UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
ebay.co.uk	10.22
halfords.com	10.21
bookmygarage.com	8
kwik-fit.com	6.35
eurocarparts.com	5.29
rac.co.uk	4.75
servicingstop.co.uk	2.97
clickmechanic.com	2.93
theaa.com	2.77
national.co.uk	2.69
others	43.82

In the automotive PPC landscape, eBay.co.uk and Halfords.com lead with 10.22% and 10.21% click shares, respectively. Meanwhile, ‘others’ dominate with 43.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ebay.co.uk	rac.co.uk	bookmygarage.com	theaa.com	halfords.com	servicingstop.co.uk	eurocarparts.com	clickmechanic.com	secretservice.co.uk	fixter.co.uk
2025/03/01	4.8%	7.21%	6.45%	7.08%	6.8%	3.48%	5.64%	4.21%	3.43%	3.7%
2025/03/02	5.82%	7.06%	6.64%	7.44%	8.02%	3.12%	2.57%	4.21%	3.57%	2.48%
2025/03/03	5.8%	8.77%	7.06%	7.58%	6.49%	4.08%	3.54%	4.43%	3.44%	2.9%
2025/03/04	4.86%	7.29%	6.5%	4.28%	8.26%	5.83%	3.67%	4.6%	4.61%	3.75%
2025/03/05	6.09%	6.89%	9.21%	3.6%	8.43%	4.95%	2.15%	4.07%	4.62%	2.47%
2025/03/06	6.35%	6.43%	9.29%	3.24%	9.67%	4.41%	3.14%	3.67%	3.76%	2.09%
2025/03/07	5.58%	7.15%	11.85%	4.63%	8.47%	3.51%	2.21%	2.98%	5.48%	1.83%
2025/03/08	5%	6.93%	11.37%	5.67%	7.51%	3.68%	2.8%	2.74%	5.23%	1.74%
2025/03/09	8.03%	7.69%	7.38%	5.47%	8.45%	3.23%	1.92%	2.48%	2.42%	2.05%
2025/03/10	6.17%	8.08%	10.94%	4.1%	6.15%	4.59%	4.35%	2.89%	4.33%	1.99%
2025/03/11	8.27%	7.95%	9.19%	3.73%	7.25%	4.4%	5.07%	2.49%	3.32%	1.97%
2025/03/12	8.56%	8.37%	9.32%	5.98%	7.29%	3.84%	3.16%	2.86%	3.47%	1.65%
2025/03/13	7.48%	9.67%	9.34%	6.33%	7.54%	3.57%	3.29%	3.03%	3.19%	1.34%
2025/03/14	6.75%	7.46%	10.91%	5.8%	8.32%	4.41%	3.4%	3.1%	4.05%	2.61%
2025/03/15	11.17%	9.54%	9.12%	6.33%	6.9%	2.58%	3.67%	2.54%	3.47%	2.27%
2025/03/16	13.34%	8.67%	8.34%	6.08%	7.27%	2.76%	1.64%	1.98%	3.13%	1.84%
2025/03/17	6.73%	10.35%	9.41%	6.52%	7.08%	4.15%	3.21%	2.63%	3.72%	2.09%
2025/03/18	5.49%	10.05%	11.66%	5.94%	7.18%	4.76%	4.24%	2.73%	5.41%	2.27%
2025/03/19	6.78%	7.53%	11.17%	2.84%	7.38%	4.57%	4.47%	3.34%	4.95%	2.86%
2025/03/20	8.24%	8.33%	10.36%	3.04%	7.4%	3.72%	4.35%	3.38%	4.67%	2.49%
2025/03/21	7.96%	8.22%	9.59%	4.07%	6.16%	4.42%	6.21%	3.31%	4.16%	2.81%
2025/03/22	6.82%	7.98%	11.23%	3.89%	5.91%	3.16%	5.02%	3.05%	5.11%	3.01%
2025/03/23	9.95%	7.2%	9.62%	4.75%	6.43%	3.6%	2.63%	2.64%	4.16%	2.64%
2025/03/24	11.07%	7.53%	11.79%	3.95%	4.64%	5.48%	4.94%	2.53%	5.4%	2.43%
2025/03/25	6.66%	7.42%	12.28%	4.2%	6.46%	6.23%	3.04%	3.17%	4.37%	2.17%
2025/03/26	8.16%	8.37%	11.43%	6.72%	5.82%	5.55%	2.86%	2.92%	4.05%	3.76%
2025/03/27	6.74%	8.42%	12.78%	7.44%	5.62%	5.48%	2.95%	2.97%	4.93%	3.48%
2025/03/28	6.19%	10.33%	10.69%	8.89%	4.35%	4.75%	4.02%	3.13%	3.77%	2.78%
2025/03/29	7.07%	9.38%	10.44%	7.68%	5.76%	3.68%	5%	2.95%	3.66%	2.83%
2025/03/30	10.85%	9.79%	8.87%	6.69%	6.62%	2.86%	4.21%	2.65%	3%	3.44%
2025/03/31	11.4%	10.16%	8.45%	6.82%	5.56%	3.96%	3.96%	3.54%	3.28%	2.24%

In March 2025, eBay.co.uk’s PPC spend surged, peaking at 13.34% on the 16th. Bookmygarage.com also saw a significant rise, reaching 12.78% on the 27th. Meanwhile, RAC.co.uk maintained steady growth, ending at 10.16%. The month concluded with eBay.co.uk leading, followed by bookmygarage.com and RAC.co.uk.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1272
2025/03/02	1271
2025/03/03	1329
2025/03/04	1310
2025/03/05	1397
2025/03/06	1530
2025/03/07	1543
2025/03/08	1455
2025/03/09	1383
2025/03/10	1441
2025/03/11	1386
2025/03/12	1384
2025/03/13	1423
2025/03/14	1441
2025/03/15	1327
2025/03/16	1263
2025/03/17	1269
2025/03/18	1259
2025/03/19	1312
2025/03/20	1277
2025/03/21	1294
2025/03/22	1252
2025/03/23	1246
2025/03/24	1267
2025/03/25	1228
2025/03/26	1258
2025/03/27	1297
2025/03/28	1233
2025/03/29	1274
2025/03/30	1225
2025/03/31	1246

March began with 1,272 advertisers, peaking at 1,543 on the 7th. A decline followed, ending the month at 1,246.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
eurocarparts.com	1.41%
citroen.co.uk	1.17%
ebay.co.uk	1.15%
bookmygarage.com	0.9%
fixter.co.uk	0.49%
autofinesse.com	-0.2%
asdamotoring.co.uk	-0.21%
bookmygarageoffers.co.uk	-0.25%
whocanfixmycar.com	-0.94%
halfords.com	-3.5%

Eurocarparts.com leads with a 1.41% click share increase, while halfords.com drops by 3.5%.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ebay.co.uk	eurocarparts.com	halfords.com	bookmygarage.com	servicingstop.co.uk	clickmechanic.com	secretservice.co.uk	rac.co.uk	screwfix.com	fixter.co.uk
2025/03/01	8.85%	11.82%	6.53%	4.58%	3.44%	4.53%	2.92%	2.53%	0.86%	3.57%
2025/03/02	11.5%	6.16%	8.09%	4.49%	3.03%	4.58%	3.08%	2.59%	2.23%	2.5%
2025/03/03	12.35%	8.97%	6.62%	4.57%	3.99%	4.51%	3.14%	2.57%	1.84%	2.72%
2025/03/04	9.71%	8%	7.44%	4.01%	5.59%	4.5%	4.07%	2.11%	3.06%	3.44%
2025/03/05	12.26%	5.65%	8.83%	5.85%	4.89%	4.11%	4.18%	2.16%	0.87%	2.26%
2025/03/06	11.55%	7.17%	10.57%	5.61%	4.16%	3.53%	3.23%	2.04%	2.53%	1.79%
2025/03/07	10.75%	5.61%	8%	7.72%	3.57%	3.1%	5.19%	2.33%	1.56%	1.71%
2025/03/08	9.51%	6.63%	8.29%	7.34%	3.77%	2.86%	4.84%	2.12%	2.55%	1.64%
2025/03/09	15.07%	3.82%	10.35%	4.67%	2.99%	2.33%	2.09%	2.24%	3.23%	1.78%
2025/03/10	11.08%	9.99%	6.17%	6.9%	4.31%	3.03%	3.77%	2.4%	3.06%	1.8%
2025/03/11	16.78%	10.65%	6.56%	5.61%	3.93%	2.32%	2.75%	2.24%	3.47%	1.67%
2025/03/12	16.46%	7.44%	7.4%	6.16%	3.79%	2.84%	3.29%	2.6%	2.72%	1.56%
2025/03/13	14.64%	8.59%	6.86%	6.14%	3.48%	3.08%	2.88%	2.96%	3.79%	1.19%
2025/03/14	12.7%	7.36%	7.1%	6.51%	3.99%	3.45%	3.39%	2.16%	2.91%	2.28%
2025/03/15	22.61%	8.31%	5.64%	5.57%	2.41%	2.36%	2.96%	3.01%	2.53%	1.97%
2025/03/16	25.07%	3.98%	6.99%	5.21%	2.52%	1.89%	2.63%	2.3%	4.68%	1.67%
2025/03/17	13.22%	8.82%	6.55%	6.1%	3.96%	2.74%	3.34%	3.03%	3.5%	1.86%
2025/03/18	11.48%	10.16%	6.44%	7.21%	4.81%	2.95%	5.12%	3.13%	2.96%	2.13%
2025/03/19	14.4%	10.07%	6.22%	6.62%	4.41%	3.21%	4.42%	2.23%	2.21%	2.39%
2025/03/20	16.38%	9.58%	5.61%	5.99%	3.52%	3.23%	3.89%	2.42%	3.52%	2.09%
2025/03/21	15.05%	14.19%	4.55%	5.49%	3.93%	3.07%	3.33%	2.33%	4.97%	2.27%
2025/03/22	14.07%	10.62%	5.05%	6.73%	3.01%	3.03%	4.5%	2.25%	4.05%	2.7%
2025/03/23	18.27%	6.3%	5.58%	5.7%	3.28%	2.55%	3.51%	2%	3.54%	2.11%
2025/03/24	21.75%	10.24%	3.99%	6.55%	4.64%	2.22%	4.37%	2.01%	3.96%	2.06%
2025/03/25	14.14%	7.34%	5.49%	7.96%	6.23%	3.18%	3.98%	2.27%	2.97%	1.91%
2025/03/26	15.19%	6.23%	5.77%	7.77%	5.77%	3.08%	3.79%	2.84%	2.15%	3.64%
2025/03/27	14.26%	7.77%	5.3%	8.42%	5.6%	3.14%	4.62%	2.46%	1.32%	3.21%
2025/03/28	12.46%	10.32%	4.44%	7.22%	4.9%	3.35%	3.66%	2.9%	1.89%	2.62%
2025/03/29	13.31%	11.76%	5.47%	6.8%	3.43%	3.13%	3.36%	2.63%	2.05%	2.6%
2025/03/30	19.04%	10.34%	5.98%	5.54%	2.61%	2.46%	2.54%	2.75%	1.79%	3.07%
2025/03/31	21.96%	8.92%	5.3%	5.28%	3.76%	3.47%	2.92%	2.83%	2.45%	1.96%

In March 2025, eBay.co.uk led with a peak impression share of 25.07% on the 16th. Eurocarparts.com fluctuated, peaking at 14.19% on the 21st. Halfords.com saw a decline, ending at 5.3%. Bookmygarage.com maintained stability, while Servicingstop.co.uk peaked at 6.23% on the 25th. Clickmechanic.com and Secretservice.co.uk showed minor fluctuations. RAC.co.uk remained steady, and Screwfix.com peaked at 4.97% on the 21st. Fixter.co.uk had a low presence, peaking at 3.64% on the 26th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Service & MOT Near You | Compare Prices Near You https://www.bookmygarage.com › mot-service
Compare to save up to 70%. Instant prices & quick 2 step online booking. Compare prices from thousands of local garages & dealerships.
2
MOT in Your Area - Book In Less Than 5 Minutes https://www.fixter.co.uk › mot
Book An MOT From £27 & Add A Service From Only £129. Get An Instant Quote Today
3
Kwik Fit https://www.kwik-fit.com
Tyres, MOT, Servicing & More — Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT. Book...
4
Book MOT Near Me - MOT From £15 https://www.secretservice.co.uk
Exclusive dealership offers. Premium high quality service. Don't pay until the day. Manufacturer trained technicians for best results. Genuine (or equivalent) parts.
5
Find Cheapest MOT Near You | Free Car Collection & Delivery http://www.servicingstop.co.uk › mot › free-quote
Stop overpaying for your MOT! We offer the lowest rates and pick your car up for free.

In the competitive world of automotive services, five advertisers stand out with compelling PPC ads. BookMyGarage.com entices with savings up to 70% and easy booking. Fixter.co.uk highlights affordability and quick service. Kwik-Fit positions itself as a comprehensive car care hub. SecretService.co.uk offers exclusive deals and premium service. ServicingStop.co.uk promises the lowest MOT rates with free car collection. Each ad uniquely appeals to cost-conscious, convenience-seeking customers.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Competitor Count for UK Automotive Auto Care, Services & Repair

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

UK Automotive Auto Care, Services & Repair Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance