UK Automotive Manufacturers - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
carwow.co.uk	18.15
cargurus.co.uk	9.73
audi.co.uk	9.58
arnoldclark.com	5.22
cinch.co.uk	4.8
carsupermarket.com	4.17
heycar.com	3.77
bmw.co.uk	3.75
mercedes-benz.co.uk	3.58
vauxhall.co.uk	3.36
others	33.89

In the automotive PPC landscape, ‘others’ dominate with 33.89% click share. Carwow.co.uk leads individual advertisers at 18.15%, followed by Cargurus.co.uk at 9.73% and Audi.co.uk at 9.58%.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	carwow.co.uk	cargurus.co.uk	audi.co.uk	citroen.co.uk	arnoldclark.com	cinch.co.uk	carsupermarket.com	vauxhall.co.uk	heycar.com	mercedes-benz.co.uk
2025/01/01	13.21%	11.27%	6.49%	3.85%	4.88%	7.94%	7.83%	6.54%	4.45%	1.93%
2025/01/02	15.87%	9.34%	6.33%	2.5%	5.49%	8.49%	6.39%	6.9%	5.22%	2.01%
2025/01/03	17.41%	7.72%	8.76%	1.24%	5.2%	8.61%	5.8%	3.21%	5.46%	2.54%
2025/01/04	20.68%	8.96%	5.99%	1.98%	4.83%	7.47%	6.56%	4.9%	7.15%	2.31%
2025/01/05	20.32%	7.37%	6.69%	2.23%	4.24%	7.02%	5.83%	5.73%	5.39%	2.58%
2025/01/06	23.34%	8.66%	5.2%	2.03%	4.77%	7.27%	6.45%	3.76%	4.61%	2.88%
2025/01/07	18.52%	8.4%	6.74%	2.11%	4.19%	8.75%	7.02%	3.89%	4.22%	3.74%
2025/01/08	16.57%	11.18%	8.98%	2.1%	3.41%	5.72%	5.93%	3.55%	4.2%	3.08%
2025/01/09	17.83%	9.22%	9.02%	1.79%	4.86%	5.49%	4.97%	3.33%	3.92%	3.26%
2025/01/10	19.97%	9.63%	7.15%	2.41%	5.93%	6.05%	5.74%	3.52%	4.33%	2.51%
2025/01/11	20.6%	9.23%	7.85%	1.5%	5.63%	6.63%	5.04%	4.46%	3.9%	2.65%
2025/01/12	20.19%	7.99%	8.37%	2.13%	6.01%	4.83%	3.74%	4.13%	2.73%	3.21%
2025/01/13	17.96%	9.02%	8.93%	3.16%	5.51%	3.72%	4.48%	2.85%	3.6%	3.04%
2025/01/14	15.55%	8.86%	7.91%	2.58%	6.14%	3.13%	4.03%	3.92%	7.1%	2.93%
2025/01/15	17.03%	11.17%	7.43%	2.36%	5.91%	3.7%	4.81%	2.2%	8.94%	2.59%
2025/01/16	17.76%	9.15%	9.02%	1.78%	4.84%	5.46%	4.95%	3.32%	3.9%	3.25%
2025/01/21	13.1%	12.38%	5.12%	0.61%	7.3%	1.42%	3.6%	2.22%	3.02%	3.54%
2025/01/22	12.6%	15.28%	5.94%	0.89%	7.06%	1.59%	3.69%	1.78%	2.78%	3.35%
2025/01/23	13.59%	9.7%	8.74%	2.62%	6.55%	2.41%	3.72%	2.52%	3.11%	3.36%
2025/01/24	11.41%	8.27%	10.31%	5.7%	4.34%	1.96%	2.6%	2.03%	3.3%	3.75%
2025/01/25	16.6%	10.19%	5.71%	3.29%	5.02%	1.35%	3.11%	2.27%	1.61%	3.57%
2025/01/26	22.46%	7.95%	4.66%	3.84%	5.81%	1.76%	3.37%	1.59%	1.33%	4.32%
2025/01/27	22.15%	9.72%	7.23%	4.45%	5.36%	2.69%	3.6%	2.08%	2.08%	4.35%
2025/01/28	20.61%	13.25%	8.42%	3.43%	6.09%	2.69%	4.23%	3.95%	1.61%	2.67%
2025/01/29	20.96%	9.62%	7.22%	3.34%	6.21%	3.23%	3.63%	5.92%	2.27%	3.15%
2025/01/30	18.44%	12.35%	6%	3.48%	4.98%	2.89%	3.16%	4.71%	2.44%	3.06%
2025/01/31	20.24%	10.9%	6.11%	5.23%	4.57%	2.89%	2.82%	2.6%	2.59%	2.37%

Carwow.co.uk led January with fluctuating spend, peaking mid-month. Cargurus.co.uk and Audi.co.uk showed consistent activity, while Citroen.co.uk surged late. Arnoldclark.com and Cinch.co.uk maintained steady presence. Mercedes-benz.co.uk ended with a slight dip.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	975
2025/01/02	904
2025/01/03	928
2025/01/04	892
2025/01/05	934
2025/01/06	897
2025/01/07	964
2025/01/08	931
2025/01/09	948
2025/01/10	970
2025/01/11	956
2025/01/12	916
2025/01/13	878
2025/01/14	944
2025/01/15	925
2025/01/16	948
2025/01/21	876
2025/01/22	869
2025/01/23	814
2025/01/24	791
2025/01/25	784
2025/01/26	796
2025/01/27	850
2025/01/28	839
2025/01/29	929
2025/01/30	1018
2025/01/31	996

Advertisers fluctuated in January, peaking at 1,018 on the 30th, after a mid-month dip to 784. The month concluded with a strong presence of 996 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cargurus.co.uk	2.16%
honda.co.uk	1.24%
mini.co.uk	1.13%
arnoldclark.com	0.91%
landrover.co.uk	0.87%
carwow.co.uk	-0.73%
carsupermarket.com	-1.52%
audi.co.uk	-1.93%
heycar.com	-2.09%
cinch.co.uk	-3.23%

Cargurus.co.uk surged with a 2.16% click share increase, while cinch.co.uk faced a 3.23% decline. Honda.co.uk and mini.co.uk also saw positive growth.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carwow.co.uk	cargurus.co.uk	arnoldclark.com	heycar.com	cinch.co.uk	citroen.co.uk	carsupermarket.com	audi.co.uk	motors.co.uk	mercedes-benz.co.uk
2025/01/01	14.92%	15.45%	6.82%	6.43%	10.35%	2.11%	10.82%	4.5%	2.13%	1.2%
2025/01/02	18.59%	12.56%	7.75%	7.66%	11.38%	1.64%	8.73%	4.22%	2.26%	1.2%
2025/01/03	19.96%	10.97%	7.32%	8.46%	11.7%	0.79%	8.13%	6.4%	2.45%	1.46%
2025/01/04	22.64%	12.05%	6.59%	10.34%	9.83%	1.26%	8.71%	3.66%	2.93%	1.48%
2025/01/05	23.6%	10.9%	6.01%	8.09%	9.69%	1.69%	8.02%	4.59%	1.77%	1.79%
2025/01/06	24.99%	11.71%	6.43%	6.62%	9.26%	1.38%	8.52%	3.37%	4.98%	1.96%
2025/01/07	21.6%	12.2%	5.78%	6.25%	12.16%	1.27%	9.51%	4.4%	2.95%	2.42%
2025/01/08	19.41%	16.53%	4.82%	6.36%	8.3%	1.84%	8.2%	6.32%	2.09%	2.14%
2025/01/09	20.99%	13.66%	6.99%	6.18%	7.61%	1.27%	7.31%	6.09%	2.25%	2.37%
2025/01/10	22.9%	13.84%	8.2%	6.35%	8.02%	1.61%	7.87%	4.37%	2.42%	1.68%
2025/01/11	23.67%	13.08%	7.86%	5.56%	8.7%	1.05%	6.75%	5.44%	2.56%	1.79%
2025/01/12	24.62%	12.06%	8.65%	4.2%	6.74%	1.69%	5.24%	5.87%	1.58%	2.33%
2025/01/13	21.89%	13.67%	8.29%	6.13%	5.28%	2.13%	5.91%	6.26%	3.4%	2.03%
2025/01/14	18.74%	13.25%	8.79%	11.73%	4.34%	1.86%	5.98%	5.26%	2.7%	1.93%
2025/01/15	18.85%	15.75%	8.03%	13.53%	4.84%	1.63%	6.61%	4.69%	2.66%	1.65%
2025/01/16	20.98%	13.65%	6.99%	6.18%	7.61%	1.27%	7.32%	6.11%	2.24%	2.38%
2025/01/21	15.77%	18.75%	10.35%	4.83%	2.04%	0.29%	5.35%	3.06%	3.61%	2.27%
2025/01/22	14.44%	22.73%	10.41%	4.72%	2.37%	0.42%	4.99%	3.24%	3.76%	2.07%
2025/01/23	16.3%	15.93%	10.12%	5.57%	3.77%	1.89%	5.75%	5.52%	2.54%	2.4%
2025/01/24	14.85%	14.63%	7.33%	6.34%	3.25%	5.38%	4.37%	6.86%	1.98%	2.71%
2025/01/25	21.69%	17.21%	7.98%	3.2%	2.31%	2.66%	5.02%	3.34%	2.26%	2.56%
2025/01/26	29.62%	12.88%	8.54%	2.51%	2.94%	3.24%	5.34%	2.83%	1.51%	2.8%
2025/01/27	26.74%	14.39%	7.74%	3.63%	4%	3.68%	5.21%	5.01%	3%	2.75%
2025/01/28	25.06%	18.92%	9.42%	2.89%	4.25%	2.96%	6.52%	5.61%	1.31%	1.84%
2025/01/29	24.45%	14.53%	10.1%	4.07%	5.57%	2.39%	5.26%	5.18%	2.02%	2.12%
2025/01/30	21.55%	18.45%	7.19%	4.32%	4.4%	2.64%	4.82%	3.96%	2.53%	2%
2025/01/31	23.04%	18.29%	6.65%	5.51%	4.89%	4.41%	3.98%	3.69%	2.36%	1.44%

In January 2025, carwow.co.uk led with fluctuating impressions, peaking at 29.62% on the 26th. Cargurus.co.uk saw a mid-month surge, reaching 22.73% on the 22nd. Arnoldclark.com and heycar.com experienced varied trends, while cinch.co.uk and carsupermarket.com showed declining shares. Audi.co.uk and motors.co.uk maintained moderate levels, with mercedes-benz.co.uk ending the month at 1.44%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
BYD Electric Vehicle Range | Book Your Test Drive Today https://www.byd.com › uk › cars
Expressive, dynamic & efficient electric vehicles. Explore BYD today and drive the future.
2
Dacia UK | Official Website https://www.dacia.co.uk
Value Your Car — How Can We Help You? Build Yours Online, View Offers, Find A Retailer Or Book A Test Drive. Book...
3
This is Jaguar | Connect with us for Updates https://www.jaguar.co.uk
Fearless, unique and engaging, Type 00 is a copy of nothing. See the new Type 00 today. Jaguar. Always at its best when looking forward, challenging the ordinary. Join Us.
4
Mercedes-Benz UK https://shop.mercedes-benz.co.uk
Search All Stock Available Now — Search Our Range & See The Latest Offers Today. Filter By Model, Budget, Colour & More. Finding The Car That's Right For You Is Easy With The Mercedes-Benz Online Showroom.
5
Welcome to Volkswagen UK - Volkswagen Official Website https://www.volkswagen.co.uk
From electric cars to premium SUVs and award winning hatchbacks. Explore Volkswagen online. Find your perfect Volkswagen today and configure your chosen vehicle online.

BYD’s ad highlights dynamic electric vehicles, inviting users to “drive the future.” Dacia emphasizes value and convenience, offering online car building and test drives. Jaguar’s ad is bold, promoting uniqueness and innovation. Mercedes-Benz focuses on ease of finding the perfect car through their online showroom. Volkswagen showcases a diverse range, from electric cars to SUVs, encouraging online exploration and configuration.

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