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UK Finance Banks - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
barclays.co.uk 14.06
lloydsbank.com 13.64
business.hsbc.uk 6.2
money.co.uk 5.58
chase.co.uk 4.84
natwest.com 3.8
nationwide.co.uk 3.75
moneysupermarket.com 3.41
capitalone.co.uk 3.22
hsbc.co.uk 3.05
others 38.45

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Barclays.co.uk leads with 14.06% click share, closely followed by lloydsbank.com at 13.64%. Others dominate with 38.45%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lloydsbank.com barclays.co.uk money.co.uk business.hsbc.uk revolut.com tide.co monzo.com uswitch.com businessbankaccounts.co.uk natwest.com
2025/03/01 7.43% 5.11% 7.69% 7.77% 11.69% 4.7% 3.66% 3.13% 4.47% 3.52%
2025/03/02 5.82% 5.54% 8.06% 6.79% 11.14% 4.91% 4.59% 2.93% 3.54% 3.51%
2025/03/03 5.84% 5.59% 8.67% 5.1% 11.68% 5.17% 3.67% 3.13% 4.12% 3.7%
2025/03/04 7.5% 5.96% 7.65% 5.44% 11.93% 5.12% 2.97% 3.12% 4.26% 3.13%
2025/03/05 6.39% 7.06% 8.09% 5.92% 10.56% 4.54% 2.84% 2.73% 3.48% 3.9%
2025/03/06 5.83% 7.76% 6.99% 4.59% 9.17% 4% 3.54% 2.6% 3.17% 3.25%
2025/03/07 6.99% 10.46% 6.26% 4.73% 9.77% 3.85% 2.41% 1.92% 3.67% 3.06%
2025/03/08 9.09% 10.99% 5.89% 6.16% 9.54% 4.27% 3.08% 1.84% 2.82% 3.55%
2025/03/09 6.47% 8.83% 6.26% 5.32% 7.99% 5.14% 5.35% 2.91% 2.42% 3.03%
2025/03/10 8.07% 9.65% 8.86% 4.61% 9.68% 3.68% 3.6% 3.08% 3.3% 2.47%
2025/03/11 7.53% 9.63% 6.49% 7.24% 10.07% 3.89% 4.47% 2.7% 3.15% 3.61%
2025/03/12 7.31% 9.38% 7.84% 6.79% 10.08% 3.47% 4.29% 2.96% 3.57% 3.51%
2025/03/13 7.19% 8.63% 7.4% 6.81% 11.12% 3.21% 3.33% 2.81% 4.61% 2.83%
2025/03/14 7.17% 7.61% 8.41% 6.11% 11.05% 3.79% 3.7% 3.38% 5.3% 2.44%
2025/03/15 7.39% 7.11% 7.26% 7.07% 11.4% 4.24% 4.86% 3.52% 4.96% 3.93%
2025/03/16 8.28% 7.61% 5.82% 6.7% 11.71% 4.67% 4.66% 2.75% 4.3% 5.26%
2025/03/17 8.4% 7.24% 7.45% 6.31% 10.27% 4.25% 4.34% 4.05% 5.04% 3.16%
2025/03/18 10.12% 6.34% 7.07% 5.86% 11.26% 4.55% 4.37% 3.38% 5.75% 4.4%
2025/03/19 9.66% 5.22% 8.16% 7.56% 12.7% 4.92% 4.12% 3.9% 5.4% 3.4%
2025/03/20 9.63% 6.92% 6.91% 7.89% 10.89% 4.4% 4.59% 3.59% 4.54% 5.36%
2025/03/21 9.88% 6.19% 8.41% 6.41% 8.65% 3.96% 4.59% 3.83% 4.08% 4.28%
2025/03/22 13.09% 7.3% 7.84% 6.61% 7.7% 4.71% 3.77% 3.45% 4.42% 3.69%
2025/03/23 13.47% 7.08% 6.67% 7.06% 7.28% 4.44% 4.58% 3.52% 3.52% 4.34%
2025/03/24 14.43% 8.47% 7.13% 6.2% 7.23% 3.68% 4.21% 4.02% 4.06% 3.51%
2025/03/25 16.79% 8.97% 6.14% 5.95% 6.16% 3.28% 4.13% 3.72% 3.63% 3.37%
2025/03/26 15.92% 9.57% 6.8% 5.41% 5.53% 3.77% 5% 3.69% 3.86% 4.28%
2025/03/27 16.77% 10.89% 6.68% 4.69% 7.01% 3.41% 3.3% 3.9% 0.61% 3.64%
2025/03/28 14.82% 11.71% 6.22% 4.35% 7.17% 4.14% 4.3% 3.26% 1.25% 4.82%
2025/03/29 14.36% 11.18% 6.41% 5.33% 6.4% 4.13% 3.21% 3.43% 3.51% 4.57%
2025/03/30 15.01% 10.28% 6.53% 5.14% 5.64% 4.37% 3.6% 4.16% 3.77% 4.11%
2025/03/31 15.14% 11.39% 6.33% 5.64% 5.35% 4.12% 3.87% 3.74% 2.43% 2.16%

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Lloyds Bank’s PPC spend surged in March, peaking at 16.79% on the 25th. Barclays saw a steady rise, ending at 11.39%. Revolut’s share fluctuated, closing at 5.35%. Monzo and Tide maintained lower, stable shares.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 310
2025/03/02 305
2025/03/03 313
2025/03/04 308
2025/03/05 313
2025/03/06 312
2025/03/07 322
2025/03/08 305
2025/03/09 299
2025/03/10 311
2025/03/11 308
2025/03/12 315
2025/03/13 324
2025/03/14 325
2025/03/15 299
2025/03/16 302
2025/03/17 302
2025/03/18 302
2025/03/19 302
2025/03/20 287
2025/03/21 288
2025/03/22 282
2025/03/23 283
2025/03/24 277
2025/03/25 284
2025/03/26 293
2025/03/27 288
2025/03/28 277
2025/03/29 280
2025/03/30 282
2025/03/31 285

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March began with 310 advertisers, peaking at 325 mid-month. A decline followed, ending at 285.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lloydsbank.com 11.33%
barclays.co.uk 0.92%
natwest.com 0.86%
santander.co.uk 0.46%
chase.co.uk 0.42%
moneysupermarket.com -1.16%
raisin.co.uk -1.26%
tsb.co.uk -1.34%
money.co.uk -1.56%
hsbc.co.uk -1.97%

