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AUS Finance Investing - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
westpac.com.au 17.81
finder.com.au 6.02
ing.com.au 5.79
judo.bank 4.27
interactivebrokers.com.au 4.21
etoro.com 4.18
selfwealth.com.au 3.23
moomoo.com 3.01
mozo.com.au 2.33
greatsouthernbank.com.au 2.11
others 47.04

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In the competitive landscape of Google PPC, Westpac leads with a 17.81% click share. Finder.com.au and ING follow, while ‘others’ dominate with 47.04%.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date interactivebrokers.com.au finder.com.au etoro.com selfwealth.com.au ing.com.au moomoo.com westpac.com.au commsec.com.au latrobefinancial.com.au rabobank.com.au
2025/03/01 5.78% 8.59% 8.69% 0.46% 6.86% 4.97% 3.56% 1.14% 2.21% 2.81%
2025/03/02 7.24% 6.83% 9.22% 0.64% 2.13% 6.45% 3.53% 1.56% 4.08% 1.73%
2025/03/03 6.17% 9.83% 7.9% 4.44% 4.91% 5.36% 3.62% 1.95% 1.92% 2.35%
2025/03/04 3.87% 9.94% 7.59% 5.79% 4.74% 4.84% 5.05% 1.15% 2.09% 4.04%
2025/03/05 5.4% 8.63% 7.25% 4.61% 6% 4.62% 4.85% 1.57% 1.81% 3.64%
2025/03/06 5.91% 8.52% 6.6% 2.6% 6.45% 5% 4.37% 1.73% 1.85% 3.59%
2025/03/07 3.7% 8.5% 6.3% 6.03% 7.52% 3.53% 4.18% 1.69% 2.41% 4.14%
2025/03/08 4.63% 7.7% 6.19% 6.56% 7.4% 4.19% 4.62% 1.7% 2.35% 3.96%
2025/03/09 5.59% 8.33% 7.51% 6.46% 6.33% 5.78% 4.05% 2.68% 2.25% 3.36%
2025/03/10 4.83% 9.24% 7.63% 6.46% 5.01% 5.21% 4.33% 2.07% 1.93% 3.08%
2025/03/11 4.1% 10.32% 5.99% 5.08% 8.23% 4.1% 5.16% 1.34% 2.58% 4.85%
2025/03/12 3.79% 8.04% 7.77% 6.2% 4.9% 3.44% 5.07% 1.52% 2.49% 3.73%
2025/03/13 3.62% 9.54% 6.35% 5.24% 6.68% 2.74% 4.77% 1.4% 2.04% 4.92%
2025/03/14 5.45% 9.66% 6.42% 4.42% 7.34% 3.21% 5.05% 1.82% 2.06% 3.35%
2025/03/15 6.5% 9.08% 5.41% 3.32% 7.7% 4.3% 4.69% 1.48% 1.99% 3.89%
2025/03/16 6.6% 7.85% 7.66% 5.89% 5.28% 2.06% 4.9% 2.55% 2.38% 2.5%
2025/03/17 5.88% 8.06% 8.2% 5.01% 6.61% 2.75% 4.9% 2.59% 2.29% 1.83%
2025/03/18 5.92% 7.81% 7.9% 3.93% 5.16% 4.63% 6.12% 1.61% 2.43% 1.55%
2025/03/19 6.82% 7.81% 8.57% 5.8% 5.14% 5.29% 4.59% 1.92% 2.78% 1.62%
2025/03/20 7.23% 8.13% 8.98% 6.63% 5.22% 3.56% 4.51% 2.4% 2.45% 1.41%
2025/03/21 7.25% 6.92% 9.37% 8.77% 3.95% 4.09% 4.32% 3.54% 2.27% 1.56%
2025/03/22 7.85% 6.75% 9.6% 7.93% 4.35% 4.02% 3.7% 2.94% 1.8% 1.37%
2025/03/23 6.84% 6.92% 8.91% 7.62% 4.24% 3.51% 3.63% 2.89% 1.79% 1.47%
2025/03/24 9.71% 6.49% 11.59% 8.86% 2.7% 4.25% 3.39% 3.34% 1.81% 0.6%
2025/03/25 8.9% 8.51% 9.74% 7.32% 4.94% 4.07% 3.83% 1.64% 1.95% 1.93%
2025/03/26 7.12% 7.91% 10.48% 8.22% 3.92% 2.43% 4.13% 3.42% 1.26% 1.7%
2025/03/27 7.31% 8.94% 8.39% 6.22% 5.45% 2.71% 5.55% 3.93% 1.67% 1.4%
2025/03/28 8.19% 7.98% 9.18% 5.24% 5.83% 4.39% 5.15% 2.3% 1.76% 1.83%
2025/03/29 10.81% 7.8% 7.84% 6.32% 5.64% 3.83% 4.67% 2.48% 1.44% 2.53%
2025/03/30 16.66% 7.85% 8.21% 5.87% 2.74% 3.55% 4.07% 2.83% 1.8% 1.36%
2025/03/31 10.29% 7.55% 7.35% 5.85% 5.11% 4.71% 4.4% 1.65% 1.49% 1.29%

