AUS Software & Technology IT Consulting - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	12.2
crazydomains.com.au	10.12
amazon.com.au	5.52
microsoft.com	4.86
wix.com	4.13
dell.com	4.01
top10.com	2.62
lenovo.com	2.51
namecheap.com	2.18
officeworks.com.au	2.11
others	49.74

In the PPC landscape, GoDaddy leads with 12.2% click share, followed by CrazyDomains at 10.12%. ‘Others’ dominate with 49.74%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	wix.com	godaddy.com	crazydomains.com.au	top10.com	webcentral.au	dell.com	squareup.com	top5-websitebuilders.com	squarespace.com	monday.com
2025/03/01	6.43%	8.39%	8.79%	4.43%	4.26%	1.43%	3.36%	2.08%	3.32%	2.15%
2025/03/02	6.34%	7.94%	7.63%	4.77%	4.28%	2.03%	3.58%	2.07%	3.04%	1.78%
2025/03/03	6.9%	8.9%	8.08%	4.52%	4.47%	1.14%	2.89%	2.33%	3.57%	1.81%
2025/03/04	6.45%	8.34%	7.68%	4.36%	3.42%	1.96%	2.95%	2.1%	3.04%	2.22%
2025/03/05	7.64%	8.25%	8.48%	4.62%	3.07%	2.19%	2.99%	2.19%	3.46%	2.04%
2025/03/06	7.55%	8.44%	8.08%	4.93%	3.46%	1.86%	2.5%	2.16%	2.86%	2.45%
2025/03/07	7.2%	8.85%	8.76%	4.47%	3.16%	2.17%	2.42%	2.12%	2.31%	2.59%
2025/03/08	6.29%	9.29%	8.49%	4.02%	3.69%	3.19%	2.77%	2.34%	2.41%	1.86%
2025/03/09	6.23%	9.83%	8.72%	4.34%	2.91%	2.69%	2.58%	2.51%	2.97%	1.94%
2025/03/10	6.95%	9.23%	8.06%	4.22%	3.28%	2.72%	2.28%	2.65%	2.97%	2.23%
2025/03/11	6.39%	9.11%	8.14%	4.59%	4.86%	2.53%	2.86%	2.19%	2.34%	2.78%
2025/03/12	6.94%	8.71%	7.88%	4.8%	4.19%	3.11%	3.06%	1.76%	1.85%	2.12%
2025/03/13	7.57%	10.18%	8.78%	4.41%	3.59%	1.37%	2.82%	2.83%	2.81%	2.17%
2025/03/14	7.03%	9.58%	8.19%	4.27%	3.02%	0.67%	2.58%	2.93%	3.09%	2.08%
2025/03/15	8.15%	10.1%	8.28%	4.97%	2.6%	1.7%	2.39%	2.84%	3.14%	2.32%
2025/03/16	7.95%	9.83%	8.25%	4.97%	2.09%	1.91%	2.98%	2.32%	2.8%	1.99%
2025/03/17	7.75%	9.92%	8.01%	4.71%	1.69%	1.92%	3.21%	2.02%	2.67%	2.57%
2025/03/18	7.9%	9.07%	7.16%	4.57%	2.7%	1.14%	3.01%	2.06%	2.71%	2.24%
2025/03/19	8.75%	10.19%	7.67%	4.02%	1.82%	2.38%	2.76%	2.63%	3.15%	2.28%
2025/03/20	7.68%	9.43%	7.74%	4.9%	2.01%	2.34%	3.37%	2.21%	2.33%	2.45%
2025/03/21	7.55%	9.48%	7.6%	5.29%	2.02%	1.86%	3.4%	2.14%	2.55%	2.52%
2025/03/22	8.59%	9.46%	7.48%	5.38%	0.85%	1.93%	3.14%	2.55%	2.48%	2.05%
2025/03/23	9.15%	9.5%	7.83%	5.74%	1.48%	1.95%	2.85%	2.99%	2.45%	1.8%
2025/03/24	10.28%	9.07%	7.32%	5.52%	1.73%	2.37%	2.99%	2.84%	2.64%	1.37%
2025/03/25	9.94%	8.43%	7.47%	5.9%	1.84%	1.75%	2.92%	2.66%	2.77%	2.26%
2025/03/26	9.26%	7.83%	7.95%	6.34%	1.93%	1.32%	2.86%	2.69%	2.88%	2.8%
2025/03/27	9.61%	7.69%	7.33%	6.14%	1.44%	1.52%	2.83%	2.6%	2.39%	2.39%
2025/03/28	8.98%	8%	6.83%	4.98%	2.09%	2.07%	2.62%	1.94%	2.6%	2.2%
2025/03/29	9.65%	8.99%	7.3%	5.71%	2.83%	1.64%	2.43%	2.4%	2.45%	2.05%
2025/03/30	9.84%	9.45%	6.79%	5.52%	3.66%	2%	2.46%	2.69%	2.63%	1.78%
2025/03/31	10.21%	8.17%	7.02%	6.37%	3.05%	2.72%	2.63%	2.53%	2.03%	1.83%

In March 2025, Wix.com saw a steady rise in PPC spend share, peaking at 10.28% on March 24. GoDaddy.com fluctuated, ending at 8.17%. CrazyDomains.com.au experienced a decline, finishing at 7.02%. Top10.com showed growth, closing at 6.37%. Webcentral.au’s share decreased, ending at 3.05%. Dell.com had a slight increase, finishing at 2.72%. Squareup.com remained stable, closing at 2.63%. Top5-WebsiteBuilders.com saw minor fluctuations, ending at 2.53%. Squarespace.com experienced a dip, closing at 2.03%. Monday.com had a slight decline, finishing at 1.83%.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/03/01	1473
2025/03/02	1438
2025/03/03	1441
2025/03/04	1416
2025/03/05	1421
2025/03/06	1350
2025/03/07	1423
2025/03/08	1443
2025/03/09	1415
2025/03/10	1405
2025/03/11	1419
2025/03/12	1378
2025/03/13	1429
2025/03/14	1418
2025/03/15	1422
2025/03/16	1375
2025/03/17	1388
2025/03/18	1369
2025/03/19	1347
2025/03/20	1357
2025/03/21	1340
2025/03/22	1333
2025/03/23	1305
2025/03/24	1312
2025/03/25	1320
2025/03/26	1269
2025/03/27	1251
2025/03/28	1252
2025/03/29	1247
2025/03/30	1217
2025/03/31	1204

March began with 1,473 advertisers, experiencing fluctuations throughout. Mid-month saw a decline, reaching 1,204 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	2.38%
microsoft.com	1.64%
wix.com	1.28%
officeworks.com.au	1.13%
domain.com	0.8%
salesforce.com	-0.4%
webcentral.au	-0.65%
godaddy.com	-0.85%
lenovo.com	-1.12%
crazydomains.com.au	-1.31%

Amazon.com.au surged with a 2.38 increase, while CrazyDomains.com.au dropped by 1.31. Microsoft.com gained 1.64, contrasting Lenovo.com’s 1.12 decline.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	amazon.com.au	godaddy.com	crazydomains.com.au	wix.com	top10.com	dell.com	hp.com	microsoft.com	webcentral.au	lenovo.com
2025/03/01	2.89%	6.86%	7.61%	3.36%	3.21%	2.87%	2.05%	2.87%	2.17%	5.72%
2025/03/02	4%	6.49%	7.49%	2.86%	2.89%	3.76%	3.16%	0.9%	2.06%	8.55%
2025/03/03	2.4%	7.11%	6.58%	3.82%	3.92%	3.03%	2.09%	2.32%	2.5%	4.05%
2025/03/04	2.73%	6.67%	5.49%	3.31%	4.21%	3.56%	2.81%	2.01%	2.68%	4.39%
2025/03/05	3.3%	6.77%	6.8%	3.4%	4.7%	4.03%	1.92%	2.03%	2.62%	3.97%
2025/03/06	4.21%	7.03%	7.72%	3.55%	5.34%	4.25%	1.99%	0.57%	3.07%	3.59%
2025/03/07	3.45%	6.78%	5.78%	4.04%	3.72%	3.95%	2.28%	1.96%	2.13%	3.36%
2025/03/08	5.2%	6.62%	5.31%	3.62%	3.18%	4.5%	3.06%	2.47%	2.81%	4.86%
2025/03/09	2.04%	6.76%	6.06%	3.02%	3.47%	4.59%	3.49%	2.44%	2.3%	5.97%
2025/03/10	5.29%	7.01%	6.72%	3.2%	2.92%	4.98%	2.5%	2.49%	2.69%	4.99%
2025/03/11	8.35%	6.55%	5.6%	3.1%	3.76%	4.91%	1.87%	2.57%	4.42%	2.23%
2025/03/12	8.33%	7.29%	7.31%	3.35%	4.37%	4.98%	1.45%	3.74%	3.73%	3.45%
2025/03/13	7.93%	7.05%	6.64%	3.77%	4.18%	2.69%	2.21%	2.29%	3.51%	3.04%
2025/03/14	6.81%	7.88%	6.92%	3.21%	3.15%	1.3%	2.5%	3.18%	2.09%	5.09%
2025/03/15	4.59%	7.31%	6.86%	4.32%	4.19%	2.68%	1.97%	3.23%	2.28%	6.08%
2025/03/16	7.39%	6.96%	5.79%	4.98%	4.57%	3.15%	3.14%	2.03%	1.36%	7.32%
2025/03/17	10.85%	7.24%	4.37%	3.62%	3.22%	3.62%	2.41%	3.34%	0.99%	5.07%
2025/03/18	10.88%	6.02%	5.13%	3.49%	3.86%	1.83%	2.6%	3.23%	2.36%	5.2%
2025/03/19	12.03%	7.8%	4.76%	4.06%	2.76%	3.39%	2.22%	3.06%	1.14%	4.47%
2025/03/20	8.99%	6.6%	5.22%	4.17%	4.35%	3.49%	2.12%	3.05%	1.7%	3.9%
2025/03/21	11.87%	7.07%	5.32%	4.28%	4.3%	3.23%	2.08%	3.16%	1.75%	2.72%
2025/03/22	9.82%	6.84%	4.63%	4.91%	3.95%	3.37%	1.66%	2.7%	0.52%	4.7%
2025/03/23	7.38%	6.55%	5.64%	6.14%	5.19%	4.17%	1.78%	3.01%	1.44%	3.57%
2025/03/24	7.86%	5.98%	5.33%	6.68%	4.59%	4.57%	1.77%	4.07%	1.67%	2.67%
2025/03/25	7.37%	6.66%	6.02%	6.09%	4.91%	3.36%	1.37%	4.18%	2.23%	2.18%
2025/03/26	7.32%	6.1%	6.99%	5.27%	5.47%	3.08%	2.04%	3.04%	1.5%	2.03%
2025/03/27	7.35%	5.43%	5.69%	6.1%	5.45%	3.11%	2.25%	3.26%	1.24%	1.34%
2025/03/28	8.7%	5.23%	4.85%	5.05%	3.59%	3.49%	4.04%	3.88%	1.63%	1.28%
2025/03/29	7.04%	6.45%	6.21%	6.24%	4.77%	3.42%	3.67%	4.16%	2.31%	1.82%
2025/03/30	7.6%	6.86%	4.21%	5.44%	4.03%	4.31%	4.15%	4%	3.33%	2.1%
2025/03/31	8.52%	6.73%	6.15%	5.99%	4.99%	4.28%	3.22%	3.18%	2.32%	1.86%

Amazon.com.au’s impression share surged mid-March, peaking at 12.03% on the 19th. Godaddy.com maintained a steady presence, while Crazydomains.com.au fluctuated. Wix.com and Top10.com showed gradual increases. Dell.com and HP.com had modest gains, with Microsoft.com and Webcentral.au experiencing variability. Lenovo.com started strong but declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Crazy Domains® Australia https://www.crazydomains.com.au
Get Online with Crazy Domains® — Build Your Brand using Website Hosting Supported by SEO & More Online Marketing Services.
2
Domain Names https://www.godaddy.com › domain-names › buy
World's #1 Domain Provider — Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online.
3
Namecheap Domain Names https://www.namecheap.com
Best TLDs From $0.98/yr — Each Domain purchase comes with free Domain Privacy. Buy a Domain here. Easy...
4
Free Website Builder https://www.squarespace.com
Squarespace® Website Builder — Squarespace® Is the All-In-One Platform To Build a Beautiful Online Presence In No Time.
5
Buy Your Own Domain https://www.wix.com
Buy a Domain for Your Business — Attract Visitors, Boost Credibility & Look More Professional Online with a Custom Domain.

In the competitive world of domain and website services, Crazy Domains® Australia emphasizes brand building with SEO support. GoDaddy highlights its status as the world’s top domain provider, offering comprehensive online solutions. Namecheap attracts with affordable TLDs and free privacy. Squarespace and Wix focus on user-friendly website building, with Squarespace promoting an all-in-one platform and Wix enhancing business credibility through custom domains.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology IT Consulting - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Competitor Count for AUS Software & Technology IT Consulting

Market Loss & Market Gains for AUS Software & Technology IT Consulting

AUS Software & Technology IT Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance