AUS Media & Entertainment Gaming - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	27.91
bigw.com.au	18.14
poki.com	18.04
jbhifi.com.au	6.55
xbox.com	2.38
alliedgamingpc.com.au	2
temu.com	1.97
warthunder.com	1.81
ubisoft.com	1.7
jetspaz.com	1.33
others	18.17

Amazon.com.au leads with 27.91% click share, followed by others at 18.17%. BigW.com.au and Poki.com closely trail, each capturing over 18%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com.au	poki.com	bigw.com.au	jbhifi.com.au	alliedgamingpc.com.au	warthunder.com	techfast.com.au	aftershockpc.com.au	indcoof.com	jetspaz.com
2025/03/01	10.63%	9.11%	16.22%	6.97%	7.05%	3.96%	3.41%	1.97%	0%	6.17%
2025/03/02	12.17%	10.19%	18.89%	2.35%	8.23%	6.99%	2.98%	2.01%	0%	1.98%
2025/03/03	6.96%	29.25%	5.31%	1.77%	9.53%	2.73%	6.45%	1.61%	0%	9.98%
2025/03/04	10.53%	14.73%	9.33%	5.55%	3.19%	1.27%	0.58%	0.96%	23.62%	19.05%
2025/03/05	10.17%	15%	4.79%	1.34%	3.65%	1.57%	0.28%	1.19%	38.85%	9.91%
2025/03/06	3.48%	3.62%	7.01%	3.1%	1.95%	1.67%	0.43%	0.64%	17.25%	22.52%
2025/03/07	10.7%	14.94%	9.65%	7.95%	6.01%	3.08%	1.77%	1.67%	0.36%	14.04%
2025/03/08	16.31%	8.44%	5.56%	2.04%	5.67%	3.83%	4.22%	4.36%	0.02%	20.65%
2025/03/09	16.76%	11.96%	10.28%	3.71%	6.13%	2.75%	5.48%	3.67%	0.01%	0.02%
2025/03/10	32.13%	3.61%	12.09%	6.68%	4.68%	3.24%	1.14%	1.24%	0.01%	0.01%
2025/03/11	33.38%	10.44%	12.78%	7.47%	6.02%	3.29%	0.84%	0.77%	0.01%	0.01%
2025/03/12	30.19%	9.62%	17.06%	6.83%	3.68%	4.98%	2.26%	0.87%	0.01%	0%
2025/03/13	33.66%	2.1%	19.03%	6.43%	6.34%	4.57%	2.61%	1.99%	0%	0%
2025/03/14	28.41%	0.56%	18.28%	8.99%	7.71%	5.07%	2.74%	2.01%	0%	0%
2025/03/15	26.3%	4.83%	14.54%	6.91%	5.3%	5.12%	2.59%	3.08%	0%	0%
2025/03/16	33.22%	9.07%	13.44%	6.57%	4.37%	4.17%	3.63%	3.79%	0%	0%
2025/03/17	32.18%	7.61%	18.47%	6.15%	3.66%	4.08%	2.35%	0.95%	0%	0%
2025/03/18	39.43%	6.33%	13.16%	5.51%	4.02%	4.6%	3.24%	2.39%	0%	0%
2025/03/19	35.85%	6.54%	19.35%	7.11%	3.06%	3.39%	2.4%	1.09%	0%	0%
2025/03/20	36.98%	3.85%	12.89%	6.56%	5.61%	3.51%	2.86%	2.32%	0%	0%
2025/03/21	37.13%	0.16%	17.59%	2.45%	3.82%	4.12%	4.37%	1.57%	0%	0%
2025/03/22	30.82%	24.01%	11.75%	5.25%	3.24%	2.72%	3.02%	1.25%	0%	0%
2025/03/23	39.6%	6.47%	18.06%	1.87%	6.98%	4.99%	3.79%	1.23%	0%	0%
2025/03/24	31.78%	11.72%	18.77%	2.22%	3.53%	5.51%	1.66%	1.48%	0%	0%
2025/03/25	31%	15.79%	20.86%	5.36%	2.53%	4.16%	1.07%	1.46%	0%	0%
2025/03/26	26.98%	15.86%	23.31%	1.54%	3.37%	3.85%	0.7%	2.63%	0%	0%
2025/03/27	27.8%	4.53%	17.13%	2.33%	7.46%	4.53%	2.24%	3.74%	0%	0%
2025/03/28	39.98%	0.14%	14.36%	8.81%	4.55%	5.19%	2.42%	2.38%	0%	0%
2025/03/29	27.95%	12.61%	19.36%	6.09%	4.85%	6.07%	2.36%	2.42%	0%	0%
2025/03/30	31.33%	14.85%	10.76%	3.35%	4.71%	4.13%	2.17%	2.7%	0%	0%
2025/03/31	34.38%	16.9%	8.24%	7.95%	4.5%	4.14%	3.02%	2.97%	0%	0%

Amazon.com.au’s PPC spend surged mid-March, peaking at 39.98. Poki.com fluctuated, ending at 16.9. Bigw.com.au saw consistent growth, closing at 8.24. Jbhifi.com.au remained stable, finishing at 7.95.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	128
2025/03/02	125
2025/03/03	121
2025/03/04	122
2025/03/05	124
2025/03/06	116
2025/03/07	129
2025/03/08	123
2025/03/09	124
2025/03/10	124
2025/03/11	120
2025/03/12	125
2025/03/13	120
2025/03/14	113
2025/03/15	131
2025/03/16	115
2025/03/17	114
2025/03/18	117
2025/03/19	116
2025/03/20	119
2025/03/21	116
2025/03/22	121
2025/03/23	108
2025/03/24	112
2025/03/25	110
2025/03/26	114
2025/03/27	115
2025/03/28	112
2025/03/29	112
2025/03/30	113
2025/03/31	110

March began with 128 advertisers, fluctuating throughout the month, peaking at 131 on March 15. The month concluded with 110 advertisers, indicating a decrease.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	7.67%
poki.com	3.12%
bigw.com.au	2.05%
minecraft.net	1.22%
arcadesaustralia.com	0.33%
indcoof.com	-1.34%
ubisoft.com	-1.51%
xbox.com	-2.21%
jbhifi.com.au	-2.24%
jetspaz.com	-2.34%

Amazon.com.au surged with a 7.67% click share increase, while Jetspaz.com dropped by 2.34%.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	poki.com	bigw.com.au	jbhifi.com.au	temu.com	gamesmen.com.au	alliedgamingpc.com.au	backmarket.com.au	indcoof.com	jetspaz.com
2025/03/01	10.03%	6.35%	14.91%	5.29%	2.16%	1.11%	2.45%	7.83%	8.03%	19.54%
2025/03/02	14.16%	5.76%	18.56%	2.74%	4.42%	1.62%	2.57%	3.1%	12.55%	9.94%
2025/03/03	8.58%	21.77%	6.64%	2.32%	3.22%	1.27%	3.29%	4.11%	13.95%	13.31%
2025/03/04	14.14%	12.98%	13.92%	5.93%	2.13%	0.82%	1.45%	3.16%	8.73%	15.14%
2025/03/05	13.81%	14.36%	11.79%	3.38%	1.98%	0.67%	1.77%	4.88%	14.89%	9.38%
2025/03/06	6.74%	3.15%	14.15%	4.22%	2.59%	1%	1.29%	2.08%	6.14%	7.37%
2025/03/07	13.49%	9.68%	15.75%	8.54%	2.08%	3.56%	2.09%	0.22%	0.19%	9.81%
2025/03/08	24.92%	9.55%	11.61%	4.36%	2.74%	1.98%	2.79%	5.63%	0.02%	10.62%
2025/03/09	26.37%	10.42%	13.77%	5.81%	2.76%	1.61%	2.84%	1.86%	0.01%	0.02%
2025/03/10	39.63%	3.37%	18.59%	6.92%	3.47%	1.23%	1.56%	3.33%	0.01%	0.01%
2025/03/11	40.44%	8.88%	14.85%	7.56%	2.73%	1.91%	2.62%	2.85%	0.01%	0.01%
2025/03/12	37.12%	6.39%	24.16%	7.02%	2.71%	1.85%	1.29%	0.09%	0%	0%
2025/03/13	38.89%	1.98%	24.75%	6.5%	2.3%	2.82%	2.35%	0.15%	0%	0%
2025/03/14	30.96%	0.58%	25.63%	9.28%	2.86%	2.92%	2.68%	3.58%	0%	0%
2025/03/15	30.7%	5.05%	19.55%	6.93%	3.64%	1.74%	2.2%	0.42%	0%	0%
2025/03/16	34.63%	8.63%	20.19%	5.7%	2.57%	0.75%	1.67%	3.23%	0%	0%
2025/03/17	34.95%	7.79%	20.57%	5.36%	2.41%	0.9%	1.22%	4.2%	0%	0%
2025/03/18	47.36%	4.35%	16.5%	4.6%	0.88%	1.08%	1.22%	0.42%	0%	0%
2025/03/19	39.53%	6.04%	22.66%	6.89%	1.38%	0.58%	1.08%	0.03%	0%	0%
2025/03/20	40.47%	3.57%	20.51%	5.34%	2.57%	1.33%	2.58%	0.15%	0%	0%
2025/03/21	38.46%	0.16%	21.01%	3.49%	2.72%	4.26%	1.67%	6.94%	0%	0%
2025/03/22	34.65%	19.16%	17.43%	4.96%	2.53%	0.6%	1.28%	2.52%	0%	0%
2025/03/23	41.07%	6.08%	23.25%	3.1%	0.95%	1.5%	2.44%	5.67%	0%	0%
2025/03/24	35.5%	9.64%	25.81%	2.92%	2.47%	2.18%	1.41%	3.25%	0%	0%
2025/03/25	32.52%	12.74%	25.22%	4.44%	1.56%	2.83%	1.15%	4.77%	0%	0%
2025/03/26	27.83%	14.05%	26.11%	2.26%	3%	1.41%	1.45%	2.76%	0%	0%
2025/03/27	30.83%	6.02%	23.78%	3.16%	4.64%	2.3%	2.92%	0.56%	0%	0%
2025/03/28	40.55%	0.13%	19.49%	7.69%	3.11%	1.79%	2.01%	5.07%	0%	0%
2025/03/29	29.5%	13.75%	23.09%	4.83%	3.67%	1.48%	1.97%	5.59%	0%	0%
2025/03/30	39.84%	11.5%	13.04%	4.15%	3.84%	2.92%	1.75%	4.06%	0%	0%
2025/03/31	41.82%	14.12%	12.1%	7.67%	3.09%	1.94%	1.68%	0.61%	0%	0%

Amazon.com.au’s impression share surged from 10.03% to 41.82% in March, peaking mid-month. Poki.com fluctuated, ending at 14.12%. Bigw.com.au maintained steady growth, closing at 12.1%. Jbhifi.com.au showed minor variations, finishing at 7.67%. Temu.com remained stable, ending at 3.09%. Gamesmen.com.au had slight changes, closing at 1.94%. Alliedgamingpc.com.au saw minor shifts, ending at 1.68%. Backmarket.com.au fluctuated, closing at 0.61%. Indcoof.com dropped to 0.0% mid-month. Jetspaz.com declined sharply, ending at 0.0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Nintendo Switch | BIG W https://www.bigw.com.au
Perfect Place To Buy Nintendo Games & Consoles At The Best Price Range. Shop Today. Browse Our Wide Range At BIG W In-Store or Online. Now With...
2
Minecraft https://www.minecraft.net
Create Your World — Build castles, survive monsters, and shape your legacy in Minecraft! Defend, discover, and build a...
3
Shop Official Pokémon© Center http://www.pokemoncenter.com
High Quality Pokémon© Products — PokemonCenter.Com Is The Official Online Store For Pokémon Center Merchandise. Shop Today! Find...
4
Play Free Online Games https://www.poki.com › online › games
Free Online Games — A Unique Selection Of Online Games From The Best Game Developers Around The World.
5
Play Fortnite Via Cloud Gaming | Available On Windows PC https://www.xbox.com
No Controller? No Problem. Play Fortnite with Touch Controls for Free at Xbox. No Install or Membership Needed. Play for Free via Browser on Windows PC.

In the competitive world of Google PPC, top performers like BIG W, Minecraft, Pokémon Center, Poki, and Xbox captivate audiences with unique offerings. BIG W entices with affordable Nintendo products, while Minecraft invites creativity. Pokémon Center promises quality merchandise, Poki offers diverse free games, and Xbox provides seamless Fortnite access.

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AUS Media & Entertainment Gaming - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Competitor Count for AUS Media & Entertainment Gaming

Market Loss & Market Gains for AUS Media & Entertainment Gaming

AUS Media & Entertainment Gaming Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance