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UK Automotive Online Car Retailers - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
webuyanycar.com 24.88
carwow.co.uk 15.58
cargurus.co.uk 11.1
motors.co.uk 5.18
pistonheads.com 4.33
citroen.co.uk 3.43
motorway.co.uk 3.39
peugeot.co.uk 3.09
cinch.co.uk 2.47
arnoldclark.com 1.95
others 24.6

Copyright © Adthena. All rights reserved.

In the PPC landscape, webuyanycar.com leads with 24.88% click share, closely followed by “others” at 24.6%. Carwow.co.uk holds 15.58%, while cargurus.co.uk captures 11.1%.

Market Exposure

Share of Spend for the top 10 UK Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date webuyanycar.com carwow.co.uk citroen.co.uk cargurus.co.uk motorway.co.uk motors.co.uk cinch.co.uk peugeot.co.uk carsupermarket.com arnoldclark.com
2025/03/01 21.93% 14.64% 3.08% 4.01% 9.15% 3.25% 0.66% 18% 0.75% 0.81%
2025/03/02 26.27% 15.29% 3.89% 2.93% 9.96% 1.23% 0.57% 15.67% 0.68% 0.74%
2025/03/03 23.14% 16.33% 2.16% 2.62% 10.34% 3.87% 0.73% 9.55% 0.87% 0.92%
2025/03/04 25.1% 16.36% 0.73% 6.1% 8.43% 3.54% 0.78% 8.7% 0.96% 1.09%
2025/03/05 19.96% 17.74% 1.64% 7.15% 7.83% 3.52% 0.95% 10.54% 1.39% 1.29%
2025/03/06 16.7% 17.93% 2.85% 10.3% 7.38% 3.69% 1.56% 5.28% 2.28% 2.24%
2025/03/07 17.87% 17.44% 3.41% 7.09% 6.03% 3.09% 1.68% 4.43% 1.82% 2.94%
2025/03/08 19.35% 20.16% 3.95% 6.73% 6.34% 2.56% 1.91% 4.81% 1.86% 2.07%
2025/03/09 29.97% 16.56% 2.39% 6.66% 7.04% 1.54% 1.7% 3.68% 1.19% 1.24%
2025/03/10 18.94% 19.84% 2.12% 5.51% 7.66% 2.89% 2.48% 2.07% 1.98% 1.76%
2025/03/11 24.16% 16% 4.75% 4.1% 8.92% 2.97% 2.02% 2.75% 1% 1.1%
2025/03/12 24.37% 17.72% 2.15% 7.07% 8.64% 2.29% 1.75% 2.99% 1.41% 1.14%
2025/03/13 28.25% 15.46% 1.77% 7.17% 7.04% 2.08% 1.9% 2.02% 1.28% 1.83%
2025/03/14 25.67% 14.86% 1.44% 5.34% 12.24% 1.95% 2.19% 1.98% 1.27% 2.16%
2025/03/15 29.71% 15.32% 2.12% 4.74% 9.67% 2.12% 2.09% 3.84% 1.4% 1.93%
2025/03/16 27.13% 15.73% 0.96% 6.12% 8.49% 1.83% 1.74% 3.51% 1.18% 1.54%
2025/03/17 26.61% 14.46% 1.47% 5.08% 8.98% 4.24% 1.88% 2.35% 1.6% 1.79%
2025/03/18 26.15% 15.31% 4.97% 6.31% 7.15% 2.24% 1.84% 2.62% 1.86% 2.15%
2025/03/19 25.31% 12.7% 9.46% 7.75% 6.75% 2.43% 1.71% 3.07% 1.62% 2.15%
2025/03/20 30.38% 16.21% 6.82% 6.29% 9.01% 1.96% 1.82% 1.22% 1.21% 1.5%
2025/03/21 25.84% 20.98% 4.11% 7.92% 6.97% 2.02% 1.93% 1.99% 1.34% 1.69%
2025/03/22 23.58% 19.15% 5.93% 6.5% 7.36% 2.76% 1.98% 1.68% 1.54% 1.88%
2025/03/23 22.04% 31.42% 3.88% 6.65% 5.58% 1.87% 1.17% 0.71% 1.11% 1.35%
2025/03/24 24.93% 19.32% 3.86% 4.88% 7.5% 5.1% 1.66% 1.05% 1.39% 1.64%
2025/03/25 31.08% 13.08% 2.97% 4.17% 7.5% 2.28% 1.64% 0.95% 1.34% 1.19%
2025/03/26 23.75% 11.73% 5.3% 7.85% 7.38% 4.89% 1.82% 2.21% 2.17% 1.4%
2025/03/27 17.39% 10.5% 9.13% 6.62% 6.86% 3.75% 1.56% 3.66% 2.23% 1.73%
2025/03/28 26.66% 14.12% 6.75% 5.73% 7.68% 3.04% 2.06% 2.69% 1.61% 1.72%
2025/03/29 27.82% 12.41% 8.75% 9.49% 7.42% 3.02% 1.95% 1.04% 1.57% 1.82%
2025/03/30 23.7% 12.05% 14.44% 11.93% 5.75% 2.6% 2.43% 1.43% 2.3% 1.9%
2025/03/31 23.63% 11.58% 10.94% 10.71% 6% 3.77% 1.93% 1.71% 1.5% 1.18%

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In March 2025, webuyanycar.com led with fluctuating spend, peaking at 31.08% on March 25. Carwow.co.uk saw a significant spike on March 23 at 31.42%. Citroen.co.uk’s spend surged late month, reaching 14.44% on March 30. The month concluded with webuyanycar.com maintaining dominance.

Market Exposure

Competitor Count for UK Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 464
2025/03/02 442
2025/03/03 469
2025/03/04 440
2025/03/05 489
2025/03/06 516
2025/03/07 545
2025/03/08 522
2025/03/09 476
2025/03/10 522
2025/03/11 494
2025/03/12 489
2025/03/13 500
2025/03/14 514
2025/03/15 486
2025/03/16 464
2025/03/17 480
2025/03/18 467
2025/03/19 462
2025/03/20 459
2025/03/21 448
2025/03/22 459
2025/03/23 457
2025/03/24 457
2025/03/25 440
2025/03/26 460
2025/03/27 490
2025/03/28 471
2025/03/29 473
2025/03/30 453
2025/03/31 470

Copyright © Adthena. All rights reserved.

March began with 464 advertisers, peaking at 545 on March 7. The month ended with 470 advertisers, showing a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
citroen.co.uk 3.36%
webuyanycar.com 2.8%
cargurus.co.uk 1.57%
bigwantsyourcar.com 0.63%
motors.co.uk 0.27%
ebay.co.uk -0.35%
heycar.com -0.42%
pistonheads.com -1.24%
peugeot.co.uk -1.49%
carwow.co.uk -2.87%

Copyright © Adthena. All rights reserved.

Citroen.co.uk surged with a 3.36% click share increase, while carwow.co.uk dropped by 2.87%. Webuyanycar.com gained 2.8%, contrasting Peugeot’s 1.49% decline.

Campaign Efficiency

UK Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cargurus.co.uk citroen.co.uk carwow.co.uk motors.co.uk webuyanycar.com motorway.co.uk peugeot.co.uk pistonheads.com carsupermarket.com arnoldclark.com
2025/03/01 7.9% 3.75% 13.59% 6.38% 7.36% 8.68% 20.18% 1.97% 1.27% 1.31%
2025/03/02 6.15% 5.01% 15.54% 2.91% 8.88% 10.49% 19.12% 2.38% 1.1% 1.13%
2025/03/03 4.87% 2.85% 15.59% 8.04% 7.07% 11.19% 11.63% 2.05% 1.3% 1.39%
2025/03/04 10.33% 1.14% 16.45% 7.35% 7.38% 7.43% 10.97% 2.35% 1.33% 1.61%
2025/03/05 12.34% 2.06% 19.12% 5.66% 5.64% 6.87% 10.85% 2.56% 2.02% 1.73%
2025/03/06 16.51% 3.17% 17.86% 5.86% 4.51% 5.84% 4.84% 2.69% 3.12% 2.94%
2025/03/07 12.07% 3.99% 19.1% 5.23% 5.24% 4.01% 4.51% 2.58% 2.44% 3.86%
2025/03/08 11.08% 5.11% 22.33% 4.4% 5.44% 4.91% 4.85% 2.4% 2.57% 2.88%
2025/03/09 12.75% 3.36% 18.06% 3.11% 8.89% 7.96% 4.17% 3.48% 1.71% 1.86%
2025/03/10 10.11% 2.73% 20.69% 5.49% 5.72% 4.53% 2.93% 3.41% 2.6% 2.5%
2025/03/11 7.77% 6.61% 16.75% 5.08% 6.57% 8.28% 3.83% 4.99% 1.6% 1.75%
2025/03/12 12.62% 3.12% 19.16% 4.38% 7.2% 7.66% 3.78% 4.88% 2.31% 1.94%
2025/03/13 13.89% 2.45% 14.84% 4.09% 8.32% 5.36% 2.87% 4.02% 2.27% 2.91%
2025/03/14 9.45% 1.76% 13.27% 3.42% 6.74% 13.3% 2.28% 4.31% 1.73% 2.94%
2025/03/15 11.04% 2.86% 14.29% 4.39% 8.68% 9.99% 5.15% 2.38% 2.1% 2.99%
2025/03/16 12.73% 1.3% 16.1% 3.59% 7.6% 7.97% 4.17% 2.35% 1.76% 2.31%
2025/03/17 11.12% 1.92% 14% 7.94% 7.74% 8.81% 3.17% 2.68% 2.46% 2.57%
2025/03/18 12.49% 6.19% 13.26% 4.31% 7.63% 7.28% 4.55% 2.31% 2.9% 3.43%
2025/03/19 14.47% 11.27% 10.2% 4.35% 6.93% 7.11% 5.85% 2.01% 2.22% 3.13%
2025/03/20 13.16% 9.65% 15.09% 3.65% 9.36% 10.41% 2.36% 2.44% 1.95% 2.6%
2025/03/21 15.69% 5.73% 20.5% 4.02% 7.65% 5.96% 3.67% 2.07% 2.03% 2.61%
2025/03/22 12.41% 7.49% 17.98% 4.94% 6.58% 7.18% 2.64% 2.59% 2.76% 2.99%
2025/03/23 11.91% 4.64% 31.91% 3.33% 6.41% 4.66% 1.49% 1.8% 2.64% 1.89%
2025/03/24 9.68% 5.01% 19.93% 8.71% 7.03% 8.27% 2.21% 1.68% 2.41% 2.57%
2025/03/25 9.33% 4.79% 12.36% 4.21% 10.54% 6.44% 3.37% 1.46% 2.07% 2.18%
2025/03/26 14.15% 6.28% 11.22% 6.93% 6.78% 6.46% 3.87% 1.9% 2.7% 2.25%
2025/03/27 12.73% 10.65% 8.98% 6.73% 4.89% 6.22% 5.92% 1.35% 3.26% 2.52%
2025/03/28 11.71% 8.82% 13.82% 5.96% 8.04% 7.08% 4.54% 1.19% 2.76% 3.06%
2025/03/29 17.98% 10.19% 11.94% 5.53% 8.6% 6.64% 2.43% 1.8% 2.35% 2.71%
2025/03/30 22% 16.06% 11.28% 4.28% 6.41% 4.95% 2.31% 2.4% 3% 2.68%
2025/03/31 20.51% 12.82% 9.32% 6.61% 6.27% 5.1% 3.56% 3.05% 2.16% 1.92%

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In March 2025, Carwow.co.uk led with a peak impression share of 31.91% on the 23rd. Cargurus.co.uk surged to 22.00% by the 30th. Citroen.co.uk and Webuyanycar.com showed notable fluctuations, while Peugeot.co.uk’s share declined. The month concluded with Carwow.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Enter Your Reg For A Valuation https://www.cardaddys.co.uk

    We'll Collect From You — Sell Your Car The Easy Way. Enter Your Car Reg, Get A Free Valuation, & We'll Come To You. Receive A...

  2. 2
    We collect & pay quickly https://www.carwow.co.uk

    Enter Reg for free valuation — We only work with verified dealers to give you an only WOW experience when you sell a car. We put...

  3. 3
    Sell your car | Valuation | John Clark https://www.john-clark.co.uk

    Part of The John Clark Motor Group, a family-run new and used car dealer group in Scotland. specialising in the sale of new and used cars, as...

  4. 4
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Enter Your Reg - Sell For Free — Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. Sell Your...

  5. 5
    WeBuyAnyCar https://www.webuyanycar.com

    Sell Your Car Online — With 500+ branches nationwide, on average, your local branch is less than 13 minutes away. Get started by entering your reg number and see how much your car is worth in 30 secs.

Copyright © Adthena. All rights reserved.

In the competitive world of online car sales, five advertisers stand out with compelling PPC text ads. CarDaddys.co.uk and Motorway.co.uk emphasize convenience, offering free valuations and home collection. Carwow.co.uk promises a “WOW” experience with verified dealers. John Clark highlights its family-run legacy, while WeBuyAnyCar.com boasts nationwide accessibility, ensuring a quick, local sale. Each ad uniquely appeals to sellers seeking ease, trust, and speed.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.