AUS Travel Activities - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Activities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Travel Activities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
viator.com	16.15
getyourguide.com	11.41
tripadvisor.com.au	9.66
queensland.com	4.4
redballoon.com.au	3.19
bridgeclimb.com	2.67
culturalattractionsofaustralia.com	2.55
royalcaribbean.com	2.54
carnival.com.au	2.42
experiencegoldcoast.com	1.51
others	43.5

In the competitive landscape of Google PPC, Viator leads with a 16.15% click share, followed by GetYourGuide at 11.41%. Others collectively hold a significant 43.5%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Travel Activities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	viator.com	getyourguide.com	tripadvisor.com.au	redballoon.com.au	royalcaribbean.com	backpackerdeals.com	sailing-whitsundays.com	culturalattractionsofaustralia.com	queensland.com	carnival.com.au
2025/03/01	15.24%	12.81%	10.31%	4.74%	1.11%	1.27%	2.19%	0.69%	2.06%	1.33%
2025/03/02	15.96%	12.95%	11.91%	4.66%	1.97%	1.1%	1.95%	0.67%	1.94%	1%
2025/03/03	15.63%	13.45%	10.37%	4.76%	1.83%	1.03%	1.38%	1.19%	2.05%	1.37%
2025/03/04	15.22%	12.43%	9.53%	5.97%	2.43%	1.16%	1.66%	1.33%	2.76%	1.49%
2025/03/05	15.21%	13.15%	9.37%	5.43%	2.01%	1.12%	2.1%	1.42%	2.62%	1.3%
2025/03/06	16.58%	14.44%	10.52%	2.74%	1.02%	0.74%	1.75%	1.59%	2.29%	1.66%
2025/03/07	16.11%	13.5%	10.28%	3.57%	1.01%	0.83%	2.02%	2.09%	3.05%	1.25%
2025/03/08	15.49%	13%	10.03%	5.52%	2.06%	0.94%	2.09%	1.77%	2.87%	1.36%
2025/03/09	15.51%	13.24%	10.04%	4.11%	2.05%	0.82%	2.11%	1.78%	2.36%	1.41%
2025/03/10	16.71%	13.92%	11.09%	4.23%	2.2%	0.74%	2.25%	1.63%	2.84%	1.2%
2025/03/11	15.8%	13.01%	9.83%	5.58%	2%	1.06%	2.53%	1.56%	2.14%	1.41%
2025/03/12	15.43%	12.83%	9.94%	5.57%	2.35%	1.05%	3.08%	1.38%	2.18%	1.59%
2025/03/13	16.41%	13%	9.3%	4.91%	1.03%	1.07%	1.87%	1.31%	2.53%	1.72%
2025/03/14	17.02%	13.26%	10.48%	2.86%	1.42%	0.96%	2.2%	1.48%	2.53%	1.61%
2025/03/15	18.12%	12.93%	10.08%	3.51%	2.69%	0.91%	2.11%	1.06%	1.96%	1.31%
2025/03/16	16.63%	13.18%	11.05%	3.03%	2.86%	1.23%	2.18%	1.28%	1.92%	1.14%
2025/03/17	15.8%	12.5%	9.7%	3.5%	2.33%	1.35%	1.68%	1.5%	2.76%	1.33%
2025/03/18	14.72%	11.7%	9.52%	5.58%	2.95%	1.8%	1.5%	1.4%	2.79%	1.84%
2025/03/19	16.53%	12.33%	9.72%	5.21%	2.39%	1.86%	1.72%	1.11%	2.35%	1.34%
2025/03/20	17.85%	12.94%	9.11%	4.94%	1.22%	2%	2.22%	1.33%	2.6%	1.27%
2025/03/21	19.41%	14.46%	10.07%	3.92%	1.19%	1.75%	1.69%	0.97%	2.49%	1.63%
2025/03/22	18.17%	13.68%	10.72%	4.05%	3.12%	1.24%	1.57%	0.97%	2.3%	2.84%
2025/03/23	18.93%	13.25%	11.3%	4.15%	2.58%	1.57%	1.56%	1.11%	1.74%	1.79%
2025/03/24	18.46%	14.31%	11.69%	4.1%	1.61%	1.67%	1.45%	1.25%	2.55%	1.31%
2025/03/25	18.88%	13.87%	9.98%	4.85%	1.93%	1.39%	1.64%	0.96%	2.42%	0.98%
2025/03/26	19.08%	14.34%	9.18%	3.93%	2.28%	1.71%	1.99%	0.98%	2.4%	0.99%
2025/03/27	19.84%	14.73%	8.06%	3.11%	1.27%	2.07%	1.55%	0.93%	2.5%	1.54%
2025/03/28	19.38%	14.53%	7.9%	3.66%	1.02%	1.89%	2.13%	1.25%	2.29%	1.41%
2025/03/29	20.45%	15.67%	8.29%	3.26%	1.63%	1.8%	1.59%	1.35%	2.01%	0.95%
2025/03/30	20.14%	14.79%	9.94%	3.41%	1.74%	1.61%	1.54%	1.37%	1.67%	0.8%
2025/03/31	20.49%	14.76%	9.82%	3.25%	2.79%	1.7%	1.43%	1.27%	1.18%	1.16%

In March 2025, viator.com led with a steady rise, peaking at 20.49%. getyourguide.com followed, ending at 14.76%. tripadvisor.com.au saw fluctuations, closing at 9.82%. redballoon.com.au remained stable, finishing at 3.25%.

Market Exposure

Competitor Count for AUS Travel Activities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	2535
2025/03/02	2527
2025/03/03	2519
2025/03/04	2446
2025/03/05	2447
2025/03/06	2378
2025/03/07	2466
2025/03/08	2505
2025/03/09	2537
2025/03/10	2487
2025/03/11	2441
2025/03/12	2423
2025/03/13	2438
2025/03/14	2429
2025/03/15	2424
2025/03/16	2333
2025/03/17	2335
2025/03/18	2299
2025/03/19	2284
2025/03/20	2294
2025/03/21	2278
2025/03/22	2263
2025/03/23	2266
2025/03/24	2244
2025/03/25	2200
2025/03/26	2203
2025/03/27	2195
2025/03/28	2193
2025/03/29	2255
2025/03/30	2233
2025/03/31	2205

March saw a decline in distinct advertisers, starting at 2,535 and ending at 2,205. The month experienced fluctuations, with a notable drop mid-month, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Activities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
viator.com	2.56%
experiencegoldcoast.com	2.39%
getyourguide.com	1.05%
backpackerdeals.com	0.43%
experienceoz.com.au	0.41%
sailing-whitsundays.com	-0.31%
harrypotterexhibition.com	-0.42%
queensland.com	-0.45%
culturalattractionsofaustralia.com	-0.53%
yha.com.au	-1.36%

Viator.com and ExperienceGoldCoast.com surged with click share increases of 2.56% and 2.39%, respectively. Meanwhile, YHA.com.au faced a decline of 1.36%.

Campaign Efficiency

AUS Travel Activities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	viator.com	getyourguide.com	tripadvisor.com.au	redballoon.com.au	culturalattractionsofaustralia.com	queensland.com	experiencegoldcoast.com	carnival.com.au	visitmelbourne.com	sailing-whitsundays.com
2025/03/01	14.6%	12.26%	10.23%	4.2%	1.75%	4.07%	1.88%	1.54%	0.83%	1.78%
2025/03/02	15.51%	12.24%	11.53%	4.17%	1.72%	4.06%	1.8%	1.28%	0.91%	1.42%
2025/03/03	14.95%	12.97%	9.73%	4.21%	2.64%	4.24%	1.78%	1.51%	1.12%	0.95%
2025/03/04	14.86%	12.13%	8.88%	5.59%	2.76%	5.01%	0.39%	1.66%	1.35%	1.09%
2025/03/05	14.61%	12.58%	9%	5.25%	3.01%	4.75%	0%	1.54%	1.6%	1.58%
2025/03/06	15.97%	14.07%	9.8%	2.52%	3.35%	4.32%	0%	1.95%	1.01%	1.24%
2025/03/07	15.51%	12.08%	9.27%	3.16%	4.13%	5.28%	0%	1.35%	1.44%	1.37%
2025/03/08	14.83%	11.9%	9.39%	5.13%	3.67%	5.14%	0%	1.61%	1.06%	1.43%
2025/03/09	14.74%	12.21%	9.75%	3.94%	3.75%	4.54%	0%	1.77%	1.21%	1.51%
2025/03/10	16.32%	13.32%	10.64%	4.04%	3.28%	5.2%	0%	1.5%	1.58%	1.49%
2025/03/11	15.67%	12.38%	9.25%	5.57%	3.45%	4.17%	0%	1.78%	1.33%	1.9%
2025/03/12	15.03%	11.84%	9.44%	5.49%	2.78%	4.39%	0%	1.9%	1.68%	2.25%
2025/03/13	16.19%	11.96%	8.68%	4.47%	2.79%	4.65%	0%	2.06%	1.54%	1.27%
2025/03/14	16.63%	11.91%	9.9%	2.73%	3.21%	4.74%	0.44%	2%	1.25%	1.51%
2025/03/15	18.23%	11.81%	9.68%	2.99%	2.48%	3.52%	1.05%	1.52%	0.98%	1.37%
2025/03/16	15.93%	12.18%	10.54%	2.99%	3.07%	3.74%	0.72%	1.32%	1.43%	1.64%
2025/03/17	14.88%	10.99%	9.2%	3.4%	3.36%	5.15%	1.31%	1.55%	1.81%	1.1%
2025/03/18	13.76%	10.26%	8.31%	5.54%	3.18%	5.32%	1.07%	2.19%	1.49%	1.09%
2025/03/19	15.91%	10.9%	8.97%	5.05%	2.61%	4.67%	2.09%	1.66%	1.41%	1.24%
2025/03/20	17.46%	11.55%	8.62%	4.69%	3.01%	5.16%	2.58%	1.65%	1.27%	1.48%
2025/03/21	18.45%	13.72%	9.94%	3.83%	2.02%	4.66%	2.57%	1.98%	0.92%	1.28%
2025/03/22	17.35%	13.02%	10.75%	3.8%	2.29%	4.37%	2.43%	3.37%	0.99%	1.05%
2025/03/23	18.42%	12.35%	11.41%	3.85%	2.6%	3.35%	2.71%	2.22%	1.25%	1.03%
2025/03/24	17.81%	13.66%	11.55%	3.65%	2.76%	4.59%	2.79%	1.58%	1.58%	1.06%
2025/03/25	18.69%	13.71%	9.9%	4.25%	2.27%	4.62%	3.14%	1.16%	1.25%	1.11%
2025/03/26	18.81%	13.9%	8.96%	3.6%	2.31%	4.48%	2.9%	1.25%	1.58%	1.51%
2025/03/27	19.41%	14.37%	7.73%	2.89%	2.13%	4.77%	2.97%	1.66%	1%	1.14%
2025/03/28	18.42%	14%	7.57%	3.43%	2.6%	4.5%	2.76%	1.7%	1.32%	1.59%
2025/03/29	20.12%	15.11%	7.93%	3.06%	3%	3.95%	2.39%	1.14%	1.34%	1.12%
2025/03/30	19.68%	14.19%	9.78%	3.37%	3%	3.36%	2.7%	0.94%	1.31%	1.13%
2025/03/31	20.22%	13.68%	9.09%	3.2%	2.93%	2.56%	1.92%	1.5%	1.21%	1.06%

Viator.com led March with a steady rise, peaking at 20.22% on the 31st. GetYourGuide.com fluctuated, ending at 13.68%. Tripadvisor.com.au saw a decline, closing at 9.09%. Redballoon.com.au remained low, finishing at 3.2%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Activities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Melbourne Tourist Attractions https://www.culturalattractionsofaustralia.com
Iconic Experiences — Visit the Cultural Attractions of Australia website for details, pricing and how to book. Behind the scenes experiences - Melbourne Cricket Ground & National Gallery of Victoria.
2
Things to Do In Hobart https://www.discovertasmania.com.au › visit › hobart
A City Like No Other — Explore Tasmania's historic sites, local creative studios, wineries, distilleries & more. Tasmania’s capital has been pressed into shape by nature and never ceases to impress.
3
The Must-Do of Brisbane https://www.queensland.com › brisbane › to-do
Discover something beautiful — Amazing Food & Wine and Excellent Arts & Culture. Discover the Best in Brisbane. From the Vibrant City to nearby Islands & Rainforests. Explore Brisbane...
4
Melbourne River Cruises https://www.viator.com › melbourne › book-now
5-Star Rated Tours & Trips — Use Reserve Now & Pay Later to Secure the Activities You Don't Want to Miss. Book Now!
5
Melbourne. Every Bit Different - Top 10 Things to Do https://www.visitmelbourne.com
Explore World-Class Museums, Unique Wildlife, Striking Public Spaces & Heritage Sites. Why Not Make A Holiday Of Melbourne & Enjoy The City's Top Food, Drink & Attractions?

In the vibrant world of Google PPC, top-performing ads reveal a tapestry of Australia’s allure. From Melbourne’s iconic cultural experiences to Hobart’s unique blend of nature and history, each ad paints a vivid picture. Brisbane’s vibrant city life and nearby natural wonders beckon, while Melbourne’s river cruises promise unforgettable adventures. These ads captivate with promises of world-class museums, unique wildlife, and striking public spaces, inviting travelers to explore and indulge.

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AUS Travel Activities - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Travel Activities brands

Share of Spend for the top 10 AUS Travel Activities brands

Competitor Count for AUS Travel Activities

Market Loss & Market Gains for AUS Travel Activities

AUS Travel Activities Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Travel Activities

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance