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UK Education & Training Ed Tech - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ixl.com 51.19
teachyourmonster.org 4.21
mathletics.com 2.29
imperial.ac.uk 1.96
sanalabs.com 1.93
tts-group.co.uk 1.71
absorblms.com 1.61
nationalnumeracy.org.uk 1.53
brainstation.io 1.34
xyleme.com 1.34
others 30.89

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IXL.com dominates with 51.19% click share, overshadowing others at 30.89%. TeachYourMonster.org follows at 4.21%, while Mathletics.com holds 2.29%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date sanalabs.com absorblms.com kallidus.com 360learning.com goodhabitz.com zensai.com imperial.ac.uk ixl.com litmos.com xyleme.com
2025/03/01 13.57% 8.31% 0% 15.51% 0% 11.51% 4.75% 3.34% 3.97% 5.01%
2025/03/02 7.02% 10.37% 0% 16.41% 0% 7.8% 4.3% 2.62% 0.66% 9.73%
2025/03/03 5.59% 8.27% 10.91% 6.8% 3.84% 5.55% 4.36% 2.77% 3.05% 7.51%
2025/03/04 8.33% 4.85% 7.54% 10.56% 3.9% 9.01% 2.8% 2.09% 1.32% 3.91%
2025/03/05 9.26% 6.37% 5.86% 6.2% 5.79% 2.9% 2.47% 2.28% 2.55% 4.83%
2025/03/06 10.49% 5.15% 7.35% 8.73% 8.58% 9.76% 1.69% 1.46% 0.93% 4.74%
2025/03/07 8.48% 7.27% 9.34% 5.13% 10.09% 6.46% 2.31% 2.56% 4.31% 4.05%
2025/03/08 8.07% 9.54% 0% 12.61% 0% 13.6% 1.26% 2.61% 4.16% 7.29%
2025/03/09 9.91% 7.5% 0% 7.39% 0% 6.79% 1.8% 4.08% 5.06% 2.88%
2025/03/10 13.76% 5.9% 6.09% 5.83% 2.29% 10.53% 1.56% 4.29% 3.98% 4.22%
2025/03/11 10.69% 6.58% 6.67% 10.85% 6.28% 2.1% 2.47% 3.8% 3.22% 7.75%
2025/03/12 13.39% 7.02% 6.61% 1.26% 4.94% 2.93% 2.92% 3.4% 6.41% 4.22%
2025/03/13 11.09% 6.81% 14.05% 4.79% 1.7% 4.92% 3.49% 2.9% 5.54% 1.23%
2025/03/14 10.28% 8.16% 8.03% 7.59% 3% 4.86% 2.49% 2.5% 6.08% 2.57%
2025/03/15 14.61% 9.47% 0% 6.86% 0% 8.34% 2.83% 3.78% 5.87% 0%
2025/03/16 12.58% 10.42% 0% 7.77% 0% 7.92% 1.56% 4.33% 3.38% 4.71%
2025/03/17 13.28% 7.13% 6.47% 2.56% 5.42% 9.59% 2.9% 4.3% 0% 6.87%
2025/03/18 11.19% 9.9% 5.49% 0.44% 3.55% 3.05% 2.44% 3.38% 6.48% 6.45%
2025/03/19 12.87% 10% 7.03% 2.33% 5.42% 5.51% 2.61% 2.13% 9.4% 9.45%
2025/03/20 13.26% 10.82% 5.19% 0.57% 7.67% 3% 3.13% 2.42% 6.87% 7.12%
2025/03/21 14.67% 11.89% 6.2% 0.51% 0.44% 5.55% 3.71% 3.45% 4.25% 4.88%
2025/03/22 12.2% 20.41% 0% 9.75% 0% 7.1% 2.08% 2.84% 6.96% 9.42%
2025/03/23 13.78% 13.14% 0% 2.78% 0% 9.11% 3.28% 5.25% 2.93% 7.39%
2025/03/24 10.02% 7.91% 8.78% 0% 1.3% 5.85% 2.49% 2.89% 4.18% 4.94%
2025/03/25 8.43% 9.53% 5.88% 1.07% 5.27% 4.84% 3.93% 2.58% 7.47% 8.05%
2025/03/26 7.86% 9.37% 10.42% 3.46% 8.4% 5.66% 3.01% 2.71% 3.7% 4.44%
2025/03/27 9.87% 4.41% 9.14% 4.26% 1.35% 4.32% 3.47% 3.09% 3.39% 6.57%
2025/03/28 8.71% 7.98% 10.21% 2.98% 2.36% 3.53% 3% 2.37% 7.23% 6.25%
2025/03/29 11.77% 9.85% 0% 5.46% 0% 7.34% 2.94% 2.88% 4.83% 9%
2025/03/30 7.12% 7.15% 0% 6.01% 3% 5.43% 4.22% 5.75% 2.17% 7.23%
2025/03/31 9.35% 8.94% 8.05% 7.94% 4.54% 4.26% 3.39% 3.13% 2.82% 2.4%

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In March 2025, sanalabs.com led with fluctuating spend, peaking mid-month. absorblms.com surged on March 22, while 360learning.com saw a decline. zensai.com and kallidus.com maintained moderate stability. The month concluded with sanalabs.com regaining dominance.

Market Exposure

Competitor Count for UK Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 131
2025/03/02 142
2025/03/03 151
2025/03/04 127
2025/03/05 139
2025/03/06 138
2025/03/07 135
2025/03/08 119
2025/03/09 130
2025/03/10 124
2025/03/11 123
2025/03/12 121
2025/03/13 131
2025/03/14 137
2025/03/15 123
2025/03/16 119
2025/03/17 126
2025/03/18 130
2025/03/19 120
2025/03/20 124
2025/03/21 124
2025/03/22 117
2025/03/23 122
2025/03/24 126
2025/03/25 119
2025/03/26 117
2025/03/27 123
2025/03/28 128
2025/03/29 112
2025/03/30 107
2025/03/31 136

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March began with 131 advertisers, peaking at 151 on March 3. A decline followed, reaching 107 by month’s end, indicating fluctuating advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ixl.com 1.36%
xyleme.com 0.7%
tts-group.co.uk 0.65%
absorblms.com 0.64%
imperial.ac.uk 0.64%
coursera.org -0.57%
thedyslexiashop.co.uk -0.57%
accesspoint.coop -0.62%
emstutoring.co.uk -0.68%
mathletics.com -2.72%

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IXL.com leads with a 1.36% click share rise, while Mathletics.com drops by 2.72%. Xyleme.com and TTS-Group.co.uk also see gains, contrasting with declines for EMS Tutoring and AccessPoint.

Campaign Efficiency

UK Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ebay.co.uk ixl.com teachyourmonster.org sanalabs.com absorblms.com imperial.ac.uk nationalnumeracy.org.uk zensai.com ordnancesurvey.co.uk tts-group.co.uk
2025/03/01 11.53% 12.13% 6.17% 5.29% 3.36% 3.93% 1.81% 5.15% 0% 0%
2025/03/02 36.18% 7.36% 8.56% 2.13% 3.56% 2.59% 2.13% 2.39% 0% 0%
2025/03/03 35.06% 7.7% 5.44% 1.89% 2.95% 2.96% 1.07% 1.88% 0% 0%
2025/03/04 25.21% 7.63% 2.74% 2.66% 1.52% 2.37% 2.74% 3.28% 0% 0.62%
2025/03/05 15.69% 6.63% 3.84% 3.17% 1.85% 1.77% 1.92% 0.73% 0% 16.31%
2025/03/06 8.9% 6.72% 2.42% 4.51% 2.09% 1.85% 2.42% 4.77% 0% 0.59%
2025/03/07 10.55% 11.09% 4.81% 3.71% 3.11% 2.47% 4.13% 2.96% 0% 0.47%
2025/03/08 2.17% 11.39% 9.12% 4.26% 4.18% 1.63% 1.7% 6.88% 0% 0%
2025/03/09 1.77% 13.17% 12.15% 5.28% 3.01% 1.68% 0% 2.71% 0% 0%
2025/03/10 27.14% 14.59% 3.41% 5.04% 1.9% 1.56% 0% 3.3% 0% 0%
2025/03/11 32.17% 12.21% 3.27% 3.69% 2.12% 2.12% 3.03% 0.58% 0% 0.34%
2025/03/12 53.03% 6.5% 2.29% 2.62% 1.63% 1.51% 2% 0.71% 0% 0.15%
2025/03/13 35.77% 7.6% 6.68% 3.34% 1.63% 2.43% 2.97% 1.36% 0% 0%
2025/03/14 32.7% 6.91% 5.61% 3.16% 2.19% 1.83% 1.89% 1.71% 0% 0%
2025/03/15 40.38% 8.42% 4.77% 3.75% 2.34% 1.73% 3.37% 2.12% 0% 0.12%
2025/03/16 24.01% 13.82% 8.26% 4.73% 3.59% 1.42% 3.93% 2.59% 0% 0.07%
2025/03/17 38.8% 11.06% 4.97% 3.41% 1.72% 1.91% 1.18% 2.9% 0% 0.1%
2025/03/18 33% 6.68% 2.21% 2.28% 1.94% 1.29% 0.74% 0.73% 0% 24.02%
2025/03/19 42.53% 6.65% 3.55% 3.68% 2.96% 1.97% 0% 1.64% 0% 0%
2025/03/20 31.5% 6.33% 2.83% 3.62% 3.14% 2.16% 0% 1.08% 0% 15.36%
2025/03/21 23.73% 11.5% 3.03% 5% 3.91% 3% 4.08% 2.01% 0% 0%
2025/03/22 28.81% 11.1% 7.33% 4.27% 7.81% 2.1% 1.34% 3.09% 0% 0.08%
2025/03/23 26.97% 13.64% 7.7% 4.63% 3.81% 2.39% 0% 2.15% 0% 0.09%
2025/03/24 38.87% 7.96% 3.72% 3.02% 2.02% 2% 4.61% 1.76% 0% 0.16%
2025/03/25 21.31% 8.32% 2.77% 2.57% 2.96% 3.14% 0% 1.85% 19.64% 0%
2025/03/26 36.45% 8.12% 4.54% 2.64% 2.89% 2.43% 1.05% 1.9% 0% 0%
2025/03/27 2.28% 9.87% 5.28% 3.2% 1.54% 2.97% 3.74% 1.56% 0% 20.18%
2025/03/28 28.27% 6.94% 3.52% 2.36% 2.72% 2.08% 0.99% 1.18% 14.06% 0.31%
2025/03/29 17.87% 6.83% 8.46% 3.01% 2.15% 2.09% 0.89% 1.89% 14.54% 0%
2025/03/30 27.76% 12.97% 9.42% 2.59% 2.25% 2.61% 1.44% 1.25% 0% 0%
2025/03/31 50.87% 7.25% 4.73% 2.68% 2.4% 2.06% 1.83% 1.04% 0% 0%

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In March 2025, eBay.co.uk’s impression share fluctuated, peaking at 53.03% on March 12. IXL.com maintained a steady presence, while teachyourmonster.org saw a spike on March 9. TTS-group.co.uk had notable highs on March 18 and 27.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    The Leading LMS Software https://www.absorblms.com › lms

    The Award-Winning Absorb™ LMS — Absorb LMS is the G2 2025 Winter Award Winner for Corporate Learning Management Systems. Whether You're Training Employees & Partners Or Selling Content, We Power...

  2. 2
    Apple - Education Savings https://www.apple.com › uk

    Save on a new Mac or iPad with Apple education savings. Shop now. Available to current and newly accepted higher education students, teachers and staff. Services: Specialist help, Free delivery and pickup, Direct from Apple.

  3. 3
    Free Online Maths Games https://www.nationalnumeracy.org.uk

    Test Your Maths For Free — Free Sign Up. Test Yourself Today, Receive A Target & We'll Help You Get There. Start Now. Our Numeracy Challenge Is Designed To Improve Your...

  4. 4
    Math Learning Games https://www.romanianunitedfund.org › math › games

    Fun Math for Kids — Sign up for RUF's Little Newton online class for your child to enjoy a fun math adventure. Math learning games for kids. Little Newton math class will be a good match for your kid.

  5. 5
    Teach Your Monster Maths - Fun, Free Maths Game https://www.teachyourmonster.org

    80 Levels Of Structured Practice In Addition, Subtraction, Counting, Number Bonds & More.

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In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messages. Absorb LMS highlights its award-winning status, appealing to corporate training needs. Apple entices with education savings, targeting students and educators. National Numeracy and Romanian United Fund focus on free and fun math learning, while Teach Your Monster offers structured, engaging math practice. Each ad uniquely addresses educational needs, showcasing diverse approaches to learning.

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