AUS Retail Electronics & Appliances - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
temu.com	20.93
amazon.com.au	9.67
thegoodguys.com.au	8.67
kogan.com	7.48
appliancesonline.com.au	4.13
samsung.com	3.34
jbhifi.com.au	3.3
officeworks.com.au	3.25
apple.com	2.76
harveynorman.com.au	2.28
others	34.19

In the competitive landscape of Google PPC, Temu leads with 20.93% click share, followed by Amazon at 9.67%. “Others” collectively hold a significant 34.19%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com.au	kogan.com	thegoodguys.com.au	temu.com	officeworks.com.au	reebelo.com.au	hp.com	appliancesonline.com.au	samsung.com	apple.com
2025/03/01	5.48%	8.44%	14.55%	6.85%	3%	2%	2.54%	3.08%	4.78%	2.92%
2025/03/02	4.71%	8.98%	12.78%	8.42%	2.36%	2.82%	2.08%	4.07%	4.95%	2.01%
2025/03/03	5.26%	11.06%	8.78%	7.51%	2.69%	3.04%	2.09%	4.92%	4.16%	2.72%
2025/03/04	5.5%	12.23%	9.12%	5.72%	2.88%	3.28%	2.46%	4.2%	4.29%	2.94%
2025/03/05	5.28%	11.89%	9.2%	5.74%	2.51%	2.96%	2.52%	4.2%	4.5%	3.47%
2025/03/06	5.09%	9.88%	6.56%	7.35%	1.99%	3.85%	1.95%	4.52%	4.82%	2.65%
2025/03/07	5.37%	9.81%	9.44%	6.09%	1.6%	2.27%	3.42%	4.53%	5.07%	3.69%
2025/03/08	5.89%	9.22%	9.43%	7.37%	1.61%	2.84%	3.65%	3%	5.14%	4.55%
2025/03/09	4.98%	10.41%	9.05%	7.26%	1.5%	2.89%	3.28%	2.95%	5.39%	4.19%
2025/03/10	11%	9.77%	4.43%	7.15%	2.04%	3.06%	2.15%	3.77%	5.91%	3.75%
2025/03/11	12.35%	11.06%	4.54%	6.39%	2.1%	2.82%	2.5%	4.43%	5.43%	4.03%
2025/03/12	11.48%	11.86%	4.61%	6.91%	2.21%	3.29%	1.71%	4.17%	5.29%	2.53%
2025/03/13	11.09%	11.61%	5.65%	6.2%	2.43%	2.78%	2.15%	4.1%	5.11%	2.18%
2025/03/14	9.92%	10.48%	5.87%	6.43%	2.45%	2.95%	1.76%	3.61%	5.81%	2.44%
2025/03/15	9.43%	9.16%	7.45%	6.63%	2.1%	2.86%	2.01%	3.43%	5.17%	4.2%
2025/03/16	9.99%	11.22%	6.97%	7.19%	2.03%	3.03%	2.13%	3%	5.02%	3.25%
2025/03/17	14.62%	9.78%	5.34%	6.15%	2.17%	2.58%	2.16%	4.07%	4.99%	2.98%
2025/03/18	15.17%	10.24%	5.5%	5.31%	2.4%	2.81%	2.22%	4.03%	4.39%	2.64%
2025/03/19	14.11%	10.89%	6.07%	5.7%	2.42%	2.9%	2.49%	3.72%	5.24%	1.83%
2025/03/20	12.76%	10.12%	5.95%	5.73%	3.49%	2.79%	2.28%	4.1%	5.25%	1.36%
2025/03/21	13.53%	8.43%	7.41%	5.96%	2.49%	3.16%	2.6%	4.17%	5.16%	1.77%
2025/03/22	12.74%	7.77%	7.69%	6.24%	3.27%	2.65%	2.49%	3.6%	5.23%	1.53%
2025/03/23	11.13%	9.72%	7.94%	3.68%	3.81%	2.84%	3.25%	3.67%	4.77%	1.46%
2025/03/24	11.41%	10.39%	5.08%	5.61%	3.48%	3.14%	2.66%	4.13%	4.86%	2.64%
2025/03/25	11.46%	8.94%	5.6%	5.67%	3.63%	3.38%	2.95%	4.41%	3.32%	3.83%
2025/03/26	10.45%	9.54%	4.57%	6.39%	3.74%	4.14%	2.49%	3.87%	3.91%	3.5%
2025/03/27	10.64%	9.8%	4.94%	6.04%	5.65%	3.67%	3.18%	4.24%	4.38%	2.91%
2025/03/28	11.72%	9.17%	6.58%	6.11%	4.02%	3.56%	4.28%	3.59%	3.69%	4.32%
2025/03/29	10.73%	9.33%	7.39%	7.08%	3.52%	4.27%	3.45%	3.03%	3.16%	4.72%
2025/03/30	11.32%	10.59%	7.21%	7.07%	4.17%	4.84%	3.49%	2.72%	2.99%	4.21%
2025/03/31	12.91%	9.99%	7.31%	6.1%	4.55%	3.92%	3.82%	3.44%	3.09%	1.86%

In March 2025, Amazon.com.au’s PPC spend surged mid-month, peaking at 15.17 on March 18. Kogan.com fluctuated, ending at 9.99. TheGoodGuys.com.au saw a decline, while Temu.com remained steady. Officeworks.com.au and Reebelo.com.au showed gradual increases. Samsung.com and Apple.com experienced declines, with Apple.com dropping significantly by month’s end.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	2557
2025/03/02	2465
2025/03/03	2500
2025/03/04	2488
2025/03/05	2445
2025/03/06	2340
2025/03/07	2490
2025/03/08	2466
2025/03/09	2452
2025/03/10	2473
2025/03/11	2490
2025/03/12	2425
2025/03/13	2485
2025/03/14	2427
2025/03/15	2411
2025/03/16	2390
2025/03/17	2397
2025/03/18	2334
2025/03/19	2345
2025/03/20	2363
2025/03/21	2336
2025/03/22	2335
2025/03/23	2333
2025/03/24	2335
2025/03/25	2349
2025/03/26	2361
2025/03/27	2365
2025/03/28	2367
2025/03/29	2358
2025/03/30	2311
2025/03/31	2322

March began with 2,557 advertisers, fluctuating throughout the month. Mid-month saw a dip to 2,334, but it ended slightly higher at 2,322.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	3.32%
officeworks.com.au	1.46%
davidjones.com	0.42%
digidirect.com.au	0.39%
reebelo.com.au	0.33%
apple.com	-0.62%
samsung.com	-0.62%
kogan.com	-0.67%
thegoodguys.com.au	-0.77%
temu.com	-1.53%

Amazon.com.au surged with a 3.32% click share increase, while Temu.com dropped by 1.53%. Officeworks.com.au also rose by 1.46%, contrasting with declines from TheGoodGuys.com.au and Kogan.com.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	kogan.com	temu.com	thegoodguys.com.au	officeworks.com.au	reebelo.com.au	appliancesonline.com.au	jbhifi.com.au	bigw.com.au	harveynorman.com.au
2025/03/01	7.43%	9.29%	10.9%	15.88%	2.98%	1.75%	3.1%	2.07%	2.45%	1.68%
2025/03/02	6.6%	9.56%	13.64%	13.97%	2.26%	2.42%	4.06%	1.94%	2.13%	1.96%
2025/03/03	7.27%	12.12%	12.25%	9.37%	2.6%	2.58%	5.09%	2.18%	1.7%	2.88%
2025/03/04	7.67%	13.43%	9.18%	9.93%	2.81%	2.66%	4.24%	2.77%	2.83%	3.07%
2025/03/05	7.44%	12.97%	9.9%	9.8%	2.53%	2.34%	4.09%	2.62%	3.49%	2.26%
2025/03/06	7.01%	10.53%	13.2%	6.86%	1.89%	2.8%	4.49%	3.16%	3.1%	1.48%
2025/03/07	7.32%	10.73%	10.39%	10.32%	1.69%	1.84%	4.71%	3.35%	2.27%	1.83%
2025/03/08	8.1%	9.9%	12.08%	10.48%	1.65%	2.13%	3.17%	3.29%	2.18%	1.97%
2025/03/09	7.06%	11.36%	11.88%	9.93%	1.6%	2.4%	3.02%	3.1%	2.46%	1.9%
2025/03/10	14.81%	10.5%	11.64%	4.54%	2%	2.42%	3.58%	2.77%	2.51%	2.14%
2025/03/11	16.79%	11.73%	10.66%	4.62%	2.13%	2.25%	4.19%	2.75%	2.52%	2.65%
2025/03/12	15.41%	12.18%	11.44%	4.64%	2.17%	2.59%	3.85%	2.34%	3.89%	2.76%
2025/03/13	14.93%	12.14%	10.48%	5.65%	2.37%	2.16%	3.89%	2.53%	3.03%	2.92%
2025/03/14	13.41%	11.04%	10.94%	6.17%	2.44%	2.31%	3.55%	3.25%	3.49%	3.18%
2025/03/15	12.63%	9.91%	11.38%	7.87%	2.15%	2.27%	3.23%	3.01%	2.54%	3.07%
2025/03/16	13.51%	11.59%	11.75%	7.33%	1.98%	2.24%	2.85%	2.64%	2.62%	2.64%
2025/03/17	19.52%	10.06%	10.07%	5.55%	2.11%	2.01%	3.77%	3.02%	2.51%	2.65%
2025/03/18	20.1%	10.55%	8.99%	5.56%	2.33%	2.19%	3.57%	2.73%	2.45%	2.54%
2025/03/19	18.71%	11.09%	9.83%	5.97%	2.35%	2.38%	3.44%	2.33%	2.52%	2.5%
2025/03/20	16.58%	10.45%	9.71%	5.7%	3.5%	2.34%	3.81%	2.16%	2.57%	2.94%
2025/03/21	17.83%	8.73%	10.35%	7.43%	2.48%	2.49%	4.04%	2.79%	2.24%	2.57%
2025/03/22	17.18%	7.86%	10.37%	7.95%	3.29%	2.05%	3.6%	2.51%	2.2%	1.68%
2025/03/23	15.25%	10.35%	6.09%	8.28%	3.87%	2.36%	3.79%	2.38%	2.96%	1.68%
2025/03/24	15.37%	10.91%	9.46%	5.08%	3.46%	2.54%	4.27%	2.59%	3.42%	2.07%
2025/03/25	15.45%	9.41%	9.78%	5.62%	3.69%	2.77%	4.42%	2.73%	2.7%	2.29%
2025/03/26	14.14%	10.13%	11.12%	4.73%	3.77%	3.37%	3.67%	2.8%	2.46%	2.06%
2025/03/27	14.17%	10.04%	10.1%	5.14%	5.86%	2.9%	4.18%	2%	2.41%	2.01%
2025/03/28	15.98%	9.59%	10.36%	6.99%	4.29%	2.88%	3.64%	2.24%	2.52%	2.08%
2025/03/29	14.74%	9.67%	11.94%	7.99%	3.71%	3.42%	2.96%	1.76%	2.26%	1.61%
2025/03/30	15.37%	11.04%	11.08%	7.87%	4.34%	4.01%	2.65%	1.9%	2%	1.62%
2025/03/31	17.32%	10.3%	9.73%	7.68%	4.46%	3.28%	3.23%	2.8%	2.36%	2.17%

Amazon.com.au’s impression share surged mid-month, peaking at 20.10% on March 18. Kogan.com fluctuated, ending at 10.30%. Temu.com saw a dip, closing at 9.73%. Thegoodguys.com.au’s share decreased, finishing at 7.68%. Officeworks.com.au rose to 4.46%. Reebelo.com.au climbed, ending at 3.28%. Appliancesonline.com.au’s share varied, closing at 3.23%. Jbhifi.com.au’s share increased to 2.80%. Bigw.com.au’s share fluctuated, ending at 2.36%. Harveynorman.com.au’s share remained stable, closing at 2.17%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Australia https://www.amazon.com.au
Visit Amazon.com.au — Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. Free Delivery on Eligible Orders. Shop Low Prices & Top Brands.
2
Buy New Appliances Online http://www.appliancesonline.com.au
Free Next Day Delivery — Free Delivery on Laundry & Kitchen Products. Compare 1000s of Customer Product Reviews.
3
Mitsubishi Heavy Industries https://www.mhiaa.com.au
Request a Free Quote Today — Celebrating 25 Years of Unrivalled Reliability Across the Australian & New Zealand Market.
4
Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.
5
Fridge Deals - Limited Time | Fridge Deals Won't Last Long https://www.thegoodguys.com.au
Deals On The Biggest Fridge Brands. Shop Today For Affordable and High Quality Fridges.

Amazon Australia entices with vast product variety and free delivery, while Appliances Online highlights next-day delivery and extensive reviews. Mitsubishi Heavy Industries celebrates 25 years of reliability. Temu.com offers global quality products, and The Good Guys promote limited-time fridge deals.

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AUS Retail Electronics & Appliances - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Competitor Count for AUS Retail Electronics & Appliances

Market Loss & Market Gains for AUS Retail Electronics & Appliances

AUS Retail Electronics & Appliances Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Get the full picture

See this data specific to your brand performance