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Lloyds Bank surged with an 11.33% click share increase, while HSBC dropped by 1.97%. Barclays and NatWest saw modest gains, contrasting with declines for Money.co.uk and TSB.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lloydsbank.com barclays.co.uk chase.co.uk money.co.uk revolut.com flagstoneim.com monedacapitalgroupinvest.com moneysupermarket.com raisin.co.uk business.hsbc.uk
2025/03/01 6.66% 5.32% 6.96% 5.84% 9.18% 3.78% 1% 2.94% 5.08% 5.04%
2025/03/02 4.85% 5.13% 7.74% 7.28% 8.71% 3.33% 1.51% 3.12% 5.72% 4.27%
2025/03/03 4.53% 5.26% 7.7% 7.5% 7.8% 4.09% 0.98% 3% 5.54% 3.18%
2025/03/04 5.55% 6% 7.05% 6.13% 9.86% 4.33% 0.36% 3.1% 5.14% 3.89%
2025/03/05 4.42% 6.79% 6.85% 8.07% 8.06% 4.69% 0.84% 3.49% 6.35% 3.79%
2025/03/06 3.24% 6.97% 5.85% 8.06% 6.28% 4.23% 1.29% 3.55% 5.31% 2.6%
2025/03/07 3.87% 9.88% 4.93% 6.71% 6.53% 5.34% 1.67% 3.86% 4.47% 2.77%
2025/03/08 6.89% 11.13% 2.91% 6.16% 6.8% 4.41% 5.38% 4.07% 4.83% 3.5%
2025/03/09 4.01% 9.1% 3.3% 6.41% 5.49% 4.11% 9.83% 3.91% 3.47% 3.15%
2025/03/10 6.27% 9.66% 4.04% 9.23% 6.35% 5.09% 5% 4.08% 4.72% 2.49%
2025/03/11 4.85% 10.52% 4.42% 6.61% 7.49% 2.82% 6.07% 3.05% 3.48% 4.12%
2025/03/12 4.98% 10.02% 4.82% 7.8% 7.04% 2.46% 4.88% 3.34% 4.64% 3.72%
2025/03/13 4.61% 9.56% 5.11% 6.95% 7.66% 2.07% 5.98% 3.52% 4.43% 3.02%
2025/03/14 4.28% 8.36% 5.41% 7.05% 7.89% 2.39% 4.73% 3.01% 4.36% 2.54%
2025/03/15 5.17% 8.64% 5.65% 6.15% 8.08% 2.36% 5.77% 2.85% 4.24% 3.49%
2025/03/16 5.61% 9.15% 5.42% 4.73% 8.51% 2.25% 5.56% 2.54% 5.13% 3.41%
2025/03/17 5.89% 9.06% 5.45% 6.9% 7.05% 1.81% 5.65% 2.82% 4.23% 2.81%
2025/03/18 7.06% 7.4% 5.25% 5.83% 8.29% 2.55% 5.35% 3% 3.26% 2.54%
2025/03/19 7.33% 6.21% 4.54% 7.33% 9.28% 2.12% 4.1% 2.45% 3.77% 3.83%
2025/03/20 7.1% 8.07% 4.76% 7.03% 8.83% 2.45% 3.77% 2.58% 3.61% 3.92%
2025/03/21 7.67% 7.2% 6.27% 8.22% 6.32% 3.16% 4.95% 2.34% 4.15% 2.59%
2025/03/22 11.62% 8.1% 5.29% 7.78% 5.06% 2.59% 5% 2.96% 3.25% 2.81%
2025/03/23 13.42% 8.04% 6.08% 6.01% 4.8% 3.2% 4.61% 2.01% 2.24% 3.35%
2025/03/24 11.19% 9.3% 7.01% 6.69% 4.29% 3.11% 5.31% 2.51% 3.3% 2.92%
2025/03/25 16.63% 8.49% 6.69% 5.09% 4.21% 3.8% 3.2% 1.86% 3.43% 2.69%
2025/03/26 16.38% 10.52% 6.19% 6.04% 3.48% 3.85% 0.16% 2.99% 3.06% 2.55%
2025/03/27 15.96% 11.62% 7.23% 5.74% 4.06% 3.66% 0.78% 2.77% 3.54% 1.95%
2025/03/28 13.57% 12.72% 7.41% 5.39% 4.62% 3.57% 1.6% 2.74% 2.38% 1.83%
2025/03/29 11.88% 12.3% 6.84% 5.49% 3.87% 2.48% 2.81% 2.8% 2.54% 2.19%
2025/03/30 14.69% 11.04% 6.22% 5.32% 3.44% 1.93% 3% 2.92% 2.39% 2.24%
2025/03/31 15.6% 12.19% 7.13% 5.25% 2.87% 2.81% 2.69% 2.54% 2.36% 2.34%

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Lloydsbank.com surged in March, peaking at 16.63% on the 25th. Barclays.co.uk maintained a steady presence, ending at 12.19%. Chase.co.uk fluctuated, closing at 7.13%. Revolut.com declined, finishing at 2.87%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    High Interest Saving Account https://www.barclays.co.uk

    Barclays Savings Rates — Higher interest rate on your savings account if you don’t dip into your money. T&Cs Apply.

  2. 2
    Free, easy-access savings | Chase saver – T&Cs apply https://www.chase.co.uk

    Open a free Chase saver account with interest paid monthly. Create accounts specifically for your goals, and set targets to track your progress.

  3. 3
    High interest rates for £10K+ | Flagstone | Savings platform https://www.flagstoneim.com

    Compare, open, and manage hundreds of savings account from 60+ banks. All in one platform.

  4. 4
    Marcus by Goldman Sachs® - Interest Paid Monthly https://www.marcus.co.uk › marcus › goldman-sachs

    Open a Variable Rate Online Savings Account and Enjoy Easy Access to Your Savings Account.

  5. 5
    Business Accounts - Online Business Account https://www.revolut.com

    Do business globally from day one with the only business account you need. sign up today

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Barclays entices with high interest savings, while Chase offers easy-access accounts with monthly interest. Flagstone provides a platform to compare savings from 60+ banks. Marcus by Goldman Sachs highlights variable rate accounts, and Revolut promotes global business accounts.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.