UK Automotive Dealerships - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
webuyanycar.com	1.93
cinch.co.uk	2.33
heycar.com	2.43
arnoldclark.com	3.89
audi.co.uk	4.88
carsupermarket.com	4.9
citroen.co.uk	6.42
carwow.co.uk	7.12
motors.co.uk	7.52
cargurus.co.uk	10.53
others	48.05

In the automotive PPC landscape, Cargurus leads with a 10.53% click share, followed by Motors at 7.52%. ‘Others’ dominate with 48.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cargurus.co.uk	citroen.co.uk	carwow.co.uk	motors.co.uk	carsupermarket.com	arnoldclark.com	motorway.co.uk	heycar.com	webuyanycar.com	audi.co.uk
2024/12/01	8.61%	8.5%	9.09%	7.38%	3.68%	2.88%	2.71%	2.4%	2.9%	0.86%
2024/12/02	6.83%	4.64%	8.77%	5.1%	4.14%	1.93%	3.14%	2.23%	3.2%	1%
2024/12/03	6.14%	4.35%	8.45%	4.76%	3.49%	2.14%	3.7%	2.87%	3.84%	1.8%
2024/12/04	5.27%	3.32%	6.62%	4.72%	2.84%	2.18%	3.47%	2.28%	2.7%	3.7%
2024/12/05	5.89%	4.18%	7.25%	7.3%	3.98%	2.71%	3.19%	2.79%	3.28%	5.28%
2024/12/06	7.31%	4.35%	7.05%	7.72%	5.98%	2.68%	2.54%	2.59%	3.09%	5.67%
2024/12/07	9.29%	2.83%	6.79%	6.53%	4.9%	2.75%	2.71%	2.87%	2.81%	4.38%
2024/12/08	8.63%	3.05%	7.61%	4.49%	4.65%	3.05%	3.08%	2.61%	2.76%	5.33%
2024/12/09	7.03%	3.53%	7.45%	10.97%	4.41%	2.84%	2.58%	2.75%	2.7%	3.76%
2024/12/10	6.38%	3.78%	6.55%	8.42%	4.29%	2.1%	2.85%	2.49%	3.06%	4.1%
2024/12/11	7.35%	1.88%	5.69%	4.53%	3.42%	1.96%	3.56%	1.33%	3.79%	3.39%
2024/12/12	6.81%	2.26%	6.35%	3.91%	4.13%	2.3%	3.42%	1.64%	4.13%	2.91%
2024/12/13	5.94%	5.17%	7.69%	3.94%	4.27%	2.61%	3.05%	2.3%	3.41%	2.42%
2024/12/14	6.28%	6.44%	7.65%	3.09%	4.35%	2.39%	2.89%	3.26%	2.93%	0.62%
2024/12/15	6.3%	8.11%	8.24%	2.19%	4.56%	2.52%	2.62%	2.54%	2.45%	0.65%
2024/12/16	6.73%	7.07%	8.08%	4.45%	5%	2.54%	2.62%	2.03%	2.54%	5.57%
2024/12/17	5.29%	5.81%	7.41%	3.77%	5.44%	1.79%	3.22%	1.52%	2.66%	14.26%
2024/12/18	4.04%	6.34%	6.22%	2.73%	4.21%	1.61%	2.88%	1.56%	1.74%	16.34%
2024/12/19	5.26%	6.27%	5.8%	2.78%	4.44%	2.54%	3.09%	1.92%	3.15%	10.48%
2024/12/20	6.3%	7.91%	5.44%	4.42%	5.66%	2.99%	2.14%	1.63%	1.62%	14.14%
2024/12/21	7.32%	10.94%	6.72%	5.11%	6.33%	3.28%	1.82%	1.93%	1.46%	10.56%
2024/12/22	6.23%	9.33%	7.06%	2.38%	5.01%	3.06%	2.86%	1.74%	2.14%	6.47%
2024/12/23	5.76%	11.9%	5.74%	4.2%	5.27%	2.34%	2.71%	1.98%	2.55%	5.02%
2024/12/24	6.27%	14.85%	5.92%	3.23%	5.16%	2.82%	2.9%	1.47%	2.87%	2.49%
2024/12/25	7.61%	11.91%	5.44%	1.2%	6.47%	3.82%	2.47%	1.63%	2.31%	2.76%
2024/12/26	7.65%	16.24%	5.9%	5.61%	6.05%	6.2%	2.03%	1.57%	1.59%	3.02%
2024/12/27	5.95%	16.61%	6.8%	3.27%	6.21%	4.66%	2.4%	1.11%	2.23%	2.01%
2024/12/28	6.39%	16.59%	7.1%	3.69%	4.51%	4.26%	2.08%	1.28%	1.69%	1.8%
2024/12/29	6.82%	17.98%	7.84%	3.63%	3.93%	3.14%	2.21%	1.35%	1.38%	1.31%
2024/12/30	8.7%	14.97%	8.92%	3.69%	4.73%	2.5%	2.72%	1.62%	1.89%	1.43%
2024/12/31	10.29%	10.27%	9.27%	4.89%	4.84%	3.82%	2.52%	2.12%	1.85%	1.42%

In December 2024, Citroen.co.uk surged, peaking at 17.98% on the 29th. Audi.co.uk spiked mid-month, reaching 16.34% on the 18th. Carwow.co.uk maintained steady growth, ending at 9.27% on the 31st.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	2567
2024/12/02	2646
2024/12/03	2643
2024/12/04	2680
2024/12/05	2715
2024/12/06	2734
2024/12/07	2656
2024/12/08	2670
2024/12/09	2684
2024/12/10	2673
2024/12/11	2851
2024/12/12	5476
2024/12/13	5734
2024/12/14	6063
2024/12/15	6299
2024/12/16	6111
2024/12/17	5230
2024/12/18	5197
2024/12/19	5130
2024/12/20	4881
2024/12/21	4419
2024/12/22	3810
2024/12/23	3076
2024/12/24	2514
2024/12/25	2648
2024/12/26	2480
2024/12/27	2582
2024/12/28	2491
2024/12/29	2416
2024/12/30	2481
2024/12/31	2464

In December, advertiser count surged from 2,567 to a peak of 6,299 mid-month, then gradually declined to 2,464 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
citroen.co.uk	5.97%
arnoldclark.com	1.23%
seat.co.uk	1.21%
cinch.co.uk	1.03%
audi.co.uk	0.94%
carwow.co.uk	-0.68%
webuyanycar.com	-0.69%
heycar.com	-0.91%
pistonheads.com	-1.02%
motors.co.uk	-3.13%

Citroen.co.uk surged with a 5.97% click share gain, while motors.co.uk faced a 3.13% drop.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cargurus.co.uk	citroen.co.uk	carwow.co.uk	motors.co.uk	carsupermarket.com	arnoldclark.com	heycar.com	cinch.co.uk	audi.co.uk	cupraofficial.co.uk
2024/12/01	13.06%	8.61%	10.21%	9.83%	4.92%	3.83%	3.69%	4.68%	0.56%	0.92%
2024/12/02	11.34%	5.23%	9.69%	7.79%	5.98%	2.77%	3.81%	4.18%	0.67%	2.26%
2024/12/03	9.95%	4.93%	9.59%	7.19%	5.13%	3.1%	5.05%	4.1%	1.52%	4.29%
2024/12/04	8.99%	3.78%	7.45%	7.37%	4.19%	3.04%	4.18%	2.63%	3.28%	3.4%
2024/12/05	9.29%	4.73%	8.27%	10.25%	5.67%	3.98%	4.92%	2.69%	4.72%	1.59%
2024/12/06	10.84%	5.01%	7.79%	10.33%	8%	3.57%	4.15%	2.33%	4.93%	2.73%
2024/12/07	13.82%	3.4%	7.4%	8.87%	6.74%	3.73%	4.51%	2.35%	3.77%	3.16%
2024/12/08	12.97%	3.36%	8.8%	6.25%	6.68%	4.25%	4.42%	2.03%	4.58%	1.27%
2024/12/09	10.19%	3.93%	8.59%	14.64%	6.32%	3.99%	4.24%	1.59%	3.02%	3.47%
2024/12/10	9.68%	4.4%	7.81%	11.77%	6.02%	2.89%	4.06%	2.64%	3.42%	3.28%
2024/12/11	12.42%	2.26%	6.77%	6.99%	5.3%	2.76%	2.42%	1.41%	3%	1.42%
2024/12/12	10.69%	2.55%	7.46%	5.87%	6.07%	3.24%	2.67%	1.18%	2.47%	4.04%
2024/12/13	9.07%	5.57%	8.53%	5.63%	5.93%	3.56%	3.35%	1.88%	2.11%	4.02%
2024/12/14	9.67%	7.25%	8.27%	4.49%	6.16%	3.32%	4.93%	2.23%	0.36%	6.24%
2024/12/15	9.42%	8.83%	8.6%	3.04%	6.02%	3.29%	3.9%	1.8%	0.44%	6.8%
2024/12/16	10.24%	7.59%	8.87%	6.45%	6.97%	3.43%	3.31%	2.01%	4.73%	2.94%
2024/12/17	8.63%	6.73%	8.64%	5.72%	7.81%	2.74%	2.69%	1.71%	12.9%	1.85%
2024/12/18	6.81%	7.2%	7.26%	4.27%	6.33%	2.4%	2.83%	1.69%	14.74%	1.98%
2024/12/19	8.97%	7.22%	6.57%	4.49%	6.39%	3.65%	3.23%	1.9%	10.24%	1.64%
2024/12/20	9.8%	8.12%	6.2%	6.24%	7.71%	4.17%	2.65%	2.94%	13.24%	2.31%
2024/12/21	10.77%	11.06%	7.77%	6.93%	7.89%	4.5%	2.99%	2.37%	9.24%	2.7%
2024/12/22	9.97%	10.49%	7.57%	3.61%	7%	4.41%	3.31%	2.38%	5.82%	3.91%
2024/12/23	9.18%	12.87%	6.29%	6.11%	7.23%	3.52%	3.38%	2.42%	4.53%	4.6%
2024/12/24	10.02%	15.93%	5.99%	4.75%	7.48%	3.94%	2.38%	2.27%	1.95%	4.09%
2024/12/25	11.65%	12.29%	5.42%	1.75%	8.84%	5.19%	2.58%	2.85%	2.21%	2.06%
2024/12/26	10.8%	16.12%	5.92%	7.05%	7.05%	8.51%	2.6%	4.28%	2.29%	1.92%
2024/12/27	9.11%	18.24%	6.99%	4.44%	8.42%	6.41%	1.68%	4.95%	1.56%	1.6%
2024/12/28	9.82%	17.75%	7.58%	5.26%	5.87%	5.97%	1.96%	5.42%	1.47%	1.8%
2024/12/29	10.42%	19.03%	8.56%	5.27%	5.15%	4.48%	2.15%	3.95%	0.94%	1.21%
2024/12/30	12.83%	15.86%	9.6%	5.15%	6.09%	3.47%	2.51%	3.8%	1.08%	1.63%
2024/12/31	15.17%	11.12%	9.51%	6.48%	5.94%	5.01%	3.56%	3.31%	1.11%	0.82%

In December, Citroen.co.uk surged, peaking at 19.03% on the 29th. Meanwhile, cargurus.co.uk fluctuated, ending strong at 15.17% on the 31st. Audi.co.uk spiked mid-month, reaching 14.74% on the 18th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Book Your Test Drive Today https://www.byd.com › uk › test-drive
BYD: Drive The Future — Expressive, dynamic & efficient electric vehicles. Explore BYD today and drive the future.
2
Cargurus.com® Official Site | Largest Online Inventory https://www.cargurus.co.uk
Best Prices From Local Dealers. Shop for Great Deals On Cars Today! Don't Wait.
3
Free Valuation - Enter Reg https://www.motorway.co.uk
Value Your Car & Sell Today — Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. What's...
4
£145 p/m New Car Lease https://www.pinkcarleasing.co.uk
No Admin Fees — Get a Brand New Car From Just £145 p/m with Pink Car Leasing. No Admin Fees! Free...
5
Discover our range of new & used cars | SEAT UK https://www.seat.co.uk
Visit Our Official Website To Explore Great Lease & Finance Offers On SEAT Cars. Choose From Our...

In the competitive landscape of automotive PPC ads, BYD stands out with its futuristic electric vehicle narrative, while Cargurus and Carwow emphasize convenience and verified dealers. Leasing.com and Pink Car Leasing highlight affordability, and Mercedes-Benz offers a premium experience. Motorway and WeBuyAnyCar focus on quick car valuations, showcasing diverse strategies in the market.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Automotive Dealerships - PPC Market Share Analysis December 2024

Share of Clicks for top 10 UK Automotive Dealerships brands

Share of Spend for the top 10 UK Automotive Dealerships brands

Competitor Count for UK Automotive Dealerships

Market Loss & Market Gains for UK Automotive Dealerships

UK Automotive Dealerships Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance