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UK Energy, Utilities & Waste - Renewable Energy - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 9.39
thesolarcentre.co.uk 9.1
octopus.energy 7.29
glowgreensolar.co.uk 5.88
ecoflow.com 3.64
uksolarexperts.com 3.31
ebay.co.uk 3.03
contact-solar.co.uk 2.61
solarandbatteryscheme.co.uk 2.32
edfenergy.com 2.02
others 51.41

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In the competitive landscape of Google PPC, “others” dominate with 51.41% click share. Amazon.co.uk and thesolarcentre.co.uk follow with 9.39% and 9.10%, respectively, while octopus.energy captures 7.29%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date octopus.energy glowgreensolar.co.uk uksolarexperts.com contact-solar.co.uk amazon.co.uk solarandbatteryscheme.co.uk wickes.co.uk theecoexperts.co.uk edfenergy.com eonnext.com
2025/01/01 9.25% 8.88% 3.44% 0% 10.33% 0% 2.67% 2.41% 0.02% 2.29%
2025/01/02 8.57% 6.64% 3.27% 0% 15.18% 0% 1.86% 1.7% 0.7% 2.88%
2025/01/03 14.42% 9.46% 5.32% 0% 8.19% 1.15% 2.31% 2.63% 0.76% 3.08%
2025/01/04 10.23% 9.52% 4.55% 0% 7.67% 4.37% 2.6% 2.37% 0.36% 2.45%
2025/01/05 13.24% 10.67% 4.99% 0% 7.03% 5.27% 3.16% 3.08% 1% 1.6%
2025/01/06 10.56% 8.79% 4.02% 2.47% 6.81% 4.46% 2.86% 2.37% 0.51% 1.65%
2025/01/07 10.68% 6.85% 3.72% 3.01% 5.05% 4.79% 2.87% 2% 1.96% 1.3%
2025/01/08 8.59% 7.95% 4.63% 4.92% 4.44% 3.75% 3.08% 2.68% 4.02% 3.85%
2025/01/09 9.49% 8.08% 5.1% 5.51% 3.75% 3.95% 3.22% 3.19% 6.42% 4.49%
2025/01/10 10.18% 7.64% 5.2% 3.86% 5.09% 4.5% 2.77% 2.58% 5.5% 2.99%
2025/01/11 9.52% 8.88% 5.57% 4.94% 5.59% 4.28% 2.63% 2.16% 5.54% 2.88%
2025/01/12 10.81% 9.74% 5.53% 5.34% 3.8% 4.25% 3.1% 2.61% 6.11% 3.42%
2025/01/13 11.07% 9.11% 5.76% 3.65% 3.52% 4.27% 2.49% 3.45% 3.63% 4.05%
2025/01/14 13.23% 10.38% 4.67% 3.92% 2.49% 5.19% 3% 3.65% 2.83% 5.36%
2025/01/15 11.77% 9.59% 4.4% 3.98% 2.99% 3.72% 2.42% 3.62% 2.61% 4.55%
2025/01/16 9.07% 7.75% 4.9% 5.29% 3.58% 3.79% 3.09% 3.06% 6.16% 4.29%
2025/01/21 9.94% 12.18% 8.47% 6.67% 1.57% 4.61% 3.04% 3.25% 2.63% 3.29%
2025/01/22 9.42% 10.31% 6.81% 5.93% 2.79% 2.28% 2.58% 2.5% 2.05% 4.16%
2025/01/23 9.47% 9.6% 5.48% 4.35% 2.46% 3.74% 2.4% 2.49% 2.47% 3.87%
2025/01/24 11.18% 9.88% 5.33% 4.11% 2.36% 3.02% 2.43% 2.23% 2.08% 3.26%
2025/01/25 11.34% 10.23% 6.53% 6.6% 2.88% 3.08% 2.62% 2.26% 2.55% 3.57%
2025/01/26 10.53% 9% 4.36% 4.61% 4.5% 3.65% 2.09% 2.2% 1.82% 3.39%
2025/01/27 11.45% 8.6% 4.17% 2.87% 2.91% 4.81% 2.5% 2.13% 1.92% 2.71%
2025/01/28 11.4% 9.69% 5.5% 5.15% 2.69% 3.11% 2.2% 2.1% 1.76% 3.37%
2025/01/29 11.91% 10.17% 5.27% 4.85% 3.04% 3.73% 2.41% 1.95% 1.62% 2.59%
2025/01/30 13.38% 9.97% 6.55% 5.31% 2.76% 2.93% 2.35% 2.08% 1.74% 1.95%
2025/01/31 13.29% 10.41% 7.18% 5.34% 2.81% 2.55% 2.27% 2.06% 1.99% 0.14%

