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AUS Services Marketing and Digital Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 25
ads.google.com 12.36
fiverr.com 7.24
mailchimp.com 4.12
easysigns.com.au 3.76
design.com 3.68
shopify.com 2.43
onlinemarketinggurus.com.au 2.4
wix.com 2.25
bannerbuzz.com.au 1.9
others 34.86

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In the PPC landscape, Vistaprint.com.au leads with 25% click share, followed by Ads.google.com at 12.36%. Others collectively hold a significant 34.86%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ads.google.com vistaprint.com.au onlinemarketinggurus.com.au firstpage.com.au wix.com mailchimp.com fiverr.com redditforbusiness.com design.com bannerbuzz.com.au
2025/03/01 11.46% 10.6% 2.9% 3.39% 3.39% 3.75% 1.63% 1.05% 2.12% 1.39%
2025/03/02 8.94% 10.34% 4.07% 5.14% 3.75% 3.6% 1.67% 3.55% 2.12% 1.95%
2025/03/03 8.74% 8.91% 3.57% 3.09% 3.44% 3.58% 1.74% 2.49% 2.13% 1.3%
2025/03/04 14.2% 9.79% 2.21% 1.76% 2.39% 3.21% 1.42% 2.1% 2.17% 1.79%
2025/03/05 12.25% 9.12% 2.54% 3.91% 2.57% 2.9% 1.42% 1.05% 1.74% 1.4%
2025/03/06 9.05% 10.56% 4.85% 3.55% 3.31% 2.93% 1.45% 1.48% 2.31% 1.32%
2025/03/07 10.08% 5.73% 5.03% 5.47% 3.28% 1.65% 1.54% 2.84% 2.53% 1.02%
2025/03/08 11.34% 8.64% 5.52% 4.32% 2.78% 2.78% 1.15% 1.02% 2.43% 1.74%
2025/03/09 12.83% 9.45% 4.31% 2.54% 3.13% 3.24% 1.58% 1.81% 2.38% 1.98%
2025/03/10 10.62% 9.4% 4.17% 3.14% 3.57% 2.4% 1.69% 1.44% 2.55% 2.08%
2025/03/11 8.12% 9.01% 7.69% 4.41% 2.76% 2.66% 1.33% 2.16% 1.89% 1.31%
2025/03/12 11% 11.21% 8.44% 4.2% 2.99% 3.5% 1.3% 2.3% 2.2% 2.16%
2025/03/13 6.2% 8.39% 6.68% 3.98% 4.26% 2.74% 1.84% 1.91% 3.66% 1.75%
2025/03/14 8.5% 8.49% 8.92% 3.76% 3.1% 2.98% 2.4% 1% 3.2% 1.51%
2025/03/15 9% 9.56% 6.73% 3.6% 4.1% 3.28% 2.59% 1.13% 2.82% 1.54%
2025/03/16 7.27% 10.56% 6.02% 3.47% 3.99% 4.2% 2.55% 1.58% 2.76% 2.23%
2025/03/17 12.47% 7.4% 7.42% 3.27% 3.32% 2.64% 1.78% 1.37% 1.98% 1.61%
2025/03/18 7.49% 10.97% 6.33% 3.53% 2.98% 3.52% 2.55% 3.91% 2.64% 2.22%
2025/03/19 9.69% 9.17% 5.97% 2.96% 3.75% 2.86% 2.33% 2.1% 2.59% 1.91%
2025/03/20 10.79% 11.08% 4.67% 3.47% 3.25% 3.22% 2.71% 1.6% 2.91% 1.51%
2025/03/21 13.21% 9.52% 7.11% 2.81% 3.32% 3.29% 2.23% 1.37% 2.56% 1.63%
2025/03/22 11.31% 10.56% 4.9% 3.35% 4.18% 3.26% 3.04% 1.35% 2.79% 1.39%
2025/03/23 10.66% 9.07% 6.05% 3.64% 4.27% 2.61% 2.37% 2.26% 2.41% 1.47%
2025/03/24 13.98% 10.37% 5.16% 2.6% 4.11% 3.04% 2.12% 0.59% 2.19% 2.01%
2025/03/25 10.2% 9.08% 8.93% 3.22% 3.55% 3.66% 2.34% 0.58% 2.05% 2.18%
2025/03/26 13.59% 7.94% 7.35% 4.27% 3.99% 3.92% 1.81% 1.59% 1.93% 2.3%
2025/03/27 9.29% 10.24% 9.24% 3.49% 3.44% 4.19% 2.6% 1.53% 1.92% 2.22%
2025/03/28 14.87% 10.77% 6.54% 4.3% 3.22% 3.49% 2.5% 1.44% 2.53% 2.41%
2025/03/29 11.92% 10.38% 6.92% 4.03% 4.25% 2.99% 2.27% 1.42% 2.28% 2.16%
2025/03/30 13.25% 10.7% 8.85% 2.03% 4.27% 2.29% 2.5% 2.19% 2.39% 1.98%
2025/03/31 10.85% 10.36% 5.23% 5.13% 3.59% 3.25% 2.29% 2.01% 1.95% 1.43%

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March saw dynamic shifts in PPC spend share. Ads.google.com led with peaks on March 4th and 28th. Vistaprint.com.au maintained steady performance, while onlinemarketinggurus.com.au surged mid-month. Firstpage.com.au and wix.com showed fluctuations, with mailchimp.com and fiverr.com experiencing moderate growth. Redditforbusiness.com and design.com had varied trends, and bannerbuzz.com.au ended with a slight dip.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 947
2025/03/02 913
2025/03/03 933
2025/03/04 910
2025/03/05 928
2025/03/06 883
2025/03/07 921
2025/03/08 925
2025/03/09 910
2025/03/10 891
2025/03/11 897
2025/03/12 873
2025/03/13 921
2025/03/14 904
2025/03/15 892
2025/03/16 848
2025/03/17 886
2025/03/18 842
2025/03/19 865
2025/03/20 869
2025/03/21 850
2025/03/22 829
2025/03/23 834
2025/03/24 843
2025/03/25 859
2025/03/26 810
2025/03/27 807
2025/03/28 789
2025/03/29 805
2025/03/30 801
2025/03/31 801

Copyright © Adthena. All rights reserved.

March began with 947 advertisers, experiencing fluctuations throughout. Mid-month saw a decline, reaching 789 on March 28. The month concluded with 801 advertisers, indicating a downward trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 3.51%
vistaprint.com.au 2.68%
wix.com 0.43%
godaddy.com 0.41%
ads.google.com 0.27%
design.com -0.52%
shopify.com -0.57%
easysigns.com.au -0.58%
optimalprint.com -0.59%
businessnamemaker.com -0.8%

Copyright © Adthena. All rights reserved.

Fiverr.com and Vistaprint.com.au saw significant click share growth, while Businessnamemaker.com experienced the largest decline.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.com.au ads.google.com firstpage.com.au fiverr.com onlinemarketinggurus.com.au design.com redditforbusiness.com wix.com bannerbuzz.com.au shopify.com
2025/03/01 16.49% 6.96% 3.06% 2.8% 2.9% 3.45% 0.93% 2.11% 1.55% 2.16%
2025/03/02 17.55% 5.24% 4.88% 2.65% 2.29% 3.49% 2.44% 1.86% 2.14% 1.79%
2025/03/03 15.08% 5.01% 2.87% 2.99% 1.75% 3.45% 1.68% 1.78% 1.38% 2.04%
2025/03/04 17.38% 6.53% 1.24% 2.02% 1.94% 3.91% 2.37% 1.44% 1.97% 2.41%
2025/03/05 15.08% 5.89% 3.27% 2.44% 1.7% 3.12% 1.03% 1.45% 1.58% 1.98%
2025/03/06 17.72% 3.67% 3.23% 2.26% 3.99% 4.43% 1.38% 1.93% 1.44% 2.95%
2025/03/07 9.76% 4.68% 4.28% 2.34% 4.05% 4.85% 2.71% 1.88% 1.06% 2.74%
2025/03/08 14.82% 5.73% 2.93% 1.61% 4.51% 4.37% 1.09% 1.55% 1.72% 2.29%
2025/03/09 16.83% 5.61% 1.9% 2.7% 3.24% 4.24% 1.88% 1.62% 2.31% 2.43%
2025/03/10 16.16% 4.41% 2.38% 2.96% 3.53% 4.49% 1.55% 1.84% 2.28% 1.74%
2025/03/11 15.31% 3.67% 3.56% 2.17% 6.71% 3.39% 2.21% 1.9% 1.56% 2.3%
2025/03/12 18.79% 4.44% 3.17% 2.19% 7.55% 3.94% 2.45% 1.68% 2.47% 2.19%
2025/03/13 14.26% 3% 3.07% 3.12% 5.18% 6.16% 1.84% 2.92% 2.23% 2.63%
2025/03/14 14.84% 3.39% 2.88% 4.42% 6.67% 5.6% 0.99% 2.07% 1.65% 2.6%
2025/03/15 15.97% 4.61% 2.67% 4.29% 5.44% 5.07% 1.3% 2.85% 1.79% 1.87%
2025/03/16 18.64% 3.4% 2.19% 4.7% 3.83% 4.88% 1.61% 2.46% 2.44% 1.68%
2025/03/17 13.69% 6.03% 2.38% 3.31% 6.4% 3.79% 1.66% 2.19% 1.95% 1.83%
2025/03/18 18.76% 3.46% 2.54% 4.48% 4.71% 4.3% 3.63% 2.24% 2.46% 1.64%
2025/03/19 15.98% 4.22% 2.53% 4.47% 4.53% 4.64% 1.9% 2.62% 2.4% 1.97%
2025/03/20 17.91% 4.1% 2.31% 4.96% 3.02% 5.31% 1.64% 2.51% 1.64% 2.21%
2025/03/21 16.62% 5.15% 2.41% 3.89% 5.61% 4.51% 1.43% 2.49% 1.75% 1.97%
2025/03/22 18.88% 4.68% 2.31% 4.85% 3.53% 5.03% 1.41% 3.15% 1.57% 2.56%
2025/03/23 16.05% 4.7% 2.53% 3.93% 5.92% 4.44% 2.26% 3.08% 1.53% 2.71%
2025/03/24 19.32% 6.05% 1.79% 3.71% 3.86% 4.03% 0.66% 3.14% 2.54% 2.3%
2025/03/25 16.43% 4.94% 2.57% 4.15% 7.09% 3.74% 0.58% 2.96% 2.77% 1.88%
2025/03/26 15.24% 6.8% 3.2% 3.24% 6.13% 3.49% 1.78% 3.23% 2.98% 1.76%
2025/03/27 19.44% 4.83% 2.93% 4.86% 7.48% 3.49% 1.66% 2.18% 2.77% 1.46%
2025/03/28 19.27% 6.55% 3.21% 4.4% 5.89% 4.39% 1.62% 2.44% 3.02% 1.85%
2025/03/29 19.27% 5.13% 3.09% 3.73% 5.9% 4.05% 1.29% 2.57% 3.03% 1.72%
2025/03/30 19.41% 5.88% 1.53% 3.99% 7.51% 4.1% 2.53% 2.48% 2.65% 1.67%
2025/03/31 19.8% 5.65% 4.32% 4.09% 3.99% 3.54% 2.45% 2.41% 1.7% 1.68%

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Vistaprint.com.au led March with a steady rise, peaking at 19.8% on the 31st. Ads.google.com fluctuated, ending at 5.65%. Firstpage.com.au saw a late surge, closing at 4.32%. Fiverr.com maintained stability, finishing at 4.09%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Google Ads Australia https://ads.google.com › start

    Get your ads on Google — Choose your offer of up to $1800 in Ads credit when you sign up. Min spend & terms apply. New...

  2. 2
    We Perform Or You Don't Pay https://www.firstpage.com.au

    Google Ads That Print Money — Skyrocket Your Revenue With Australia's Highest Rated Search Marketing Agency. Contact Us. 500...

  3. 3
    Microsoft Advertising® - $600 Ads Credit https://ui.ads.microsoft.com › advertising › start-now

    Access to audiences that are only on the Microsoft Advertising network.

  4. 4
    Google Ads For My Business https://www.onlinemarketinggurus.com.au

    Australia's #1 Premium Agency — OMG is in the top 3% of Google Ads Premier Partners globally. 500+ Clients Rate Us 5 Stars

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Market Your Business — Look Prepared, Professional and Plugged-in. Satisfaction Absolutely Guaranteed! Great Prices...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, advertisers are leveraging unique propositions to captivate audiences. Google Ads Australia entices with up to $1,800 in ad credits, while First Page promises performance or no pay. Microsoft Advertising offers $600 credits, targeting exclusive audiences. Online Marketing Gurus boasts top-tier Google Ads partnership, and Vistaprint ensures professional business marketing.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.