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AUS Healthcare & Medical Medicines - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 49.23
vitable.com.au 4.67
panadol.com 4.65
bulksupplements.com 3.31
mirapro.com.au 1.93
happymammoth.com 1.8
pipingrock.com 1.76
nahlaearth.com 1.71
chempro.com.au 1.71
renuebyscience.com.au 1.27
others 27.96

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In the PPC landscape, Chemist Warehouse dominates with 49.23% click share, overshadowing others like Vitable (4.67%) and Panadol (4.65%). “Others” collectively hold 27.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chemistwarehouse.com.au panadol.com happymammoth.com bulksupplements.com nutreance.com nurofen.com.au mirapro.com.au pipingrock.com vitable.com.au renuebyscience.com.au
2025/03/01 50.99% 5.46% 1.64% 3.82% 1.79% 1.76% 4.08% 1.21% 3.38% 1.29%
2025/03/02 59.07% 3.82% 1.93% 2.3% 1.76% 2.11% 2.25% 1.39% 3.11% 1.35%
2025/03/03 51.11% 5.41% 1.8% 3.3% 1.55% 2.79% 3.12% 0.88% 3.21% 1.71%
2025/03/04 47.84% 6.98% 2.31% 2.4% 1.81% 1.66% 2.25% 0.73% 4.89% 1.71%
2025/03/05 41.61% 6.58% 2.73% 2.6% 1.99% 2.49% 2.32% 0.98% 5.78% 3.35%
2025/03/06 38.47% 2.7% 4.95% 4.3% 3.02% 1.09% 1.47% 2.73% 7.07% 3.98%
2025/03/07 33.22% 4.83% 4.78% 2.72% 2.09% 1.93% 1.21% 1.88% 5.91% 4.79%
2025/03/08 41.08% 4.4% 2.49% 2.6% 2.82% 1.72% 1.74% 2.2% 3.26% 4.85%
2025/03/09 39.23% 2.88% 3.34% 3.77% 2% 1.36% 2.21% 1.38% 7.51% 3.23%
2025/03/10 31.85% 3.83% 3.14% 4.2% 2.04% 1.79% 2.6% 3.36% 5.54% 2.82%
2025/03/11 29.82% 5.79% 3.02% 2.73% 2.06% 1.45% 2.86% 1.8% 8.81% 2.78%
2025/03/12 33.32% 5.76% 4.05% 2.36% 1.89% 1.54% 2.26% 2.09% 6.58% 3.91%
2025/03/13 36.99% 7.08% 3.45% 2.23% 2.07% 1.44% 2.22% 1.27% 6.87% 2.16%
2025/03/14 43.92% 5.68% 2.72% 2.58% 1.88% 1.05% 2.89% 1.32% 5.32% 2.14%
2025/03/15 38.78% 6.77% 1.52% 2.47% 1.58% 2.77% 1.77% 2.61% 3.91% 1.53%
2025/03/16 38.91% 5.47% 2.35% 3.28% 1.67% 1.42% 3.48% 2.69% 7.95% 1.13%
2025/03/17 36.36% 9.98% 2.38% 4% 2.14% 2.3% 3.52% 1.49% 6.32% 0.87%
2025/03/18 36.85% 8.17% 3.81% 2.92% 1.76% 1.38% 3.27% 0.98% 7.53% 1.25%
2025/03/19 38.82% 7.29% 2.99% 5.94% 2.33% 0.45% 4.68% 1.46% 6.73% 0.24%
2025/03/20 36.97% 7.28% 3.45% 5.9% 2.29% 1.02% 2.79% 1.83% 6.07% 0.8%
2025/03/21 37.46% 5.35% 2.96% 8.95% 1.82% 1.23% 2.05% 2.4% 6.91% 1.2%
2025/03/22 34.48% 6.07% 3.12% 7.29% 2.12% 0.94% 2.42% 1.44% 4.22% 1.23%
2025/03/23 35.55% 5.67% 3.04% 5.46% 2.75% 0.51% 3.01% 2.42% 6.49% 0.98%
2025/03/24 35.44% 5.55% 3.48% 4.05% 3.2% 0.92% 3.81% 2.49% 5.84% 1.44%
2025/03/25 32.86% 10.82% 4.08% 1.02% 2.37% 2.34% 3.55% 2.07% 7.29% 1.31%
2025/03/26 41.9% 5.86% 2.94% 2.67% 2.76% 1.69% 2.62% 1.17% 6.78% 0.84%
2025/03/27 40.72% 6.35% 3.66% 2.6% 2.4% 1.05% 1.49% 2.11% 7.33% 0.65%
2025/03/28 43.73% 7.98% 2.96% 2.46% 2.51% 2.02% 2.7% 1.35% 3.02% 0.73%
2025/03/29 43.58% 7.4% 3.57% 3.4% 2.53% 2.4% 3.27% 1.52% 2.01% 0.77%
2025/03/30 41.41% 5.64% 3.63% 3.66% 2.34% 2.02% 3.49% 2.05% 0.56% 1.21%
2025/03/31 41.49% 7.16% 4.55% 3.22% 2.52% 1.98% 1.94% 1.01% 0.99% 0.93%

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In March 2025, Chemist Warehouse dominated PPC spend, peaking early and stabilizing mid-month. Panadol saw a mid-month surge, while Happy Mammoth fluctuated. Bulk Supplements spiked late, and Vitable’s early strength waned. The month ended with Chemist Warehouse leading.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 320
2025/03/02 321
2025/03/03 298
2025/03/04 301
2025/03/05 299
2025/03/06 307
2025/03/07 309
2025/03/08 315
2025/03/09 327
2025/03/10 314
2025/03/11 316
2025/03/12 313
2025/03/13 312
2025/03/14 306
2025/03/15 327
2025/03/16 319
2025/03/17 295
2025/03/18 313
2025/03/19 292
2025/03/20 310
2025/03/21 309
2025/03/22 317
2025/03/23 331
2025/03/24 316
2025/03/25 297
2025/03/26 300
2025/03/27 308
2025/03/28 287
2025/03/29 297
2025/03/30 302
2025/03/31 281

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 331 on March 23. The month concluded with a dip to 281, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
chemistwarehouse.com.au 2.4%
bulksupplements.com 1.12%
panadol.com 0.96%
claratyne.com.au 0.5%
gastrostop.com.au 0.49%
coloxyl.com.au -0.42%
mobilitydelivery.com.au -0.48%
vitable.com.au -0.9%
renuebyscience.com.au -1.23%
nahlaearth.com -1.72%

Copyright © Adthena. All rights reserved.

Chemistwarehouse.com.au surged with a 2.40% click share increase, while nahlaearth.com faced a 1.72% decline. Bulksupplements.com gained 1.12%, contrasting with renuebyscience.com.au’s 1.23% drop.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au bulksupplements.com panadol.com happymammoth.com pipingrock.com mirapro.com.au metagenics.com.au vitable.com.au renuebyscience.com.au nahlaearth.com
2025/03/01 52.88% 4.82% 2.9% 1.1% 1.67% 2.92% 0.75% 4.44% 1.46% 3.34%
2025/03/02 58.84% 3.35% 2.04% 1.44% 1.98% 1.69% 0.66% 3.94% 1.75% 2.84%
2025/03/03 54.47% 3.97% 3.22% 2.07% 1.43% 2.66% 0.41% 4.04% 1.98% 2.71%
2025/03/04 48.32% 2.93% 3.3% 2.61% 1.14% 1.99% 0.69% 6.16% 2.32% 2.39%
2025/03/05 47.11% 2.81% 3.13% 1.82% 1.5% 1.78% 0.7% 6.99% 2.96% 2.24%
2025/03/06 41.47% 4.35% 0.94% 5.34% 3.29% 1.03% 2.15% 8.04% 2.66% 3.21%
2025/03/07 37.43% 3.1% 2.01% 3.98% 2.58% 0.89% 1.51% 6.69% 3.95% 4.17%
2025/03/08 43.98% 2.78% 2.18% 1.98% 3.13% 1.25% 1.06% 3.94% 4.39% 3.36%
2025/03/09 43.63% 4.06% 1.21% 2.2% 1.94% 1.74% 1.54% 6.8% 2.55% 3.32%
2025/03/10 34.38% 4.64% 1.78% 3.09% 3.92% 1.85% 1.45% 6.54% 2.09% 3.32%
2025/03/11 34.58% 3.11% 2.38% 2.24% 2.58% 2.3% 0.88% 8.64% 2.39% 1.87%
2025/03/12 37.91% 2.85% 2.15% 2.88% 3.04% 1.58% 1.63% 8.28% 2.73% 3.71%
2025/03/13 44.67% 3.03% 2.79% 3.2% 1.63% 1.72% 0.94% 7.49% 1.67% 2.1%
2025/03/14 50.54% 3.22% 2.2% 1.93% 2.03% 2.12% 0.82% 6.41% 1.78% 2.12%
2025/03/15 44.97% 2.99% 2.81% 1.03% 3.04% 1.41% 1.93% 4.54% 1.24% 2.39%
2025/03/16 42.95% 4.1% 2.52% 2.82% 3.27% 2.54% 1.67% 9.25% 0.78% 2.42%
2025/03/17 42.12% 4.46% 4.36% 1.77% 2.04% 2.52% 1.6% 8.22% 0.7% 4.05%
2025/03/18 45.01% 3.5% 3.47% 3.07% 1.24% 2.34% 1.24% 8.02% 1% 2.79%
2025/03/19 43.7% 6.44% 2.71% 3.16% 1.93% 3.22% 0.75% 7.7% 0.12% 3.17%
2025/03/20 44.31% 7% 3.19% 2.76% 2.38% 2.15% 2.06% 6.4% 0.62% 2.28%
2025/03/21 42.89% 10.64% 2.07% 1.92% 2.36% 1.45% 2.23% 8.15% 1.18% 2.65%
2025/03/22 41.49% 8.31% 2.75% 2.02% 1.86% 1.9% 1.86% 4.83% 1.06% 2.17%
2025/03/23 42.48% 5.77% 2.48% 1.99% 3.08% 2.12% 2.2% 7.44% 0.81% 0%
2025/03/24 42.37% 4.51% 2.45% 2.57% 3.18% 2.93% 0.73% 7.63% 1.12% 0%
2025/03/25 40.42% 1.45% 5.04% 2.81% 1.91% 3.11% 1.58% 9.61% 1.4% 0%
2025/03/26 48.37% 3.18% 2.75% 3.04% 1.49% 2.07% 1.61% 8.02% 0.97% 0%
2025/03/27 49.56% 3.27% 2.44% 2.97% 1.75% 1.2% 1.54% 7.96% 0.56% 0%
2025/03/28 51.28% 2.88% 3.41% 2.41% 1.9% 2.03% 0.97% 3.74% 0.67% 0%
2025/03/29 52.93% 3.77% 3.21% 3.28% 1.75% 2.44% 1.79% 2.21% 0.59% 0%
2025/03/30 51.34% 3.83% 2.6% 2.86% 2.51% 2.7% 1.33% 0.61% 0.84% 0%
2025/03/31 52.62% 3.74% 3.3% 3.18% 1.62% 1.58% 1.05% 0.92% 0.72% 0%

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In March 2025, Chemist Warehouse’s impression share fluctuated, peaking at 58.84% early, then stabilizing around 52.62%. BulkSupplements saw a mid-month surge, reaching 10.64% before settling at 3.74%. Vitable’s share peaked mid-month at 9.61%, then dropped to 0.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    4 Toothache Remedies to Try - Fast Toothache Relief at Home https://www.colgate.com.au

    Toothache keeping you up at night? Discover natural remedies for quick & lasting relief. Don't let tooth pain ruin your day. Get fast relief with these proven home remedies.

  2. 2
    Melatonin Gummies | Free Shipping Over AU$80 https://www.iherb.com

    50,000+ Healthy Products in Stock! Free Shipping on Orders Over AU$80. Find the World's...

  3. 3
    Symptoms Of Low Vitamin B12 https://www.independenceaustralia.com.au

    Vitamin B12 Deficiency Symptom — Our experts explain the consequences of low vitamin B12 deficiency and who is at risk. Vitamin B12 is...

  4. 4
    Try Panadol With Optizorb - Australia's #1 Pain Relief https://www.panadol.com

    Panadol Products Provide Fast, Effective Temporary Relief Of Aches And Pains. Explore Now.

  5. 5
    Staci Australia | Shop The Endo Sale https://www.staci.com.au

    The Staci Companion is designed to provide you with instant relief from menstrual cramps. Period Cramp Relief. Try Staci Risk Free Today.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Colgate, iHerb, Independence Australia, Panadol, and Staci Australia shine with unique propositions. Colgate offers natural toothache remedies, while iHerb entices with free shipping on health products. Independence Australia educates on vitamin B12 deficiency, Panadol promises fast pain relief, and Staci provides instant menstrual cramp relief.

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