UK Education & Training Corporate Training - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
icslearn.co.uk	5.87
aat.org.uk	5.5
plt.org	3.4
accaglobal.com	2.74
open.ac.uk	2.46
lse.ac.uk	2.23
coursera.org	1.87
e-careers.com	1.69
itcareerswitch.co.uk	1.63
pluralsight.com	1.56
others	71.05

In the education and corporate training PPC landscape, ‘others’ dominate with 71.05% click share. ICS Learn leads individual advertisers at 5.87%, followed by AAT at 5.5%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	icslearn.co.uk	open.ac.uk	theknowledgeacademy.com	lse.ac.uk	e-careers.com	aat.org.uk	learndirect.com	coursera.org	avadolearning.com	bpp.com
2025/03/01	8.78%	0.52%	2.7%	3.19%	3.15%	3.07%	1.82%	1.95%	2.77%	2.13%
2025/03/02	9.37%	0.76%	2.18%	2.98%	3.59%	2.73%	1.81%	1.97%	2.57%	2.45%
2025/03/03	10.62%	0.82%	2.95%	3.14%	4.29%	2.36%	1.83%	1.56%	2.75%	1.63%
2025/03/04	8.89%	0.74%	3.21%	2.65%	3.39%	2.38%	2.12%	1.88%	2.66%	2.17%
2025/03/05	8.88%	0.99%	2.89%	2.51%	3.83%	2.83%	3.04%	2.15%	2.05%	2.05%
2025/03/06	8.87%	1.41%	2.83%	2.28%	2.94%	2.05%	3.5%	1.73%	1.62%	1.83%
2025/03/07	8.61%	1.35%	2.58%	2.2%	2.81%	3.79%	2.43%	2.91%	1.44%	2.18%
2025/03/08	10.11%	1.76%	1.68%	1.68%	3.07%	5.2%	2%	3.97%	1.46%	2.78%
2025/03/09	9.46%	1.63%	1.85%	2.84%	4.09%	3.56%	2.23%	2.32%	2.23%	2.19%
2025/03/10	9.08%	2.08%	2.8%	3.48%	2.79%	2.54%	2.7%	2.31%	1.93%	1.72%
2025/03/11	9.05%	1.86%	3.33%	2.85%	3.1%	3.42%	2.26%	1.81%	2.21%	1.65%
2025/03/12	7.38%	2.1%	3.16%	2.98%	2.57%	3.7%	2.35%	2.7%	1.99%	1.72%
2025/03/13	7.56%	2.54%	3.08%	3.21%	2.33%	2.84%	1.66%	1.6%	1.74%	1.82%
2025/03/14	9.41%	1.97%	3.52%	3.31%	2.87%	2.91%	1.87%	2.13%	2.29%	1.75%
2025/03/15	10.1%	1.82%	2.09%	3.45%	3.37%	4.22%	1.82%	1.82%	2.32%	1.58%
2025/03/16	10.23%	1.05%	2.18%	3.35%	3.03%	3.37%	1.4%	3.21%	2.03%	1.57%
2025/03/17	11.43%	1.02%	3.24%	3.42%	2.62%	2.34%	1.38%	3.06%	2.18%	1.31%
2025/03/18	12.19%	1.58%	3.16%	2.93%	2.44%	2.8%	1.79%	2.96%	2.33%	1.67%
2025/03/19	12.26%	1.09%	2.97%	3.34%	2.51%	2.54%	2.69%	2.16%	1.7%	1.78%
2025/03/20	11.34%	0.5%	3.49%	3.83%	2.39%	1.61%	2.38%	1.41%	2.16%	1.93%
2025/03/21	10.73%	1.69%	3.93%	3.58%	2.8%	2.74%	2.36%	1.75%	1.91%	1.58%
2025/03/22	12.04%	5.24%	1.69%	2.97%	2.96%	3.11%	2.16%	2.03%	1.98%	1.77%
2025/03/23	11.21%	5.77%	2.02%	3.04%	3%	2.51%	0.35%	3.04%	2.31%	1.48%
2025/03/24	10.3%	5.07%	2.99%	3.4%	2.79%	2.34%	1.76%	2.44%	2.12%	1.45%
2025/03/25	7.66%	5.17%	3.37%	3.42%	3.57%	3.16%	2.47%	1.91%	2.32%	1.88%
2025/03/26	12.03%	4.61%	3.37%	3.84%	3.38%	2.89%	2.34%	1.91%	2.51%	1.92%
2025/03/27	13.03%	5.34%	3.45%	3.3%	3.18%	3.03%	2.72%	1.72%	2.39%	1.99%
2025/03/28	11.89%	5.5%	4.02%	3.31%	2.74%	3.58%	2.66%	2.45%	1.91%	1.71%
2025/03/29	12.04%	5.95%	2.03%	2.97%	2.69%	3.61%	2.06%	2.49%	1.63%	1.56%
2025/03/30	11.4%	5.11%	1.95%	3.35%	2.9%	3.11%	1.92%	2.65%	1.8%	1.54%
2025/03/31	12.35%	4.2%	3.32%	3.11%	2.91%	2.39%	2.16%	1.87%	1.67%	1.36%

In March 2025, icslearn.co.uk led with a steady rise, peaking at 13.03% on the 27th. open.ac.uk saw a significant jump mid-month, reaching 5.95% on the 29th. The month concluded with icslearn.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1130
2025/03/02	1095
2025/03/03	1153
2025/03/04	1178
2025/03/05	1165
2025/03/06	1169
2025/03/07	1156
2025/03/08	1107
2025/03/09	1091
2025/03/10	1106
2025/03/11	1113
2025/03/12	1079
2025/03/13	1108
2025/03/14	1111
2025/03/15	1047
2025/03/16	1037
2025/03/17	1079
2025/03/18	1069
2025/03/19	1084
2025/03/20	1034
2025/03/21	1062
2025/03/22	1031
2025/03/23	1025
2025/03/24	1032
2025/03/25	1054
2025/03/26	1047
2025/03/27	1037
2025/03/28	1020
2025/03/29	997
2025/03/30	1004
2025/03/31	985

March saw a fluctuating number of advertisers, starting at 1,130 and ending at 985, with peaks and troughs throughout.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
open.ac.uk	2.09%
icslearn.co.uk	1.96%
iquirks.com	0.86%
iqtestbrain.com	0.72%
cranfield.ac.uk	0.69%
globalbanking.ac.uk	-0.44%
iq-academy.org	-0.59%
certified-iq.com	-0.6%
classbento.co.uk	-2.02%
plt.org	-3.32%

Open.ac.uk and icslearn.co.uk surged in click share, while plt.org and classbento.co.uk faced declines.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	icslearn.co.uk	open.ac.uk	lse.ac.uk	itcareerswitch.co.uk	imperial.ac.uk	theknowledgeacademy.com	learningpeople.com	e-careers.com	aat.org.uk	coursera.org
2025/03/01	4.89%	0.44%	2.77%	2.57%	1.57%	1.74%	2.19%	2.53%	2.05%	1.42%
2025/03/02	5.26%	0.57%	2.59%	2.46%	1.4%	1.43%	2.28%	2.83%	1.78%	1.19%
2025/03/03	5.21%	0.73%	2.87%	2.15%	1.2%	1.86%	1.7%	2.8%	1.48%	1.01%
2025/03/04	4.48%	0.68%	2.36%	1.71%	0.83%	2.08%	1.45%	2.29%	1.58%	1.3%
2025/03/05	4.21%	1.01%	2.38%	2.99%	0.86%	1.99%	1.55%	2.57%	1.83%	1.42%
2025/03/06	3.96%	1.2%	1.9%	1.53%	0.91%	1.93%	1.4%	2.1%	1.38%	1.2%
2025/03/07	4.18%	1.22%	1.96%	1.17%	0.92%	1.75%	1.39%	2.04%	2.15%	2.01%
2025/03/08	5.09%	1.7%	1.62%	1.13%	0.98%	1.23%	1.32%	2.33%	3.09%	2.99%
2025/03/09	4.53%	1.44%	2.52%	1.65%	1.21%	1.35%	2.01%	2.75%	2.35%	1.69%
2025/03/10	4.55%	2.04%	3.24%	1.49%	1.22%	2.03%	1.72%	2.09%	1.69%	1.71%
2025/03/11	4.31%	1.92%	2.61%	2.06%	1.16%	2.25%	1.79%	2.24%	2.27%	1.29%
2025/03/12	3.58%	1.76%	2.62%	1.56%	1.01%	2.14%	1.67%	1.83%	2.47%	1.97%
2025/03/13	3.58%	2.19%	2.83%	1.66%	1.27%	1.99%	1.61%	1.58%	1.93%	1.07%
2025/03/14	4.91%	1.86%	2.84%	1.93%	1.14%	2.28%	1.69%	1.91%	1.76%	1.44%
2025/03/15	5.39%	1.68%	2.92%	2.31%	1.22%	1.41%	2.26%	2.38%	2.74%	1.31%
2025/03/16	5.66%	1.01%	2.95%	2.4%	1.2%	1.44%	2.23%	2.01%	2%	2.13%
2025/03/17	6.61%	1.09%	3.21%	2.7%	1.13%	2.11%	2.39%	1.9%	1.64%	2.2%
2025/03/18	7.22%	1.46%	2.69%	1.82%	1.23%	2.03%	1.45%	1.75%	1.91%	2.24%
2025/03/19	6.9%	1.02%	2.91%	1.79%	1.11%	2.09%	1.56%	1.84%	1.79%	1.52%
2025/03/20	6.17%	0.53%	3.37%	1.96%	1.63%	2.25%	1.41%	1.62%	1.45%	0.96%
2025/03/21	6.37%	1.58%	3.29%	2.08%	1.86%	2.65%	1.99%	1.98%	2.01%	1.21%
2025/03/22	6.9%	4.45%	2.74%	1.2%	2.34%	1.17%	1.89%	2.05%	1.77%	1.51%
2025/03/23	6.29%	4.69%	2.64%	1.73%	2%	1.32%	2.13%	1.85%	1.66%	2.04%
2025/03/24	5.85%	4.59%	3.09%	2.11%	2.4%	2.09%	1.96%	1.91%	1.56%	1.69%
2025/03/25	3.91%	3.97%	3%	1.87%	2.27%	2.2%	1.62%	2.14%	1.79%	1.29%
2025/03/26	6.71%	3.6%	3.28%	2.21%	1.76%	2.33%	1.93%	2.1%	1.76%	1.19%
2025/03/27	7.32%	4.18%	2.94%	2.02%	1.92%	2.22%	1.67%	2.24%	1.92%	1.21%
2025/03/28	6.79%	4.49%	2.78%	2.31%	2.19%	2.58%	1.81%	1.87%	2.16%	1.69%
2025/03/29	6.79%	4.96%	2.84%	2.68%	2.88%	1.34%	2.94%	1.94%	2.12%	1.89%
2025/03/30	6.01%	4.12%	2.88%	2.23%	2.66%	1.19%	2.62%	1.83%	2.15%	2.18%
2025/03/31	6.94%	3.55%	2.71%	2.7%	2.5%	2.08%	2.06%	1.98%	1.97%	1.44%

In March 2025, icslearn.co.uk’s impression share surged from 4.89% to 6.94%. Meanwhile, open.ac.uk saw a notable rise, peaking at 4.96% before ending at 3.55%. lse.ac.uk maintained stability, closing at 2.71%. The month concluded with icslearn.co.uk leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
ACCA Global https://www.accaglobal.com
ACCA Accountancy Qualification — Accountancy Professionals Are In Huge Demand. Find The Starting Point Right For You. Apply Online...
2
AAT Accounting Courses Sale | 25% Off All AAT - March Sale https://www.icslearn.co.uk › aat-courses › march-sale
AAT Level 2, 3 & 4 March Sale. Get Qualified Online. Price Match Guarantee. 91% Pass Rate
3
25% Off All CIPD Courses | Price Match Promise Guarantee https://www.learndirect.com › cipd-courses › team-management
Level Up Your Skills With Our Level 5 Associate Diploma in People Management. Inspiring...
4
ATT Accounting Certification - AAT Level 1 2 3 4 Online https://www.mcarthurmorgan.com
Market Leading Text, Workbooks, Revision Kit, Question Bank, Revision Prep & Mock Exams.
5
Engineering apprenticeship jobs | TFL Apprenticeships https://www.tfl.gov.uk › apprentices › engineering
You'll get a wide range of on-the-job practical experience and placements. Apply now! Explore...

In the competitive landscape of Google PPC, five top-performing ads stand out. ACCA Global highlights the high demand for accountancy professionals, urging prospects to find their starting point. ICS Learn offers a 25% discount on AAT courses, boasting a 91% pass rate. Learndirect promotes a 25% discount on CIPD courses, emphasizing skill enhancement. McArthur Morgan provides comprehensive resources for ATT certification. TFL Apprenticeships promises practical engineering experience, inviting applications. Each ad uniquely appeals to its audience, leveraging discounts, guarantees, and career advancement opportunities.

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UK Education & Training Corporate Training - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Competitor Count for UK Education & Training Corporate Training

Market Loss & Market Gains for UK Education & Training Corporate Training

UK Education & Training Corporate Training Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena