UK Automotive Auto Parts - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
eurocarparts.com	29.43
gsfcarparts.com	15.25
ebay.co.uk	11.13
halfords.com	10.2
nextbase.co.uk	2
carmats.co.uk	1.89
carparts4less.co.uk	1.87
tayna.co.uk	1.6
blackcircles.com	1.46
autodoc.co.uk	1.21
others	23.96

Eurocarparts.com leads with 29.43% click share, followed by others at 23.96%. Gsfcarparts.com holds 15.25%, while ebay.co.uk captures 11.13%. Halfords.com secures 10.2%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	eurocarparts.com	ebay.co.uk	gsfcarparts.com	halfords.com	carmats.co.uk	nextbase.co.uk	blackcircles.com	mymotorworld.com	autodoc.co.uk	carparts4less.co.uk
2025/03/01	24.27%	11.51%	13.67%	7.16%	3.14%	3.87%	2.8%	1.47%	1.5%	1.38%
2025/03/02	19.36%	10.18%	15.16%	7.41%	3.1%	4.31%	2.66%	2.07%	1.79%	4.04%
2025/03/03	24.67%	10.33%	11.73%	5.94%	3.46%	2.81%	2.54%	1.57%	1.04%	6.61%
2025/03/04	15.19%	10.69%	13.02%	8.97%	3.45%	2.37%	3.27%	2.04%	1.7%	2.6%
2025/03/05	12.47%	12.3%	14.66%	8.58%	3.48%	2.09%	2.38%	2.67%	1.27%	2.75%
2025/03/06	14.39%	12.3%	14.12%	9.47%	3.51%	1.73%	1.83%	2.55%	1.3%	3.01%
2025/03/07	19%	10.2%	12.94%	10.66%	3.5%	1.61%	1.62%	1.81%	1.59%	1.77%
2025/03/08	13.9%	13.28%	11.55%	11.9%	4.25%	2.48%	1.82%	2.12%	1.57%	1.19%
2025/03/09	8.94%	17.07%	12.52%	9.56%	4.05%	2.98%	2%	2.27%	1.63%	1.56%
2025/03/10	14.54%	13.87%	8.83%	9.54%	4.14%	2.74%	2.61%	1.88%	2.17%	1%
2025/03/11	11.99%	13.9%	12.79%	8.83%	4.31%	2.38%	2.49%	2.07%	2.02%	1.26%
2025/03/12	13.06%	13.55%	11.72%	10.23%	3.61%	1.69%	2.15%	1.71%	1.78%	3.29%
2025/03/13	13.05%	14.07%	12.2%	7.43%	3.53%	2.36%	1.96%	2.23%	2.04%	4.75%
2025/03/14	16.38%	11.17%	13.59%	5.48%	3.31%	2.27%	1.77%	2.04%	2.49%	4.01%
2025/03/15	14.44%	11.57%	13.75%	5.46%	3.94%	2.83%	1.94%	1.99%	2.03%	3.99%
2025/03/16	8.21%	15.63%	15.54%	6.74%	4.72%	2.75%	1.83%	2.17%	2.54%	1.87%
2025/03/17	13.63%	15.6%	12.02%	6.18%	4.47%	3.08%	2.62%	1.94%	1.69%	2.21%
2025/03/18	13.56%	13.24%	11.59%	6.05%	4.93%	3.66%	2.71%	1.95%	1.89%	1.11%
2025/03/19	15.01%	13.86%	11.33%	5.96%	5.13%	3.27%	2.3%	1.9%	1.58%	0.84%
2025/03/20	16.53%	13.83%	13.83%	5.88%	4.51%	3.07%	2.14%	1.46%	1.75%	0.83%
2025/03/21	16.55%	12.9%	13.35%	5.61%	3.79%	2.79%	2.13%	1.73%	1.85%	0.98%
2025/03/22	21.34%	13.6%	13.58%	5.72%	4.05%	2.85%	1.73%	1.54%	1.9%	0.91%
2025/03/23	8.25%	17.06%	14.22%	6.22%	4.62%	4.06%	2.56%	2.01%	1.75%	0.79%
2025/03/24	14.31%	14.08%	15.72%	4.81%	4.8%	3.31%	3.01%	1.63%	1.86%	0.46%
2025/03/25	18.33%	12.93%	13.55%	4.19%	4.74%	2.9%	3.42%	1.46%	2.02%	0.54%
2025/03/26	10.79%	16.08%	13.06%	7.34%	4.56%	2.4%	3.06%	1.94%	1.7%	0.71%
2025/03/27	12.91%	14.5%	13.69%	8.54%	4.53%	1.92%	2.38%	1.67%	2.66%	0.41%
2025/03/28	14.67%	15.07%	13.98%	6.04%	4.22%	2.46%	2.3%	1.82%	1.89%	0.44%
2025/03/29	29.82%	11.83%	11.39%	6.25%	3.87%	1.63%	1.53%	1.32%	1.52%	2.01%
2025/03/30	8.99%	16.91%	15.23%	9.36%	4.61%	2.89%	1.6%	1.51%	1.97%	1.88%
2025/03/31	16.82%	14.77%	13%	8.14%	4.53%	2.77%	2.01%	1.69%	1.53%	1.47%

In March 2025, eurocarparts.com led with fluctuating spend, peaking at 29.82% on March 29. ebay.co.uk maintained steady growth, while gsfcarparts.com showed consistent performance. halfords.com and carmats.co.uk had modest shares. nextbase.co.uk and blackcircles.com experienced minor fluctuations. mymotorworld.com and autodoc.co.uk remained stable. carparts4less.co.uk saw a decline, ending the month at 1.47%.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1619
2025/03/02	1568
2025/03/03	1654
2025/03/04	1624
2025/03/05	1726
2025/03/06	1777
2025/03/07	1819
2025/03/08	1742
2025/03/09	1664
2025/03/10	1701
2025/03/11	1688
2025/03/12	1700
2025/03/13	1719
2025/03/14	1748
2025/03/15	1632
2025/03/16	1583
2025/03/17	1606
2025/03/18	1585
2025/03/19	1597
2025/03/20	1550
2025/03/21	1599
2025/03/22	1526
2025/03/23	1517
2025/03/24	1549
2025/03/25	1529
2025/03/26	1550
2025/03/27	1562
2025/03/28	1534
2025/03/29	1560
2025/03/30	1522
2025/03/31	1538

March began with 1,619 advertisers, peaking at 1,819 on the 7th. A decline followed, ending the month at 1,538.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
eurocarparts.com	6.62%
aliexpress.com	0.39%
nextbase.co.uk	0.27%
carmats.co.uk	0.22%
ebay.co.uk	0.2%
tayna.co.uk	-0.25%
mymotorworld.com	-0.33%
gsfcarparts.com	-0.73%
carparts4less.co.uk	-1.49%
halfords.com	-3.27%

Eurocarparts.com surged with a 6.62% click share increase, while halfords.com dropped by 3.27%.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ebay.co.uk	eurocarparts.com	gsfcarparts.com	halfords.com	nextbase.co.uk	carmats.co.uk	screwfix.com	mymotorworld.com	blackcircles.com	carparts4less.co.uk
2025/03/01	16.54%	25.31%	12.97%	6.92%	2.81%	1.44%	1.09%	1.36%	1.4%	2.04%
2025/03/02	15.88%	16.69%	15.59%	7.95%	3.36%	1.48%	1.35%	2.19%	1.45%	4.3%
2025/03/03	13.8%	30.95%	11.22%	5.7%	2.34%	1.46%	0.93%	1.44%	1.68%	6.14%
2025/03/04	15.27%	17.5%	12.31%	8.34%	2.11%	1.51%	1.61%	1.94%	2.16%	2.53%
2025/03/05	17.06%	14.15%	14.58%	8.53%	1.86%	1.56%	1.28%	2.86%	1.66%	2.35%
2025/03/06	16.04%	15.46%	14.52%	9.78%	1.62%	1.72%	1.17%	2.33%	1.36%	2.84%
2025/03/07	13.78%	19.44%	13.59%	10.31%	1.51%	1.6%	1.03%	1.88%	1.2%	1.64%
2025/03/08	17.99%	15.46%	12.02%	11.06%	2.34%	1.98%	1.22%	2.19%	1.32%	1.16%
2025/03/09	22.78%	9.74%	11.06%	10.4%	2.69%	1.87%	1.39%	2.24%	1.42%	1.81%
2025/03/10	19.29%	16.38%	8.42%	9.59%	2.56%	2.02%	1.53%	1.86%	1.89%	0.9%
2025/03/11	19.09%	13.57%	12.02%	8.61%	2.26%	1.93%	1.48%	2.25%	1.78%	1.14%
2025/03/12	18.73%	14.52%	11.22%	9.69%	1.37%	1.71%	1.82%	1.74%	1.49%	3.28%
2025/03/13	19.06%	14.76%	12.47%	6.73%	2.06%	1.62%	2%	2.21%	1.28%	4.79%
2025/03/14	15.05%	18.62%	12.87%	4.84%	1.96%	1.5%	1.87%	2.17%	1.24%	4.15%
2025/03/15	15.82%	16.84%	12.72%	5.46%	2.54%	1.74%	1.48%	2%	1.36%	4.17%
2025/03/16	20.88%	9.57%	15.56%	6.63%	2.43%	2.18%	1.75%	2.14%	1.31%	1.72%
2025/03/17	21.17%	15.68%	10.72%	6.06%	2.86%	1.94%	1.75%	1.95%	1.8%	1.79%
2025/03/18	18.01%	15.27%	11.26%	5.49%	3.29%	2.23%	1.43%	1.93%	1.83%	0.66%
2025/03/19	18.81%	16.08%	11.05%	5.72%	3.11%	2.26%	1.59%	1.9%	1.49%	0.55%
2025/03/20	18.64%	18.6%	13.58%	5.43%	2.82%	1.91%	1.69%	1.43%	1.44%	0.6%
2025/03/21	17.25%	19.77%	12.23%	5.15%	2.54%	1.71%	2.01%	1.68%	1.38%	0.74%
2025/03/22	16.59%	26.87%	13.45%	4.94%	2.5%	1.76%	1.28%	1.39%	1.13%	0.74%
2025/03/23	22.19%	9.95%	13.72%	6.34%	3.59%	2.18%	1.64%	1.95%	1.67%	0.42%
2025/03/24	18.84%	16.52%	15.39%	4.69%	3.06%	2.26%	1.66%	1.61%	2.01%	0.22%
2025/03/25	17.1%	20.51%	14.01%	4.24%	2.64%	2.13%	1.23%	1.41%	2.34%	0.29%
2025/03/26	20.17%	12.95%	12.63%	6.93%	2.18%	2.33%	1.45%	1.89%	2.04%	0.72%
2025/03/27	18.9%	15.99%	13.84%	7.75%	1.75%	2.13%	1.51%	1.65%	1.66%	0.22%
2025/03/28	19.24%	17.72%	12.84%	6.03%	2.21%	2.1%	1.65%	1.82%	1.49%	0.23%
2025/03/29	16.46%	27.71%	11.34%	6.45%	1.57%	1.98%	1.22%	1.35%	1.12%	2.53%
2025/03/30	22.02%	11.01%	13.22%	9.49%	2.52%	2.31%	1.49%	1.43%	1.14%	1.91%
2025/03/31	20.19%	17.82%	11.95%	8.6%	2.5%	2.2%	1.62%	1.62%	1.38%	1.31%

March saw eBay.co.uk’s impression share fluctuate, peaking at 22.78% on the 9th. Eurocarparts.com experienced a significant drop from 30.95% on the 3rd to 9.57% on the 16th. Gsfcarparts.com maintained a steady presence, while Halfords.com showed a gradual decline. By month’s end, eBay.co.uk led, followed by Eurocarparts.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AUTODOC - Cheap Car Parts | AUTODOC - Special Offers https://www.autodoc.co.uk › cheap › car_parts
Easy Car Parts Selection. We Offer 5.2 Million Products For 166 Vehicle Brands. Shop Now!
2
Car Parts For Less https://www.carparts4less.co.uk
Great Value Price on Car Parts — High Quality Car Parts For A Wide Range Of Makes & Models - Offered At The Lowest Prices.
3
Euro Car Parts https://www.eurocarparts.com
Order Online, Collect In Store — Cyber Week offers across 1000s of lines. Free Delivery over £25 or Free Click & Collect. The UK's No. 1 Supplier of Car Parts with 250+ Stores Nationwide & 130k+ parts in Stock.
4
GSF Car Parts https://www.gsfcarparts.com
Car Parts & Spares — Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now.
5
Next Day Delivery Available - Free Delivery On Orders £25+ https://www.mymotorworld.com
Discover Over 70,000 Products From The Biggest & Best Brands In The Automotive Industry

In the competitive world of automotive parts, advertisers like AUTODOC, Car Parts For Less, and Euro Car Parts captivate with themes of affordability, vast selection, and convenience. Their messaging highlights special offers, extensive product ranges, and easy access, enticing customers with promises of quality and value.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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UK Automotive Auto Parts - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Automotive Auto Parts brands

Share of Spend for the top 10 UK Automotive Auto Parts brands

Competitor Count for UK Automotive Auto Parts

Market Loss & Market Gains for UK Automotive Auto Parts

UK Automotive Auto Parts Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance