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AUS Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
telstra.com.au 17.67
samsung.com 15.82
optus.com.au 14.83
reebelo.com.au 6.02
kogan.com 4.54
amaysim.com.au 4.29
everyday.com.au 3.95
apple.com 3.78
vodafone.com.au 2.97
amazon.com.au 2.95
others 23.18

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In the competitive landscape, Telstra leads with 17.67% click share, closely followed by Samsung at 15.82%. Optus captures 14.83%, while ‘others’ collectively hold 23.18%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date optus.com.au samsung.com reebelo.com.au telstra.com.au kogan.com finder.com.au dodo.com amaysim.com.au aldimobile.com.au vodafone.com.au
2025/03/01 22.88% 13.54% 4.4% 11.04% 5.08% 3.24% 5.12% 5.37% 2.29% 1.6%
2025/03/02 22.76% 14.47% 5.91% 9.08% 5.47% 1.6% 5.39% 5.52% 3.21% 2.32%
2025/03/03 21.55% 11.8% 7.42% 9.82% 5.21% 2.67% 5.4% 5.63% 2.58% 1.48%
2025/03/04 24.19% 13.25% 6.42% 11.76% 4.46% 2.69% 4.23% 3.97% 2.66% 1.48%
2025/03/05 20.86% 12.74% 5.5% 10.94% 4.64% 3.69% 5.42% 6.15% 1.52% 3.03%
2025/03/06 16.33% 14.06% 7.74% 8.35% 4.85% 5.39% 3.89% 4.79% 1.18% 2.64%
2025/03/07 19.18% 9.52% 3.15% 11.16% 5.65% 6.77% 3.55% 3.72% 2.86% 3.41%
2025/03/08 22.87% 9.01% 4.33% 12.77% 6.54% 4% 4.22% 4.63% 4.12% 4.89%
2025/03/09 22.87% 10.24% 5.47% 12.74% 6.86% 3.01% 3.76% 5.11% 3.38% 4.67%
2025/03/10 15.19% 14.5% 6.19% 10.46% 7.41% 5.05% 3.41% 4.02% 1.77% 4.18%
2025/03/11 19.27% 10.99% 4.48% 9.63% 8.08% 4.96% 3.82% 4.92% 2.34% 4.41%
2025/03/12 21.08% 13.42% 6.48% 10.88% 7.96% 2.75% 3.45% 5.19% 2.08% 4.43%
2025/03/13 20.44% 11.06% 4.54% 10.42% 8.07% 4.06% 4.19% 4.93% 2.34% 5.16%
2025/03/14 19.81% 11.19% 5.94% 9.87% 7.32% 4.19% 3.69% 5.44% 2.07% 4.1%
2025/03/15 21.84% 11.01% 4.84% 11.8% 6.39% 3.52% 3.47% 5.8% 3.23% 1.99%
2025/03/16 21.62% 11.99% 5.65% 10.7% 7.14% 2.46% 4.35% 5.8% 3.65% 1.77%
2025/03/17 22.95% 9.71% 5.77% 10% 6.74% 3.95% 3.99% 3.3% 3.04% 2.97%
2025/03/18 19.1% 12.12% 6.09% 11.37% 5.98% 3.63% 4.37% 3.41% 3.46% 2.53%
2025/03/19 20.29% 13.09% 6.71% 10.94% 6.88% 2.99% 4.23% 4.4% 2.84% 2.03%
2025/03/20 22.04% 11.46% 6.38% 10.32% 7.5% 3.6% 4.24% 3.72% 3.43% 2.52%
2025/03/21 20.52% 10.99% 6.46% 11.06% 6.07% 4.39% 3.92% 4.04% 2.79% 3.3%
2025/03/22 21.54% 12.57% 5.72% 9.9% 5.35% 3.75% 4.54% 4.34% 3.05% 3.19%
2025/03/23 22.22% 10.7% 5.5% 11.23% 7.03% 3.86% 4.77% 4.38% 3.7% 2.27%
2025/03/24 21.1% 12.17% 8.93% 10.87% 6.09% 3% 4.21% 4.23% 3.64% 2.75%
2025/03/25 21.06% 8.8% 7.5% 10.76% 5.99% 3.5% 4.52% 4.83% 4.01% 4.15%
2025/03/26 21.22% 10.83% 6.65% 10.21% 5.84% 3.77% 4% 3.99% 2.95% 5.36%
2025/03/27 20.96% 12.15% 8.03% 8.39% 5.35% 4.22% 3.3% 3.77% 2.48% 4.66%
2025/03/28 21.13% 10.7% 7.48% 9.65% 5.27% 4.06% 3.11% 3.13% 2.62% 4.03%
2025/03/29 19.2% 10.26% 9.68% 9.91% 5.3% 4.06% 3.55% 3.22% 2.42% 4.52%
2025/03/30 19.87% 10.18% 10.96% 9.42% 5.81% 3.91% 3.16% 2.89% 2.87% 2.55%
2025/03/31 19.24% 11.64% 10.79% 9.81% 4.38% 4.34% 4.28% 2.79% 2.76% 2.67%

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Optus led March with fluctuating spend, peaking mid-month. Samsung’s share dipped, while Reebelo surged late. Telstra maintained steady performance. Kogan and Finder showed varied trends. Dodo, Amaysim, and AldiMobile had minor shifts. Vodafone’s share was inconsistent.

Market Exposure

Competitor Count for AUS Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 303
2025/03/02 292
2025/03/03 291
2025/03/04 280
2025/03/05 289
2025/03/06 278
2025/03/07 289
2025/03/08 285
2025/03/09 289
2025/03/10 279
2025/03/11 279
2025/03/12 280
2025/03/13 282
2025/03/14 273
2025/03/15 284
2025/03/16 276
2025/03/17 280
2025/03/18 276
2025/03/19 270
2025/03/20 273
2025/03/21 277
2025/03/22 278
2025/03/23 274
2025/03/24 279
2025/03/25 276
2025/03/26 273
2025/03/27 269
2025/03/28 270
2025/03/29 263
2025/03/30 270
2025/03/31 260

Copyright © Adthena. All rights reserved.

March saw a decline in distinct advertisers, starting at 303 and ending at 260. The month was marked by fluctuations, with a notable drop mid-month, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
reebelo.com.au 2.36%
everyday.com.au 1.97%
amazon.com.au 1.31%
aldimobile.com.au 0.29%
belong.com.au 0.26%
whistleout.com.au -0.41%
jbhifi.com.au -0.45%
samsung.com -0.82%
boost.com.au -0.89%
telstra.com.au -1.74%

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Reebelo.com.au surged by 2.36, while telstra.com.au dropped by 1.74. Everyday.com.au and amazon.com.au also gained, contrasting declines from boost.com.au and samsung.com.

Campaign Efficiency

AUS Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date reebelo.com.au optus.com.au telstra.com.au amazon.com.au samsung.com kogan.com aldimobile.com.au dodo.com amaysim.com.au finder.com.au
2025/03/01 7.44% 21.13% 9.09% 2.55% 12.31% 6.26% 2.91% 4.29% 5.32% 2.23%
2025/03/02 10.24% 19.59% 8.26% 2.72% 11.96% 7.07% 3.77% 4.18% 4.93% 1%
2025/03/03 11.66% 19.2% 8.68% 3.55% 9.15% 7.01% 3.15% 3.95% 5.03% 1.58%
2025/03/04 11.29% 20.17% 11.15% 2.57% 8.92% 6.4% 3.31% 3.32% 3.79% 1.67%
2025/03/05 10.17% 18.13% 11.31% 2.31% 9.25% 6.71% 2.16% 4.47% 5.64% 2.37%
2025/03/06 13.33% 14.55% 8.71% 2.53% 9.21% 6.77% 1.74% 2.93% 4.63% 3.48%
2025/03/07 6.18% 16.36% 10.8% 2.1% 8.08% 6.77% 3.31% 2.65% 3.86% 5.3%
2025/03/08 7.73% 19.59% 12.2% 2.77% 7.17% 7.61% 4.89% 3.28% 4.39% 2.87%
2025/03/09 10.08% 18.66% 12.17% 2.19% 7.81% 8.53% 4.18% 2.82% 5.05% 2.1%
2025/03/10 10.88% 12.51% 9.84% 5.4% 10.47% 9.05% 2.33% 2.48% 3.82% 3.17%
2025/03/11 8.84% 15.35% 9.6% 6.26% 8.33% 9.4% 2.72% 2.8% 4.48% 3.4%
2025/03/12 11.8% 17.18% 10% 5.94% 8.97% 10.05% 2.46% 2.38% 4.84% 1.78%
2025/03/13 8.25% 17.08% 9.5% 6.1% 7.86% 10.19% 3% 3.25% 4.54% 2.78%
2025/03/14 10.33% 16.27% 9% 6.42% 7.49% 9.89% 2.63% 2.48% 4.91% 2.57%
2025/03/15 9.07% 18% 11.36% 4.75% 7.35% 8.62% 4.58% 2.54% 5.18% 2.38%
2025/03/16 10.27% 17.43% 8.93% 6.63% 7.8% 9.32% 4.85% 3.21% 5.09% 1.57%
2025/03/17 10.59% 18.12% 9.32% 7.63% 6.56% 8.35% 3.9% 2.95% 3.29% 2.61%
2025/03/18 10.83% 15.3% 10.1% 8.53% 7.93% 7.73% 4.58% 3.13% 3.68% 2.23%
2025/03/19 11.63% 16.23% 9.2% 8.23% 8.81% 8.99% 3.98% 2.97% 4.39% 1.79%
2025/03/20 12.09% 17.44% 9.15% 7.22% 7.74% 9.48% 4.23% 2.85% 3.44% 2.18%
2025/03/21 12.27% 16.4% 9.42% 7.29% 7.1% 7.93% 3.94% 2.79% 4.03% 2.62%
2025/03/22 10.63% 17.52% 8.76% 8.09% 8.1% 6.67% 4.27% 3.31% 4.36% 2.34%
2025/03/23 10.87% 17.26% 10.1% 6.44% 7.17% 8.92% 4.58% 3.25% 4.34% 2.38%
2025/03/24 15.23% 15.76% 9.61% 6.64% 8.05% 7.89% 4.75% 2.94% 3.88% 1.83%
2025/03/25 14.43% 16.22% 9.29% 5.49% 6.12% 7.13% 4.52% 3.19% 4.67% 2.16%
2025/03/26 13.2% 16.86% 9.06% 4.65% 7.37% 7.6% 3.68% 2.89% 3.82% 2.44%
2025/03/27 15.38% 16.85% 7.11% 5.6% 7.62% 7.15% 3.32% 2.23% 3.7% 2.53%
2025/03/28 13.71% 16.77% 8.51% 5.42% 6.9% 7.6% 3.51% 2.15% 3.12% 2.26%
2025/03/29 16.86% 15.73% 8.27% 5.34% 6.45% 7.51% 3.24% 2.52% 3.13% 2.26%
2025/03/30 19.49% 15.99% 7.84% 5.72% 6.27% 7.78% 3.85% 2.39% 2.55% 2.23%
2025/03/31 18.07% 15.02% 8.12% 7.31% 7.31% 6.23% 3.78% 3.28% 2.92% 2.67%

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In March 2025, Reebelo’s impression share surged from 7.44% to 18.07%, peaking at 19.49%. Optus started strong at 21.13% but ended at 15.02%. Telstra fluctuated, closing at 8.12%. Amazon rose steadily, finishing at 7.31%. Samsung’s share declined, ending at 7.31%. Kogan’s share varied, closing at 6.23%. Aldi Mobile and Dodo saw minor fluctuations, ending at 3.78% and 3.28%, respectively. Amaysim’s share decreased, finishing at 2.92%. Finder’s share remained low, closing at 2.67%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    80GB AGL SIM Plan For $20/mth - For 6 months with AGL energy https://www.agl.com.au

    80GB for $20/mth for first 6 months then $30/mth, if you have AGL energy. T&Cs apply.

  2. 2
    iPhone https://www.apple.com › au

    Apple Official Site — Introducing iPhone 16e. Explore iPhone 16 & iPhone 16 Pro. Buy iPhone 16e now. Designed to be loved.

  3. 3
    Only $20/mth for first 6 mths - Unlimited plan promotion https://www.felixmobile.com.au

    Get 50% off our unlimited data plan for your first 6 months! Get more data, for less.

  4. 4
    Top 10 Cheap Phone Plans https://www.finder.com.au › mobile › plans

    Top Australian Mobile Plans — Find A Great Value Mobile Plan In Just 60 Seconds With Finder's Comparison Tools.

  5. 5
    Get $20 off/mth for 12 mths - Telstra Premium Plan Offers https://www.telstra.com.au › telstra › sim-plans

    Get Premium Upfront Mobile Plans and save $20 per month for 12 Months. Premium Plan Discount ends 10 March. T&C's apply.

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In the competitive world of telecommunications, AGL, Apple, Felix Mobile, Finder, and Telstra are making waves with their unique PPC ads. AGL entices with a budget-friendly 80GB SIM plan, while Apple captivates with the allure of the iPhone 16e. Felix Mobile offers an irresistible unlimited data plan, and Finder simplifies the search for affordable mobile plans. Telstra, meanwhile, tempts with a premium plan discount. Each ad tells a story of value, innovation, and savings.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.