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AUS Healthcare & Medical Diseases - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
osmopatch.com 7.68
arthritis.org.au 5.5
arthritisnsw.org.au 5.33
dementia.org.au 4.92
chemistwarehouse.com.au 4.58
amoils.com 4.27
cera.org.au 4.15
diabetesaustralia.com.au 3.61
glaucoma.org.au 3.53
msaustralia.org.au 3.26
others 53.17

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In the healthcare PPC landscape, ‘others’ dominate with 53.17% click share, while osmopatch.com leads specific domains at 7.68%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cera.org.au arthritis.org.au msaustralia.org.au diabetesaustralia.com.au bionicsinstitute.org arthritisnsw.org.au glaucoma.org.au dementia.org.au osmopatch.com chemistwarehouse.com.au
2025/03/01 7.85% 4.38% 3.68% 6.74% 1.13% 7.48% 4.48% 2% 0% 3.91%
2025/03/02 6.65% 4.23% 2.86% 10.91% 2.71% 4.92% 2.94% 2.07% 0% 2.99%
2025/03/03 5.59% 10.84% 1.18% 8.33% 0.77% 5.91% 2.46% 1.16% 1.07% 2.97%
2025/03/04 7.16% 7.31% 1.2% 3.52% 3.58% 6.78% 1.33% 1.47% 1.67% 2.1%
2025/03/05 15.26% 5.99% 0% 1.4% 3.41% 1.63% 5.59% 0.81% 2.82% 2.02%
2025/03/06 8.96% 0% 0% 2.15% 1.45% 7.54% 4.87% 0.61% 3.3% 2.45%
2025/03/07 7.79% 5.69% 1.12% 2.06% 2.24% 7.28% 1.61% 0.83% 0.96% 3.51%
2025/03/08 6.46% 7.07% 3.1% 3.45% 2.58% 4.45% 3.52% 1.36% 2.52% 3.21%
2025/03/09 5.96% 6.49% 3.03% 6.13% 2.4% 3.41% 4.78% 1.18% 3.99% 4.52%
2025/03/10 11.67% 5.53% 4.92% 3.82% 3.04% 1.6% 5.11% 0.9% 4.35% 2.35%
2025/03/11 5.16% 3.29% 4.37% 3.39% 2.61% 2.87% 3.71% 0.54% 3.26% 2.78%
2025/03/12 10.59% 4.86% 5.05% 4.48% 2.85% 7.38% 3.82% 0.62% 3.06% 2.2%
2025/03/13 10.09% 4.46% 3.93% 3.99% 2.74% 13.23% 7.76% 1.53% 2.78% 3.03%
2025/03/14 6.16% 6.49% 3.21% 7.28% 2.55% 5.52% 8.41% 0.26% 3.06% 3.62%
2025/03/15 5.83% 5.77% 6.85% 1.15% 3.04% 5.89% 5.36% 5.18% 2.93% 3.34%
2025/03/16 4.27% 5.21% 5.51% 4.69% 3.03% 8.51% 1.57% 2.89% 2.01% 2.7%
2025/03/17 4.27% 9.25% 4.72% 5.85% 1.71% 2.91% 4.68% 6.4% 4.09% 3.82%
2025/03/18 8.03% 5.05% 5% 3.21% 2.38% 6.66% 1.74% 2.92% 2.37% 3.84%
2025/03/19 8.37% 8.08% 2.97% 6.73% 2.67% 4.33% 1.95% 4.48% 3.55% 2.4%
2025/03/20 5.43% 5.69% 4.94% 2.73% 2.05% 8.86% 4.38% 4.35% 3.62% 2.49%
2025/03/21 8.79% 2.62% 3.95% 7.85% 3.19% 6.15% 4.07% 4.81% 2.65% 2.19%
2025/03/22 6.46% 5.63% 5.99% 5.41% 2.93% 6.39% 3.51% 3.69% 4.04% 1.28%
2025/03/23 8.22% 4.8% 3.89% 3.67% 3.43% 2.79% 6.44% 4.03% 3.45% 3.25%
2025/03/24 6.48% 8.32% 3.06% 5.9% 2.75% 3.56% 4.35% 5.03% 5.22% 2.48%
2025/03/25 7.5% 7.13% 4.99% 8.45% 2.93% 4.73% 2.89% 2.95% 3.43% 1.98%
2025/03/26 8.12% 5.26% 4.08% 3.57% 3.01% 4.11% 3.98% 6.56% 3.7% 1.66%
2025/03/27 2.47% 6.37% 4.71% 4.87% 2.55% 5.35% 2.29% 2.14% 1.76% 7.24%
2025/03/28 5.79% 4.15% 3.82% 5.3% 3.84% 9.54% 3.46% 4.71% 3.37% 2.12%
2025/03/29 6.92% 2.59% 0.91% 3.23% 4.59% 8.18% 5.64% 7.45% 4.71% 3.72%
2025/03/30 5.83% 5.98% 4.01% 5.02% 2.99% 6.53% 5.25% 4.35% 3.62% 3.35%
2025/03/31 7.8% 5.47% 4.7% 4.64% 4.59% 4.51% 4.51% 3.97% 3.65% 2.27%

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In March 2025, cera.org.au led with fluctuating spend, peaking at 15.26%. Arthritis.org.au saw a notable spike on March 3rd at 10.84%. Diabetesaustralia.com.au had a strong start, reaching 10.91% on March 2nd. By month’s end, cera.org.au maintained dominance.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 237
2025/03/02 232
2025/03/03 228
2025/03/04 222
2025/03/05 226
2025/03/06 205
2025/03/07 219
2025/03/08 233
2025/03/09 253
2025/03/10 230
2025/03/11 231
2025/03/12 215
2025/03/13 227
2025/03/14 224
2025/03/15 248
2025/03/16 229
2025/03/17 236
2025/03/18 232
2025/03/19 220
2025/03/20 221
2025/03/21 212
2025/03/22 224
2025/03/23 237
2025/03/24 211
2025/03/25 205
2025/03/26 211
2025/03/27 205
2025/03/28 223
2025/03/29 209
2025/03/30 215
2025/03/31 218

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 253 on March 9. The month concluded with 218 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
migraine.org.au 5.29%
dementia.org.au 2.46%
osmopatch.com 1.53%
globalnervefoundation.org 0.98%
diabetesaustralia.com.au 0.66%
centenary.org.au -0.7%
amoils.com -0.7%
cancer.org.au -0.78%
brainfoundation.org.au -0.8%
tinnitus99.site -0.89%

Copyright © Adthena. All rights reserved.

Migraine.org.au surged with a 5.29% click share increase, while tinnitus99.site dropped by 0.89%.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date osmopatch.com bionicsinstitute.org amoils.com arthritisnsw.org.au chemistwarehouse.com.au cera.org.au arthritis.org.au brainfoundation.org.au glaucoma.org.au diabetesaustralia.com.au
2025/03/01 0% 2.16% 7.4% 7% 8.79% 4.53% 3.17% 1.65% 2.42% 2.88%
2025/03/02 0% 3.76% 5.81% 6.42% 5.82% 3.25% 3.16% 1.08% 1.47% 4.64%
2025/03/03 2.86% 1.54% 9.19% 6.47% 7.22% 1.97% 5.59% 1.32% 1.19% 3.06%
2025/03/04 4.85% 5.19% 10.69% 6.49% 5.03% 2.79% 5.55% 2.45% 0.96% 1.48%
2025/03/05 8.34% 4.82% 7.1% 1.19% 3.81% 7.77% 3.52% 1.46% 2.23% 1.02%
2025/03/06 8.67% 2.12% 5.16% 8.97% 3.69% 5.89% 0% 2.33% 2.77% 1.6%
2025/03/07 2.97% 3.26% 9.2% 5.74% 6.5% 4.01% 3.97% 3.28% 0.83% 0.91%
2025/03/08 7.7% 3.49% 1.11% 4.56% 4.98% 3.63% 5.68% 3.62% 1.56% 1.73%
2025/03/09 10.21% 4.18% 4.54% 3.99% 4.77% 3.17% 5.07% 3.33% 1.89% 3.12%
2025/03/10 10.2% 3.93% 3.37% 2% 4.66% 4.84% 3.51% 5.15% 2.61% 1.72%
2025/03/11 9.22% 3.78% 5.26% 3.07% 6.16% 2.5% 3.28% 5.48% 1.92% 1.45%
2025/03/12 8.6% 4.2% 6.06% 7.03% 4.34% 6.11% 2.73% 2.65% 2.13% 2.15%
2025/03/13 7.38% 3.29% 5.76% 11.44% 6.4% 5.08% 3.39% 2.41% 4.17% 1.62%
2025/03/14 9.14% 3.45% 6.76% 5.7% 7.46% 3.04% 4.31% 1.18% 3.75% 2.94%
2025/03/15 8.65% 4.42% 2.79% 6.22% 6.08% 3.99% 3.22% 2.15% 2.76% 0.43%
2025/03/16 5.88% 4.43% 3.19% 8.95% 5.25% 2.41% 3.51% 3.08% 0.98% 2.19%
2025/03/17 11.12% 1.97% 4.87% 2.87% 6.75% 3.2% 6.05% 5.03% 2.16% 2.29%
2025/03/18 6.73% 3.33% 3.48% 6.48% 6.57% 4.39% 5.21% 2.84% 0.87% 1.92%
2025/03/19 11.01% 3.42% 4.31% 4.87% 4.89% 4.5% 6.41% 3.19% 1.15% 2.94%
2025/03/20 10.73% 3.08% 5.03% 9.7% 5.31% 2.64% 4.47% 2.47% 2.42% 1.13%
2025/03/21 7.46% 4.98% 3.77% 6.02% 4.78% 5.91% 1.98% 1.14% 2.46% 3.2%
2025/03/22 11.22% 4.45% 4.15% 6.49% 2.91% 3.4% 4.68% 2.48% 2.02% 2.26%
2025/03/23 9.95% 4.69% 3.37% 3.35% 3.9% 5% 2.98% 3.46% 3.05% 1.7%
2025/03/24 14.82% 3.72% 7.61% 3.58% 5.48% 3.27% 4.81% 0.86% 2.36% 2.57%
2025/03/25 10.47% 4.17% 4.47% 4.94% 4.99% 4.35% 4.48% 2.6% 1.66% 3.86%
2025/03/26 10.93% 4.32% 6.09% 3.3% 3.8% 3.87% 4.4% 1.66% 2.18% 1.67%
2025/03/27 5.19% 2.83% 6.48% 5.71% 11.91% 1.31% 4.34% 2.23% 1.25% 2.12%
2025/03/28 10.24% 5.32% 4.15% 10.63% 3.57% 3.31% 3.36% 2.82% 2.02% 2.3%
2025/03/29 12.9% 6.07% 3.94% 7.11% 7.04% 3.74% 1.95% 2.72% 2.86% 1.38%
2025/03/30 10.15% 4.28% 4.19% 5.63% 7.11% 3.5% 4.31% 1.4% 2.96% 2.29%
2025/03/31 11.06% 5.62% 5.01% 4.84% 4.52% 3.47% 3.23% 2.39% 2.34% 2.1%

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Osmopatch.com surged mid-March, peaking at 14.82% on the 24th. Bionicsinstitute.org remained steady, while amoils.com fluctuated. Chemistwarehouse.com.au spiked on the 27th. March ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Rheumatoid Arthritis Symptoms https://www.bionicsinstitute.org

    Causes of rheumatoid arthritis — Want to support the future of...

  2. 2
    4 Toothache Remedies to Try - Fast Toothache Relief at Home https://www.colgate.com.au

    Toothache keeping you up at night? Discover natural remedies for quick & lasting relief. Don't let tooth pain ruin your day. Get fast relief with these proven home remedies.

  3. 3
    Treatment For Hip Bursitis and Causes Melbourne https://www.laserpaintherapy.com.au

    Low Level Laser based Pain Relief. Photo biomodulation based Pain Treatment.

  4. 4
    Relieving Your Arthritis Pain - Quick, Effective Pain Relief https://www.nurofen.com.au › nurofen › osteo

    Use Nurofen to Relieve Inflammation of Joints & Pain Caused by Osteoarthritis. Learn More!

  5. 5
    Bursitis Of Hip Joint - Effective Joint Pain Relief https://au.osmopatch.com › treatment › hip-bursitis

    Bursitis of the hip joint can now be treated naturally from home. Learn More! Discover the OSMO Patch...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, themes of pain relief and natural remedies dominate. Bionics Institute focuses on rheumatoid arthritis, while Colgate offers toothache solutions. Laser Pain Therapy and OSMO Patch highlight innovative treatments for hip bursitis, and Nurofen emphasizes quick arthritis relief.

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