%	6.35%	6.06%	3.91%	4.44%
2025/03/18	19.88%	7.06%	8.81%	8.81%	7.1%	6.36%	6.23%	6.5%	4.24%	4.3%
2025/03/19	19.6%	6.42%	9.72%	8.01%	6.88%	6.22%	6.28%	7.04%	4.87%	5.3%
2025/03/20	20.15%	7.1%	10.65%	8.67%	7.33%	5.89%	5.13%	6.26%	4.48%	4.32%
2025/03/21	19.37%	6.96%	9.6%	9.95%	6.84%	5.66%	5.31%	6.51%	3.87%	4.15%
2025/03/22	18.82%	6.66%	10.2%	9.64%	7%	5.91%	4.88%	6.09%	4.96%	4.73%
2025/03/23	19.01%	7.05%	9.79%	9.02%	6.57%	6.14%	5.19%	5.58%	5.3%	5.05%
2025/03/24	18.52%	9.18%	8.31%	9.51%	5.36%	6.55%	4.72%	6.23%	4.49%	3.08%
2025/03/25	19.18%	9.94%	9.66%	8.56%	1.08%	6.77%	6.11%	6.19%	4.4%	4.91%
2025/03/26	19.23%	9.39%	9.71%	8.74%	1.2%	5.71%	6.25%	6.9%	4.08%	4.55%
2025/03/27	19.27%	9.73%	12.33%	9.81%	2.83%	4.99%	5.53%	5.66%	4.37%	3.76%
2025/03/28	17.67%	10.46%	10.66%	8.28%	5.42%	4.4%	6.22%	5.19%	4.83%	4.99%
2025/03/29	17.08%	9.54%	9.46%	8.88%	9.04%	4.73%	5.89%	4.56%	5.5%	4.72%
2025/03/30	18.38%	10.28%	9.43%	8.87%	8.83%	5.13%	5.47%	4.76%	6.39%	3.62%
2025/03/31	17.1%	12.19%	8.99%	8.42%	7.15%	6.36%	6.15%	4.91%	4.77%	4.21%

In March 2025, finder.com.au led with a steady rise, peaking at 20.18% mid-month. CommBank saw fluctuations, ending at 12.19%. Citibank’s share increased, reaching 12.33% on March 27. American Express and Westpac experienced varied trends, while Latitude Financial and NAB showed declines. St. George and Virgin Money had modest gains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
ANZ Low Rate Credit Card - 0% p.a. BT 26mth Promo Period https://www.anz.com.au › credit-cards › low-rate
3% BT Fee RevertsTo Std BT Rate 21.99%pa 26m From Ltr Of Off T&C Elig Crit Fees&ChgsApply
2
Citi Clear Credit Card - 0% p.a 24 Mth Balance Transfer https://www.citibank.com.au › credit-cards › citi-clear
0% p.a. for 24 Months on BT. 3% BT Fee. Rev to Cash Adv Rate. Fees, Charges, T&Cs Apply.
3
Balance Transfer Promotion - Balance Transfer Offer https://www.stgeorge.com.au
Consider This Offer If You Are Looking To Pay Off Credit Card Balances Faster. T&Cs Apply.
4
Balance Transfer Offer - 0% p.a For 24 Months On BT https://www.virginmoney.com.au › btoffer › creditcard
0% p.a for 24 Months on BT With A 1% BT Fee. Reverts To Cash Advance Rate. T&Cs Apply.
5
Up To 120K Bonus Qantas Points - Qantas Credit Card Offer https://www.westpac.com.au › credit-cards › qantas-black
Get up to 120K Bonus Qantas Points With The Altitude Qantas Black. Eligibility, T&Cs Apply

In the competitive landscape of credit card PPC ads, ANZ, Citibank, St. George, Virgin Money, and Westpac stand out. ANZ and Citibank emphasize long-term 0% balance transfer offers, appealing to those seeking financial relief. Virgin Money offers a similar deal with a lower fee, while Westpac entices with substantial Qantas points, targeting travel enthusiasts.

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AUS Finance Credit Cards - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Finance Credit Cards brands

Share of Spend for the top 10 AUS Finance Credit Cards brands

Competitor Count for AUS Finance Credit Cards

Market Loss & Market Gains for AUS Finance Credit Cards

AUS Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance