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UK Automotive Dealerships - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 16.24
carwow.co.uk 12.47
motors.co.uk 7.22
arnoldclark.com 5.25
bmw.co.uk 4.02
peugeot.co.uk 3.57
citroen.co.uk 3.05
carsupermarket.com 2.4
audi.co.uk 2.26
pistonheads.com 2.14
others 41.38

Copyright © Adthena. All rights reserved.

Cargurus.co.uk leads with 16.24% click share, followed by carwow.co.uk at 12.47%. Others dominate with 41.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cargurus.co.uk citroen.co.uk carwow.co.uk motors.co.uk webuyanycar.com arnoldclark.com peugeot.co.uk carsupermarket.com leaseloco.com leasing.com
2025/03/01 10.09% 3.88% 10.04% 6.77% 3.71% 2.28% 20.6% 1.69% 2.09% 2.36%
2025/03/02 8.26% 4.82% 9.37% 3.06% 5.34% 2.68% 21.41% 1.51% 1.2% 1.69%
2025/03/03 4.81% 2.86% 11.76% 9.32% 4.7% 2.75% 12.66% 1.84% 2.2% 2.29%
2025/03/04 10.23% 1.57% 12.48% 6.91% 5.42% 2.63% 10.76% 1.92% 2.12% 2.4%
2025/03/05 12.86% 1.89% 17.31% 6% 2.68% 2.73% 8.55% 2.64% 2.03% 2.11%
2025/03/06 17.3% 2.04% 16.98% 5.93% 0.89% 3.65% 3.76% 3.29% 1.79% 2.4%
2025/03/07 11.62% 2.67% 16.94% 4.77% 1.63% 4.69% 3.45% 2.62% 3.19% 3.39%
2025/03/08 9.6% 3.27% 21.5% 3.73% 2.41% 4.06% 3.94% 2.89% 2.52% 2.95%
2025/03/09 13.54% 2.44% 16.15% 3.47% 4.31% 3.45% 4.29% 1.91% 1.84% 2.14%
2025/03/10 9.78% 1.85% 15.5% 4.97% 2.28% 3.39% 2.29% 2.17% 4.41% 3.92%
2025/03/11 8.11% 3.57% 16.37% 4.21% 4.48% 3.67% 3.49% 2.36% 2.92% 2.33%
2025/03/12 11.1% 3.56% 16.19% 3.86% 2.31% 3.29% 4.24% 2.36% 3.02% 2.56%
2025/03/13 12.5% 1.87% 13.2% 3.99% 2.82% 3.82% 3.3% 2.25% 3.75% 3.29%
2025/03/14 9.54% 1.88% 10.33% 4.36% 2.01% 5.38% 3.84% 1.69% 3.21% 3.15%
2025/03/15 10.06% 2% 10.74% 4.2% 1.39% 5.07% 5.74% 2.76% 3.19% 3.05%
2025/03/16 14.78% 1.43% 12.95% 3.81% 3.29% 4.16% 4.79% 2.33% 3.57% 3.17%
2025/03/17 10.53% 1.08% 12.74% 7.78% 2% 3.92% 3.25% 2.92% 3.92% 3.56%
2025/03/18 11.42% 4.86% 9.73% 3.21% 2.21% 4.38% 3.95% 3.33% 4.42% 3.65%
2025/03/19 13.75% 8.05% 11.57% 4.67% 2.51% 4.64% 3.86% 3.12% 3.09% 2.38%
2025/03/20 12.42% 8.75% 10.84% 3.7% 2.38% 4.8% 3.93% 2.8% 3.43% 2.2%
2025/03/21 13.49% 4.01% 14.45% 4.07% 3.18% 4.79% 4.46% 2.46% 3.09% 2.33%
2025/03/22 11.65% 4.99% 16.24% 4.73% 3.1% 4.27% 4.32% 2.65% 3.06% 2.62%
2025/03/23 11.2% 4.43% 18.76% 3.14% 4.62% 3.84% 2.91% 2.36% 2.52% 2.52%
2025/03/24 12.3% 3.49% 12.84% 7.36% 3.21% 4.02% 2.46% 2.99% 3.8% 3.01%
2025/03/25 10.82% 3.47% 9.14% 3.57% 4.5% 4.16% 2.56% 1.56% 4.37% 3.13%
2025/03/26 13.91% 4.7% 10.19% 7.95% 2.63% 3.99% 3.74% 3.11% 2.82% 2.13%
2025/03/27 12.49% 8.3% 8.75% 6.29% 3.03% 3.66% 4.69% 3.06% 3.82% 2.65%
2025/03/28 11.39% 7.2% 9.98% 4.97% 6.5% 4.23% 3.96% 2.72% 2.77% 1.77%
2025/03/29 15.6% 9.39% 9.59% 4.99% 3.45% 4.73% 2.28% 2.73% 2.8% 1.91%
2025/03/30 19.23% 10.72% 8.2% 4.2% 1.08% 3.5% 2.58% 3.76% 2.71% 1.88%
2025/03/31 17.07% 10.62% 9.84% 7.12% 4.48% 3.23% 2.81% 2.62% 2.46% 2.4%

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Carwow.co.uk led March with a peak on the 8th at 21.50%. Cargurus.co.uk surged late, ending strong at 17.07%. Citroen.co.uk climbed steadily, peaking at 10.72% on the 30th.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 929
2025/03/02 929
2025/03/03 936
2025/03/04 930
2025/03/05 1002
2025/03/06 1034
2025/03/07 1085
2025/03/08 1018
2025/03/09 967
2025/03/10 996
2025/03/11 973
2025/03/12 987
2025/03/13 1003
2025/03/14 1062
2025/03/15 955
2025/03/16 933
2025/03/17 930
2025/03/18 946
2025/03/19 944
2025/03/20 936
2025/03/21 927
2025/03/22 902
2025/03/23 876
2025/03/24 900
2025/03/25 909
2025/03/26 917
2025/03/27 967
2025/03/28 931
2025/03/29 918
2025/03/30 900
2025/03/31 922

Copyright © Adthena. All rights reserved.

March began with 929 advertisers, peaking at 1,085 on the 7th. A decline followed, ending the month at 922.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
citroen.co.uk 3.21%
cargurus.co.uk 2.67%
webuyanycar.com 0.63%
motors.co.uk 0.52%
arnoldclark.com 0.34%
pistonheads.com -0.82%
peugeot.co.uk -0.84%
heycar.com -0.86%
toyota.co.uk -0.88%
carwow.co.uk -4.91%

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Citroen.co.uk and cargurus.co.uk saw significant click share growth, while carwow.co.uk experienced the largest decline. Other domains showed smaller positive or negative shifts.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cargurus.co.uk citroen.co.uk carwow.co.uk motors.co.uk arnoldclark.com pistonheads.com carsupermarket.com cinch.co.uk peugeot.co.uk bmw.co.uk
2025/03/01 13.92% 3.86% 11.7% 9.34% 2.99% 1.79% 2.05% 1.86% 21.26% 1.52%
2025/03/02 11.51% 5.19% 11.48% 4.65% 3.54% 1.69% 1.79% 1.73% 23.2% 1.53%
2025/03/03 6.79% 2.78% 14.23% 13.31% 3.53% 2.07% 2.33% 1.87% 13.81% 2.93%
2025/03/04 13.7% 1.64% 15.24% 9.84% 3.39% 2.38% 2.48% 1.91% 12.1% 2.45%
2025/03/05 16.59% 1.67% 20.45% 7.61% 3.27% 2.84% 3.23% 2.43% 9.39% 1.27%
2025/03/06 21.35% 1.77% 18.78% 7.18% 4.19% 3.44% 3.97% 3.05% 3.7% 1.56%
2025/03/07 15.76% 2.54% 19.84% 5.68% 5.48% 2.54% 3.39% 3.27% 3.57% 1.57%
2025/03/08 12.53% 3.07% 25.01% 4.88% 4.69% 2.76% 3.54% 2.41% 4.24% 2.63%
2025/03/09 18.31% 2.39% 19.5% 4.65% 4.4% 3.12% 2.35% 2.06% 4.18% 1.68%
2025/03/10 14.05% 1.83% 18.51% 6.88% 4.27% 3.66% 2.68% 2.68% 2.13% 2.75%
2025/03/11 11.67% 3.56% 20.05% 5.81% 4.83% 5.5% 2.86% 2.42% 3.11% 2.02%
2025/03/12 15.53% 3.39% 19.35% 5.29% 4.19% 4.82% 3.05% 2.02% 3.75% 2.07%
2025/03/13 17.53% 1.84% 15.57% 5.42% 4.79% 3.76% 2.91% 1.89% 2.75% 4.85%
2025/03/14 13.86% 1.79% 11.51% 6.16% 6.74% 2.72% 2.17% 2.47% 3.15% 5.66%
2025/03/15 14.81% 1.89% 12.46% 6.13% 6.72% 2.75% 3.38% 2.11% 4.58% 5.35%
2025/03/16 20.46% 1.2% 14.21% 5.35% 5.5% 3.48% 2.91% 1.82% 4.34% 3.46%
2025/03/17 14.99% 1.06% 13.31% 10.58% 4.96% 3.56% 3.75% 2.37% 2.81% 5.17%
2025/03/18 15.68% 5.05% 10.59% 4.64% 5.75% 2.2% 4.33% 2.14% 4.28% 4.33%
2025/03/19 19.13% 8.22% 11.7% 6.02% 6.17% 2.36% 3.94% 2.17% 4.32% 2.32%
2025/03/20 17.86% 9.5% 11.17% 5.22% 6.34% 2.45% 3.45% 2.08% 3.18% 3.74%
2025/03/21 19.03% 3.91% 15.6% 5.69% 5.97% 2.25% 3.23% 3.43% 3.98% 1.5%
2025/03/22 16.34% 5.3% 17.44% 6.34% 5.41% 2.41% 3.38% 2.48% 4.24% 1.28%
2025/03/23 16.03% 4.88% 21.34% 4.35% 4.97% 2.44% 3.23% 1.99% 3.18% 1.47%
2025/03/24 17.27% 3.78% 16.07% 9.64% 5.07% 2.3% 3.48% 2.36% 2.6% 1.46%
2025/03/25 16.39% 3.73% 10.84% 5.39% 5.61% 1.07% 2.03% 2.48% 2.62% 1.93%
2025/03/26 19.04% 5% 10.8% 10.19% 5.06% 2.2% 3.69% 3.41% 4.25% 1.54%
2025/03/27 17.83% 8.64% 9.21% 8.53% 4.73% 1.3% 4.55% 1.93% 5.05% 1.98%
2025/03/28 16.64% 7.75% 10.9% 7.21% 5.7% 1.15% 3.67% 2.79% 4.84% 2.21%
2025/03/29 21.27% 9.31% 10.05% 6.65% 5.94% 2.06% 3.52% 4.2% 2.06% 2.49%
2025/03/30 25.3% 10.13% 8.76% 5.28% 4.2% 2.55% 4.08% 3.78% 2.29% 4.06%
2025/03/31 22.91% 10.82% 10.11% 9.13% 4.04% 3.8% 3.09% 3.06% 2.71% 1.77%

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In March 2025, CarGurus.co.uk led with fluctuating impressions, peaking at 25.30% on the 30th. Citroen.co.uk saw a steady rise, ending at 10.82%. Carwow.co.uk’s share varied, closing at 10.11%. Peugeot.co.uk started strong but declined, finishing at 2.71%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Cargurus.com® Official Site | Largest Online Inventory https://www.cargurus.co.uk

    Best Prices From Local Dealers. Shop for Great Deals On Cars Today! Don't Wait.

  2. 2
    We collect & pay quickly https://www.carwow.co.uk

    Enter Reg for free valuation — We only work with verified dealers to give you an only WOW experience when you sell a car

  3. 3
    UK's Biggest Lease Comparison https://www.leaseloco.com

    Compare Millions Of Deals — More Deals = More Choice = Better Prices. Compare & Find The Perfect Deal For You Today!

  4. 4
    Mercedes-Benz Cars - Search All Stock Available Now https://shop.mercedes-benz.co.uk

    Speak to us today to find your perfect new car. Get Ready For A Whole New Driving Experience.

  5. 5
    Volkswagen Approved Used Cars | 1 Years Roadside Assistance* https://www.volkswagen.co.uk

    VW Approved Used cars come with 1 years Warranty and Roadside Assistance*. *For vehicles up to 100,000 miles at activation.

Copyright © Adthena. All rights reserved.

Cargurus.co.uk entices with vast inventory and local deals, while Carwow.co.uk promises quick, verified sales. Leaseloco.com offers extensive lease comparisons. Mercedes-Benz highlights a new driving experience, and Volkswagen ensures reliability with warranties and assistance.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.