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UK Education & Training Corporate Training - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
icslearn.co.uk 4.26
plt.org 3.43
aat.org.uk 3.4
open.ac.uk 2.48
coursera.org 2.22
itcareerswitch.co.uk 1.94
theknowledgeacademy.com 1.79
bpp.com 1.67
e-careers.com 1.63
learningpeople.com 1.42
others 75.76

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In the education PPC landscape, ‘others’ dominate with 75.76% click share, while icslearn.co.uk leads specific advertisers at 4.26%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date icslearn.co.uk open.ac.uk theknowledgeacademy.com avadolearning.com e-careers.com coursera.org itonlinelearning.com bpp.com dpglearn.co.uk learningpeople.com
2025/01/01 3.92% 2.95% 3.05% 2.36% 3.34% 3.29% 1.23% 1.62% 1.5% 2.36%
2025/01/02 5.95% 3.48% 2.85% 2.14% 2.39% 3.05% 1.8% 1.68% 2.28% 2.3%
2025/01/03 8.17% 3.25% 2.77% 1.93% 2.17% 2.97% 1.99% 2.83% 2.41% 2.05%
2025/01/04 4.83% 2.95% 3.06% 1.73% 2.55% 3.14% 0.1% 2.6% 2.23% 2.39%
2025/01/05 6.86% 2.87% 2.44% 1.83% 3.05% 3.96% 1.53% 3.09% 2.08% 2.25%
2025/01/06 6.92% 2.79% 3.31% 2.07% 3.21% 2.47% 2.18% 2.21% 1.96% 2.09%
2025/01/07 7.6% 2.46% 3.01% 1.82% 2.57% 2.06% 2.23% 2.47% 2.14% 1.62%
2025/01/08 6.94% 2.87% 3.35% 2.21% 2.49% 2.17% 1.87% 2.44% 2.38% 1.78%
2025/01/09 7.01% 3.38% 3.05% 2.42% 2.74% 1.92% 1.91% 2.41% 2.57% 1.42%
2025/01/10 7.08% 2.43% 3.21% 2.17% 2.4% 2.34% 1.67% 2.42% 2.3% 1.65%
2025/01/11 7.82% 1.47% 3.16% 2.22% 2.95% 3.03% 0.12% 2.79% 2.39% 1.93%
2025/01/12 7.28% 1.45% 3.31% 2.02% 2.57% 2.94% 1.29% 3.01% 2.45% 1.93%
2025/01/13 6.73% 1.68% 3.56% 2.17% 2.48% 1.98% 1.68% 2.69% 2.41% 1.79%
2025/01/14 6.73% 1.79% 3.93% 2.09% 2.23% 2.61% 2.51% 2.61% 2.17% 1.96%
2025/01/15 6.22% 1.45% 4.26% 2.13% 2.58% 1.97% 2.36% 2.02% 2.39% 2.31%
2025/01/16 6.98% 3.33% 3.01% 2.42% 2.74% 1.81% 1.85% 2.41% 2.62% 1.38%
2025/01/21 7.52% 1.04% 4.11% 2.79% 2.64% 2.3% 2.47% 2.06% 2.82% 2.19%
2025/01/22 6.26% 0.97% 4.19% 2.79% 2.26% 2.22% 2.69% 2.27% 2.64% 1.85%
2025/01/23 5.68% 1.33% 4.55% 2.75% 2.42% 2.1% 2.66% 2.62% 2.05% 1.99%
2025/01/24 6.96% 1.82% 3.8% 3.06% 2.59% 2.73% 2.32% 3.03% 3.08% 1.66%
2025/01/25 7.44% 2.82% 3.24% 3.19% 2.66% 3.58% 0.48% 3.05% 2.87% 2.36%
2025/01/26 7.27% 3.32% 2.58% 2.67% 3% 3.12% 1.69% 2.89% 2.26% 1.72%
2025/01/27 7.01% 2.94% 3.73% 2.82% 2.95% 2.63% 2.33% 2.75% 1.64% 1.84%
2025/01/28 8.06% 2.04% 3.44% 3.42% 3.34% 1.99% 1.6% 3.08% 1.38% 1.21%
2025/01/29 7.38% 2.07% 4.11% 2.92% 2.65% 1.91% 2.49% 2.6% 1.66% 2.01%
2025/01/30 8.1% 3.29% 3.69% 2.85% 2.72% 2.51% 2.3% 2.44% 1.77% 1.79%
2025/01/31 8.21% 3.83% 3.66% 2.96% 2.73% 2.6% 2.43% 2.19% 2.02% 1.5%

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In January 2025, ICS Learn’s PPC spend share fluctuated, peaking at 8.21% on the 31st. Open University saw a gradual increase, ending at 3.83%. The Knowledge Academy maintained stability, while Avado Learning and e-Careers experienced moderate growth. Coursera’s share dipped mid-month but recovered slightly. IT Online Learning and BPP showed minor fluctuations, with DPG Learn and Learning People experiencing a steady decline.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 1795
2025/01/02 1776
2025/01/03 1853
2025/01/04 1708
2025/01/05 1742
2025/01/06 1790
2025/01/07 1803
2025/01/08 1760
2025/01/09 1846
2025/01/10 1780
2025/01/11 1721
2025/01/12 1677
2025/01/13 1671
2025/01/14 1855
2025/01/15 1729
2025/01/16 1846
2025/01/21 1717
2025/01/22 1720
2025/01/23 1546
2025/01/24 1539
2025/01/25 1497
2025/01/26 1527
2025/01/27 1521
2025/01/28 1488
2025/01/29 1635
2025/01/30 1748
2025/01/31 1762

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January saw fluctuating advertiser numbers, peaking at 1,855 on January 14. A decline followed, reaching a low of 1,488 on January 28. The month concluded with a slight recovery to 1,762.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
icslearn.co.uk 0.79%
mcarthurmorgan.com 0.58%
prince2.com 0.54%
aston.ac.uk 0.54%
theknowledgeacademy.com 0.52%
bookinstructor.co.uk -0.33%
dmu.ac.uk -0.38%
onlinebusinessschool.com -0.69%
itcareerswitch.co.uk -0.82%
plt.org -1.8%

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In the past month, icslearn.co.uk surged with a 0.79% click share increase, while plt.org faced a significant drop of 1.8%.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date icslearn.co.uk open.ac.uk theknowledgeacademy.com e-careers.com itonlinelearning.com coursera.org lse.ac.uk bpp.com learningpeople.com itcareerswitch.co.uk
2025/01/01 1.72% 2.69% 1.71% 2.02% 0.81% 2.04% 1.32% 0.96% 2.06% 0.6%
2025/01/02 2.57% 2.97% 1.68% 1.48% 1.22% 1.8% 0.97% 1.18% 2% 2.95%
2025/01/03 4.12% 3.19% 1.8% 1.51% 1.53% 2.05% 1.43% 2.17% 1.94% 2.59%
2025/01/04 2.39% 2.9% 1.88% 1.8% 0.06% 2.18% 1.45% 2.28% 2.27% 3.97%
2025/01/05 3.22% 2.69% 1.55% 2.08% 1.07% 2.56% 1.18% 2.45% 1.99% 3.94%
2025/01/06 3.14% 2.77% 2.15% 2.15% 1.61% 1.73% 1.23% 1.72% 1.97% 2.6%
2025/01/07 3.65% 2.18% 1.89% 1.77% 1.55% 1.44% 1.04% 1.76% 1.48% 2.57%
2025/01/08 3.44% 2.54% 2.05% 1.77% 1.37% 1.5% 1.18% 1.66% 1.6% 2.51%
2025/01/09 3.46% 2.89% 1.94% 1.9% 1.43% 1.23% 1.66% 1.68% 1.35% 2.35%
2025/01/10 3.58% 2.26% 1.97% 1.71% 1.21% 1.65% 1.42% 1.81% 1.55% 2.66%
2025/01/11 4.12% 1.58% 2.14% 2.25% 0.07% 2.08% 1.67% 2.14% 1.95% 2.36%
2025/01/12 3.89% 1.5% 2.24% 1.82% 1.03% 2.12% 1.66% 2.57% 1.86% 2.36%
2025/01/13 3.53% 1.7% 2.35% 1.7% 1.31% 1.45% 1.37% 2.22% 1.84% 2.86%
2025/01/14 3.43% 1.68% 2.87% 1.62% 2.02% 1.79% 1.9% 1.91% 1.87% 2.01%
2025/01/15 3.21% 1.44% 2.67% 1.83% 1.77% 1.28% 1.62% 1.5% 2.09% 2.6%
2025/01/16 3.51% 2.86% 1.92% 1.93% 1.41% 1.18% 1.66% 1.69% 1.34% 2.35%
2025/01/21 4.15% 1.03% 2.91% 2.02% 2.08% 1.61% 2.18% 1.42% 2.09% 2.2%
2025/01/22 3.41% 0.95% 2.82% 1.66% 2.1% 1.47% 1.73% 1.57% 1.78% 2.5%
2025/01/23 3.21% 1.29% 3.08% 1.73% 2.03% 1.39% 1.63% 1.81% 1.92% 2.89%
2025/01/24 3.88% 1.87% 2.67% 2.02% 2.03% 2.06% 1.88% 2.32% 1.78% 1.69%
2025/01/25 4.43% 2.9% 2.42% 2.21% 0.48% 2.7% 2.13% 2.41% 2.46% 1.11%
2025/01/26 3.87% 3.26% 1.84% 2.35% 1.5% 2.29% 1.66% 2.12% 1.85% 1.95%
2025/01/27 3.54% 2.81% 2.61% 2.29% 2.04% 1.81% 1.46% 1.96% 1.97% 1.02%
2025/01/28 4.67% 2.03% 2.55% 2.85% 1.46% 1.44% 1.65% 2.32% 1.48% 1.06%
2025/01/29 4.32% 2.08% 3.15% 2.18% 2.22% 1.47% 1.86% 1.98% 2.29% 1.64%
2025/01/30 4.42% 3.15% 2.68% 2.17% 1.97% 1.76% 1.55% 1.64% 1.86% 1.38%
2025/01/31 4.6% 3.75% 2.73% 2.2% 2.13% 1.84% 1.78% 1.68% 1.64% 0.91%

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In January 2025, icslearn.co.uk’s impression share rose steadily, peaking at 4.67% on the 28th. Meanwhile, open.ac.uk experienced fluctuations, ending at 3.75%. Theknowledgeacademy.com and e-careers.com showed moderate stability, while itcareerswitch.co.uk saw a decline, closing at 0.91%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Digital Marketing Courses | Become Certified in 5 Weeks https://www.brainstation.io

    Learn Digital Marketing fundamentals, including Strategy, Social, and Analytics. Book a call with a BrainStation® Learning Advisor today!

  2. 2
    Upskill With an Apprentice - Find an Apprentice https://www.gre.ac.uk

    Upskill your workforce with apprenticeship programmes at the University of Greenwich. Use...

  3. 3
    IT Apprenticeships - Up To £45K Per Year Salary https://www.itcareerswitch.co.uk

    Train For A Career In Cyber Security With A Guaranteed Job On £24K-£45K At ITCareerSwitch

  4. 4
    10-Week Digital Marketing | LBS Certificate https://online.london.edu › lbs_digital › marketing

    Leverage digital tools and AI in the Mastering Digital Marketing in an AI World course.

  5. 5
    ATT Accounting Certification | AAT Level 1 2 3 4 Online https://www.mcarthurmorgan.com

    Market Leading Text, Workbooks, Revision Kit, Question Bank, Revision Prep & Mock Exams.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, BrainStation, University of Greenwich, ITCareerSwitch, London Business School, and McArthur Morgan shine. Their ads emphasize rapid certification, career advancement, and comprehensive learning tools, appealing to ambitious learners and professionals seeking growth.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.