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AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
specsavers.com.au 19.38
chemistwarehouse.com.au 6.69
amoils.com 5.84
liver.org.au 4.46
cancerqld.org.au 4.18
mytelehealthclinic.com.au 3.6
opsm.com.au 3.21
audika.com.au 2.5
medcertificates.com.au 2.29
smile.com.au 2.26
others 45.59

Copyright © Adthena. All rights reserved.

Specsavers leads with 19.38% click share, followed by Chemist Warehouse at 6.69%. ‘Others’ dominate with 45.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date specsavers.com.au mytelehealthclinic.com.au medileave.com.au nextclinic.com.au panraadoctors.com.au audika.com.au medcertificates.com.au connecthearing.com.au opsm.com.au oncarehealth.com.au
2025/03/01 17.02% 0% 3.01% 0% 4.56% 0.05% 2.41% 2.44% 4.58% 2.19%
2025/03/02 17.98% 0% 5.87% 0% 5.74% 0.04% 8.49% 2.15% 5.68% 4.03%
2025/03/03 15.75% 7.95% 4.96% 0% 2.55% 1.81% 5.32% 2.29% 3.09% 1.88%
2025/03/04 15.45% 7.87% 3.44% 3.04% 3.53% 3.3% 3.49% 2.53% 3.33% 4.68%
2025/03/05 14% 6.19% 5.51% 4.93% 3.94% 3.54% 0% 3.08% 6.36% 2.14%
2025/03/06 12.75% 9.31% 8.96% 7.63% 1.37% 3.86% 5.39% 3.16% 4.33% 0%
2025/03/07 10.68% 10.46% 5.44% 0% 4.65% 3.48% 4.46% 2.53% 4.63% 2.53%
2025/03/08 14.59% 5.3% 3.9% 0% 2.43% 5.67% 2.56% 3.23% 6.05% 2.94%
2025/03/09 15.28% 6.07% 0.15% 0% 1.96% 5.04% 0% 3.04% 10.11% 5.08%
2025/03/10 12.85% 8.45% 4.35% 0% 0% 4.7% 2.25% 3.16% 7.28% 4.92%
2025/03/11 13.05% 7.04% 7.96% 9.36% 0% 4% 9.33% 2.8% 5.37% 3.44%
2025/03/12 11.43% 11.46% 4.1% 4.28% 0.92% 3.19% 6.78% 2.92% 5.18% 1.18%
2025/03/13 13.81% 6.95% 5.06% 5.84% 4.87% 3.75% 4.3% 2.81% 3.63% 0%
2025/03/14 16.25% 9.44% 8.11% 5.26% 4.08% 4.09% 3.37% 2.97% 5.11% 4.11%
2025/03/15 13.6% 10.6% 4.46% 0% 2.52% 3.89% 6.5% 2.29% 4.63% 2.11%
2025/03/16 13.35% 11.29% 4.29% 0% 2.36% 3.61% 3.17% 2.2% 6.56% 3.34%
2025/03/17 18.38% 5.58% 4.44% 4.29% 3.14% 3.82% 6.63% 2.62% 5.63% 4.47%
2025/03/18 18.36% 7.61% 3.53% 3.38% 3.79% 3.74% 5.84% 2.53% 5.04% 7.28%
2025/03/19 13.99% 9.98% 6.8% 6.96% 1.5% 3.73% 8.85% 2.86% 6.39% 1.77%
2025/03/20 14.89% 7.53% 2.74% 4.12% 4.11% 3.59% 2.03% 2.25% 12.49% 9.17%
2025/03/21 18.37% 8.48% 3.66% 5.64% 0% 3.53% 3.12% 2.8% 8.78% 2.17%
2025/03/22 18.93% 10.57% 5.61% 0% 1.95% 6.02% 3.79% 2.71% 2.95% 0%
2025/03/23 15.45% 7.95% 4.48% 0% 2.68% 4.6% 5.01% 2.32% 5.49% 5.34%
2025/03/24 16.72% 12.41% 6.39% 3.27% 3.09% 3.85% 5.11% 3.02% 2.04% 0%
2025/03/25 20.03% 6.24% 3.34% 4.41% 3.42% 4.27% 5.74% 3.34% 2.19% 2.67%
2025/03/26 25.02% 8.9% 4.49% 2.62% 1.2% 4.16% 3.52% 3.54% 3.44% 0%
2025/03/27 20.81% 10.88% 5.9% 4.21% 0% 4.95% 0% 3.59% 1.67% 0%
2025/03/28 17.11% 7.24% 1.53% 3.74% 3.3% 4.34% 2.33% 3.11% 4.67% 2.09%
2025/03/29 17.52% 12.61% 4.62% 0% 3.96% 4.76% 6.14% 2.72% 2.55% 2.3%
2025/03/30 21.26% 0.3% 0% 0% 8.3% 7.45% 0% 4.76% 3.04% 0%
2025/03/31 11.02% 10.15% 8.57% 7.6% 7.29% 4.35% 3.9% 3.46% 2.16% 0%

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In March 2025, Specsavers.com.au led with fluctuating spend, peaking at 25.02% on March 26. Mytelehealthclinic.com.au showed varied trends, ending at 10.15%. Medileave.com.au and others had modest shares, with opsm.com.au closing at 2.16%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 298
2025/03/02 291
2025/03/03 283
2025/03/04 281
2025/03/05 286
2025/03/06 263
2025/03/07 287
2025/03/08 274
2025/03/09 286
2025/03/10 290
2025/03/11 280
2025/03/12 279
2025/03/13 282
2025/03/14 283
2025/03/15 292
2025/03/16 296
2025/03/17 303
2025/03/18 294
2025/03/19 285
2025/03/20 272
2025/03/21 275
2025/03/22 298
2025/03/23 279
2025/03/24 278
2025/03/25 285
2025/03/26 273
2025/03/27 272
2025/03/28 280
2025/03/29 268
2025/03/30 251
2025/03/31 249

Copyright © Adthena. All rights reserved.

March began with 298 advertisers, fluctuating throughout the month. A peak of 303 was reached on March 17, but numbers declined, ending at 249.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
specsavers.com.au 5.73%
chemistwarehouse.com.au 1.36%
healthengine.com.au 1.12%
healthandliving.net 0.7%
amoils.com 0.46%
bmiclinic.com.au -0.6%
oursage.com.au -0.98%
heartfoundation.org.au -1%
cancerqld.org.au -2.24%
liver.org.au -5.77%

Copyright © Adthena. All rights reserved.

Specsavers.com.au surged with a 5.73% increase, while liver.org.au faced a significant drop of 5.77%.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au amoils.com specsavers.com.au mytelehealthclinic.com.au medileave.com.au audika.com.au tiptophealth.com.au cancerqld.org.au opsm.com.au liver.org.au
2025/03/01 6.22% 6.18% 9.39% 0% 1.83% 0.02% 2.94% 5.5% 2.44% 4.01%
2025/03/02 6.75% 7.38% 11.52% 0% 4.16% 0.02% 3.61% 3.69% 3.18% 0.54%
2025/03/03 6% 7.9% 9.37% 4.97% 3.02% 1.23% 2.6% 2.51% 1.56% 12.22%
2025/03/04 7.53% 8.47% 9.87% 4.29% 2.18% 2.06% 3.32% 7.25% 2.14% 7.47%
2025/03/05 6.16% 7.75% 9.93% 3.64% 3.53% 2.16% 3.16% 4.82% 4.6% 4.51%
2025/03/06 4.28% 7.14% 8.61% 4.73% 5.42% 3.38% 3.6% 4.07% 2.65% 9.27%
2025/03/07 4.18% 3.68% 5.97% 4.84% 2.89% 2.56% 1.94% 11.47% 2.52% 20.69%
2025/03/08 6.22% 5.18% 9.07% 2.6% 2.18% 3.8% 1.41% 5.57% 3.4% 20.95%
2025/03/09 5.72% 4.6% 8.19% 2.88% 0.07% 2.36% 2.9% 6.5% 5.44% 10.39%
2025/03/10 5.48% 6.36% 8.76% 4.54% 3.06% 2.87% 2.46% 9.33% 4.71% 2.38%
2025/03/11 7.33% 7.28% 9.34% 3.94% 5.2% 2.17% 2.21% 4.5% 3.71% 6.42%
2025/03/12 7.14% 7.81% 8.61% 6.92% 2.82% 2.49% 0.43% 2.55% 3.42% 3.04%
2025/03/13 10.51% 7.45% 9.14% 3.76% 3.24% 2.72% 2.09% 2.02% 2.31% 2.23%
2025/03/14 7.83% 5.25% 12.41% 5.88% 5.45% 3.35% 2.15% 7.53% 3.5% 1.96%
2025/03/15 5.88% 8.36% 10.08% 6.3% 2.96% 3.13% 1.55% 2.37% 3.08% 5.54%
2025/03/16 9.93% 7.46% 9.43% 6.65% 2.85% 3.03% 2.6% 2.19% 4.48% 0.14%
2025/03/17 7.64% 5.04% 11.63% 3.3% 2.94% 2.64% 2.83% 2.24% 3.49% 4.65%
2025/03/18 9.35% 8.28% 13.86% 4.43% 2.17% 2.63% 2.69% 0.46% 3.52% 0.11%
2025/03/19 5.86% 5.76% 10.56% 6.12% 4.37% 3.47% 2.71% 0.26% 4.37% 6.73%
2025/03/20 8.14% 6.09% 11.01% 4.68% 1.69% 4.26% 1.67% 8.1% 9.11% 0.23%
2025/03/21 6.2% 7.33% 13.05% 5.16% 2.38% 2.03% 1.48% 0.42% 5.8% 0.6%
2025/03/22 5.74% 8.3% 12.48% 5.73% 3.92% 3.43% 1.25% 0.24% 1.64% 2.42%
2025/03/23 6.28% 6.43% 11.34% 4.64% 2.98% 2.95% 1.95% 4.73% 3.8% 3.93%
2025/03/24 6.26% 7.8% 11.12% 6.93% 4.09% 2.67% 1.36% 2.92% 1.08% 2.55%
2025/03/25 7.07% 7.99% 13.45% 3.25% 2.05% 2.67% 2.3% 2.64% 1.31% 2.64%
2025/03/26 5.88% 6.6% 17.01% 5% 3.33% 2.56% 4.14% 2.86% 2.08% 0.19%
2025/03/27 11.09% 4.33% 12.49% 5.98% 3.64% 5.24% 4.24% 5.9% 0.89% 0%
2025/03/28 10.59% 6.64% 12.11% 4.24% 1.16% 3.22% 3.35% 2.74% 2.99% 0.11%
2025/03/29 8.15% 7.31% 12.7% 8.51% 3.52% 2.75% 2.83% 2.93% 1.82% 0.19%
2025/03/30 12.25% 11.22% 13.76% 0.17% 0% 4.59% 4.58% 0% 1.49% 0.26%
2025/03/31 11.99% 9.3% 7.24% 5.41% 4.61% 4.11% 3.43% 3.26% 1.48% 0.17%

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In March 2025, Chemist Warehouse’s impression share fluctuated, peaking at 12.25% on March 30. Amoils saw a significant rise, reaching 11.22% on March 30. Specsavers dominated, peaking at 17.01% on March 26. The month concluded with Specsavers leading, followed by Chemist Warehouse and Amoils.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bailey Nelson Optometry https://www.baileynelson.com.au

    Bailey Nelson — View Our Full Collection Online. Durable Materials, Huge Colour Range, Patterns, Finishes

  2. 2
    body weight index calculator https://wordcounter.laptoprev.xyz

    free bio mass calculator — body weight index calculator. biomass index calculator.

  3. 3
    Calculate your BMI https://www.livelighter.com.au

    Body Mass Index Calculator — Discover Your BMI with LiveLighter's Free & Easy Calculator! Track Your BMI Free. As...

  4. 4
    Work Out Your Body Mass Index https://www.liver.org.au

    Check Our BMI Guide — Non-alcoholic steatohepatitis can still be improved. Check the Liver Foundation website.

  5. 5
    Book An Eye Test Today | Bulk Billing Available https://www.specsavers.com.au › eye-health › optometrist

    Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award

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In the competitive landscape of Google PPC, Bailey Nelson and Specsavers stand out with their focus on optometry, emphasizing quality and variety. Meanwhile, LiveLighter and Liver Foundation target health-conscious individuals with BMI calculators, promoting wellness and awareness.

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