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AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dreamworld.com.au 17.64
seaworld.com.au 17.1
themeparks.com.au 12.86
experienceoz.com.au 11.22
scenicworld.com.au 6.87
bridgeclimb.com 4.32
lunapark.com.au 4.21
disneylandparis.com 4.2
experiencegoldcoast.com 3.83
queensland.com 3.47
others 14.28

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In the competitive landscape of Google PPC, Dreamworld leads with 17.64% click share, closely followed by Sea World at 17.1%. ‘Others’ collectively hold a significant 14.28%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date experienceoz.com.au dreamworld.com.au bridgeclimb.com experiencegoldcoast.com scenicworld.com.au disneylandparis.com seaworld.com.au queensland.com qantas.com themeparks.com.au
2025/03/01 14.48% 10.21% 7.77% 10.86% 2.77% 1.86% 27.41% 6.19% 0.6% 5.48%
2025/03/02 9.36% 16.17% 6% 7.38% 2.92% 1.36% 18.78% 2.57% 3.46% 10.53%
2025/03/03 20.08% 22.27% 5.05% 4.74% 2.3% 1.33% 14.87% 3.49% 3.33% 9.92%
2025/03/04 23.5% 19.29% 4.41% 1.39% 2.55% 1.38% 18.07% 3.96% 2.41% 9.07%
2025/03/05 16.54% 0% 5.36% 0% 3.08% 2.54% 25.58% 6.48% 1.97% 16.95%
2025/03/06 9.96% 0% 7.46% 0% 2.61% 3.39% 25.54% 6.35% 0.95% 25.37%
2025/03/07 9.65% 0% 4.31% 0.02% 1.81% 2.09% 33.61% 10.57% 3.52% 14.53%
2025/03/08 12.78% 0% 5.71% 0.02% 2.07% 2.2% 26.18% 12.74% 1.94% 17.1%
2025/03/09 7.81% 0% 5.65% 0.01% 2.85% 2.8% 34.19% 8.54% 4.8% 14.41%
2025/03/10 12.61% 0% 6.78% 0.01% 4.29% 2.94% 20.31% 10.13% 3.6% 16.77%
2025/03/11 9.88% 0% 9.89% 0% 3.75% 2.83% 19.6% 7.37% 2.03% 16.93%
2025/03/12 6.99% 6.95% 7.43% 0% 2.72% 2.71% 29.63% 2.88% 3.3% 10.6%
2025/03/13 8.38% 3.75% 8.17% 0% 1.87% 2.39% 30.42% 2.87% 5.4% 12.71%
2025/03/14 8.85% 5.62% 9.47% 1.95% 1.93% 2.24% 28.47% 2.35% 0.3% 13.56%
2025/03/15 7.26% 7.32% 7.7% 2.91% 2.24% 1.95% 23.44% 3.95% 4.47% 10.73%
2025/03/16 9.91% 2.37% 9.28% 4.47% 0.95% 2.23% 27.5% 4.01% 4.34% 12.98%
2025/03/17 13.61% 7.17% 6.52% 4.31% 2.2% 1.99% 22.47% 4.29% 4.56% 11.07%
2025/03/18 15.98% 0.49% 6.33% 3.96% 2.97% 2.78% 18.34% 4.2% 5.05% 10.79%
2025/03/19 10.48% 8.18% 6.93% 8.27% 2.41% 2.67% 23.75% 6.33% 1.92% 8.58%
2025/03/20 13.51% 5.16% 6.92% 9.63% 3.15% 2.74% 26.61% 2.69% 4.08% 9.19%
2025/03/21 20.06% 4.74% 4.12% 9.74% 2.62% 2.43% 21.19% 4.15% 4.53% 8.95%
2025/03/22 13.5% 8.11% 3.67% 12.45% 1.35% 1.61% 20.37% 7.21% 2.21% 8.84%
2025/03/23 17.29% 20.46% 4.07% 9.46% 1.43% 1.21% 12.86% 6.71% 2.58% 8.13%
2025/03/24 16.16% 9.13% 4.55% 10.91% 2.19% 1.89% 19.01% 4.93% 4.51% 12.62%
2025/03/25 13.23% 14.01% 4.13% 11.66% 1.47% 1.71% 15.49% 3.59% 1.38% 15.2%
2025/03/26 14.61% 14.58% 5.91% 8.55% 2.69% 1.83% 19.74% 1.7% 0% 11.44%
2025/03/27 16.99% 17.25% 8.86% 7.8% 3.02% 2.2% 8.62% 3.41% 1.57% 15.4%
2025/03/28 23.73% 11.87% 5.76% 9.82% 1.92% 1.33% 10.76% 4.47% 1.7% 15.21%
2025/03/29 16.63% 14.34% 6.12% 9.11% 2.17% 1.64% 10.15% 4.4% 1.1% 15.28%
2025/03/30 17.64% 13% 6.87% 10.75% 2.72% 2.65% 11.34% 4.94% 0.45% 9.45%
2025/03/31 25.62% 17.19% 9.06% 5.68% 4.49% 3.43% 2.33% 1.71% 0.94% 0.18%

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In March 2025, SeaWorld.com.au dominated PPC spend, peaking early and tapering off. ExperienceOz.com.au showed fluctuating trends, ending strong. Dreamworld.com.au had a mid-month dip but recovered. ThemeParks.com.au started strong, then declined. Overall, SeaWorld led the month.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 99
2025/03/02 98
2025/03/03 94
2025/03/04 100
2025/03/05 91
2025/03/06 82
2025/03/07 100
2025/03/08 91
2025/03/09 93
2025/03/10 100
2025/03/11 96
2025/03/12 96
2025/03/13 94
2025/03/14 92
2025/03/15 96
2025/03/16 91
2025/03/17 94
2025/03/18 94
2025/03/19 92
2025/03/20 87
2025/03/21 82
2025/03/22 86
2025/03/23 90
2025/03/24 88
2025/03/25 92
2025/03/26 83
2025/03/27 88
2025/03/28 87
2025/03/29 91
2025/03/30 88
2025/03/31 99

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March saw fluctuating advertiser numbers, peaking at 100 on multiple days. The month concluded with a strong finish at 99, indicating resilience.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
dreamworld.com.au 6.5%
experiencegoldcoast.com 5.48%
experienceoz.com.au 4.24%
myqldholiday.com.au 0.24%
crownhotels.com.au 0.21%
marriott.com -0.65%
bridgeclimb.com -0.69%
queensland.com -1.12%
themeparks.com.au -3.79%
seaworld.com.au -8.64%

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Dreamworld.com.au surged by 6.50%, while seaworld.com.au plummeted by 8.64%. Experiencegoldcoast.com rose 5.48%, and experienceoz.com gained 4.24%.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date experienceoz.com.au dreamworld.com.au experiencegoldcoast.com scenicworld.com.au bridgeclimb.com lunapark.com.au seaworld.com.au queensland.com qantas.com themeparks.com.au
2025/03/01 16.35% 12.83% 12.79% 3.1% 2.33% 2.46% 17.07% 8.65% 0.39% 7.81%
2025/03/02 9.92% 22.3% 6.89% 3.01% 2.12% 4.09% 9.79% 2.39% 3.87% 12.58%
2025/03/03 24.23% 24.75% 5.6% 2.35% 1.77% 0.65% 9.39% 3.71% 3.43% 10.08%
2025/03/04 27.36% 22.51% 1.74% 2.92% 1.6% 0.27% 11.66% 4.25% 2.62% 10.34%
2025/03/05 21.44% 0% 0% 3.71% 2.09% 3.44% 15.66% 7.12% 1.8% 20.89%
2025/03/06 13.38% 0% 0% 3.3% 3.25% 0% 20.81% 8.51% 1.43% 27.18%
2025/03/07 12.6% 0% 0.01% 2.14% 1.96% 1.06% 27.89% 12.78% 3.02% 16.72%
2025/03/08 14.47% 0% 0.01% 2.52% 2.48% 1.84% 22.69% 15.65% 2.01% 19.43%
2025/03/09 9.86% 0% 0.01% 3.48% 2.45% 1.21% 24.87% 10.27% 5.06% 17.37%
2025/03/10 14.2% 0% 0% 4.63% 2.6% 1.13% 17.74% 11.58% 3.54% 18.94%
2025/03/11 12.26% 0% 0% 4.72% 4.34% 6.7% 15.45% 11.8% 1.9% 20.94%
2025/03/12 11.49% 7.49% 0% 3.45% 3.1% 4.1% 19.38% 4.14% 3.66% 14.77%
2025/03/13 10.85% 5.08% 0% 2.38% 3.58% 3.94% 18.87% 3.95% 6.03% 17.07%
2025/03/14 11.33% 7.15% 2.48% 2.27% 3.42% 0.83% 21.73% 3.7% 0.41% 18.23%
2025/03/15 10.34% 11.25% 3.44% 2.35% 2.84% 0.71% 15.63% 5.81% 4.1% 11.69%
2025/03/16 13.28% 3.75% 6.2% 1.13% 4.41% 4.26% 18.1% 4.83% 5.02% 15.26%
2025/03/17 18.32% 8.05% 6.47% 2.38% 2.61% 4.74% 14.88% 7.13% 4.22% 12.29%
2025/03/18 17.74% 1.05% 4.74% 3.54% 3.1% 1.61% 17.21% 5.31% 5.51% 13.22%
2025/03/19 12.03% 12.42% 10.95% 2.72% 2.17% 3.47% 17.2% 7.41% 1.88% 10.26%
2025/03/20 16.77% 6.28% 14.02% 3.81% 2.93% 0% 18.6% 4.58% 4.37% 9.48%
2025/03/21 24.72% 5.97% 11.11% 3.12% 2.25% 0.33% 14.38% 4.46% 4.33% 8.92%
2025/03/22 15.05% 9.47% 17.22% 1.44% 1.97% 6.24% 12.03% 7.6% 1.71% 8.78%
2025/03/23 18.76% 21.49% 12.77% 1.44% 1.42% 1.72% 6.28% 7.57% 2.36% 9.03%
2025/03/24 21.62% 9.63% 13.35% 2.51% 2% 1.31% 11.86% 5.34% 4.35% 11.62%
2025/03/25 16.17% 14.92% 14.57% 1.63% 1.78% 1.94% 11.51% 3.97% 1.27% 13.9%
2025/03/26 18.48% 15.53% 10.59% 3.09% 2.38% 1.7% 13.29% 2.46% 0% 12.24%
2025/03/27 20.02% 20.17% 8.95% 3.35% 3.03% 0.94% 4.9% 3.94% 1.32% 15.95%
2025/03/28 29.67% 11.84% 10.5% 2.13% 2% 2.47% 5.55% 4.51% 1.35% 16.78%
2025/03/29 17.71% 17.88% 11.4% 2.15% 1.85% 3.4% 5.35% 4.41% 1.15% 14.87%
2025/03/30 19.38% 13.86% 11.64% 2.98% 2.04% 1.39% 6.88% 5.07% 0.3% 8.55%
2025/03/31 28.64% 18.03% 5.6% 4.88% 3.82% 2.83% 2.05% 1.88% 1.11% 0.11%

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In March 2025, “experienceoz.com.au” saw fluctuating impressions, peaking at 29.67% on the 28th. “dreamworld.com.au” had a notable dip mid-month, while “seaworld.com.au” started strong but declined. “themeparks.com.au” ended the month with a significant drop.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Sea World Resort & Water Park http://www.booking.com

    Best Price Guarantee. Book at Sea World Resort & Water Park, Gold...

  2. 2
    Australia’s Biggest Theme Park https://www.dreamworld.com.au

    Plan Your Dreamworld Visit — Plan your perfect day out at Dreamworld – where adventure and fun come together. Discover...

  3. 3
    Sea World Resort | Qantas Hotels https://www.qantas.com

    500,000+ Hotels Worldwide. Book with Qantas Hotels. No Booking or Credit Card Fees.

  4. 4
    Must-Do Experiences Await - Things To Do On The Gold Coast https://www.queensland.com › gold-coast › experiences

    Embark on thrilling adventures with expert-led tours. Discover the magic of Gold Coast. Discover unmissable iconic Gold Coast attractions and...

  5. 5
    Sea World Resort Gold Coast Australia Resort Accommodation https://www.seaworld.com.au

    Escape To Sea World Resort For Family-Friendly Stays And Theme Park Fun. Enjoy Gold Coast Accommodation With Access To Theme Parks And Local Attractions. Exclusive Package Deals.

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In the competitive world of Google PPC, five standout text ads capture attention. Booking.com highlights its “Best Price Guarantee” for Sea World Resort, emphasizing value. Dreamworld.com.au invites visitors to “Plan Your Dreamworld Visit,” blending adventure with fun. Qantas.com offers a vast hotel selection, promoting ease with “No Booking or Credit Card Fees.” Queensland.com entices with “Must-Do Experiences,” promising thrilling Gold Coast adventures. Lastly, Seaworld.com.au showcases family-friendly stays with “Exclusive Package Deals,” merging accommodation with theme park excitement. Each ad uniquely appeals to travelers seeking memorable experiences.

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