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AUS Retail Apparel & Accessories - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
shein.com 9.76
temu.com 8.51
theiconic.com.au 2.95
citychic.com.au 2.46
davidjones.com 2.25
myer.com.au 1.99
footlocker.com.au 1.97
billyj.com.au 1.97
jjshouse.com 1.94
newbalance.com.au 1.66
others 64.54

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In the PPC landscape, ‘others’ dominate with 64.54% click share, while Shein leads individual advertisers at 9.76%, followed by Temu at 8.51%.

Market Exposure

Share of Spend for the top 10 AUS Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date shein.com temu.com jd-sports.com.au elle-melbourne.com newbalance.com.au myer.com.au footlocker.com.au jjshouse.com bonds.com.au stfrock.com.au
2025/03/01 10.7% 7.03% 1.14% 1.42% 4.73% 2.15% 0.68% 1.66% 1.37% 0.98%
2025/03/02 12.27% 7.87% 1.4% 1.14% 2.7% 3.2% 0.01% 2.06% 1.42% 0.91%
2025/03/03 13.09% 7.43% 0.96% 1.36% 3.7% 1.77% 0.39% 1.98% 1.85% 0.84%
2025/03/04 11.39% 5.75% 0.94% 1.89% 3.84% 1.21% 1.43% 2.16% 2.29% 0.84%
2025/03/05 11.83% 5.7% 0.83% 1.61% 4.6% 1.42% 0.8% 2.53% 2.01% 1.1%
2025/03/06 14.43% 6.26% 0.92% 1.35% 2.74% 1.59% 0.6% 2.49% 1.89% 1.19%
2025/03/07 11.6% 6.88% 0.73% 2.22% 4% 1.78% 0.63% 2.62% 1.84% 1.63%
2025/03/08 10.31% 8.6% 1.14% 1.93% 4.28% 2.22% 0.94% 3.32% 1.7% 1.77%
2025/03/09 14.63% 7% 1.05% 1.8% 4.76% 2.42% 0.72% 3.43% 1.56% 1.72%
2025/03/10 11.43% 7.75% 1.33% 1.78% 3.2% 2.06% 0.96% 2.54% 1.64% 1.36%
2025/03/11 10.2% 7.24% 1.22% 2.18% 3.85% 1.54% 1.04% 2.76% 1.62% 1.46%
2025/03/12 10.63% 6.68% 1.47% 1.93% 4.34% 1.69% 1.62% 2.14% 2.46% 0.97%
2025/03/13 8.42% 6.57% 1.82% 2.12% 4.94% 2.37% 2.19% 2.35% 2.87% 1.2%
2025/03/14 8.33% 7.03% 1.29% 1.84% 3.05% 1.73% 1.64% 1.8% 3.37% 1.63%
2025/03/15 7.65% 6.92% 1.51% 1.29% 4.54% 1.97% 2.94% 1.86% 2.51% 2.86%
2025/03/16 11.01% 6.36% 1.59% 1.14% 3.2% 3.14% 2.35% 1.8% 2.07% 3.1%
2025/03/17 12.25% 6.03% 1.49% 1.63% 3.39% 1.36% 1.49% 1.52% 1.42% 3.11%
2025/03/18 11.99% 4.78% 1.16% 1.3% 2.87% 1.32% 3.92% 1.84% 0.99% 1.85%
2025/03/19 12.42% 5.13% 1.49% 1.58% 3.88% 1.33% 1.99% 1.88% 1.4% 1.62%
2025/03/20 9.53% 5.5% 1.29% 1.53% 4.08% 1.07% 2.32% 3.24% 1.14% 1.82%
2025/03/21 10.54% 5.69% 1.33% 1.35% 4.14% 0.99% 2.66% 2.43% 1.17% 2.49%
2025/03/22 10.04% 5.86% 1.87% 1.3% 5% 1.03% 1.81% 2.48% 1.31% 2.09%
2025/03/23 11.74% 3.17% 2% 1.19% 3.3% 1.87% 1.79% 2.74% 1.99% 2.09%
2025/03/24 13.11% 5.26% 2.49% 1.6% 1.8% 0.81% 1.43% 2.27% 2.4% 1.45%
2025/03/25 13.38% 5.65% 2.37% 2.23% 2.64% 1.15% 1.71% 1.59% 2.29% 0.73%
2025/03/26 13.9% 5.9% 1.96% 1.86% 3.88% 1.19% 2.2% 1.26% 2.58% 0.53%
2025/03/27 14.25% 6.03% 1.84% 1.75% 3.75% 1.48% 1.89% 1.78% 2.51% 0.54%
2025/03/28 14.77% 6.02% 1.92% 1.8% 2.75% 1.49% 1.67% 1.22% 3.18% 0.49%
2025/03/29 13.37% 6.56% 3.24% 1.9% 3.05% 1.36% 1.89% 1.28% 3.06% 0.44%
2025/03/30 18.83% 6.71% 3.33% 1.98% 2.26% 2.47% 1.73% 0.84% 2.24% 0.35%
2025/03/31 20.15% 6.3% 2.47% 2.15% 1.9% 1.47% 1.44% 1.35% 1.04% 0.99%

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In March 2025, Shein.com saw a significant rise in PPC spend share, peaking at 20.15% on the 31st. Temu.com experienced fluctuations, ending at 6.3%. JD-sports.com.au and Elle-melbourne.com showed steady growth, while Newbalance.com.au and Myer.com.au had varied trends. Footlocker.com.au and JJshouse.com maintained moderate shares, and Bonds.com.au and Stfrock.com.au had declining trends.

Market Exposure

Competitor Count for AUS Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 5170
2025/03/02 5108
2025/03/03 5114
2025/03/04 5082
2025/03/05 5049
2025/03/06 4929
2025/03/07 5121
2025/03/08 5091
2025/03/09 5045
2025/03/10 5015
2025/03/11 5025
2025/03/12 4940
2025/03/13 4982
2025/03/14 4928
2025/03/15 4931
2025/03/16 4863
2025/03/17 4880
2025/03/18 4810
2025/03/19 4798
2025/03/20 4761
2025/03/21 4703
2025/03/22 4779
2025/03/23 4721
2025/03/24 4773
2025/03/25 4754
2025/03/26 4704
2025/03/27 4737
2025/03/28 4721
2025/03/29 4798
2025/03/30 4737
2025/03/31 4729

Copyright © Adthena. All rights reserved.

March began with 5,170 advertisers, experiencing fluctuations throughout. Mid-month saw a decline, reaching 4,703 on March 21. The month concluded with 4,729 advertisers, indicating a downward trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
shein.com 1.74%
adidas.com.au 1.03%
footlocker.com.au 0.9%
davidjones.com 0.89%
jd-sports.com.au 0.66%
newbalance.com.au -0.4%
stfrock.com.au -0.49%
myer.com.au -0.54%
jjshouse.com -0.6%
temu.com -1.55%

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Shein.com surged with a 1.74% click share increase, while Temu.com faced a 1.55% decline. Adidas.com.au and Footlocker.com.au also saw positive growth, contrasting with declines for jjshouse.com and myer.com.au.

Campaign Efficiency

AUS Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date shein.com temu.com jd-sports.com.au amazon.com.au theiconic.com.au elle-melbourne.com myer.com.au jjshouse.com stfrock.com.au bonds.com.au
2025/03/01 12.82% 8.31% 1.4% 0.88% 2.5% 1.53% 3.1% 1.9% 1.2% 0.98%
2025/03/02 14.51% 9.05% 1.56% 0.84% 2.04% 1.14% 4.44% 2.3% 1.11% 0.93%
2025/03/03 15.77% 8.37% 1.22% 0.97% 2.09% 1.58% 2.58% 2.19% 1% 1.16%
2025/03/04 13.49% 6.94% 1.12% 0.81% 1.7% 1.95% 1.73% 2.49% 1.03% 1.55%
2025/03/05 14.31% 6.93% 1.01% 0.81% 1.83% 1.56% 1.95% 3.01% 1.35% 1.23%
2025/03/06 17.25% 7.18% 1.04% 0.51% 1.95% 1.47% 2.1% 2.92% 1.54% 1.08%
2025/03/07 13.93% 7.81% 0.83% 0.68% 2.32% 2.39% 2.42% 2.98% 1.9% 1.11%
2025/03/08 12.22% 9.9% 1.35% 0.92% 2.14% 2.02% 2.93% 3.85% 2.12% 1.07%
2025/03/09 17.85% 8.11% 1.16% 0.68% 2.07% 1.91% 3.2% 4.03% 2.14% 0.94%
2025/03/10 13.85% 8.77% 1.52% 1.32% 2.44% 1.74% 2.64% 2.88% 1.64% 0.96%
2025/03/11 12.47% 8.28% 1.3% 1.63% 2.3% 2.07% 2.09% 3.17% 1.74% 0.99%
2025/03/12 13.23% 7.81% 1.74% 1.44% 1.78% 1.85% 2.24% 2.45% 1.2% 1.67%
2025/03/13 10.55% 7.71% 2.26% 1.68% 1.98% 2.12% 3.21% 2.64% 1.45% 2.06%
2025/03/14 10.75% 8.06% 1.49% 1.49% 1.56% 1.79% 2.31% 1.92% 2% 2.38%
2025/03/15 9.91% 8.48% 1.77% 1.28% 1.79% 1.25% 2.61% 1.97% 3.46% 1.77%
2025/03/16 13.43% 7.36% 1.72% 1.35% 1.34% 1.14% 4.12% 1.93% 3.84% 1.4%
2025/03/17 14.75% 6.87% 1.72% 2.61% 2.59% 1.64% 1.81% 1.57% 3.81% 0.81%
2025/03/18 14.55% 5.43% 1.4% 2.83% 2.94% 1.26% 1.76% 2.04% 2.27% 0.56%
2025/03/19 15.27% 5.93% 1.77% 2.56% 3% 1.59% 1.76% 2.1% 2.07% 0.81%
2025/03/20 11.8% 6.26% 1.56% 2.1% 2.86% 1.49% 1.41% 3.81% 2.3% 0.62%
2025/03/21 12.62% 6.78% 1.68% 2.2% 1.89% 1.32% 1.38% 2.69% 3.18% 0.66%
2025/03/22 12.01% 6.7% 2.17% 2.04% 2.14% 1.35% 1.38% 2.83% 2.71% 0.76%
2025/03/23 13.89% 3.47% 2.29% 1.52% 2.08% 1.15% 2.41% 3.03% 2.63% 1.26%
2025/03/24 15.52% 5.83% 2.69% 1.61% 2.62% 1.65% 1.12% 2.52% 1.81% 1.54%
2025/03/25 15.61% 6.52% 2.66% 1.67% 1.8% 2.13% 1.62% 1.73% 0.85% 1.59%
2025/03/26 16.58% 6.89% 2.4% 1.4% 1% 1.9% 1.58% 1.35% 0.64% 1.79%
2025/03/27 17.2% 7.06% 2.29% 1.69% 1.35% 1.8% 2.01% 1.92% 0.66% 1.79%
2025/03/28 17.5% 6.91% 2.33% 1.91% 1.72% 1.71% 2.03% 1.22% 0.62% 2.3%
2025/03/29 16.06% 7.5% 3.54% 1.72% 1.61% 1.78% 1.86% 1.3% 0.54% 2.31%
2025/03/30 22.43% 7.45% 3.56% 1.92% 1.17% 1.9% 3.28% 0.73% 0.41% 1.51%
2025/03/31 23.71% 6.94% 2.82% 2.55% 2.33% 1.96% 1.92% 1.37% 1.12% 0.54%

Copyright © Adthena. All rights reserved.

In March 2025, Shein.com saw a significant rise in impression share, peaking at 23.71% on the 31st. Temu.com experienced fluctuations, ending at 6.94%. JD-sports.com.au and Amazon.com.au showed steady growth, while Theiconic.com.au and Elle-melbourne.com had varied trends. Myer.com.au and Jjshouse.com faced ups and downs, with Stfrock.com.au and Bonds.com.au showing declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ASICS Australia Official Store https://www.asics.com › shop-now

    ASICS Official Site — Free Express Shipping Across Australia On Orders $199+. Buy Now & Pay Later With Afterpay.

  2. 2
    Billy J https://www.billyj.com.au

    Women's Clothing Online — New Arrivals Daily And Over 6000 Styles To Choose From. Affordable And On Trend Fashion. With Over...

  3. 3
    Forever New | Shop Our New Collection | Shop In-Store & Online https://www.forevernew.com.au

    Transeasonal pieces made for styling throughout the seasons, taking you from day to night. Enjoy your moment in the sun with our newest collection, made with versatility in mind.

  4. 4
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    UNIQLO Australia LifeWear | Shop LifeWear Essentials https://www.uniqlo.com

    Find Your Perfect Fit At UNIQLO With Extended Sizing From XXS to 3XL. Shop Our Full Range. Available In A Range Of Styles ...

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ASICS entices with free express shipping and Afterpay, while Billy J offers trendy, affordable fashion with 6,000+ styles. Forever New highlights versatile transeasonal pieces. Temu showcases global quality products, and UNIQLO emphasizes extended sizing and essential LifeWear.

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