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In March 2025, interactivebrokers.com.au saw a dramatic rise, peaking at 16.66% on March 30. Meanwhile, etoro.com surged to 11.59% on March 24. By month’s end, interactivebrokers.com.au led, closing at 10.29%.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 500
2025/03/02 481
2025/03/03 483
2025/03/04 486
2025/03/05 473
2025/03/06 458
2025/03/07 480
2025/03/08 475
2025/03/09 481
2025/03/10 465
2025/03/11 452
2025/03/12 451
2025/03/13 461
2025/03/14 450
2025/03/15 460
2025/03/16 444
2025/03/17 447
2025/03/18 440
2025/03/19 441
2025/03/20 491
2025/03/21 477
2025/03/22 456
2025/03/23 452
2025/03/24 451
2025/03/25 454
2025/03/26 452
2025/03/27 448
2025/03/28 446
2025/03/29 443
2025/03/30 446
2025/03/31 438

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March saw a decline in distinct advertisers, starting at 500 and ending at 438. The month experienced fluctuations, with a notable dip mid-month and a brief rise around March 20.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
interactivebrokers.com.au 2.33%
westpac.com.au 1.83%
vanguard.com.au 1.14%
sharesies.com.au 0.9%
etoro.com 0.73%
trading212.com -0.89%
finder.com.au -0.91%
rest.com.au -1.11%
rabobank.com.au -1.52%
ing.com.au -2.83%

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Interactivebrokers.com.au surged with a 2.33% click share increase, while ing.com.au faced a decline of 2.83%.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date interactivebrokers.com.au finder.com.au etoro.com westpac.com.au selfwealth.com.au judo.bank ing.com.au moomoo.com stgeorge.com.au latrobefinancial.com.au
2025/03/01 4.83% 8.75% 7.45% 4.55% 0.26% 2.33% 6.87% 4.31% 1.69% 2.34%
2025/03/02 6.63% 7.09% 7.76% 4.71% 0.34% 1.71% 2.41% 5.91% 1.76% 4.58%
2025/03/03 5.6% 10.2% 6.6% 4.92% 4.18% 1.96% 4.92% 5.09% 1.94% 2.25%
2025/03/04 3.73% 10.4% 7.13% 6.28% 6.23% 2.39% 4.3% 4.47% 2.18% 2.38%
2025/03/05 4.65% 8.73% 6.15% 5.81% 4.49% 3.35% 5.19% 4.68% 1.69% 2.06%
2025/03/06 5.9% 8.38% 5.92% 5.28% 2.78% 3.48% 6.33% 4.95% 1.69% 2.28%
2025/03/07 3.55% 8.47% 5.39% 4.99% 6.13% 3.4% 7.05% 3.2% 1.93% 2.66%
2025/03/08 4.18% 7.8% 5.09% 5.46% 6.62% 3.43% 6.97% 4.16% 1.55% 2.6%
2025/03/09 4.79% 8.51% 6.29% 4.93% 6.52% 3.11% 5.67% 5.43% 1.79% 2.59%
2025/03/10 4.49% 9.72% 6.58% 5.04% 6.71% 2.74% 4.52% 5% 1.79% 2.31%
2025/03/11 3.63% 10.48% 5.02% 6.21% 5.13% 3.66% 7.36% 3.92% 2.88% 2.8%
2025/03/12 3.08% 8.35% 6.98% 6.59% 6.66% 3.24% 4.89% 2.76% 1.7% 2.84%
2025/03/13 2.92% 9.98% 5.13% 6.32% 5.2% 4.05% 6.45% 2.23% 1.93% 2.27%
2025/03/14 4.63% 9.82% 4.97% 6.6% 4.16% 4.87% 6.95% 2.72% 2.19% 2.51%
2025/03/15 6.32% 8.58% 4.08% 5.68% 3.04% 4.13% 6.34% 4.1% 1.98% 2.12%
2025/03/16 6.04% 7.64% 6.33% 6.15% 6.01% 4.19% 4.87% 1.57% 2.03% 2.82%
2025/03/17 5.6% 7.76% 7.25% 6.02% 5.03% 3.02% 5.95% 2.82% 1.78% 2.6%
2025/03/18 5.31% 7.44% 6.93% 7.7% 3.51% 3.72% 5.08% 4.04% 2.25% 2.88%
2025/03/19 6.15% 7.66% 7.21% 5.95% 5.77% 3.25% 4.65% 5.17% 2.52% 3.22%
2025/03/20 6.4% 7.98% 7.82% 5.9% 6.81% 2.88% 4.99% 3.19% 3.07% 2.86%
2025/03/21 6.6% 6.89% 7.81% 5.8% 8.18% 3% 3.77% 3.87% 2.16% 2.64%
2025/03/22 7.7% 6.52% 8.79% 4.8% 7.69% 2.84% 4.24% 3.4% 2.06% 2.02%
2025/03/23 6.3% 7.03% 7.72% 4.94% 7.77% 3.7% 4.55% 3.02% 1.58% 2.07%
2025/03/24 8.46% 6.49% 10% 4.71% 8.22% 3.22% 2.53% 3.51% 2.62% 2%
2025/03/25 7.56% 8.6% 8.57% 5.48% 6.94% 3.01% 4.4% 3.72% 2.31% 2.12%
2025/03/26 6.63% 7.8% 9.43% 5.41% 7.99% 2.76% 2.92% 1.88% 2.54% 1.41%
2025/03/27 5.86% 9.33% 7.23% 7.17% 5.96% 3.6% 4.19% 2.17% 3.53% 1.92%
2025/03/28 7.29% 8.67% 7.72% 6.72% 4.81% 4.39% 4.3% 3.53% 3.55% 1.97%
2025/03/29 9.59% 7.88% 6.75% 5.83% 6.17% 3.92% 4.11% 3.96% 2.31% 1.61%
2025/03/30 16.19% 7.8% 7.02% 5.24% 5.5% 3.7% 2.26% 3.01% 3.41% 1.95%
2025/03/31 9.23% 7.99% 6.3% 5.73% 5.7% 4.1% 3.65% 3.58% 3.29% 1.71%

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March saw interactivebrokers.com.au’s impression share soar, peaking at 16.19% on the 30th. Meanwhile, finder.com.au maintained a steady presence, and etoro.com experienced fluctuations, ending at 6.3%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Up To 5.40% p.a. (T&C's Apply) https://campaigns.ing.com.au › high-interest › savings-account

    No Monthly Account Fees — Save With Our Highest Variable Rate, Currently Up To 5.40% p.a. For Eligible Customers Only

  2. 2
    Stock Trading Worldwide https://www.interactivebrokers.com.au

    Global & Domestic Trading — Invest globally in stocks, options, futures, currencies, bonds & funds from one screen.

  3. 3
    Judo Bank Term Deposit Rate https://www.judo.bank › term-deposit

    High Interest Rates Australia — Guaranteed by the Australian Government under the Financial Claims Scheme. Personal...

  4. 4
    Earn 6.50%*pa on 12m Term Acct https://www.latrobefinancial.com.au

    Monthly Income Investment — *Current var. rate after fees, determined mthly, not guaranteed. Consider PDS&TMD on site

  5. 5
    Buy & Sell Stocks Online - ASX Listed Investing Platform https://www.selfwealth.com.au

    Join Over 128,000 Australian Investors and Invest in Your Wealth Creation with Selfwealth.

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In the competitive landscape of Google PPC, five standout ads capture attention with their unique propositions. ING entices with a high-interest savings account, offering up to 5.40% p.a., emphasizing no monthly fees. Interactive Brokers highlights global trading opportunities from a single platform. Judo Bank assures high interest rates backed by government guarantees. La Trobe Financial promises a 6.50% p.a. return on term accounts, focusing on monthly income. Lastly, Selfwealth invites Australians to join a community of over 128,000 investors, promoting wealth creation through their platform. Each ad strategically targets financial growth and security.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.