AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
chatgpt.com	10.76
amazon.com.au	10.44
apple.com	5.56
design.com	5.1
aws.amazon.com	4.36
looka.com	3.42
ibm.com	2.88
gencraft.com	2.75
sendbird.com	2.74
openart.ai	2.72
others	49.27

In the PPC landscape, ChatGPT.com leads with 10.76% click share, closely followed by Amazon.com.au at 10.44%. ‘Others’ dominate with 49.27%, overshadowing individual players.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	chatgpt.com	amazon.com.au	wix.com	aws.amazon.com	uipath.com	design.com	ibm.com	servicenow.com	apple.com	sendbird.com
2025/03/01	7.76%	1.4%	1.3%	3.35%	3.67%	0.98%	3.99%	1.45%	5.42%	3.73%
2025/03/02	7.97%	1.05%	1.47%	2.37%	3.5%	0.95%	3.37%	2.24%	6.02%	4.57%
2025/03/03	8.02%	2.01%	1.73%	3.18%	4.16%	0.54%	3.09%	1.47%	3.21%	3.9%
2025/03/04	8.3%	0.79%	1.72%	2.91%	1.88%	0.79%	3.05%	2.04%	1.91%	3.91%
2025/03/05	8.27%	0.92%	2.68%	2.04%	3.03%	0.97%	3.7%	1.84%	2.64%	2.99%
2025/03/06	8.89%	1.02%	1.71%	1.66%	1.21%	3.96%	6.67%	1.35%	2.32%	3.65%
2025/03/07	6.2%	0.72%	1.56%	2.42%	3.6%	3.35%	5.4%	2.64%	4.93%	3.63%
2025/03/08	9.85%	1.54%	1.13%	4.25%	1.91%	0.57%	6%	2.62%	2.53%	3.82%
2025/03/09	8.53%	0.88%	1.53%	3.03%	2.97%	0.89%	8.46%	1.64%	4.14%	6.09%
2025/03/10	9.21%	2.36%	1.79%	2.95%	2.03%	0.61%	5.45%	2.38%	3.02%	4.48%
2025/03/11	8.95%	3.18%	2.81%	1.96%	1.3%	0.61%	7.31%	2.39%	3.46%	3.61%
2025/03/12	8.25%	2.18%	2.94%	1.01%	2.27%	1.16%	5.08%	2.93%	2.91%	6.19%
2025/03/13	7.11%	1.98%	2.51%	4.12%	1.23%	4.72%	5.02%	2.46%	1.73%	3.28%
2025/03/14	8.23%	1.75%	1.85%	2.64%	1.28%	5.21%	6.32%	1.84%	2.85%	2.08%
2025/03/15	7.9%	2.3%	2.4%	2.35%	1.91%	3.29%	9.82%	2.12%	2.38%	2.9%
2025/03/16	7.81%	2.32%	3.22%	2.43%	2.15%	3.26%	7.45%	2.28%	7.01%	3.1%
2025/03/17	7.12%	5.2%	2.48%	1.74%	2.2%	1.88%	6.73%	2.15%	6.78%	3.2%
2025/03/18	9.9%	3.99%	1.87%	2.53%	2%	2.69%	6.68%	2.45%	3.99%	4.69%
2025/03/19	10%	5.21%	2.84%	3.29%	1.13%	2.1%	5.39%	2.04%	3.93%	4.8%
2025/03/20	6.67%	3.87%	2.78%	1.22%	4.58%	4.38%	6.78%	2.51%	1.75%	4.18%
2025/03/21	5.97%	3.5%	2.76%	2.1%	1.69%	4.88%	8.33%	1.61%	4.11%	5.37%
2025/03/22	8.48%	2.88%	3.27%	3.02%	1.12%	2.98%	6.84%	1.91%	2.12%	6.12%
2025/03/23	8.05%	3.23%	2.56%	2.03%	3.12%	2.68%	5.04%	1.29%	2.36%	5.15%
2025/03/24	9.3%	4.18%	2.96%	2.39%	1.43%	3.58%	4.36%	1.41%	3.12%	4.51%
2025/03/25	8.52%	3.37%	3.04%	3.62%	2.83%	2.58%	2.78%	1.26%	3.35%	4.18%
2025/03/26	7.74%	3.09%	2.75%	3.15%	4.56%	2.75%	3.57%	2.05%	2.73%	3.36%
2025/03/27	6.12%	3.89%	4.03%	2.08%	2.65%	5.74%	3.26%	1.79%	5.24%	0.95%
2025/03/28	6.94%	4.22%	4.21%	3.05%	1.27%	5.58%	5.23%	2.16%	1.41%	1.07%
2025/03/29	8.58%	4.27%	4.17%	3.65%	1.49%	1.72%	4.35%	1.84%	5.56%	3.34%
2025/03/30	13.35%	4.01%	3.14%	4.27%	1.42%	2.43%	5.19%	1.46%	1.38%	1.31%
2025/03/31	7.31%	4.76%	3.78%	3.6%	3.18%	2.9%	2.65%	1.82%	1.36%	0.81%

In March 2025, ChatGPT.com led with fluctuating spend, peaking at 13.35 on March 30. Amazon.com.au and Wix.com showed steady growth, while IBM.com and Sendbird.com experienced notable mid-month spikes. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for AUS Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	651
2025/03/02	638
2025/03/03	645
2025/03/04	635
2025/03/05	614
2025/03/06	595
2025/03/07	618
2025/03/08	596
2025/03/09	604
2025/03/10	596
2025/03/11	561
2025/03/12	567
2025/03/13	593
2025/03/14	588
2025/03/15	595
2025/03/16	593
2025/03/17	584
2025/03/18	602
2025/03/19	600
2025/03/20	597
2025/03/21	604
2025/03/22	607
2025/03/23	611
2025/03/24	601
2025/03/25	596
2025/03/26	580
2025/03/27	588
2025/03/28	579
2025/03/29	568
2025/03/30	567
2025/03/31	578

March began with 651 advertisers, declining to 578 by month’s end, reflecting a fluctuating yet overall downward trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	6.3%
design.com	1.7%
godaddy.com	1.57%
looka.com	0.77%
uipath.com	0.76%
blueprism.com	-0.79%
adobe.com	-1.21%
google.com	-1.27%
apple.com	-1.52%
canva.com	-2.22%

Amazon.com.au surged with a 6.30% click share increase, while Canva.com dropped by 2.22%.

Campaign Efficiency

AUS Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	chatgpt.com	aws.amazon.com	openart.ai	design.com	zoho.com	apple.com	ibm.com	gencraft.com	sendbird.com
2025/03/01	3.21%	11.03%	4.97%	2.44%	1.45%	4.4%	7.47%	3.17%	3.05%	4.13%
2025/03/02	3.99%	11.38%	3.21%	2.61%	1.45%	3.96%	9.33%	1.9%	3.8%	5.13%
2025/03/03	5.22%	10.3%	4.43%	2.27%	0.8%	4.21%	4.45%	2.59%	2.86%	4.52%
2025/03/04	2.1%	11.6%	4.24%	1.58%	0.81%	3.79%	3.4%	1.97%	4.46%	4.68%
2025/03/05	2.04%	13.3%	3.13%	2.66%	1.11%	4.69%	4.87%	1.91%	5.81%	3.54%
2025/03/06	2.98%	12.78%	2.76%	0.73%	4.17%	3.76%	3.88%	2.15%	3.11%	3.38%
2025/03/07	2.05%	9.53%	3.83%	1.64%	3.67%	3.21%	10.07%	2.26%	2.29%	3.07%
2025/03/08	3.61%	14.51%	7.19%	2.41%	0.55%	3.79%	4.44%	2.5%	2.79%	3.27%
2025/03/09	2.3%	12.77%	5.09%	2.42%	1.16%	2.72%	6.88%	2.89%	2.27%	6.07%
2025/03/10	6.53%	13.85%	4.89%	3.71%	0.7%	4.22%	5.88%	1.91%	3.51%	4.89%
2025/03/11	7.45%	13.27%	3.6%	4.95%	0.75%	2.72%	8.07%	2.59%	3.45%	3.89%
2025/03/12	6.36%	12.94%	1.29%	3.33%	1.31%	2.94%	5.93%	2.42%	4.87%	6.38%
2025/03/13	3.72%	10.46%	6.83%	5.39%	5.02%	1.28%	2.69%	1.84%	4.19%	3.08%
2025/03/14	4.3%	11.43%	4.39%	3.27%	5.53%	2.51%	4.53%	2.92%	2.88%	2.28%
2025/03/15	4.82%	10.98%	3.3%	3.1%	3.44%	2.67%	3.02%	5.29%	1.72%	3.05%
2025/03/16	4.92%	11.53%	3.91%	2.97%	3.33%	2.51%	11.35%	3.52%	1.41%	3.04%
2025/03/17	10.99%	9.8%	2.41%	0.82%	1.83%	1.26%	9.96%	3.8%	1.62%	2.9%
2025/03/18	9.71%	14.34%	3.97%	3.65%	2.93%	3.96%	6.61%	2.81%	3.46%	5.01%
2025/03/19	10.92%	12.89%	5.53%	2.72%	2.2%	3.13%	6.22%	2.74%	4.62%	4.55%
2025/03/20	9.43%	10.85%	2.24%	0.92%	4.95%	3.18%	3.93%	4.13%	2.03%	4.26%
2025/03/21	7.67%	8.89%	3.33%	2.59%	5.27%	2.42%	6.04%	4.01%	2.97%	5.06%
2025/03/22	8.08%	11.25%	5.45%	3.5%	3.12%	3.02%	3.39%	3.37%	2.31%	5.65%
2025/03/23	7.5%	11.44%	3.42%	2.08%	2.8%	3.81%	3.77%	2.75%	1.03%	4.87%
2025/03/24	7.79%	13.13%	3.69%	1.36%	3.9%	2.96%	5.11%	2.99%	1.67%	4.84%
2025/03/25	8.34%	11.57%	6.09%	3.21%	2.58%	1.94%	4.26%	1.99%	3.72%	4.4%
2025/03/26	8.39%	11.64%	5.36%	4.09%	2.75%	1.42%	4.77%	1.96%	3.04%	2.91%
2025/03/27	9.58%	9.43%	3.11%	2.9%	6.41%	3.11%	9.85%	1.89%	0.91%	0.95%
2025/03/28	8.51%	11.99%	4.84%	2.25%	6.14%	2.93%	2.14%	2.43%	1.72%	1.23%
2025/03/29	10.47%	12.85%	6.38%	2.77%	1.7%	3.63%	8.86%	2.57%	1.77%	2.83%
2025/03/30	8.02%	19.24%	7.9%	6.04%	2.42%	2.82%	2.05%	3.42%	3.23%	0.7%
2025/03/31	12.92%	11.75%	6.15%	3.78%	3.02%	2.92%	2.23%	1.59%	1.52%	0.48%

In March 2025, ChatGPT.com led with a peak impression share of 19.24% on March 30. Amazon.com.au surged to 12.92% by month’s end. Apple.com fluctuated, peaking at 11.35% mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Apple Intelligence - ChatGPT, seamlessly integrated https://www.apple.com › au
Apple Intelligence helps you write, express yourself and get things done effortlessly. Draws...
2
Ask ChatGPT anything for free https://www.chatgpt.com
ChatGPT: AI made simple — Give the world's most popular AI assistant a try. Sign up for free & ask ChatGPT anything. Discover a...
3
Free AI Art Generator https://www.gencraft.com
Free Text to Image Generator — Create a free account. Try hundreds of AI models. Remix artwork from 10M+ users
4
OpenArt AI https://www.openart.ai
Free AI Image Generator — With extensive selection of 100+ models and styles, perfect for crafting stunning images.
5
AI Customer Service Software https://www.zoho.com
Respond to Messages Faster — Try the powerful AI capabilities of OpenAI for customer service within Zoho Desk for free.

In the realm of AI-driven PPC ads, Apple, ChatGPT, Gencraft, OpenArt, and Zoho captivate with unique offerings. From seamless AI integration to free image generation and customer service enhancements, these ads highlight innovation and accessibility, enticing users with cutting-edge technology.

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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AUS Software & Technology AI / Machine Learning - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Software & Technology AI / Machine Learning brands

Share of Spend for the top 10 AUS Software & Technology AI / Machine Learning brands

Competitor Count for AUS Software & Technology AI / Machine Learning

Market Loss & Market Gains for AUS Software & Technology AI / Machine Learning

AUS Software & Technology AI / Machine Learning Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology AI / Machine Learning

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance