UK Automotive Tires - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
blackcircles.com	28.25
halfords.com	17.57
national.co.uk	9.8
kwik-fit.com	6.71
ebay.co.uk	6.62
asdatyres.co.uk	3.58
amazon.co.uk	2.68
justtyres.co.uk	1.77
etyres.co.uk	1.33
tyreleader.co.uk	1.25
others	20.44

In the PPC landscape, Blackcircles.com leads with 28.25% click share, followed by Halfords.com at 17.57%. ‘Others’ collectively hold 20.44%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	blackcircles.com	halfords.com	national.co.uk	kwik-fit.com	etyres.co.uk	ebay.co.uk	asdatyres.co.uk	tyre-shopper.co.uk	amazon.co.uk	justtyres.co.uk
2025/01/01	17.6%	22.05%	9.88%	5.84%	1.93%	5.84%	1.59%	1.94%	2.24%	2.48%
2025/01/02	21.63%	12.06%	10.44%	4.43%	1.3%	8.62%	2.26%	1.07%	3.45%	1.78%
2025/01/03	23.66%	12.88%	13.16%	4.83%	1.9%	6.07%	1.66%	2.71%	2.46%	1.55%
2025/01/04	22.55%	15.01%	11.06%	4.19%	1%	9.49%	1.21%	1.18%	3.47%	1.85%
2025/01/05	24.56%	14.22%	11.75%	4.85%	1.45%	8.63%	1.69%	1.66%	2.52%	1.89%
2025/01/06	29.95%	10.12%	11.96%	3.14%	1.24%	10.47%	1.43%	2.19%	3.08%	1.4%
2025/01/07	32.17%	10.59%	12.21%	4.05%	1.36%	7.19%	1.43%	1.87%	2.37%	1.46%
2025/01/08	30.47%	14.02%	10.75%	5.66%	1.99%	4.44%	1.58%	1.68%	2.05%	1.85%
2025/01/09	22.59%	15.33%	12.34%	7.96%	2.81%	4.15%	1.58%	2.07%	2.58%	1.56%
2025/01/10	23.52%	14.45%	15.16%	6.58%	1.68%	4.92%	1.34%	1.63%	2.75%	1.5%
2025/01/11	20.14%	15.83%	11.26%	6.59%	1.66%	5.87%	1.66%	1.48%	2.64%	1.58%
2025/01/12	18.42%	16.51%	12.96%	7.14%	2.39%	4.62%	1.38%	1.72%	1.55%	1.93%
2025/01/13	22.19%	15.99%	13.75%	5%	1.51%	6.15%	2.01%	1.38%	1.44%	1.44%
2025/01/14	25.19%	15.51%	12.07%	6.79%	2.4%	3.7%	1.76%	1.98%	0.87%	1.1%
2025/01/15	24.3%	17.2%	11.09%	5.75%	1.43%	5.83%	1.73%	2.29%	1.24%	1.79%
2025/01/16	22.28%	15.17%	12.03%	7.91%	2.78%	4.07%	1.57%	2.05%	2.56%	1.55%
2025/01/21	27.06%	19.32%	11.75%	9.08%	3.03%	2.44%	1.96%	1.99%	0.85%	1.21%
2025/01/22	26.66%	20.82%	14.79%	6.31%	2.64%	3.56%	1.53%	1.51%	1%	1.3%
2025/01/23	28.59%	25.28%	12.5%	4.89%	2.02%	2.8%	1.35%	0.88%	0.88%	1.13%
2025/01/24	21%	25.79%	13.94%	6.5%	2.04%	2.22%	1.78%	1.71%	0.71%	1.68%
2025/01/25	26.54%	21.18%	13.13%	8.32%	1.97%	2.37%	1.51%	1.23%	0.72%	2.32%
2025/01/26	26.79%	21.48%	15.62%	6.51%	1.69%	3.52%	1.56%	0.99%	1.05%	2.17%
2025/01/27	30.03%	18.34%	10.98%	5.26%	1.47%	4.21%	1.93%	0.63%	1.26%	1.2%
2025/01/28	32.89%	21.63%	9.66%	6.72%	1.9%	4.04%	1.76%	0.58%	1.04%	0.67%
2025/01/29	31.67%	20.67%	10.08%	6.57%	2.74%	3.19%	2.3%	0.86%	0.76%	0.52%
2025/01/30	31.32%	22.67%	8.44%	7.5%	2.96%	2.55%	2.32%	1.03%	0.95%	0.68%
2025/01/31	30.27%	22.39%	9.2%	6.38%	3.06%	2.9%	2.02%	1.16%	1.14%	0.81%

Blackcircles.com dominated January, peaking at 32.89% on the 28th. Halfords.com saw a steady rise, ending at 22.39%. National.co.uk fluctuated, closing at 9.2%. Kwik-fit.com and etyres.co.uk maintained lower shares.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	541
2025/01/02	521
2025/01/03	523
2025/01/04	507
2025/01/05	524
2025/01/06	516
2025/01/07	535
2025/01/08	555
2025/01/09	563
2025/01/10	572
2025/01/11	578
2025/01/12	557
2025/01/13	563
2025/01/14	582
2025/01/15	576
2025/01/16	563
2025/01/21	552
2025/01/22	563
2025/01/23	510
2025/01/24	501
2025/01/25	489
2025/01/26	498
2025/01/27	527
2025/01/28	509
2025/01/29	591
2025/01/30	625
2025/01/31	618

January saw a dynamic shift in distinct advertisers, starting at 541 and peaking at 625. The month concluded with a strong presence of 618 advertisers, indicating a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
halfords.com	7.56%
blackcircles.com	2.22%
tyreleader.co.uk	1.03%
kwik-fit.com	0.97%
etyres.co.uk	0.32%
justtyres.co.uk	-0.52%
national.co.uk	-0.55%
quickfixtyreslondon.co.uk	-0.66%
amazon.co.uk	-1.69%
ebay.co.uk	-3.31%

Halfords.com surged with a 7.56% click share increase, while ebay.co.uk dropped by 3.31%. Blackcircles.com and tyreleader.co.uk also gained, contrasting with amazon.co.uk’s decline.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	blackcircles.com	halfords.com	ebay.co.uk	national.co.uk	kwik-fit.com	tyreleader.co.uk	amazon.co.uk	etyres.co.uk	asdatyres.co.uk	justtyres.co.uk
2025/01/01	20.24%	16.14%	9.96%	8.14%	5.34%	1.66%	4.42%	1.18%	1.68%	1.93%
2025/01/02	24.04%	7.72%	13.97%	7%	4.24%	2.05%	5.94%	0.79%	2.14%	1.01%
2025/01/03	26.8%	9.03%	10.91%	8.78%	4.54%	1.45%	4.68%	1.41%	1.81%	1.1%
2025/01/04	25.08%	10.06%	15.3%	7.18%	4.08%	1.28%	5.5%	0.65%	1.31%	1.21%
2025/01/05	27.49%	10.17%	14.12%	7.92%	4.51%	0.85%	4.41%	0.91%	1.85%	1.47%
2025/01/06	32.13%	6.74%	16.62%	6.44%	3%	0.71%	5.07%	0.7%	1.53%	0.97%
2025/01/07	34.56%	7.12%	12.27%	7.48%	3.78%	1.01%	3.76%	0.87%	1.39%	1.06%
2025/01/08	32.89%	10.18%	8.19%	6.82%	5.14%	0.89%	3.71%	1.38%	1.51%	1.49%
2025/01/09	25.4%	11.4%	7.96%	8.07%	7.33%	0.95%	4.8%	2.02%	1.53%	1.28%
2025/01/10	26.49%	10.68%	8.95%	10.38%	6.07%	0.97%	4.77%	1.09%	1.36%	1.12%
2025/01/11	23.16%	11.45%	10.84%	6.52%	6%	0.96%	4.92%	1.14%	1.83%	1.48%
2025/01/12	22.34%	12.16%	9.03%	8.15%	6.84%	0.63%	3.23%	1.58%	1.55%	1.71%
2025/01/13	27.53%	10.44%	11.31%	7.36%	4.79%	0.84%	2.87%	0.92%	2.34%	1%
2025/01/14	29.03%	11.06%	7.42%	7.85%	6.19%	0.85%	1.89%	1.63%	1.83%	0.85%
2025/01/15	28.21%	12.04%	10.93%	6.8%	5.07%	1.26%	2.41%	0.92%	1.78%	1.33%
2025/01/16	25.35%	11.43%	7.91%	8.01%	7.33%	0.95%	4.83%	2.03%	1.53%	1.28%
2025/01/21	30.17%	16.08%	5.33%	6.37%	8.64%	0.68%	1.8%	2.36%	2.05%	1.1%
2025/01/22	30.64%	17.43%	7.91%	6.93%	5.69%	1.18%	2.41%	1.85%	1.5%	1.06%
2025/01/23	31.57%	20.19%	5.77%	6.16%	4.61%	1.8%	2%	1.74%	1.45%	0.89%
2025/01/24	23.36%	22.33%	4.71%	6.45%	6.55%	1.48%	1.27%	1.56%	1.88%	1.57%
2025/01/25	29.61%	18.22%	5.13%	5.77%	7.98%	1.54%	1.45%	1.49%	1.67%	2.11%
2025/01/26	31.14%	17.52%	7.41%	7.26%	5.92%	2.9%	2.16%	1.29%	1.58%	2.17%
2025/01/27	34.5%	14.48%	7.78%	4.65%	5.01%	2.42%	2.45%	1.07%	1.89%	1.08%
2025/01/28	37.57%	17.73%	8.38%	4.48%	5.62%	2.76%	2.17%	1.27%	1.63%	0.5%
2025/01/29	36.12%	17.51%	6.75%	5.24%	5.43%	3.05%	1.68%	2.03%	2.02%	0.42%
2025/01/30	32.61%	19.2%	5.21%	5.14%	6.15%	2.95%	2.04%	2.13%	2.2%	0.49%
2025/01/31	32.22%	18.62%	6.07%	5.04%	5.02%	3.7%	2.35%	2.16%	1.78%	0.62%

Blackcircles.com led January with a strong impression share, peaking at 37.57% on the 28th. Halfords.com showed a steady rise, reaching 22.33% on the 24th. EBay.co.uk and national.co.uk experienced fluctuations, while tyreleader.co.uk and etyres.co.uk saw gradual increases. The month concluded with blackcircles.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Mobile Tyre Fitters - We Come within 30-45 Minutes https://www.anetyres.co.uk/
Whether you’re stranded on the roadside or just need a quick fix at home. Any Car, Any Time and Any-Where. We bring the tyre shop to you.
2
Same Day Tyre Fitting | Never Beaten On Fitted Price https://www.halfords.com › halfords › tyres
Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At Halfords. Same...
3
Mobile Tyres Near You Anytime, - Anywhere – 24/7 Service https://www.londonmobiletyreexpress247.com/
Round-the-Clock Tyre Repair & Replacement. ast, Reliable, and Professional Tyre Services When You Need Them Most.
4
Mobile Tyre Fitting - Emergency Mobile Tyre Fitting https://www.mobiletyrestation.co.uk/
We come to you at Home or Work
5
24 hours Emergency Tyre Repair - AT Your Location In 45 Minutes https://www.quickfixtyreslondon.co.uk/
Over 20 Years' Experience Solving Londoners Tyre Problems. Need A Tyre Repaired Or Replaced Right Now? Our Rapid Mobile Specialists Get To You ASAP.

In the competitive world of mobile tyre services, five advertisers stand out with compelling messages. Anetyres.co.uk promises swift roadside assistance, emphasizing convenience. Halfords.com highlights unbeatable prices and a wide tyre range. Londonmobiletyreexpress247.com offers 24/7 availability, ensuring reliability. Mobiletyrestation.co.uk focuses on emergency services at home or work. Quickfixtyreslondon.co.uk boasts rapid response and extensive experience, catering to urgent needs. Each ad uniquely addresses customer pain points, showcasing the industry’s dynamic solutions.

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