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In January 2025, Octopus Energy’s PPC spend share fluctuated, peaking at 14.42% on January 3rd. Glow Green Solar saw a steady rise, ending at 10.41%. UK Solar Experts and Contact Solar showed moderate growth, while Amazon’s share declined significantly. Solar and Battery Scheme, Wickes, and The Eco Experts maintained low but stable shares. EDF Energy and E.ON Next experienced varied trends, with E.ON Next’s share dropping sharply by month’s end.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 684
2025/01/02 671
2025/01/03 712
2025/01/04 635
2025/01/05 707
2025/01/06 702
2025/01/07 746
2025/01/08 759
2025/01/09 727
2025/01/10 735
2025/01/11 733
2025/01/12 720
2025/01/13 692
2025/01/14 718
2025/01/15 712
2025/01/16 727
2025/01/21 636
2025/01/22 642
2025/01/23 636
2025/01/24 613
2025/01/25 604
2025/01/26 598
2025/01/27 634
2025/01/28 625
2025/01/29 709
2025/01/30 785
2025/01/31 765

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January saw fluctuating advertiser numbers, peaking at 785 on the 30th. The month concluded with 765 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 1.91%
keenan-solar.co.uk 1.48%
glowgreensolar.co.uk 1.36%
contact-solar.co.uk 1.23%
octopus.energy 1.08%
greencentral.co.uk -0.86%
edfenergy.com -1.02%
projectsolaruk.com -1.08%
ecoflow.com -1.48%
amazon.co.uk -3.54%

Copyright © Adthena. All rights reserved.

British Gas surged with a 1.91% click share increase, while Amazon.co.uk dropped by 3.54%. Keenan Solar and Glow Green Solar also saw positive gains, contrasting with declines for Ecoflow and EDF Energy.

Campaign Efficiency

UK Energy, Utilities & Waste - Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date octopus.energy glowgreensolar.co.uk uksolarexperts.com amazon.co.uk thesolarcentre.co.uk contact-solar.co.uk ebay.co.uk solarandbatteryscheme.co.uk wickes.co.uk eonnext.com
2025/01/01 5.34% 5.81% 2.32% 14.12% 4.78% 0% 4.07% 0% 2.04% 1.57%
2025/01/02 4.94% 4.15% 2.09% 18.03% 6.41% 0% 5.2% 0% 1.41% 1.89%
2025/01/03 8.94% 6.69% 3.87% 12.29% 4.78% 0% 3.89% 0.79% 1.86% 2.32%
2025/01/04 6.06% 6.23% 2.91% 12.56% 5.63% 0% 4.09% 2.83% 2.19% 1.63%
2025/01/05 7.87% 6.95% 3.32% 12.61% 5.62% 0% 3.88% 3.54% 2.32% 1.05%
2025/01/06 6.31% 5.49% 2.55% 13.33% 5.56% 1.84% 5.66% 2.98% 1.98% 1.04%
2025/01/07 6.2% 4.38% 2.43% 9.74% 5.25% 2.29% 4.18% 3.22% 2.22% 0.91%
2025/01/08 5.35% 5.48% 3.23% 7.82% 5.44% 3.77% 2.6% 2.5% 2.49% 2.76%
2025/01/09 6.33% 6.02% 3.78% 6.75% 2.93% 4.66% 2.8% 2.83% 2.86% 3.41%
2025/01/10 6.25% 5.58% 3.76% 10.73% 3.69% 3.07% 3.09% 3.24% 2.4% 2.24%
2025/01/11 6.17% 6.12% 3.84% 8.13% 4.1% 3.92% 3.14% 2.96% 2.18% 1.99%
2025/01/12 6.83% 7.01% 3.85% 8.85% 4.97% 4.56% 2.59% 2.96% 2.66% 2.37%
2025/01/13 6.82% 6.16% 3.85% 6.65% 4.07% 2.78% 3.15% 3.26% 2.24% 2.69%
2025/01/14 8.57% 7.62% 3.53% 5.09% 4.38% 3.37% 2.11% 3.74% 2.67% 3.99%
2025/01/15 6.8% 6.34% 2.89% 6.42% 5.26% 3.07% 4.93% 2.44% 2.08% 3%
2025/01/16 6.33% 6.04% 3.79% 6.74% 2.92% 4.68% 2.78% 2.84% 2.87% 3.42%
2025/01/21 7.28% 10.49% 7.12% 3.56% 1.39% 6.57% 1.6% 3.73% 3.09% 2.69%
2025/01/22 6.05% 8% 5.24% 3.95% 3.79% 5.29% 4.27% 1.72% 2.16% 3.11%
2025/01/23 6.1% 7.03% 4.02% 4.19% 6.01% 3.74% 2.24% 2.67% 2.02% 2.83%
2025/01/24 7.53% 7.54% 3.91% 4.31% 2.68% 3.64% 3.07% 2.29% 2.07% 2.46%
2025/01/25 7.52% 7.78% 5% 6.55% 5.13% 5.66% 3.67% 2.24% 2.14% 2.53%
2025/01/26 7.2% 7.18% 3.42% 7.21% 4.57% 4.15% 3.09% 2.77% 1.81% 2.49%
2025/01/27 7.4% 6% 2.92% 5.35% 7.52% 2.32% 3.15% 3.43% 1.9% 1.86%
2025/01/28 7.3% 7.23% 4.05% 5.97% 6.14% 4.23% 4.88% 2.48% 1.74% 2.29%
2025/01/29 8.07% 7.88% 4.04% 5.72% 5.43% 4.28% 3.86% 2.86% 2.13% 2.04%
2025/01/30 8.79% 7.59% 4.93% 4.8% 4.95% 4.52% 3.14% 2.28% 1.93% 1.4%
2025/01/31 8.67% 7.7% 5.3% 5.13% 4.72% 4.52% 2.69% 1.91% 1.82% 0.1%

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In January 2025, Amazon.co.uk led with fluctuating impressions, peaking early. Octopus.energy and Glowgreensolar.co.uk showed steady growth, while UKsolarexperts.com and others had varied trends. The month ended with Amazon.co.uk still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    £5,995 Fully Installed Solar | Get Your Quote In 30 Seconds https://www.contact-solar.co.uk

    All of our prices on site include the cost of installation and contain no hidden extras. You...

  2. 2
    E.ON Next Solar Panel £4,995* - Range Of Solar Packages https://www.eonnext.com

    6-Panel System From E.ON Next For Just £4,995 - Tier 1 Solar Panels Manufacturer Used. 12 Panel...

  3. 3
    Get the Full Solar Package | Pay Monthly with 0% Finance https://www.octopus.energy

    Get your solar panels installed by Octopus. Home power that's smarter, greener & cheaper

  4. 4
    Residential Solar Panel installers for UK Homes https://www.ups-solar.co.uk

    No Salesmen No Deposit 20 Year Warranty on Panels and Inverter Get Quote Now

  5. 5
    Wickes™ Solar Panel System http://www.wickes.co.uk

    25 Year Guarantee — Save On Your Bills And Become Energy Independent; Get Your Free No Obligation Quote Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, five advertisers shine with compelling PPC ads. Contact Solar emphasizes transparency with a £5,995 fully installed offer. E.ON Next highlights affordability with a £4,995 package. Octopus Energy promotes flexibility with 0% finance. UPS Solar assures reliability with a 20-year warranty. Wickes promises long-term savings with a 25-year guarantee.

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