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UK Automotive Auto Parts - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
eurocarparts.com	26.55
amazon.co.uk	14.14
gsfcarparts.com	9.37
halfords.com	7.53
ebay.co.uk	6.32
temu.com	2.78
carparts4less.co.uk	2.56
nextbase.co.uk	1.91
argos.co.uk	1.77
apple.com	1.13
others	25.94

Eurocarparts.com leads with a 26.55% click share, closely followed by ‘others’ at 25.94%. Amazon.co.uk holds 14.14%, while gsfcarparts.com captures 9.37%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	eurocarparts.com	amazon.co.uk	gsfcarparts.com	halfords.com	ebay.co.uk	carparts4less.co.uk	temu.com	apple.com	backmarket.co.uk	nextbase.co.uk
2025/01/01	15.99%	15.96%	9%	4.24%	5.77%	1.22%	2.77%	2.48%	0.72%	2.84%
2025/01/02	15.37%	17.38%	6.26%	4.04%	6.27%	1.06%	3.5%	2.37%	2.9%	2.96%
2025/01/03	15.53%	15.81%	5.82%	5.41%	6.15%	0.82%	3.78%	3%	2.11%	2.39%
2025/01/04	17.13%	14.49%	7.49%	4.23%	8%	1.36%	3.93%	1.61%	1.13%	2.58%
2025/01/05	9.22%	14.53%	7.25%	5.41%	8.06%	1.3%	3.49%	1.96%	2.9%	2.69%
2025/01/06	16.91%	13.55%	6.57%	4.63%	8.58%	1.54%	2.48%	2.77%	1.84%	2.39%
2025/01/07	16.69%	10.54%	6.5%	6.35%	7.52%	0.88%	3.39%	2.68%	2.19%	2.29%
2025/01/08	18.09%	10.64%	6.93%	6.34%	6.04%	1.37%	3%	2.28%	1.76%	2.17%
2025/01/09	16.15%	11.54%	7.7%	7.04%	5.1%	1.57%	2.87%	2.4%	0.78%	2.01%
2025/01/10	15.11%	12.54%	6.82%	5.26%	5.74%	1.77%	3.07%	3.2%	2.22%	2.01%
2025/01/11	15.34%	12.38%	6.58%	4.89%	6.26%	4.15%	3.57%	2.91%	1.85%	2.05%
2025/01/12	13.11%	10.64%	7.55%	6.73%	6.22%	3.04%	3.71%	3.74%	1.74%	2.17%
2025/01/13	14.09%	10.01%	5.21%	5.1%	6.03%	4.16%	3.55%	2.4%	4.76%	2.91%
2025/01/14	19.54%	8.21%	6.28%	5.45%	5.3%	3.8%	2.44%	2%	3.38%	2.01%
2025/01/15	14.37%	8.8%	7.12%	6.08%	7.86%	2.85%	4.15%	1.34%	3.07%	1.96%
2025/01/16	15.9%	11.3%	7.59%	7.65%	4.99%	1.55%	2.8%	2.36%	0.77%	1.97%
2025/01/21	15.54%	6.95%	16.41%	5.91%	5.5%	4.23%	2.47%	2.8%	2.45%	1.61%
2025/01/22	13.63%	7.78%	14.3%	6.35%	6.66%	2.21%	2.54%	2.58%	1.61%	1.71%
2025/01/23	18.5%	6.71%	17.43%	5.81%	5.57%	3.47%	3.63%	1.81%	0.83%	1.77%
2025/01/24	17.22%	7.61%	8.55%	6.57%	4.93%	2.48%	4.71%	2.78%	1.67%	1.8%
2025/01/25	17.87%	8.24%	9.97%	4.3%	5.17%	4.46%	3.3%	1.6%	0.34%	1.95%
2025/01/26	11.24%	8.14%	11.42%	5.77%	7.31%	3.18%	2.96%	2.33%	1.06%	2.22%
2025/01/27	15.5%	9.59%	10.2%	4.58%	7.61%	3.29%	2.75%	3.16%	1.7%	1.88%
2025/01/28	17.14%	9.62%	9.98%	4.98%	7.95%	2.75%	3.38%	0.96%	0.26%	2.09%
2025/01/29	18.39%	9.1%	8.61%	5.13%	7.09%	3.07%	2.6%	1.34%	0.48%	1.68%
2025/01/30	24.65%	7.94%	7.59%	4.95%	5.52%	2.18%	2.3%	1.94%	1.77%	1.18%
2025/01/31	24.18%	8.29%	7.5%	6.5%	5.04%	2.99%	2.59%	1.4%	1.3%	1.16%

Eurocarparts.com led January with a significant rise, peaking at 24.65% on the 30th. Amazon.co.uk saw a decline, ending at 8.29%. Gsfcarparts.com surged mid-month, while Halfords.com remained steady. The month concluded with Eurocarparts.com dominating.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	3271
2025/01/02	3125
2025/01/03	3217
2025/01/04	3077
2025/01/05	3163
2025/01/06	3196
2025/01/07	3303
2025/01/08	3400
2025/01/09	3408
2025/01/10	3438
2025/01/11	3400
2025/01/12	3284
2025/01/13	3189
2025/01/14	3514
2025/01/15	3435
2025/01/16	3408
2025/01/21	3266
2025/01/22	3225
2025/01/23	2852
2025/01/24	2705
2025/01/25	2709
2025/01/26	2723
2025/01/27	2864
2025/01/28	2847
2025/01/29	3030
2025/01/30	3256
2025/01/31	3210

Advertisers fluctuated in January, peaking at 3,514 mid-month. A decline followed, ending at 3,210.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
eurocarparts.com	3.83%
gsfcarparts.com	3.63%
carparts4less.co.uk	0.79%
wheelbasealloys.com	0.34%
blackcircles.com	0.22%
tayna.co.uk	-0.35%
nextbase.co.uk	-0.55%
halfords.com	-0.56%
argos.co.uk	-0.66%
amazon.co.uk	-4.4%

Eurocarparts.com and gsfcarparts.com surged with click share gains of 3.83 and 3.63, respectively, while amazon.co.uk plummeted by 4.4.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	eurocarparts.com	amazon.co.uk	ebay.co.uk	gsfcarparts.com	halfords.com	temu.com	carparts4less.co.uk	argos.co.uk	dashvision.co.uk	nextbase.co.uk
2025/01/01	11.97%	23.13%	8.59%	7.48%	4.46%	3.87%	1.18%	2.42%	1.52%	2.26%
2025/01/02	11.69%	24.98%	9.19%	5.23%	4.28%	4.83%	1.12%	2.45%	1.75%	2.31%
2025/01/03	13.06%	22.47%	9.03%	4.84%	5.64%	5.59%	0.71%	2.93%	1.45%	1.93%
2025/01/04	13.45%	20.15%	11.14%	6.41%	4.2%	5.39%	1.5%	2.93%	1.3%	1.99%
2025/01/05	6.89%	20.53%	11.55%	6.08%	5.35%	4.83%	1.27%	3.12%	1.49%	2.07%
2025/01/06	12.88%	19.75%	12.74%	5.29%	4.87%	3.4%	1.58%	3.05%	1.45%	1.81%
2025/01/07	14.15%	15.21%	11.37%	5.58%	6.3%	5.15%	0.8%	2.95%	1.53%	1.67%
2025/01/08	14.13%	15.99%	8.98%	5.78%	6.27%	4.62%	1.24%	2.82%	1.58%	1.78%
2025/01/09	12.39%	17.33%	7.86%	6.99%	7.13%	4.25%	1.37%	1.88%	1.49%	1.67%
2025/01/10	12.3%	18.45%	8.56%	6.36%	4.78%	4.68%	1.98%	2.81%	1.41%	1.66%
2025/01/11	12.07%	18.55%	9.55%	5.98%	4.65%	5.15%	3.38%	2.92%	1.45%	1.73%
2025/01/12	9.39%	16.91%	9.7%	6.68%	6.28%	5.63%	2.63%	3.42%	1.52%	1.79%
2025/01/13	11.84%	15.46%	9.44%	4.55%	4.84%	5.19%	3.51%	3.41%	1.77%	2.22%
2025/01/14	16.42%	12.94%	8.71%	5.62%	5.12%	4.11%	3.63%	1.55%	1.52%	1.71%
2025/01/15	12.45%	13.23%	11.64%	6.14%	5.63%	6.4%	2.35%	1.89%	1.61%	1.63%
2025/01/16	12.44%	17.31%	7.84%	7.02%	7.15%	4.21%	1.37%	1.88%	1.49%	1.67%
2025/01/21	13.43%	10.16%	9.47%	17.25%	4.9%	4.49%	3.86%	0.9%	1.38%	1.31%
2025/01/22	11.26%	11.76%	10.7%	14.34%	5.07%	4.46%	1.83%	1.4%	1.41%	1.38%
2025/01/23	14.04%	10.72%	8.94%	16.87%	4.96%	5.92%	2.87%	1.71%	1.62%	1.43%
2025/01/24	13.69%	11.83%	7.81%	9.32%	4.99%	7.74%	2.36%	2.37%	1.23%	1.24%
2025/01/25	14.55%	12.55%	8.47%	9.62%	3.65%	5.69%	3.7%	1.96%	1.67%	1.62%
2025/01/26	9.19%	12.43%	11.17%	10.94%	4.78%	4.7%	3.27%	2.3%	2.51%	1.73%
2025/01/27	12.59%	14.64%	11.57%	9.12%	3.99%	4.47%	2.94%	2.17%	1.89%	1.49%
2025/01/28	13.62%	14.36%	12.3%	9.18%	4.41%	5.28%	3.02%	1.92%	2.13%	1.61%
2025/01/29	15.73%	13.92%	11.27%	8.18%	4.24%	4.12%	2.85%	1.75%	2.07%	1.4%
2025/01/30	16.77%	12.72%	9.46%	7.46%	4.42%	4.22%	2.1%	1.92%	1.45%	1%
2025/01/31	16.75%	13.44%	8.67%	7.56%	5.65%	4.44%	2.67%	2.08%	1.23%	1%

In January 2025, eurocarparts.com saw fluctuating impressions, peaking at 16.77% on the 30th. Amazon.co.uk started strong but declined, ending at 13.44%. eBay.co.uk maintained moderate stability, while gsfcarparts.com spiked mid-month. Halfords.com and temu.com showed minor variations, with carparts4less.co.uk and argos.co.uk experiencing low shares. Dashvision.co.uk and nextbase.co.uk remained consistent, with slight dips.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Car Parts For Less https://www.carparts4less.co.uk
Great Value Price on Car Parts — High Quality Car Parts For A Wide Range Of Makes & Models - Offered At The Lowest Prices.
2
Euro Car Parts https://www.eurocarparts.com
Order Online, Collect In Store — Cyber Week offers across 1000s of lines. Free Delivery over £25 or Free Click & Collect. The UK's...
3
GSF Car Parts https://www.gsfcarparts.com
Click & Collect Available — Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now.
4
Halfords Car Parts - You Won't Get Them Cheaper https://www.halfords.com › halfords › motoring
Free Click & Collect As Quickly As 60 Minutes At Your Local Store On Car Parts. T&C Apply. We've Got 1000s Of DIY Car Parts For Audi, BMW, Mercedes & VW And More. Shop Online Now. Brands: Brembo, Bosch, PAGID, Eicher.
5
Next Day Delivery Available - Free Delivery On Orders £25+ https://www.mymotorworld.com
Discover Over 70,000 Products From The Biggest & Best Brands In The Automotive Industry

In the competitive world of automotive parts, five advertisers stand out with compelling PPC text ads. Carparts4less.co.uk emphasizes affordability and quality across various makes and models. Eurocarparts.com highlights convenience with online orders and in-store collection, enhanced by Cyber Week deals. GSFcarparts.com offers easy part finding through a registration lookup tool. Halfords.com promises quick, free click & collect, boasting a wide range of DIY parts from top brands. Lastly, Mymotorworld.com entices with next-day delivery and a vast selection of over 70,000 products. Each ad uniquely appeals to different consumer needs, from cost-effectiveness to convenience and variety.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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