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AUS Retail Grocery and Food - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
woolworths.com.au 58.07
coles.com.au 13.77
amazon.com.au 4.33
bulknutrients.com.au 1.27
danmurphys.com.au 0.95
hellofresh.com.au 0.9
nespresso.com 0.67
liteneasy.com.au 0.66
menulog.com.au 0.61
myprotein.com 0.59
others 18.18

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Woolworths.com.au dominates with 58.07% click share, overshadowing Coles.com.au’s 13.77%. Amazon.com.au follows at 4.33%, while ‘others’ collectively hold 18.18%.

Market Exposure

Share of Spend for the top 10 AUS Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date woolworths.com.au coles.com.au amazon.com.au hellofresh.com.au bulknutrients.com.au marleyspoon.com.au myprotein.com nespresso.com lvly.com.au chefgood.com.au
2025/03/01 22.73% 19% 4.09% 2.7% 1.17% 1.4% 1.75% 0.79% 0.52% 1.31%
2025/03/02 24.18% 14.58% 3.51% 2.56% 2.37% 1.37% 1.99% 3.12% 0.47% 1.45%
2025/03/03 21.92% 14.73% 3.47% 3.71% 2.17% 1.23% 2.27% 2.84% 0.5% 1.45%
2025/03/04 21.21% 15.26% 3.76% 2.87% 2.18% 1.38% 1.65% 1.19% 0.47% 1.33%
2025/03/05 26.99% 12.25% 4.5% 3.33% 2.4% 1.78% 1.25% 1.69% 0.48% 1.28%
2025/03/06 25.87% 8.92% 3.06% 3.96% 3.32% 2.17% 1.54% 0.91% 0.47% 1.94%
2025/03/07 20.56% 13.34% 3.56% 4.83% 3.06% 2.19% 1.24% 1.02% 0.74% 1.66%
2025/03/08 26.99% 11.55% 4.81% 3.26% 2.93% 1.81% 1.13% 1.14% 0.33% 1.3%
2025/03/09 27.55% 11.11% 3.04% 4.29% 3.58% 1.94% 1.24% 1.21% 0.24% 1.46%
2025/03/10 26.75% 8.16% 6.52% 4.59% 3.38% 2.42% 1.33% 0.78% 0.34% 1.41%
2025/03/11 25.58% 9.34% 8.82% 4.62% 2.62% 2.02% 1.23% 1.17% 0.66% 1.56%
2025/03/12 28.14% 10.78% 7.73% 5.23% 2.28% 1.99% 1.28% 1.01% 0.96% 1.46%
2025/03/13 24.95% 11.47% 6.35% 3.73% 2.06% 1.8% 1.11% 1.18% 2.51% 1.24%
2025/03/14 25.73% 10.37% 6.71% 4.64% 2.48% 1.97% 0.73% 1.78% 2.02% 1.43%
2025/03/15 24.18% 12.66% 7.27% 4.46% 2.57% 1.99% 0.47% 1.02% 1.34% 1.41%
2025/03/16 25.87% 10.78% 7.32% 4.13% 2.52% 2% 0.54% 1% 1.4% 1.63%
2025/03/17 26.13% 11.79% 10.29% 4.81% 2.24% 2.11% 0.5% 1.05% 1.09% 1.43%
2025/03/18 25.06% 10.7% 12.21% 3.83% 2.27% 1.93% 1.43% 1.63% 0.94% 1.58%
2025/03/19 25.88% 8.96% 11.69% 4.56% 2.63% 2.09% 1.18% 1.03% 1.03% 1.45%
2025/03/20 25.78% 9.45% 9.22% 4.73% 2.4% 2.01% 2.21% 1.02% 1.78% 1.55%
2025/03/21 25.32% 9.03% 8.88% 4.85% 1.72% 2.19% 2.76% 0.77% 1.92% 1.47%
2025/03/22 26.46% 10.51% 8.69% 4.44% 2.27% 1.89% 1.27% 0.97% 1.47% 1.48%
2025/03/23 27.63% 10.92% 6.74% 4.71% 2.22% 2.27% 1.64% 1.12% 1.68% 1.49%
2025/03/24 28.35% 10.36% 6.62% 5.49% 1.9% 2.21% 1.67% 1.11% 1.78% 1.57%
2025/03/25 28.65% 13.6% 6.59% 4.4% 2.17% 1.83% 1.33% 1.37% 1.73% 1.53%
2025/03/26 30.05% 9.47% 6.03% 4.54% 1.99% 1.81% 1.1% 0.87% 1.85% 1.49%
2025/03/27 29.68% 8.77% 6.08% 4.15% 1.99% 1.73% 1.77% 1.08% 1.91% 1.81%
2025/03/28 29.52% 9.82% 6.38% 4.12% 1.78% 1.57% 2.01% 1.93% 1.47% 1.05%
2025/03/29 29.68% 11.25% 5.87% 4.14% 2.07% 1.71% 1.89% 0.84% 1.99% 0.83%
2025/03/30 30.35% 11.46% 6.65% 4.17% 2.33% 1.74% 1.51% 1.3% 1.03% 0.85%
2025/03/31 26.88% 12.48% 7.1% 4.36% 2.36% 1.73% 1.68% 1.68% 1.64% 1.05%

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Woolworths led March with a steady rise, peaking at 30.35% on March 30. Coles fluctuated, ending at 12.48%. Amazon surged mid-month, closing at 7.1%. HelloFresh maintained stability, finishing at 4.36%.

Market Exposure

Competitor Count for AUS Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 2288
2025/03/02 2263
2025/03/03 2261
2025/03/04 2271
2025/03/05 2270
2025/03/06 2234
2025/03/07 2332
2025/03/08 2289
2025/03/09 2313
2025/03/10 2260
2025/03/11 2260
2025/03/12 2198
2025/03/13 2195
2025/03/14 2157
2025/03/15 2274
2025/03/16 2005
2025/03/17 2036
2025/03/18 2016
2025/03/19 1975
2025/03/20 2018
2025/03/21 1987
2025/03/22 2012
2025/03/23 1964
2025/03/24 1957
2025/03/25 1993
2025/03/26 1983
2025/03/27 1981
2025/03/28 1980
2025/03/29 1986
2025/03/30 1987
2025/03/31 1969

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March began with 2,288 advertisers, peaking at 2,332 on the 7th. A decline followed, reaching 1,957 by the 24th. The month concluded with 1,969 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
woolworths.com.au 4.08%
amazon.com.au 1.06%
7eleven.com.au 0.19%
myprotein.com 0.19%
dailyblooms.com.au 0.07%
coles.com.au -0.23%
t2tea.com -0.24%
bulknutrients.com.au -0.27%
bws.com.au -0.38%
danmurphys.com.au -0.91%

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Woolworths surged with a 4.08% click share increase, while Dan Murphy’s dropped by 0.91%. Amazon rose by 1.06%, contrasting BWS’s 0.38% decline.

Campaign Efficiency

AUS Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date woolworths.com.au coles.com.au amazon.com.au bulknutrients.com.au hellofresh.com.au temu.com myprotein.com doordash.com danmurphys.com.au coffeeconnection.com.au
2025/03/01 33.73% 15.84% 5.38% 0.92% 1.04% 0.91% 0.95% 1.29% 5.54% 1.66%
2025/03/02 32.88% 13.8% 5.18% 2.02% 0.99% 1.09% 1.02% 1.2% 5.33% 2.07%
2025/03/03 32.19% 12.89% 5.13% 1.81% 1.17% 0.83% 1.29% 0.67% 5.68% 1.26%
2025/03/04 31.35% 11.66% 5.71% 1.57% 1.87% 0.75% 0.92% 1% 6.29% 0.39%
2025/03/05 39.79% 11.24% 6.17% 1.77% 1.02% 0.81% 0.67% 1.21% 2.34% 0.68%
2025/03/06 39.93% 10.59% 4.21% 2.24% 1.12% 0.94% 0.8% 1.36% 1.04% 1%
2025/03/07 34.07% 11.54% 5.25% 2.36% 1.53% 1.04% 0.73% 2.06% 0.9% 1.78%
2025/03/08 38.56% 10.53% 6.21% 1.97% 1% 1.01% 0.6% 1.16% 1.87% 1%
2025/03/09 40.12% 11.01% 4.78% 2.49% 1.31% 1.36% 0.64% 1.18% 0.6% 0.91%
2025/03/10 38.47% 9.12% 9.55% 2.23% 1.53% 1.51% 0.68% 1.21% 0.55% 1.06%
2025/03/11 37.51% 9.89% 12.63% 1.79% 1.4% 1.23% 0.63% 1.07% 0.31% 0.61%
2025/03/12 40.65% 11.45% 11.06% 1.82% 1.35% 1.06% 0.66% 0.84% 0.15% 0.94%
2025/03/13 40.64% 12.68% 10.89% 1.59% 1.1% 0.96% 0.67% 0.74% 0.08% 0.37%
2025/03/14 39.11% 12.63% 10.73% 2.01% 1.19% 0.96% 0.39% 1.22% 0.09% 1.27%
2025/03/15 36.86% 13.14% 10.06% 1.86% 1.22% 0.97% 0.25% 1.38% 0.07% 2%
2025/03/16 38.34% 13.88% 11.37% 1.93% 1.26% 1.05% 0.29% 1.1% 0.03% 0.1%
2025/03/17 37.27% 11.72% 15.55% 1.65% 1.39% 0.91% 0.27% 1.75% 0.04% 1.13%
2025/03/18 36.21% 11.1% 17.39% 1.62% 1.13% 0.77% 0.76% 0.94% 0.04% 1.45%
2025/03/19 38.16% 10.02% 16.89% 1.89% 1.17% 0.91% 0.63% 1.28% 0.05% 0.65%
2025/03/20 40.83% 10.23% 13.42% 1.69% 1.23% 0.89% 1.31% 0.76% 0.05% 1.77%
2025/03/21 40.64% 10.61% 13.97% 1.34% 1.41% 0.87% 1.69% 0.57% 0.03% 0.41%
2025/03/22 40.83% 11.35% 13.27% 1.69% 1.25% 0.97% 0.71% 0.52% 0.06% 1.38%
2025/03/23 41.45% 12.2% 10.35% 1.63% 1.33% 0.59% 0.94% 1.11% 0.07% 1.66%
2025/03/24 42.62% 11.48% 10.46% 1.41% 1.59% 0.83% 0.98% 0.95% 0.1% 1.07%
2025/03/25 45.13% 11.86% 10.23% 1.67% 1.27% 0.78% 0.77% 1.37% 0.08% 0.11%
2025/03/26 45.46% 9.53% 9.09% 1.49% 1.22% 0.85% 0.61% 0.99% 0.06% 1.35%
2025/03/27 44.67% 10.94% 8.97% 1.44% 1.16% 0.82% 0.96% 0.87% 0.06% 1.31%
2025/03/28 45.57% 10.85% 9.53% 1.34% 1.07% 0.69% 1.09% 0.85% 0.05% 1.1%
2025/03/29 45.5% 13.48% 8.88% 1.42% 1.1% 0.99% 1.06% 0.62% 0.06% 0%
2025/03/30 44.73% 12.62% 10.08% 1.6% 1.16% 1.1% 0.83% 0.76% 0.07% 0%
2025/03/31 41.7% 13.65% 11.12% 1.76% 1.28% 1.03% 0.99% 0.6% 0.07% 0%

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Woolworths led March with a steady rise, peaking at 45.57% on March 28. Coles fluctuated, ending at 13.65%. Amazon surged mid-month, closing at 11.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Weekly Specials Catalogue https://www.coles.com.au

    Coles® Digital Catalogue — Browse This Week's Catalogue Online For All The Latest Specials & Offers. Shop Catalogue Products...

  2. 2
    Dan Murphy's | Lowest Liquor Price Guarantee https://www.danmurphys.com.au

    Order Online Now And We'll Have Your Drinks Ready To Pick Up In 30 minutes. Shop Now. There's...

  3. 3
    KFC® Australia https://www.kfc.com.au › kfc › australia

    Grab A Pick-Me-Up — We Know A Place That Makes Seriously Good Chicken. Pick Up In Store & Indulge, Friend. Find A KFC Restaurant Near You Today! Available For Pick Up Or Delivery. Menu & Offers. Contact-Free.

  4. 4
    Lite n' Easy https://www.liteneasy.com.au

    Good Food n' Great Results — Affordable, Flexible Options To Achieve Your Goals. No Lock In Contracts Or Subscriptions

  5. 5
    Woolworths Supermarket https://www.woolworths.com.au

    Shop Woolworths Online — Shop online at Woolworths for your groceries. Simply choose delivery or pick up. Get More...

Copyright © Adthena. All rights reserved.

Coles entices with weekly specials, Dan Murphy’s guarantees the lowest liquor prices, KFC offers indulgent chicken, Lite n’ Easy promotes flexible meal plans, and Woolworths simplifies grocery shopping online. Each ad highlights convenience and value, capturing consumer attention.

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