AUS Media & Entertainment Digital Media - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
youtube.com	37.51
audible.com.au	20.97
instagram.com	12.51
vimeo.com	8.31
spotify.com	5.16
viagogo.com	4.16
gaia.com	3.1
amazon.com.au	3.08
ticketmaster.com.au	0.89
temu.com	0.54
others	3.77

In the PPC landscape, YouTube dominates with 37.51% click share, followed by Audible at 20.97%. Instagram captures 12.51%, while Vimeo holds 8.31%. Others collectively account for 3.77%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	audible.com.au	vimeo.com	spotify.com	viagogo.com	gaia.com	amazon.com.au	wondershare.net	adobe.com	youtube.com	instagram.com
2025/03/01	11.24%	13.83%	0%	3.44%	11.79%	0.17%	2.15%	1.84%	1.37%	12.52%
2025/03/02	13.64%	12.89%	0%	3.97%	13.66%	5.91%	1.23%	1.64%	0%	0%
2025/03/03	9.11%	9.7%	8.33%	2.54%	12.01%	2.67%	1.61%	1.96%	0%	18.48%
2025/03/04	23.48%	11.63%	0%	3.76%	9.6%	4.41%	1.59%	2.89%	0.91%	0%
2025/03/05	34.25%	14.07%	0%	5.17%	10.26%	0.04%	3.19%	4.56%	0.76%	0%
2025/03/06	29.2%	14.6%	0%	4.68%	12.6%	6.61%	1.47%	2.82%	0%	0%
2025/03/07	31.26%	11.69%	0%	9.23%	12.84%	6.16%	2.21%	3.73%	0%	0%
2025/03/08	16.74%	12.42%	0%	7.4%	10.29%	5.51%	2.09%	1.41%	0%	0%
2025/03/09	17.96%	8.18%	7.63%	5.59%	7.77%	5.07%	1.39%	1.25%	0%	23.69%
2025/03/10	27.35%	12.15%	0%	7.8%	10.85%	3.12%	1.9%	1.91%	0%	0%
2025/03/11	26.68%	12.21%	10.74%	7.87%	10.94%	5.72%	2.06%	2.87%	0%	0%
2025/03/12	21.8%	10.63%	0%	8.13%	13.2%	3.63%	1.76%	2%	0%	0%
2025/03/13	25.9%	10.25%	0%	8.39%	11.99%	4.06%	1.36%	2.58%	2.35%	0%
2025/03/14	25.92%	13.53%	0%	7.66%	10.06%	4.74%	1.74%	2.27%	0%	11.4%
2025/03/15	3.23%	1.59%	0%	0.92%	1.78%	1.52%	0.13%	0.09%	86.4%	0%
2025/03/16	22.61%	9.34%	0%	7.7%	14.68%	2.56%	1.41%	1.95%	0%	18.66%
2025/03/17	19.82%	12.7%	17.71%	6.48%	10.53%	1.99%	2.69%	1.02%	0%	8.92%
2025/03/18	24.56%	15.25%	0%	8.32%	16.07%	5.29%	1.6%	2.6%	0%	0%
2025/03/19	19.15%	15.68%	11.56%	9.43%	11.77%	5.9%	2.84%	1.98%	0%	0%
2025/03/20	22.34%	12.49%	0.74%	8.2%	13.96%	4.64%	1.86%	1.49%	0%	0%
2025/03/21	19.99%	13.5%	8.83%	10.58%	8.5%	4.5%	2.48%	1.71%	0%	0%
2025/03/22	20.69%	14.27%	0%	9.13%	12.42%	5.03%	3.71%	2.51%	0%	0%
2025/03/23	23.13%	12.49%	0%	10.8%	9.46%	5.04%	4.07%	2.65%	0%	0%
2025/03/24	26.79%	13.76%	0%	8.39%	10.27%	5.73%	2.36%	2.19%	0%	0%
2025/03/25	23.46%	13.82%	0%	7.99%	13.06%	5.44%	2.15%	2.67%	0%	0%
2025/03/26	27.68%	10.74%	0%	12.36%	16.05%	6.86%	3.62%	2.26%	0%	0%
2025/03/27	17.5%	16.69%	0%	13.17%	12.04%	5.22%	1.99%	4.27%	0%	0%
2025/03/28	17.63%	14.99%	0%	9.17%	8.91%	6.15%	1.95%	1.77%	0%	0%
2025/03/29	14.21%	12.36%	0%	9.55%	8.74%	3.82%	2.72%	1.37%	0%	0%
2025/03/30	18.43%	13.02%	0%	14.08%	13.97%	4.1%	2.66%	2.45%	0%	0%
2025/03/31	14.75%	12.85%	9.4%	9.39%	9.05%	3.02%	2.92%	2.52%	0%	0%

In March 2025, YouTube’s ad spend surged dramatically mid-month, peaking at 86.4 on March 15. Audible’s spend fluctuated, peaking early at 34.25 on March 5, then dropping. Vimeo maintained steady activity, while Spotify and Instagram showed sporadic peaks. Viagogo and Gaia had consistent mid-range spends, with notable spikes. Adobe and Wondershare had modest, stable trends. The month concluded with varied spend levels across domains.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	143
2025/03/02	134
2025/03/03	149
2025/03/04	148
2025/03/05	133
2025/03/06	128
2025/03/07	146
2025/03/08	145
2025/03/09	145
2025/03/10	144
2025/03/11	137
2025/03/12	138
2025/03/13	140
2025/03/14	129
2025/03/15	141
2025/03/16	128
2025/03/17	126
2025/03/18	120
2025/03/19	120
2025/03/20	122
2025/03/21	126
2025/03/22	127
2025/03/23	128
2025/03/24	125
2025/03/25	134
2025/03/26	125
2025/03/27	126
2025/03/28	123
2025/03/29	127
2025/03/30	113
2025/03/31	123

March began with 143 advertisers, fluctuating throughout. Mid-month saw a dip to 120, but it rebounded, ending at 123.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
audible.com.au	24.27%
vimeo.com	12.63%
viagogo.com	8.32%
spotify.com	5.11%
amazon.com.au	4.97%
resene.com.au	-0.05%
audible.com	-0.06%
pinterest.com	-0.06%
instagram.com	-11.79%
youtube.com	-55.08%

Audible.com.au surged by 24.27%, while youtube.com plummeted by 55.08%. Vimeo.com rose 12.63%, and viagogo.com increased 8.32%.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	spotify.com	audible.com.au	vimeo.com	amazon.com.au	temu.com	viagogo.com	gaia.com	spotterstudio.com	youtube.com	instagram.com
2025/03/01	0%	19.51%	6.55%	0.33%	7.38%	1.56%	2.86%	0.04%	2.39%	36.11%
2025/03/02	0%	30.85%	9.99%	22.95%	2.94%	2.71%	4.15%	0.01%	0%	0%
2025/03/03	10.95%	13.25%	4.55%	5.94%	1.27%	1.06%	2.27%	0.01%	0%	49.06%
2025/03/04	0%	29.87%	11.29%	13.57%	0.35%	2.39%	3.65%	0.06%	1.83%	0%
2025/03/05	0%	39.16%	13.76%	0.13%	12.98%	3.45%	4.22%	0.1%	2.63%	0%
2025/03/06	0%	35.13%	13.24%	25.83%	0.3%	2.81%	4.3%	0.03%	0%	0%
2025/03/07	0%	34.3%	11.15%	21.69%	0.73%	6.12%	5.1%	0.06%	0%	0%
2025/03/08	0%	21.16%	11.12%	21.01%	2.72%	4.61%	3.85%	0.26%	0%	0%
2025/03/09	8.25%	8.96%	3.48%	9.68%	2.34%	1.47%	1.22%	0.02%	0%	55.44%
2025/03/10	0%	30.93%	11.08%	12.94%	3.09%	5.06%	4.22%	0.02%	0%	0%
2025/03/11	22.93%	22.84%	9.54%	16.88%	4.57%	4.07%	3.39%	0.01%	0%	0%
2025/03/12	0%	28.83%	10.95%	17.51%	3.55%	5.65%	5.65%	0.12%	0%	0%
2025/03/13	0%	30.88%	10.26%	15.73%	0.61%	5.68%	5.05%	0.04%	8.42%	0%
2025/03/14	0%	18.21%	8.21%	13.29%	3.62%	3.25%	2.71%	0.06%	0%	40.98%
2025/03/15	0%	1.5%	0.63%	1.13%	0.15%	0.24%	0.29%	18.75%	75%	0%
2025/03/16	0%	15.66%	5%	4.98%	0.25%	2.66%	3.15%	0.07%	0%	59.62%
2025/03/17	27.51%	15.19%	7.31%	2.76%	0.26%	2.44%	2.44%	0.03%	0%	30.81%
2025/03/18	0%	30.03%	14.98%	20.67%	3.52%	5.26%	6.14%	0.06%	0%	0%
2025/03/19	24.73%	20.14%	11.52%	14.58%	0.39%	4.94%	3.66%	0.04%	0%	0%
2025/03/20	0.93%	28.55%	12.78%	16.97%	3.81%	5.73%	5.94%	0.02%	0%	0%
2025/03/21	22.35%	22.25%	11.43%	14.49%	0.35%	6.45%	3.31%	0.14%	0%	0%
2025/03/22	0%	26.1%	14.07%	19.74%	2.11%	6.4%	5.43%	0.02%	0%	0%
2025/03/23	0%	30.33%	11.37%	18.2%	0.52%	7.44%	4.13%	0.18%	0%	0%
2025/03/24	0%	31.17%	12.5%	21.99%	2.83%	5.29%	3.92%	0.05%	0%	0%
2025/03/25	0%	28.67%	12.41%	20.17%	2.6%	4.87%	5.05%	0.07%	0%	0%
2025/03/26	0%	36.43%	9.79%	23.74%	0.7%	8.12%	6.5%	0.01%	0%	0%
2025/03/27	0%	20.98%	16.43%	21.62%	3.59%	8.82%	4.9%	0.09%	0%	0%
2025/03/28	0%	19.98%	12.75%	20.66%	12.81%	5.51%	3.27%	0.03%	0%	0%
2025/03/29	0%	18.76%	11.61%	15.13%	8.73%	6.14%	3.41%	0.02%	0%	0%
2025/03/30	0%	21.63%	11.79%	16.99%	14%	8.62%	5.31%	0.04%	0%	0%
2025/03/31	20.89%	15.12%	10.57%	10.02%	9.77%	5.1%	3.09%	0.05%	0%	0%

In March 2025, YouTube’s impression share soared to 75% mid-month, while Instagram fluctuated, peaking at 59.62%. Spotify’s share varied, ending at 20.89%. Audible and Amazon saw ups and downs, with Audible closing at 15.12% and Amazon at 10.02%. Vimeo, Temu, Viagogo, Gaia, and Spotterstudio experienced minor shifts, with Spotterstudio peaking at 18.75% on March 15.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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AUS Media & Entertainment Digital Media - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Competitor Count for AUS Media & Entertainment Digital Media

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

AUS Media & Entertainment Digital Media Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance