AUS Telecommunications Wireless Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	39.47
telstra.com.au	24.37
optus.com.au	15.52
finder.com.au	1.63
aliexpress.com	1.57
dodo.com	1.57
vodafone.com.au	1.29
whistleout.com.au	1.25
amaysim.com.au	1.08
consumerexpertsaustralia.com	1.06
others	11.19

Amazon.com.au leads with 39.47% click share, followed by Telstra.com.au at 24.37%. Optus.com.au holds 15.52%, while ‘others’ collectively capture 11.19%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com.au	optus.com.au	finder.com.au	telstra.com.au	dodo.com	aldimobile.com.au	whistleout.com.au	tpg.com.au	southernphone.com.au	amaysim.com.au
2025/03/01	12.32%	31.5%	3.21%	14.7%	4.5%	1.7%	3.27%	3.37%	1.66%	3.77%
2025/03/02	12.07%	20.26%	2.39%	31.99%	4.05%	2.52%	3.06%	2.41%	1.46%	3.95%
2025/03/03	13.35%	23.24%	3.24%	14.83%	6.47%	3.28%	3.53%	3%	1.98%	5.1%
2025/03/04	6.86%	24.98%	3.85%	29.74%	2.86%	2.58%	2.76%	3.37%	1.42%	2.83%
2025/03/05	9.85%	28.35%	5.24%	16.23%	4.97%	1.77%	3.26%	3.78%	1.23%	4.43%
2025/03/06	8.39%	21.97%	4.53%	26.09%	3.59%	1.46%	5.11%	4.23%	0.93%	2.8%
2025/03/07	9.99%	27.37%	8.32%	9.68%	3.68%	2.93%	7.22%	5.64%	2.04%	4.19%
2025/03/08	9.69%	35.01%	4.94%	10.48%	4.24%	3.79%	3.49%	3.47%	2.07%	4.55%
2025/03/09	8.49%	36.27%	4.32%	10.76%	2.9%	3.92%	3.4%	3.04%	1.63%	4.79%
2025/03/10	21.27%	22.86%	6.67%	4.54%	4.7%	2.24%	3.97%	4.66%	1.4%	3.36%
2025/03/11	23.17%	27.32%	6.25%	4.83%	3.7%	2.01%	4.03%	3.66%	3.59%	4.25%
2025/03/12	21.5%	32.35%	3.68%	8.97%	4.21%	1.88%	2.39%	2.62%	3.06%	5.27%
2025/03/13	27.47%	24.37%	5.83%	5.45%	3.81%	1.24%	3.49%	3.33%	2.85%	4.24%
2025/03/14	20.58%	30.84%	4.84%	5.14%	3.87%	2.14%	2.93%	3.48%	2.94%	5.8%
2025/03/15	20.16%	26.71%	5.67%	13.68%	4.15%	2.03%	2.74%	4.17%	2.68%	4.66%
2025/03/16	22.65%	30.63%	6.28%	3.33%	3.64%	2.08%	3.67%	4.47%	2.36%	3.76%
2025/03/17	24.78%	24.22%	5.88%	13.73%	3.86%	2.2%	3.68%	3.52%	2.16%	1.57%
2025/03/18	30.59%	18.4%	4.3%	7.49%	4.45%	2.67%	2.78%	4.47%	2.51%	2.45%
2025/03/19	33.25%	22.44%	4.43%	8.6%	3.25%	2.28%	2.52%	2.99%	2.08%	2.84%
2025/03/20	29.55%	24.88%	5.18%	7.52%	3.81%	2.04%	2.04%	2.89%	2.23%	2.98%
2025/03/21	27.87%	28.44%	4.96%	9.3%	3.72%	2.17%	1.61%	3.49%	2.42%	2.38%
2025/03/22	25.97%	25.63%	5.07%	10.7%	4.89%	2.23%	1.58%	2.89%	2.03%	2.85%
2025/03/23	22.93%	28.61%	3.69%	12.44%	3.59%	2.3%	2.47%	2.73%	2.26%	2.78%
2025/03/24	24.11%	30.71%	2.63%	15.38%	4.16%	2.17%	1.5%	1.75%	1.71%	2.66%
2025/03/25	21.99%	24%	4.72%	10.09%	4.02%	5.09%	2.12%	3.29%	2.42%	4.06%
2025/03/26	23.5%	23.03%	6.22%	6.58%	4.99%	1.62%	2.86%	3.33%	2.42%	3.06%
2025/03/27	25.87%	24.73%	5.71%	5.28%	4.62%	2.07%	2.57%	3.09%	1.7%	1.9%
2025/03/28	25.4%	23.29%	5.29%	6.73%	3.82%	2.67%	2.25%	3.16%	3.8%	1.93%
2025/03/29	24.12%	20.91%	6.09%	6.08%	4.46%	2.04%	2.29%	3.74%	2.21%	2.06%
2025/03/30	28.55%	24.71%	5.06%	5.49%	4.3%	3.13%	1.96%	3.52%	2.73%	2.06%
2025/03/31	35.97%	18.38%	4.42%	4.11%	3.92%	2.87%	2.74%	2.3%	2.14%	1.19%

Amazon.com.au’s spend share surged mid-month, peaking at 35.97% on March 31. Optus.com.au fluctuated, ending at 18.38%. Telstra.com.au’s share declined, closing at 4.11%.

Market Exposure

Competitor Count for AUS Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	155
2025/03/02	153
2025/03/03	146
2025/03/04	150
2025/03/05	146
2025/03/06	134
2025/03/07	147
2025/03/08	152
2025/03/09	143
2025/03/10	148
2025/03/11	138
2025/03/12	138
2025/03/13	136
2025/03/14	138
2025/03/15	130
2025/03/16	131
2025/03/17	138
2025/03/18	136
2025/03/19	136
2025/03/20	139
2025/03/21	142
2025/03/22	144
2025/03/23	141
2025/03/24	139
2025/03/25	140
2025/03/26	134
2025/03/27	134
2025/03/28	132
2025/03/29	133
2025/03/30	132
2025/03/31	132

March began with 155 advertisers, fluctuating throughout the month, and concluded with 132. The decline suggests a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	15.73%
vodafone.com.au	0.9%
starlink.com	0.7%
austin.net.au	0.19%
oricom.com.au	0.16%
finder.com.au	-0.42%
amaysim.com.au	-0.46%
whistleout.com.au	-0.67%
optus.com.au	-5.09%
telstra.com.au	-8.83%

Amazon.com.au surged with a 15.73% click share increase, while Telstra.com.au plummeted by 8.83%.

Campaign Efficiency

AUS Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	optus.com.au	telstra.com.au	consumerexpertsaustralia.com	finder.com.au	dodo.com	whistleout.com.au	tpg.com.au	amaysim.com.au	aliexpress.com
2025/03/01	31.76%	17.46%	15.84%	2.51%	1.43%	2.04%	1.3%	1.49%	2.08%	4.19%
2025/03/02	32.69%	8.49%	26.76%	3.27%	1.03%	1.89%	1.2%	1%	1.74%	2.75%
2025/03/03	34.4%	10.05%	15.81%	4.8%	1.32%	2.89%	1.42%	1.44%	2.34%	6.42%
2025/03/04	22.09%	13.99%	26.41%	2.24%	2.07%	1.43%	1.52%	2.27%	1.42%	4.95%
2025/03/05	29.29%	13.91%	14.7%	3.55%	2.51%	2.61%	1.52%	2.1%	2.42%	4.4%
2025/03/06	24.38%	17.87%	23.75%	1.69%	2.13%	1.6%	2.27%	2.16%	1.02%	5.58%
2025/03/07	31.63%	14.33%	9.14%	3.81%	4.6%	1.95%	3.96%	3.5%	2.52%	0.54%
2025/03/08	30.29%	26.3%	6.53%	2.49%	2.28%	1.81%	1.6%	2.15%	2.56%	2.79%
2025/03/09	26.78%	26.14%	8.68%	1.73%	2.42%	1.38%	1.93%	2.24%	2.77%	1.94%
2025/03/10	48.54%	10.74%	2.23%	4.1%	2.58%	1.68%	1.57%	2.09%	0.97%	2.01%
2025/03/11	56.8%	12.47%	2.94%	2.02%	2.45%	1.64%	1.73%	1.76%	1.73%	0.92%
2025/03/12	54.24%	16.39%	6.76%	0.32%	1.45%	1.73%	0.95%	1.15%	2.38%	0.99%
2025/03/13	62.2%	11.63%	3.34%	1.36%	1.94%	1.3%	1.25%	1.29%	1.92%	1.53%
2025/03/14	51.02%	19.22%	3.35%	1.05%	1.85%	1.58%	1.23%	1.35%	2.07%	3.16%
2025/03/15	49.67%	13.83%	8.98%	0.24%	3.56%	1.84%	1.39%	2.92%	2.35%	1.84%
2025/03/16	54.85%	14.26%	1.57%	0.89%	2.53%	1.57%	1.52%	2.02%	1.69%	5.5%
2025/03/17	56.49%	10.72%	7.5%	0.82%	2.32%	1.48%	1.59%	1.69%	0.66%	3.32%
2025/03/18	59.92%	6.32%	4.14%	0.72%	1.41%	1.63%	0.98%	2.05%	0.84%	4.75%
2025/03/19	65.68%	8.37%	4.65%	1.42%	1.35%	1.01%	0.85%	1.03%	1.02%	3.33%
2025/03/20	60.78%	10.85%	4.56%	1.07%	1.71%	1.18%	0.75%	1.1%	2.02%	4.47%
2025/03/21	60.28%	12.58%	6.06%	1.19%	1.76%	1.18%	0.62%	1.34%	0.82%	2.69%
2025/03/22	58.7%	12.75%	6.61%	0.83%	1.93%	1.7%	0.62%	1.19%	1.14%	1.76%
2025/03/23	53.41%	16.14%	7.15%	1.22%	1.36%	1.25%	1.01%	1.24%	1.14%	1.07%
2025/03/24	55.4%	15.17%	9.83%	1.54%	0.95%	1.57%	0.57%	0.69%	1.01%	1.44%
2025/03/25	54.52%	9.9%	5.64%	1.38%	1.9%	1.46%	0.81%	1.42%	1.88%	3.51%
2025/03/26	58.16%	9.87%	3%	1.38%	2.49%	2.27%	1.09%	1.45%	1.29%	0.63%
2025/03/27	58.56%	8.86%	3.1%	1.23%	2.06%	1.75%	1.08%	1.44%	0.67%	1.57%
2025/03/28	59.16%	9.98%	4.61%	1.02%	1.84%	1.28%	0.86%	1.29%	0.62%	1.2%
2025/03/29	56.04%	9.18%	3.61%	2.57%	2.21%	1.64%	0.9%	1.55%	0.67%	1.3%
2025/03/30	62.57%	9.05%	3.05%	1.28%	1.85%	1.62%	0.76%	1.33%	0.73%	0.76%
2025/03/31	69.24%	5.44%	1.98%	1.5%	1.41%	1.17%	0.92%	0.87%	0.27%	0.01%

Amazon.com.au’s impression share surged from 31.76% to 69.24% in March 2025, leading the market. Optus.com.au and Telstra.com.au showed fluctuating trends, while Aliexpress.com saw a decline, ending at 0.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Top 5 WiFi Extenders (Australia) - Don’t Waste Your Money https://www.consumerexpertsaustralia.com
Top 5 WiFi Extenders In Australia — See Which Ones Offer: Best Value, Quality, and Performance. Don't Fall For WiFi Extenders Scams, We Tested All Top Brands To See Which Is The Best In 2025.
2
Top 10 Best Wifi Extender 2025 - 10 Best Wifi Extender 2025 https://www.customerschoice.info
We've Retrieved Real Reviews on Top-Best Wifi Extender To Help You Decide What To Buy
3
Only $20/mth for first 6 mths - Unlimited data promotion https://www.felixmobile.com.au
50% off your first 6 mths on our unlimited data plan at speeds up to 20Mbps. T+Cs apply.
4
Telstra Australia https://www.telstra.com.au › telstra › australia
We've got you covered — Stream the world's best entertainment on AU's largest mobile network. Learn how today. Join AU's largest mobile network for your mobile, broadband and entertainment plans.
5
TPG Home Wireless Broadband - $44.99/mth for 6 Months https://www.tpg.com.au › home-wireless › broadband
Then $54.99/mth. $0 setup & delivery on a No Lock-In Contract. T&C apply. New connections in...

In the competitive landscape of telecommunications, advertisers are crafting compelling narratives to capture consumer attention. Consumer Experts Australia warns against scams, offering insights into the best WiFi extenders for 2025. Customers Choice emphasizes real reviews to guide purchasing decisions. Felix Mobile entices with a 50% discount on unlimited data, while Telstra highlights its expansive network and entertainment options. TPG offers a no lock-in contract with affordable pricing, appealing to budget-conscious consumers. Each ad strategically targets specific consumer needs, from value and performance to cost savings and network reliability.

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AUS Telecommunications Wireless Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Competitor Count for AUS Telecommunications Wireless Services

Market Loss & Market Gains for AUS Telecommunications Wireless Services

AUS Telecommunications Wireless Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance