UK Energy, Utilities & Waste - Energy Efficiency - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
britishgas.co.uk	16.16
edfenergy.com	6.35
uswitch.com	5.8
octopus.energy	3.76
comparecompanies.co.uk	2.9
moneysupermarket.com	2.65
iheat.co.uk	2.18
heatable.co.uk	2.17
hivehome.com	2.08
daikin.co.uk	1.82
others	54.13

In the energy sector’s PPC landscape, British Gas leads with 16.16% click share, followed by EDF Energy at 6.35%. ‘Others’ dominate with 54.13%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	uswitch.com	britishgas.co.uk	edfenergy.com	octopus.energy	moneysupermarket.com	heatable.co.uk	comparecompanies.co.uk	iheat.co.uk	boxt.co.uk	eonnext.com
2025/03/01	10.36%	17.91%	5.51%	4.19%	1.9%	2.1%	0.58%	3.71%	3.93%	1.92%
2025/03/02	8.52%	17.42%	5.19%	3.4%	1.78%	2.16%	0.44%	3.3%	4.45%	2.48%
2025/03/03	10.02%	19.44%	5.12%	4.52%	2.17%	2.05%	1.86%	2.25%	2.94%	2.21%
2025/03/04	9.16%	18.32%	4.13%	3.94%	2.02%	2.22%	1.99%	2.98%	2.61%	2.36%
2025/03/05	8.37%	16.46%	4.9%	3.59%	2.43%	2.36%	3.86%	2.7%	1.98%	1.92%
2025/03/06	8.43%	15.86%	3.78%	3.82%	3.48%	3.76%	2.39%	4.34%	2.29%	1.35%
2025/03/07	9.35%	13.82%	5.25%	4.32%	5.02%	2.9%	2.76%	2.51%	1.39%	1.21%
2025/03/08	8.9%	15.27%	6.29%	4.96%	5.02%	2.64%	3.68%	3.02%	1.97%	1.65%
2025/03/09	7.43%	16.06%	5.91%	4.16%	2.06%	2.96%	4.31%	3.21%	1.96%	1.97%
2025/03/10	9.91%	15.43%	5.91%	5.5%	4.14%	2.61%	3.4%	2.99%	1.76%	1.87%
2025/03/11	7.3%	15.34%	5.83%	4.68%	3.09%	2.06%	4.08%	2.54%	1.45%	1.66%
2025/03/12	9.3%	16.68%	5.72%	4.9%	3.4%	2.6%	4.22%	2.06%	2.04%	2.64%
2025/03/13	8.73%	15.79%	6.64%	6.15%	5.44%	2.13%	3.06%	2.72%	1.98%	2.01%
2025/03/14	11.04%	13.63%	7.28%	5.59%	5.15%	2.19%	2.54%	3.68%	2.34%	2.17%
2025/03/15	10.4%	13.63%	8.39%	5.23%	5.02%	3.28%	3.78%	3.09%	2.48%	1.77%
2025/03/16	10.77%	13.27%	7.74%	6.03%	4.27%	3.44%	2.56%	2.84%	2.7%	2.53%
2025/03/17	10.65%	14.19%	6.82%	5.4%	4.41%	2.31%	2.81%	2.36%	1.8%	2.16%
2025/03/18	10.93%	14.43%	6.53%	4.95%	4.6%	2.68%	3.94%	2.19%	1.69%	2.43%
2025/03/19	11.22%	14.1%	7.36%	5.69%	4.39%	2.13%	3.48%	2.17%	1.62%	2.26%
2025/03/20	10.16%	18.99%	4.67%	5.45%	4.24%	2.52%	2.85%	3.65%	2.2%	1.87%
2025/03/21	11.66%	19.75%	4.27%	5.84%	3.74%	2.01%	2.37%	4.2%	2.23%	2.08%
2025/03/22	10.24%	22.45%	4.93%	6.52%	4.8%	3.21%	2.92%	4.32%	1.7%	2.34%
2025/03/23	11.59%	21.81%	3.62%	6.63%	5.11%	3.2%	2.35%	3.71%	1.78%	2.09%
2025/03/24	10.75%	21.42%	4.06%	6.6%	6.38%	2.6%	2.63%	2.95%	1.44%	2.23%
2025/03/25	9.44%	23.34%	4.31%	5.42%	4%	2.83%	2.85%	2.27%	1.75%	1.77%
2025/03/26	9.48%	19.98%	4.5%	5.2%	4.07%	3.34%	2.12%	2.44%	1.87%	1.59%
2025/03/27	9.19%	20.57%	5.44%	5.31%	5.27%	3.72%	2.49%	2.42%	2.49%	1.87%
2025/03/28	9.46%	18.44%	6%	4.97%	4.84%	2.92%	1.96%	2.79%	2.19%	1.94%
2025/03/29	11.75%	7.05%	5.95%	6.05%	5.67%	3.64%	2.38%	3.28%	2.05%	2.9%
2025/03/30	11.75%	9.31%	6.14%	5.73%	4.24%	2.68%	3.28%	3.01%	1.98%	2.32%
2025/03/31	10.97%	10.21%	6.19%	5.71%	5.29%	2.87%	2.86%	2.11%	2%	1.96%

In March 2025, British Gas led PPC spend, peaking mid-month. Uswitch and EDF Energy showed steady growth, while Octopus Energy and Moneysupermarket saw fluctuations. The month ended with British Gas maintaining dominance.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/03/01	741
2025/03/02	734
2025/03/03	763
2025/03/04	740
2025/03/05	798
2025/03/06	844
2025/03/07	845
2025/03/08	805
2025/03/09	785
2025/03/10	837
2025/03/11	828
2025/03/12	806
2025/03/13	817
2025/03/14	791
2025/03/15	746
2025/03/16	732
2025/03/17	760
2025/03/18	737
2025/03/19	764
2025/03/20	722
2025/03/21	741
2025/03/22	705
2025/03/23	700
2025/03/24	734
2025/03/25	729
2025/03/26	695
2025/03/27	758
2025/03/28	739
2025/03/29	714
2025/03/30	680
2025/03/31	695

March saw a dynamic shift in distinct advertisers, peaking at 845 on March 7. The month concluded with a decrease, ending at 695.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
britishgas.co.uk	2.28%
octopus.energy	1.19%
uswitch.com	0.86%
mrcentralheating.co.uk	0.59%
moneysupermarket.com	0.52%
smartheatlondon.co.uk	-0.38%
comparecompanies.co.uk	-0.45%
bestheating.com	-0.54%
theunderfloorheatingstore.com	-0.56%
hivehome.com	-1.35%

British Gas surged with a 2.28% click share increase, while Hivehome.com dropped by 1.35%. Octopus Energy and Uswitch also gained, contrasting declines from The Underfloor Heating Store and Best Heating.

Campaign Efficiency

UK Energy, Utilities & Waste - Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	edfenergy.com	britishgas.co.uk	octopus.energy	uswitch.com	comparecompanies.co.uk	daikin.co.uk	moneysupermarket.com	heatable.co.uk	eonnext.com	iheat.co.uk
2025/03/01	7.97%	12.99%	4.13%	4.63%	0.62%	0.98%	0.99%	1.13%	2.06%	2.83%
2025/03/02	6.91%	11.34%	3.11%	3.66%	0.39%	1.16%	0.84%	1.2%	3.11%	2.41%
2025/03/03	6.91%	12.73%	3.38%	3.92%	2.39%	0.49%	0.87%	1.54%	2.76%	2.17%
2025/03/04	5.28%	11.62%	3.54%	3.65%	2.76%	1.02%	0.83%	1.81%	3.02%	2.7%
2025/03/05	5.83%	10.52%	2.88%	3.06%	4.78%	0.82%	0.99%	1.99%	2.1%	2.15%
2025/03/06	4.44%	10.05%	2.99%	3.13%	2.96%	1.14%	1.38%	2.9%	1.48%	4.25%
2025/03/07	5.83%	7.3%	3.38%	3.69%	3.65%	2.19%	2.24%	2.18%	1.51%	2.78%
2025/03/08	6.75%	10.57%	3.8%	3.37%	4.67%	2.46%	2.18%	1.96%	2.1%	2.77%
2025/03/09	6.16%	9.97%	3.02%	2.39%	5.03%	2.48%	0.8%	2.36%	2.22%	3.17%
2025/03/10	6.61%	10.44%	4.62%	3.7%	4.42%	2.41%	1.79%	2.13%	2.26%	2.96%
2025/03/11	6.46%	10.01%	3.79%	2.67%	4.82%	1.71%	1.21%	1.94%	1.84%	2.54%
2025/03/12	6.3%	11.1%	3.85%	3.49%	5.33%	2.52%	1.42%	2%	3.14%	2%
2025/03/13	7.54%	10.28%	5.12%	3.38%	3.79%	2.35%	2.26%	1.77%	2.42%	2.52%
2025/03/14	8.28%	8.68%	4.78%	4.43%	3.25%	1.82%	2.17%	1.43%	2.7%	3.4%
2025/03/15	9.65%	7.68%	4.59%	4.13%	4.57%	2.08%	2.06%	2.29%	2.08%	2.73%
2025/03/16	8.97%	7.05%	5.14%	3.98%	3.38%	2.46%	1.77%	2.53%	2.68%	2.88%
2025/03/17	7.89%	7.84%	4.85%	4.09%	3.63%	1.52%	1.76%	1.81%	2.36%	2.32%
2025/03/18	7.97%	7.95%	4.62%	4.49%	5.54%	2.3%	1.95%	1.79%	2.84%	2.47%
2025/03/19	8.58%	8.88%	5.01%	4.32%	4.63%	1.73%	1.88%	1.54%	2.42%	2.4%
2025/03/20	5.88%	10.97%	4.99%	4.28%	3.96%	1.95%	1.96%	2.1%	2.15%	3.78%
2025/03/21	5.94%	12.29%	5.42%	4.84%	3.42%	1.41%	1.68%	1.84%	2.5%	3.64%
2025/03/22	6.63%	14.26%	5.95%	4.26%	3.94%	2.86%	2.13%	2.69%	2.62%	3.8%
2025/03/23	5.09%	13.7%	6.75%	4.47%	3.51%	1.84%	2.3%	2.71%	2.65%	3.25%
2025/03/24	5.56%	14.34%	6%	4.62%	3.71%	2.05%	3.05%	2.07%	2.83%	2.57%
2025/03/25	5.99%	13.6%	4.74%	4.05%	3.73%	2.34%	1.86%	2.27%	1.93%	2.14%
2025/03/26	5.88%	12.03%	4.24%	3.89%	3.02%	2.16%	1.78%	2.86%	1.95%	2.64%
2025/03/27	6.8%	14.95%	4.74%	3.74%	3.51%	1.9%	2.37%	2.48%	2.45%	2.21%
2025/03/28	7.62%	9.74%	4.24%	3.99%	2.87%	2.23%	2.09%	2.59%	2.34%	2.65%
2025/03/29	6.99%	2.74%	5.06%	4.8%	3.25%	2.62%	2.53%	2.32%	2.97%	2.74%
2025/03/30	6.88%	4.83%	4.4%	4.33%	4.35%	2.06%	1.62%	1.84%	2.63%	2.93%
2025/03/31	7.3%	7.26%	5.1%	4.3%	3.57%	2.98%	2.22%	2.22%	2.18%	2.07%

In March 2025, British Gas led with a fluctuating impression share, peaking mid-month. EDF Energy and Octopus Energy showed steady growth, while Uswitch and Compare Companies had moderate gains. The month ended with British Gas maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Compare the best gas and electricity deals & suppliers - British Gas https://www.britishgas.co.uk
Protect against future price rises. Fix your tariff with us and relax until 2025! Fixed energy...
2
£7,500 Government Grant - Government Grants Available https://go.comparecompanies.co.uk › air-source › heat-pumps
Looking for a heat pump? Compare air source quotes from trusted installers today. Save money on your energy bills with an air source heat pump. Get...
3
Octopus Electroverse - Find rapid EV chargers fast - electroverse.com https://www.electroverse.com
Charge your EV with one simple tap, across the UK & beyond. Join for free today. Over 920,000 chargers...
4
Interested In A Heat Pump? - How Does It Work? https://www.getaheatpump.org.uk
Find Out What A Heat Pump Is, How It Works, Costs And Why You Should Consider Getting One. Understand Heat Pump Installation Costs...
5
Energy Switch Guarantee - Find The Best Tariff For You https://www.octopus.energy
The UK's most awarded energy supplier, outrageously good service, and best place to work.

In the competitive landscape of energy PPC ads, British Gas entices with fixed tariffs until 2025, while Compare Companies highlights a £7,500 government grant for heat pumps. Octopus Electroverse simplifies EV charging, and Octopus Energy boasts award-winning service. Each ad uniquely addresses energy efficiency and savings.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Energy, Utilities & Waste - Energy Efficiency - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Energy, Utilities & Waste - Energy Efficiency brands

Share of Spend for the top 10 UK Energy, Utilities & Waste - Energy Efficiency brands

Competitor Count for UK Energy, Utilities & Waste - Energy Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Energy Efficiency

UK Energy, Utilities & Waste - Energy Efficiency Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Energy Efficiency

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena