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AUS Software & Technology Data Analytics - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
adobe.com 11.28
lucidspark.com 10.26
pdffiller.com 4.3
miro.com 4.07
pdfguru.com 3.82
lucidchart.com 3.63
envato.com 3.55
amazon.com.au 3.29
thebestpdf.com 2.51
smallpdf.com 2
others 51.29

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In the PPC landscape, Adobe leads with 11.28% click share, followed by Lucidspark at 10.26%. ‘Others’ dominate with 51.29%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date monday.com pdffiller.com adobe.com splunk.com zoho.com pdfguru.com metriclabs.com.au hubspot.com semrush.com lucidspark.com
2025/03/01 3.54% 3.91% 7.17% 1.05% 3.28% 3.11% 0% 3.09% 1.15% 0.14%
2025/03/02 3.76% 2.53% 4.94% 2.63% 2.49% 2.16% 3.83% 2.2% 1.94% 0.1%
2025/03/03 3.05% 3.15% 3.9% 2.44% 1.81% 2.46% 2.35% 0.99% 0.95% 12.04%
2025/03/04 3.86% 2.85% 3.21% 1.96% 2.34% 2.94% 0.84% 0.96% 1.08% 34.22%
2025/03/05 5.29% 2.45% 3.05% 0.85% 2.53% 2.21% 2.31% 0.8% 5.77% 29.82%
2025/03/06 5.65% 3.71% 4.18% 3.25% 1.96% 3.39% 1.38% 2.98% 4.91% 0.18%
2025/03/07 7.57% 3.31% 2.69% 1.36% 3.75% 3.06% 6.36% 3.17% 2.79% 0.09%
2025/03/08 5.93% 2.93% 3.99% 2.32% 2.93% 2.06% 1.82% 2.37% 4.64% 0.46%
2025/03/09 3.56% 1.93% 3.14% 1.88% 3.31% 1.65% 1.93% 1.86% 3.77% 26.35%
2025/03/10 3.5% 1.93% 2.46% 2.39% 1.44% 1.67% 1.38% 1.11% 2.48% 28.18%
2025/03/11 3.96% 2.69% 2.9% 1.98% 2.38% 1.72% 2.75% 1.42% 3.9% 27.96%
2025/03/12 7.16% 2.37% 3.32% 1.28% 4.19% 2.14% 1.11% 2.94% 6.5% 0.38%
2025/03/13 6.06% 3.63% 4.43% 2.13% 3.8% 3.22% 2.72% 2.21% 3.34% 0.68%
2025/03/14 3.96% 2.98% 2.57% 2.18% 1.63% 2.2% 1.98% 1.44% 1% 31.02%
2025/03/15 2.53% 2.89% 2.95% 2.45% 1.19% 2.35% 3.57% 1.32% 3.25% 29.08%
2025/03/16 3.18% 1.94% 2.01% 1.24% 1.08% 1.66% 3.91% 0.73% 4.97% 44.06%
2025/03/17 4.12% 2.85% 3.03% 1.62% 1.86% 2.31% 3.21% 1.41% 3.22% 0.5%
2025/03/18 2.98% 1.76% 2.26% 0.69% 1.15% 1.61% 2.27% 1.18% 1.31% 49.06%
2025/03/19 4.13% 1.74% 1.7% 1.2% 1.85% 1.12% 2.28% 1.43% 2.35% 41.76%
2025/03/20 6.7% 4.28% 4.04% 1.64% 3.05% 2.81% 5.76% 2.55% 2.76% 0.36%
2025/03/21 7.09% 4.98% 3.64% 1.8% 2.96% 3.25% 2.01% 3.13% 4.02% 0.03%
2025/03/22 3.99% 3.53% 4.3% 3.2% 1.84% 3.13% 2.91% 2.58% 7.03% 0.03%
2025/03/23 3.77% 3.3% 4.14% 1.6% 2.06% 3.11% 2.86% 2.01% 6.17% 0.06%
2025/03/24 6.06% 4.64% 3.96% 3.17% 2.49% 3.29% 1.07% 1.98% 4.02% 1.12%
2025/03/25 4.47% 2.84% 2.37% 0.33% 2.15% 1.57% 2.1% 1.79% 0.71% 21.41%
2025/03/26 5.95% 3.69% 3.76% 2.35% 2.54% 2.22% 4.07% 2.45% 3.61% 0.75%
2025/03/27 5.19% 5.38% 3.43% 1.81% 2.43% 2.98% 0.69% 2.48% 3.05% 0.71%
2025/03/28 7.68% 4.99% 4.56% 2.7% 2.68% 3.28% 1.12% 3.16% 1.79% 0.4%
2025/03/29 7.54% 4.52% 4.03% 3.86% 2.93% 4.22% 3.51% 3.59% 4.12% 0.38%
2025/03/30 7.69% 3.87% 4.52% 3.21% 3.91% 3.12% 2.61% 2.99% 5.2% 0.02%
2025/03/31 5.83% 4.96% 4.88% 3.31% 3.2% 2.61% 2.29% 2.14% 1.47% 0.03%

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In March 2025, Lucidspark’s ad spend fluctuated dramatically, peaking at 49.06 on March 18. Meanwhile, monday.com saw consistent growth, ending at 5.83. Adobe’s spend remained steady, closing at 4.88.

Market Exposure

Competitor Count for AUS Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 806
2025/03/02 783
2025/03/03 786
2025/03/04 781
2025/03/05 778
2025/03/06 747
2025/03/07 805
2025/03/08 787
2025/03/09 773
2025/03/10 758
2025/03/11 761
2025/03/12 749
2025/03/13 753
2025/03/14 713
2025/03/15 707
2025/03/16 687
2025/03/17 707
2025/03/18 683
2025/03/19 692
2025/03/20 710
2025/03/21 707
2025/03/22 687
2025/03/23 683
2025/03/24 699
2025/03/25 702
2025/03/26 688
2025/03/27 685
2025/03/28 683
2025/03/29 692
2025/03/30 668
2025/03/31 690

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, starting at 806 and ending at 690. The month experienced fluctuations, peaking at 806 and dipping to 668, reflecting a volatile advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lucidchart.com 4.42%
mural.co 1.34%
amazon.com.au 1.14%
pdf.net 0.93%
pdffiller.com 0.9%
workday.com -0.56%
uyeri.xyz -0.61%
smartsheet.com -0.79%
smallpdf.com -0.84%
lucidspark.com -5.84%

Copyright © Adthena. All rights reserved.

Lucidspark.com saw a significant drop of 5.84%, while lucidchart.com gained 4.42%. Mural.co rose by 1.34%, and amazon.com.au increased by 1.14%.

Campaign Efficiency

AUS Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date adobe.com pdffiller.com amazon.com.au pdfguru.com monday.com thebestpdf.com lucidchart.com miro.com lucidspark.com wordcountry.com
2025/03/01 11.95% 5.84% 0.56% 5.53% 2.07% 3.27% 0.34% 0.88% 0.24% 2.54%
2025/03/02 7.48% 3.32% 5.96% 3.61% 2.54% 2.83% 0.54% 1.11% 0.18% 5.01%
2025/03/03 5.57% 3.77% 5.2% 3.43% 1.9% 1.64% 0.48% 0.51% 25.28% 2.72%
2025/03/04 6.43% 4.61% 0.67% 5.54% 2.34% 2.67% 0.29% 0.55% 25.77% 0.69%
2025/03/05 5.93% 4.05% 0.99% 4.59% 2.95% 2.83% 0.21% 0.5% 23.22% 1.24%
2025/03/06 9.1% 6.06% 1.27% 6.71% 3.03% 4.57% 0.42% 0.86% 0.34% 2.19%
2025/03/07 5.71% 5.63% 0.93% 5.92% 3.91% 4.19% 0.51% 0.65% 0.17% 2.45%
2025/03/08 6.7% 4.14% 10.23% 3.28% 3.01% 2.37% 0.29% 0.46% 0.48% 0.7%
2025/03/09 6.4% 3.25% 5.07% 3.38% 2.1% 2.83% 0.18% 0.37% 20.33% 1.61%
2025/03/10 4.41% 2.66% 1.63% 2.84% 1.74% 1.95% 0.25% 18.71% 18.75% 1.49%
2025/03/11 6.78% 4.41% 6.31% 3.6% 2.38% 2.49% 0.29% 0.38% 21.24% 0.57%
2025/03/12 6.87% 3.79% 7.22% 4.09% 3.7% 2.89% 0.21% 0.29% 0.33% 1.65%
2025/03/13 8.05% 5.36% 5.8% 5.79% 3.21% 3.52% 0.59% 1.45% 0.83% 1.98%
2025/03/14 5.63% 5% 2.74% 4.24% 2.41% 2.86% 0.68% 0.75% 23.34% 1.8%
2025/03/15 5.55% 4.55% 3.9% 4.32% 1.9% 3% 0.92% 0.27% 20.64% 2.22%
2025/03/16 3.96% 3.3% 4.09% 3.27% 2.02% 2.38% 0.35% 0.56% 35.06% 1.83%
2025/03/17 3.94% 2.99% 2.83% 2.78% 1.56% 1.48% 14.07% 14.25% 0.33% 2.18%
2025/03/18 4.33% 2.88% 5.78% 3.18% 1.84% 2.04% 0.56% 0.6% 36.7% 1.93%
2025/03/19 3.37% 2.9% 4.04% 2.08% 2.16% 1.92% 0.37% 15.68% 30.89% 1.25%
2025/03/20 7.25% 6.3% 6.13% 4.44% 3.31% 2.84% 1.03% 0.79% 0.36% 3.43%
2025/03/21 6.4% 6.71% 8.69% 5.12% 3.46% 3.39% 0.13% 0.29% 0.06% 2.79%
2025/03/22 6.2% 4.24% 7.4% 4.41% 1.93% 2.52% 19.88% 0.43% 0.04% 2.09%
2025/03/23 4.99% 3.37% 4.07% 3.61% 1.54% 1.49% 34.19% 1.06% 0.08% 1.82%
2025/03/24 6.51% 6.26% 5.09% 5.5% 3.09% 3.27% 0.68% 1.66% 1.14% 4.39%
2025/03/25 3.77% 3.64% 3.04% 2.3% 1.95% 1.52% 13.05% 13.26% 12.8% 0%
2025/03/26 7.73% 5.74% 5.78% 3.99% 3.18% 2.9% 0.61% 1.17% 0.98% 0%
2025/03/27 4.85% 6.44% 4.37% 4.46% 2.22% 3.09% 0.46% 0.33% 0.53% 1.34%
2025/03/28 8.13% 7.77% 5.55% 5.92% 3.97% 3.46% 1.37% 1.65% 0.38% 1.68%
2025/03/29 7.71% 6.76% 5.94% 7.26% 3.96% 4.38% 2.13% 1.13% 0.59% 0.73%
2025/03/30 8.79% 6.17% 4.7% 5.68% 4.2% 3.78% 2.02% 1.1% 0.03% 0%
2025/03/31 8.14% 7.03% 6.8% 4.4% 3.28% 2.2% 2.11% 0.93% 0.05% 0%

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Adobe’s impression share fluctuated, peaking at 11.95% on March 1st, then stabilizing around 8% by month’s end. Lucidspark saw dramatic spikes, notably 36.7% on March 18th, before dropping.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free PDF converter https://www.adobe.com

    Convert to PDF for free — PDF converter allows you to create PDFs from different files or convert from PDF. Try now. Create a PDF from Word, Excel, and JPG files, or convert from PDF. Try for free now.

  2. 2
    Visual Roadmap Creator | Free Trial - No Credit Card https://www.aha.io

    Create Roadmaps and Report How Initiatives Are Progressing. Try It Now - 30 Days Free.

  3. 3
    Make Mind Maps in Minutes - Online Mind Map Maker https://www.lucidchart.com

    Get the most powerful, professional diagram software on the market. Work visually...

  4. 4
    Mind Mapping https://www.miro.com › mind-mapping › free-forever

    Free, Easy, Shareable — Don't start from scratch, try one of 300+ templates our experts made for you. It’s free. Save...

  5. 5
    Free Online Mind Map Creator | Mural https://www.mural.co

    Level up your teamwork with an intuitive digital whiteboard. Built for teams to do their best...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Adobe, Aha!, Lucidchart, Miro, and Mural stand out with compelling text ads. Adobe entices with a free PDF converter, emphasizing versatility and ease. Aha! offers a visual roadmap creator with a no-credit-card trial, highlighting simplicity and progress tracking. Lucidchart and Miro focus on mind mapping, with Lucidchart promoting professional diagram software and Miro offering 300+ expert templates. Mural enhances teamwork with an intuitive digital whiteboard, fostering collaboration. Each ad uniquely appeals to users seeking efficiency and creativity.

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