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AUS Logistics Parcel Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 61.85
sendle.com 7.72
interparcel.com 4.55
packsend.com.au 3.95
fastcourier.com.au 3.04
shipstation.com 2.25
signet.net.au 1.54
fedex.com 1.53
transdirect.com.au 1.19
ozpack.au 1.06
others 11.32

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In the logistics PPC landscape, auspost.com.au dominates with 61.85% click share. Sendle.com follows at 7.72%, while “others” collectively hold 11.32%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date auspost.com.au fastcourier.com.au fedex.com interparcel.com signet.net.au packsend.com.au bhfcouriers.com.au transdirect.com.au sendle.com shipstation.com
2025/03/01 6.71% 6.58% 1.17% 15.86% 1.43% 2.54% 1.12% 16.63% 2.13% 20.91%
2025/03/02 5.62% 9.62% 2.07% 9.69% 7.69% 4.66% 1.7% 7.15% 3.53% 4.41%
2025/03/03 6.65% 10.29% 1.49% 8.34% 2.96% 4.69% 3.03% 6.25% 3.84% 20.19%
2025/03/04 15.73% 12.21% 1.95% 7.79% 4.21% 5.96% 4.13% 5.97% 3.08% 3.44%
2025/03/05 9.95% 10.7% 1.63% 7.05% 2.94% 4.6% 3.57% 5.94% 3.4% 18.68%
2025/03/06 18.72% 7.56% 13.47% 4.86% 2.05% 3.14% 1.87% 3.55% 1.5% 14.23%
2025/03/07 8% 13.11% 5.76% 8.81% 3.24% 6.86% 4.64% 5.47% 3.31% 5.25%
2025/03/08 18.26% 10.69% 4.11% 10.57% 3.13% 5.17% 1.74% 5.08% 4.47% 4.5%
2025/03/09 10.67% 6.89% 2.73% 20.37% 6.39% 4.24% 1.04% 3.55% 10.73% 3.19%
2025/03/10 19.19% 10.05% 3.32% 9.81% 1.39% 4.98% 2.87% 4.34% 3.01% 2.34%
2025/03/11 14.32% 9.25% 3.58% 6.67% 2.65% 4.36% 3.27% 3.63% 10.77% 1.73%
2025/03/12 19.82% 10.66% 4.27% 7.22% 2.03% 4.1% 3.81% 4.44% 2.22% 2%
2025/03/13 20.92% 10.16% 5.41% 6.93% 2.4% 4.98% 4.19% 3.02% 3.33% 1.28%
2025/03/14 22.45% 8.92% 5.7% 7.18% 5.6% 4.62% 3.27% 2.34% 3.37% 1.88%
2025/03/15 5.14% 22.34% 16.82% 17.36% 2.89% 3.11% 0.9% 3.12% 7.61% 0.78%
2025/03/16 13.01% 7.72% 5.45% 18.73% 3.79% 4.16% 1.13% 5.38% 12.06% 2.18%
2025/03/17 7.83% 10.23% 6.58% 13.77% 4.88% 4.33% 3.4% 5.1% 3.54% 1.74%
2025/03/18 8.94% 13.72% 6.02% 9.25% 1.22% 6.39% 4.09% 6.08% 2.68% 2.04%
2025/03/19 15.42% 11.64% 5.51% 8.02% 3.32% 5.6% 4.15% 4.58% 2.82% 0.79%
2025/03/20 8.87% 10.77% 9.52% 8.77% 4.01% 6.23% 4.48% 5.28% 3.11% 1.19%
2025/03/21 17.55% 10.27% 5.79% 8.17% 5.81% 4.76% 3.16% 4.42% 2.99% 0.57%
2025/03/22 8.63% 11.98% 8.84% 10.81% 3.97% 5.27% 1.6% 6.09% 3.58% 1.09%
2025/03/23 9% 10.65% 8% 11.23% 3.42% 4.92% 1.48% 5.71% 4.95% 0.53%
2025/03/24 25.11% 9.61% 6.23% 6.43% 3.58% 3.78% 2.61% 4.32% 2.54% 0.5%
2025/03/25 17.55% 12.34% 6.13% 8.59% 2.84% 4.75% 4.24% 4.41% 2.81% 0.57%
2025/03/26 10.55% 11.64% 7.34% 9.04% 3.63% 4.5% 5.52% 4.65% 2.61% 0.7%
2025/03/27 11.29% 13.2% 7.78% 10.56% 4.42% 5.04% 4.38% 4.61% 3% 0.85%
2025/03/28 12.26% 12.09% 6.94% 8.95% 5.96% 5.85% 4.93% 3.41% 3.48% 1.04%
2025/03/29 5.39% 13.93% 5.15% 6.3% 4.29% 3.62% 1.18% 2.64% 34.27% 0.48%
2025/03/30 14.21% 9.61% 6.77% 11.6% 11.63% 5.23% 1.92% 3.51% 3.35% 0.9%
2025/03/31 12.54% 10.69% 8.09% 7.61% 7.54% 5.52% 4.06% 3.68% 2.55% 0.92%

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In March 2025, auspost.com.au’s PPC spend fluctuated, peaking at 25.11% on March 24. Fastcourier.com.au maintained steady growth, while fedex.com saw a significant spike on March 6. Interparcel.com experienced a notable rise mid-month, and shipstation.com started strong but declined. The month concluded with auspost.com.au leading in spend share.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 215
2025/03/02 208
2025/03/03 213
2025/03/04 216
2025/03/05 207
2025/03/06 204
2025/03/07 207
2025/03/08 197
2025/03/09 207
2025/03/10 202
2025/03/11 202
2025/03/12 203
2025/03/13 205
2025/03/14 204
2025/03/15 209
2025/03/16 204
2025/03/17 197
2025/03/18 195
2025/03/19 195
2025/03/20 183
2025/03/21 191
2025/03/22 190
2025/03/23 183
2025/03/24 191
2025/03/25 185
2025/03/26 184
2025/03/27 179
2025/03/28 182
2025/03/29 177
2025/03/30 177
2025/03/31 174

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March began with 215 advertisers, fluctuating slightly before a steady decline. By month’s end, numbers dropped to 174, marking a significant decrease.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
sendle.com 3.72%
fastcourier.com.au 2.18%
packsend.com.au 1.69%
signet.net.au 1.22%
nupack.com.au 0.75%
easyship.com -0.14%
dhl.com -0.5%
zappy.au -0.76%
shipstation.com -1.46%
auspost.com.au -11.11%

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Sendle.com surged with a 3.72% click share increase, while auspost.com.au plummeted by 11.11%.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date auspost.com.au signet.net.au fedex.com fastcourier.com.au packsend.com.au sendle.com interparcel.com ozpack.au transdirect.com.au shipstation.com
2025/03/01 22.32% 1.41% 0.51% 2.85% 1.42% 2% 12% 1.5% 11.64% 29.31%
2025/03/02 23.96% 9.56% 1.13% 5.28% 4.03% 5.92% 5.04% 8.51% 4.37% 2.82%
2025/03/03 27.22% 2.62% 0.59% 4.4% 2.28% 3.91% 3.57% 3.94% 2.54% 26.16%
2025/03/04 47.78% 2.85% 0.83% 4.66% 3.92% 3.1% 2.89% 3.9% 2.32% 1.88%
2025/03/05 34.96% 2.21% 0.66% 3.94% 2.77% 3.08% 2.55% 2.73% 2.24% 25.98%
2025/03/06 46.37% 1.02% 8.88% 2.12% 1.68% 1.44% 1.33% 0.29% 0.95% 17.14%
2025/03/07 35.38% 3.91% 3.68% 6.53% 4.66% 3.43% 4.62% 2.69% 2.81% 3.63%
2025/03/08 55.53% 3.28% 1.72% 3.78% 3.06% 4% 4.27% 0.82% 1.87% 2.38%
2025/03/09 36.01% 5.44% 1.04% 2.39% 2.27% 10.8% 13.08% 1.99% 1.17% 5.21%
2025/03/10 51.41% 1.1% 1.49% 3.79% 3.07% 3.48% 4.82% 7.01% 1.67% 1.07%
2025/03/11 39.3% 1.62% 1.4% 3.26% 2.28% 11.7% 2.29% 1.5% 1.31% 0.78%
2025/03/12 60.67% 1.32% 1.64% 3.57% 2.03% 2.93% 2.43% 1.45% 1.5% 0.76%
2025/03/13 57.64% 1.55% 2.49% 3.77% 2.81% 3.81% 2.57% 0.85% 1.09% 0.58%
2025/03/14 54.55% 4.48% 2.66% 3.22% 2.89% 4.68% 2.67% 2.22% 0.88% 0.84%
2025/03/15 20.87% 1.95% 17.63% 10.31% 1.92% 9.8% 20.56% 1.78% 1.42% 0.35%
2025/03/16 44.93% 3.9% 2.35% 2.55% 2.28% 13.17% 13.07% 1.32% 2.08% 0.83%
2025/03/17 23.82% 3.07% 3.15% 3.36% 2.18% 3.5% 14.12% 3.12% 1.73% 0.7%
2025/03/18 35.12% 2.12% 3.61% 7.15% 5.55% 5.06% 5.21% 0.53% 3.09% 1.18%
2025/03/19 47.68% 3.09% 2.79% 4.64% 3.85% 3.3% 3.03% 2.87% 1.78% 0.39%
2025/03/20 31.84% 3.99% 6.14% 5.72% 5.51% 4.69% 4.28% 2.6% 2.65% 0.72%
2025/03/21 41.23% 7.89% 2.99% 4.67% 3.38% 3.52% 3.69% 1.98% 1.81% 0.31%
2025/03/22 29.74% 4.6% 5.43% 5.42% 3.67% 5.89% 5.34% 4.3% 3.06% 0.77%
2025/03/23 28.43% 4.71% 5.65% 5.48% 4.5% 5.4% 6.07% 6.3% 3.05% 0.36%
2025/03/24 50.7% 4.5% 3.18% 3.94% 2.27% 3.22% 2.68% 4.37% 1.72% 0.27%
2025/03/25 42.74% 4.46% 3.31% 5.84% 3.17% 3.77% 4% 1.21% 2.02% 0.42%
2025/03/26 35.78% 4.57% 4.33% 5.65% 2.98% 4.74% 4.16% 1.44% 2.21% 0.41%
2025/03/27 41.45% 3.69% 4.4% 6.46% 3.72% 4.68% 4.66% 0.48% 2.23% 0.44%
2025/03/28 39.82% 5.06% 3.51% 5.11% 4.71% 4.9% 3.75% 3.11% 1.42% 0.56%
2025/03/29 12.21% 3.43% 1.84% 16.72% 16.47% 16.97% 16.64% 3.1% 0.77% 0.16%
2025/03/30 48.01% 11.02% 3.29% 3.29% 3.56% 4.1% 4.78% 2.61% 1.21% 0.37%
2025/03/31 45.16% 6.38% 4.67% 4.6% 3.71% 3.68% 2.82% 1.86% 1.45% 0.46%

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In March 2025, auspost.com.au led with fluctuating impressions, peaking at 60.67%. Shipstation.com started strong but declined, while fastcourier.com.au and sendle.com saw notable spikes. The month ended with auspost.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Australia Post https://www.auspost.com.au

    Take Your Product To The World — Reduce Your Overseas Sending Costs And Make Sending Easier With An International Contract.

  2. 2
    DHL Australia - Open a free DHL Account https://www.dhl.com

    International Shipping from Australia. Secure deliveries often completed the next day. DHL...

  3. 3
    Door To Door Courier Service | Fast Courier Australia https://www.fastcourier.com.au

    Book a courier from anywhere using Fast Courier. Same day pick up available Australiawide.

  4. 4
    The Cheapest Way To Ship https://www.sendle.com

    Flat-Rate Shipping From $3.85* Send Parcels Across Australia & Around the World With No Lock-in Contracts or Hidden Fees. Sendle's Used by Thousands of Aussie Businesses for Low Flat-Rate Shipping.

  5. 5
    ShipStation Australia https://www.shipstation.com

    5* Rating On Product Review — Automate Your Order Fulfilment & Delivery. Integrate With Popular Marketplaces & Couriers. Take Your...

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Australia Post emphasizes global reach and cost reduction, while DHL highlights secure, speedy international deliveries. Fast Courier offers convenience with same-day pickups, and Sendle attracts with low flat-rate shipping and no hidden fees. ShipStation focuses on automation and integration, boasting a 5-star rating.

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