AUS Travel Accommodation - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Accommodation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Travel Accommodation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
booking.com	33.89
wotif.com	11.91
expedia.com.au	9.52
airbnb.com.au	7.6
trivago.com.au	7.34
hotels.com	6.5
stayz.com.au	4.79
luxuryescapes.com	1.89
qantas.com	1.47
tripadvisor.com	1.15
others	13.94

Booking.com dominates with 33.89% click share, followed by Wotif at 11.91%. Others collectively hold 13.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Accommodation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	booking.com	expedia.com.au	wotif.com	hotels.com	trivago.com.au	airbnb.com.au	stayz.com.au	tripadvisor.com	qantas.com	luxuryescapes.com
2025/03/01	27.93%	12.68%	13.36%	8.15%	6.3%	6.13%	6.71%	1.31%	2.95%	2.47%
2025/03/02	24.62%	12.92%	12.77%	12.98%	8.95%	5.48%	5.9%	1.68%	2.82%	2.13%
2025/03/03	27.29%	10.92%	15.14%	10.86%	6.69%	5.81%	6.51%	1.63%	2.46%	2.58%
2025/03/04	25.11%	14.01%	14.82%	9.05%	9.28%	5.63%	6.26%	1.64%	1.65%	1.94%
2025/03/05	27.32%	12.76%	14.66%	8.81%	7.42%	6.25%	6.59%	1.38%	2.18%	2.3%
2025/03/06	24.68%	14.36%	15.98%	8.24%	8.84%	6.09%	5.81%	1.82%	2.54%	1.95%
2025/03/07	23.7%	15.24%	16.21%	7.17%	8.38%	6.35%	5.23%	1.7%	2.2%	1.71%
2025/03/08	26.61%	14.24%	15.14%	6.42%	6.95%	6.29%	5.39%	1.43%	2.28%	1.64%
2025/03/09	27.03%	14.5%	14.01%	7.66%	7.37%	6.27%	4.47%	1.44%	1.98%	1.92%
2025/03/10	26.04%	14.06%	15.05%	7.82%	8.11%	6.26%	5.26%	1.87%	1.55%	1.96%
2025/03/11	27.63%	13.1%	14.98%	8.34%	7.7%	5.73%	4.53%	1.3%	1.43%	1.87%
2025/03/12	27.19%	11.55%	14.42%	9.85%	9.2%	5.82%	4.79%	1.52%	1.49%	1.74%
2025/03/13	27.2%	12.73%	15.56%	7.74%	7.85%	6.15%	5.16%	1.39%	1.39%	2.17%
2025/03/14	25.48%	12.95%	15.64%	7.78%	8.96%	6.2%	5.38%	1.65%	1.62%	1.54%
2025/03/15	25.41%	11.5%	14.61%	8.67%	8.75%	6.08%	4.9%	1.58%	1.89%	1.68%
2025/03/16	26.6%	11.37%	14.38%	8.96%	8.19%	6.19%	4.68%	2.07%	2.12%	1.59%
2025/03/17	27.51%	11.24%	15.32%	8.32%	8.21%	5.87%	4.22%	1.98%	2.33%	1.94%
2025/03/18	27.93%	11.84%	16.22%	9.42%	7.04%	5.32%	4.49%	1.5%	2.15%	1.75%
2025/03/19	26.85%	12.64%	15.44%	7.48%	8.16%	5.88%	4.84%	1.21%	2.78%	1.72%
2025/03/20	27.05%	12.58%	14.31%	9.01%	7.8%	6.26%	4.97%	1.21%	2.65%	1.39%
2025/03/21	29.92%	13.86%	13.39%	6.69%	7.81%	6.09%	5.19%	1.41%	2.38%	1.34%
2025/03/22	28.13%	14.79%	13.12%	8.27%	7.53%	5.89%	4.86%	1.71%	2.44%	1.35%
2025/03/23	27.37%	12.52%	12.92%	8.69%	7.43%	6.27%	5.09%	1.9%	2.87%	1.42%
2025/03/24	29.75%	14.79%	11.96%	8.43%	6.98%	5.91%	4.51%	1.82%	2.37%	1.63%
2025/03/25	30.34%	14.26%	13.51%	8.84%	6.77%	5.29%	4.4%	1.7%	1.65%	1.6%
2025/03/26	27.89%	12.81%	14.19%	8.68%	7.13%	5.08%	5.05%	1.92%	2.27%	1.66%
2025/03/27	28.34%	14.22%	13.18%	7.76%	7.3%	5.82%	5.25%	1.85%	2.08%	1.35%
2025/03/28	28.58%	13.69%	12.05%	7.41%	7.69%	5.61%	5.68%	1.92%	3.06%	1.38%
2025/03/29	29.16%	13.42%	13.02%	6.53%	6.85%	6.13%	5.77%	2.34%	2.36%	1.57%
2025/03/30	29.25%	14.8%	12.95%	6.81%	6.79%	5.8%	5.61%	2.19%	2.79%	1.43%
2025/03/31	31.15%	13.47%	12.29%	7.79%	6.76%	5.59%	5.42%	2.39%	1.62%	1.49%

In March 2025, booking.com led with a steady rise, peaking at 31.15% on the 31st. Expedia.com.au and wotif.com followed, showing fluctuations. Hotels.com and trivago.com.au had varied trends, while airbnb.com.au and stayz.com.au remained stable. TripAdvisor and Qantas saw minor shifts, with luxuryescapes.com maintaining a low profile.

Market Exposure

Competitor Count for AUS Travel Accommodation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	693
2025/03/02	650
2025/03/03	669
2025/03/04	637
2025/03/05	646
2025/03/06	604
2025/03/07	686
2025/03/08	698
2025/03/09	693
2025/03/10	650
2025/03/11	662
2025/03/12	658
2025/03/13	667
2025/03/14	646
2025/03/15	696
2025/03/16	660
2025/03/17	671
2025/03/18	629
2025/03/19	634
2025/03/20	609
2025/03/21	627
2025/03/22	618
2025/03/23	621
2025/03/24	614
2025/03/25	607
2025/03/26	610
2025/03/27	605
2025/03/28	608
2025/03/29	641
2025/03/30	600
2025/03/31	593

March began with 693 advertisers, fluctuating throughout the month. Peaks on March 8 and 15 reached 698 and 696, respectively. The month concluded with a decline, ending at 593 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Accommodation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	2.47%
airbnb.com.au	0.44%
hotelscombined.com.au	0.34%
ihg.com	0.3%
qantas.com	0.27%
hotels.com	-0.17%
expedia.com.au	-0.18%
luxuryescapes.com	-0.36%
trivago.com.au	-0.69%
wotif.com	-1.53%

Booking.com surged with a 2.47% click share increase, while wotif.com faced a decline of 1.53%.

Campaign Efficiency

AUS Travel Accommodation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	booking.com	expedia.com.au	wotif.com	airbnb.com.au	trivago.com.au	stayz.com.au	hotels.com	tripadvisor.com	luxuryescapes.com	qantas.com
2025/03/01	24.96%	12.91%	13.75%	6.97%	5.82%	7.42%	5.02%	1.55%	3.36%	3.23%
2025/03/02	23.32%	12.87%	13.73%	6.58%	7.93%	6.98%	7.17%	2.17%	3.13%	3.19%
2025/03/03	25.29%	11.01%	15.4%	6.82%	6.33%	7.33%	6.16%	2%	3.69%	2.81%
2025/03/04	23.34%	13.2%	14.84%	6.51%	9%	6.92%	6.84%	1.93%	2.72%	1.74%
2025/03/05	24.76%	12.5%	14.8%	7.23%	7.1%	7.21%	6.71%	1.66%	3.12%	2.34%
2025/03/06	22.68%	14.23%	16.16%	6.91%	8.57%	6.31%	5.66%	2.13%	2.71%	2.7%
2025/03/07	21.72%	14.88%	16.02%	7.21%	7.78%	5.55%	5.19%	1.91%	2.3%	2.27%
2025/03/08	24.41%	13.88%	14.57%	7%	6.6%	5.7%	4.89%	1.64%	2.23%	2.29%
2025/03/09	24.83%	14.22%	13.74%	7.02%	6.81%	4.63%	5.91%	1.65%	2.63%	1.99%
2025/03/10	23.74%	13.97%	14.86%	7.02%	7.7%	5.62%	6.09%	2.15%	2.7%	1.67%
2025/03/11	25.7%	12.65%	15.13%	6.56%	7.4%	4.69%	6.19%	1.5%	2.62%	1.57%
2025/03/12	25.39%	11.38%	14.63%	6.82%	8.72%	5.25%	6.48%	1.83%	2.39%	1.61%
2025/03/13	25.29%	11.83%	15.42%	7.12%	7.5%	5.43%	5.71%	1.6%	2.99%	1.51%
2025/03/14	23.18%	12.05%	15.62%	7.12%	8.79%	5.67%	5.85%	1.86%	2.18%	1.7%
2025/03/15	22.93%	11.2%	14.44%	6.78%	8.58%	5.19%	6.11%	1.8%	2.27%	1.94%
2025/03/16	24.6%	10.9%	14.47%	7.04%	7.77%	5.01%	6.4%	2.45%	2.18%	2.18%
2025/03/17	25.12%	10.52%	15.32%	6.63%	8.06%	4.58%	6.03%	2.35%	2.71%	2.35%
2025/03/18	25.56%	11.27%	16.1%	6.37%	6.76%	4.97%	6.87%	1.76%	2.47%	2.25%
2025/03/19	24.59%	11.95%	15.22%	6.79%	7.85%	5.2%	5.66%	1.43%	2.44%	2.86%
2025/03/20	24.59%	12.77%	14.43%	7.19%	7.68%	5.29%	6.18%	1.49%	1.96%	2.71%
2025/03/21	27%	13.24%	13.3%	6.88%	7.75%	5.59%	5.46%	1.65%	1.87%	2.48%
2025/03/22	25.76%	13.93%	13.31%	6.8%	7.47%	5.23%	6.11%	2.07%	1.91%	2.53%
2025/03/23	25.65%	12.07%	12.74%	7.17%	7.24%	5.51%	5.96%	2.24%	1.98%	2.94%
2025/03/24	27.29%	14.06%	12.27%	6.61%	6.84%	4.99%	6.49%	2.13%	2.29%	2.44%
2025/03/25	27.67%	14%	13.77%	6.13%	7.2%	4.88%	6.23%	2%	2.26%	1.74%
2025/03/26	26.01%	12.16%	14.08%	5.88%	7.24%	5.47%	6.26%	2.23%	2.27%	2.25%
2025/03/27	26.37%	13.22%	13.19%	6.62%	7.23%	5.73%	5.42%	2.11%	1.9%	2.51%
2025/03/28	26.52%	12.79%	12.17%	6.49%	7.65%	6.07%	5.55%	2.22%	1.91%	3.09%
2025/03/29	26.89%	12.75%	13.02%	6.9%	6.58%	6.12%	4.57%	2.64%	2.12%	2.38%
2025/03/30	26.86%	13.48%	12.94%	6.67%	6.75%	6.15%	5.37%	2.51%	1.95%	2.87%
2025/03/31	28.77%	12.71%	12.61%	6.61%	6.54%	6.05%	5.29%	2.76%	2.09%	1.76%

In March 2025, Booking.com led with a steady rise, peaking at 28.77% on the 31st. Expedia.com.au fluctuated, ending at 12.71%. Wotif.com saw a decline, closing at 12.61%. Airbnb.com.au remained stable, finishing at 6.61%. Trivago.com.au’s share decreased to 6.54%. Stayz.com.au improved, ending at 6.05%. Hotels.com dropped to 5.29%. Tripadvisor.com increased, closing at 2.76%. Luxuryescapes.com remained consistent, ending at 2.09%. Qantas.com fluctuated, finishing at 1.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Accommodation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Airbnb https://www.airbnb.com.au
Airbnb - Official Site — Worldwide accommodations leader. Find Unique homes in over 220 countries worldwide! Discover the best places to book for your adventures around the world with Airbnb.
2
Best Hotels in Bali https://www.balihotelguides.com
Best Hotel Recommendations — Book to best hotels in Bali at massive discounts. Book the best hotel deals in Bali.
3
Booking.com: Hotels https://www.booking.com › hotels
Cheap Hotels — Book at Over 900,000 Hotels Worldwide now. Quick, Easy Booking. Great Rates. Choose From a Wide Range of Properties Which Booking.com Offers!
4
Deals on Hotels on Expedia https://www.expedia.com.au › hotels › book_now
Enjoy Expedia Member Pricing — Search Hotels. Find & Compare Deals and You Can Save Big! Trips Made Easier and...
5
Great Hotels on Hotels.com | Browse, Shortlist and Book https://www.hotels.com › hotels › book_now
Find Hotels on Hotels.com. Compare Options & You Can Save. Browse Reviews & Photos. Choose Hotels With Free Cancellation So If...

In the competitive world of travel accommodations, top advertisers like Airbnb, Bali Hotel Guides, Booking.com, Expedia, and Hotels.com captivate audiences with unique propositions. Airbnb highlights its global reach and unique stays, while Bali Hotel Guides offers massive discounts. Booking.com emphasizes its vast selection and ease, Expedia promotes member pricing, and Hotels.com focuses on flexibility with free cancellations.

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AUS Travel Accommodation - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Travel Accommodation brands

Share of Spend for the top 10 AUS Travel Accommodation brands

Competitor Count for AUS Travel Accommodation

Market Loss & Market Gains for AUS Travel Accommodation

AUS Travel Accommodation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Travel Accommodation

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance