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UK Finance Banks - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
money.co.uk 3.69
business.hsbc.uk 3.97
monzo.com 4.14
capitalone.co.uk 4.18
moneysupermarket.com 4.23
natwest.com 4.97
tsb.co.uk 6.11
lloydsbank.com 6.31
barclays.co.uk 9.98
paypal.com 11.25
others 41.17

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In the finance sector’s PPC landscape, PayPal leads with 11.25% click share, followed by Barclays at 9.98%. ‘Others’ dominate with 41.17%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date barclays.co.uk money.co.uk business.hsbc.uk natwest.com monzo.com moneysupermarket.com lloydsbank.com revolut.com uswitch.com tsb.co.uk
2024/12/01 6.46% 5.84% 5.87% 4.73% 4.72% 2.98% 5.11% 8.44% 2.82% 2.87%
2024/12/02 6.67% 6.78% 5.17% 3.8% 4.51% 3.29% 4.64% 8.03% 2.91% 3.19%
2024/12/03 7.36% 6.51% 5.4% 3.19% 3.8% 2.58% 4.93% 7.76% 3% 3.51%
2024/12/04 8.01% 6.13% 5.63% 2.78% 3.99% 2.91% 5.38% 7.4% 2.85% 4.07%
2024/12/05 7.04% 6.25% 6.44% 2.36% 4.2% 2.66% 5.53% 7.74% 2.67% 3.46%
2024/12/06 6.63% 5.61% 6.53% 4.55% 4.63% 2.4% 7.86% 7.37% 2.45% 3.12%
2024/12/07 7.34% 6.42% 6.87% 3.22% 4.34% 2.45% 4.58% 7.66% 2.77% 3.66%
2024/12/08 6.59% 6.47% 6.58% 3.85% 4.09% 2.88% 5.52% 7.11% 3.04% 2.99%
2024/12/09 6.8% 5.45% 6.4% 3.45% 5.43% 3.02% 4.29% 7.67% 2.63% 3.05%
2024/12/10 8.49% 5.71% 6.42% 3.79% 3.53% 2.8% 3.46% 7.54% 2.46% 3.27%
2024/12/11 9.02% 6.27% 4.82% 2.46% 3.47% 2.58% 3.06% 7.32% 2.46% 3.08%
2024/12/12 7.71% 6.27% 4.42% 3% 3.37% 3.04% 2.51% 7.15% 2.7% 2.93%
2024/12/13 7.15% 5.25% 6.34% 2.91% 4.33% 2.66% 3.15% 8.01% 2.52% 2.52%
2024/12/14 6.2% 6.84% 7.43% 3.8% 4.46% 2.83% 2.43% 8.63% 2.92% 2.45%
2024/12/15 6.14% 6.94% 7.03% 3.8% 5.27% 2.88% 2.67% 8.43% 3.29% 2.79%
2024/12/16 7.48% 6.77% 6.43% 3.87% 4.64% 4.44% 2.47% 7.05% 2.71% 1.73%
2024/12/17 8.58% 6.51% 6.73% 3.84% 4.37% 4.76% 3.43% 6.63% 2.46% 1.44%
2024/12/18 8.77% 6.29% 7.17% 4.27% 5.27% 4.1% 3.33% 6.48% 2.57% 1.56%
2024/12/19 8.13% 6.17% 6.76% 6.11% 3.73% 4.18% 3.53% 5.29% 2.53% 1.41%
2024/12/20 9.96% 6.14% 6.98% 5.48% 4.25% 3.67% 3.36% 4.5% 3.21% 1.47%
2024/12/21 9.09% 4.75% 8.98% 5.89% 5.56% 3.75% 3.78% 4.49% 2.51% 1.2%
2024/12/22 9.98% 4.94% 7.95% 5.61% 5.33% 4.03% 4.41% 4.54% 2.36% 1.49%
2024/12/23 7.61% 5.85% 8.13% 5% 5.42% 4.66% 5.18% 4.85% 2.67% 2.09%
2024/12/24 7.92% 7.62% 7.7% 5.59% 4.26% 3.99% 4.29% 3.88% 3.64% 1.71%
2024/12/25 8.97% 6.31% 7.71% 6.09% 4.13% 3.44% 4.3% 3.84% 2.72% 1.8%
2024/12/26 10.19% 5.68% 7.88% 5.98% 5.33% 3.65% 4.81% 3.33% 2.89% 1.9%
2024/12/27 9.84% 7.36% 6.94% 4.41% 4.51% 3.83% 4.61% 3.74% 3.54% 2.29%
2024/12/28 11.33% 7.85% 7.14% 4.87% 4.84% 3.95% 4.05% 3.2% 3.75% 2.22%
2024/12/29 11.77% 7.04% 6.26% 4.61% 5.42% 3.35% 4.39% 3.54% 2.93% 1.89%
2024/12/30 11.05% 7.72% 6.74% 3.53% 5.24% 4% 3.83% 3.83% 3.08% 1.28%
2024/12/31 11.56% 7% 6.88% 5.91% 4.33% 3.81% 3.72% 3.63% 3.48% 2.35%

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Barclays led December’s PPC spend, peaking at 11.77% on the 29th. Revolut followed, starting strong at 8.44% but declined. TSB’s share dipped significantly mid-month, reaching 1.20% on the 21st.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2024/12/01 590
2024/12/02 628
2024/12/03 619
2024/12/04 625
2024/12/05 651
2024/12/06 622
2024/12/07 593
2024/12/08 585
2024/12/09 600
2024/12/10 613
2024/12/11 615
2024/12/12 1350
2024/12/13 1284
2024/12/14 1330
2024/12/15 1389
2024/12/16 1258
2024/12/17 993
2024/12/18 967
2024/12/19 993
2024/12/20 922
2024/12/21 849
2024/12/22 777
2024/12/23 622
2024/12/24 513
2024/12/25 557
2024/12/26 522
2024/12/27 518
2024/12/28 495
2024/12/29 523
2024/12/30 515
2024/12/31 537

Copyright © Adthena. All rights reserved.

December’s advertiser count on Google’s PPC surged mid-month, peaking at 1,389 on December 15, before gradually declining to 537 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
paypal.com 4.04%
barclays.co.uk 2.54%
natwest.com 1.78%
hl.co.uk 0.52%
moneysupermarket.com 0.47%
co-operativebank.co.uk -0.75%
hsbc.co.uk -0.84%
revolut.com -0.88%
santander.co.uk -2.11%
tsb.co.uk -3.7%

Copyright © Adthena. All rights reserved.

In the last month, PayPal surged with a 4.04% click share gain, while TSB faced a 3.7% decline.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date barclays.co.uk natwest.com moneysupermarket.com money.co.uk tsb.co.uk paypal.com lloydsbank.com monzo.com flagstoneim.com revolut.com
2024/12/01 6.15% 4.68% 4.6% 4.1% 5.49% 3.19% 4.86% 2.29% 2.93% 5.52%
2024/12/02 6.3% 3.4% 4.84% 5.22% 5.98% 2.2% 4.32% 2.44% 4.14% 4.93%
2024/12/03 6.36% 3.07% 3.94% 4.46% 6.56% 2.65% 4.58% 2.16% 3.7% 4.72%
2024/12/04 6.46% 2.53% 4.14% 4.54% 7.11% 1.88% 4.93% 2.32% 3.41% 5.09%
2024/12/05 5.44% 1.95% 4% 4.41% 6.07% 2.41% 5.04% 2.65% 3.26% 4.83%
2024/12/06 5.13% 4.15% 3.42% 3.81% 5.24% 2.52% 8.79% 2.96% 2.56% 4.42%
2024/12/07 6.49% 3.07% 3.39% 4.89% 6.77% 2.63% 3.68% 2.54% 2.89% 4.52%
2024/12/08 5.39% 3.89% 4.19% 4.78% 5.2% 1.91% 4.7% 2.96% 2.96% 4.39%
2024/12/09 5.53% 2.78% 4.42% 3.63% 5.34% 3.07% 3.81% 3.64% 2.8% 4.55%
2024/12/10 6.84% 3.59% 4.07% 4.12% 6.24% 2.53% 3% 1.83% 3.45% 4.49%
2024/12/11 7.47% 2.12% 3.47% 4.86% 5.27% 1.85% 2.69% 2.29% 4.18% 4.16%
2024/12/12 5.88% 2.23% 4.18% 4.51% 4.61% 1.65% 1.97% 2.46% 4.13% 4.29%
2024/12/13 5.42% 2.15% 3.76% 3.15% 4.11% 2.31% 2.74% 2.73% 3.61% 4.6%
2024/12/14 5.04% 3.49% 4.32% 4.67% 4.49% 2.95% 2.02% 3.18% 2.53% 4.78%
2024/12/15 4.8% 3.13% 4% 4.54% 4.25% 3.06% 2.04% 3.15% 2.18% 4.63%
2024/12/16 5.25% 3% 6.14% 5.41% 2.42% 3.03% 2.13% 2.99% 2.88% 3.65%
2024/12/17 6.29% 3.74% 6.64% 5.46% 1.93% 3.16% 2.77% 3.49% 2.9% 3.32%
2024/12/18 7.31% 3.79% 5.65% 5.32% 2.02% 3.46% 2.69% 3.9% 4.23% 3.25%
2024/12/19 6.96% 6.08% 5.76% 5.34% 1.79% 3.02% 2.95% 2.31% 4.69% 2.63%
2024/12/20 7.98% 5.33% 5.1% 4.61% 1.83% 3.72% 3.12% 2.81% 3.13% 2.32%
2024/12/21 7.46% 5.18% 5.41% 3.38% 1.74% 4.95% 3% 3.59% 2.2% 2.16%
2024/12/22 8.1% 5.58% 5.93% 3.55% 1.96% 3.9% 3.93% 4.02% 3.15% 2.17%
2024/12/23 6.69% 5.05% 7.05% 4.29% 2.91% 6.36% 5.01% 2.79% 2.19% 2.38%
2024/12/24 6.89% 5.64% 5.82% 5.46% 2.45% 4.77% 3.56% 2.61% 2.52% 1.79%
2024/12/25 7.68% 5.89% 4.83% 5.01% 2.59% 3.8% 3.95% 2.81% 2.32% 1.85%
2024/12/26 8.81% 5.42% 5.34% 4.18% 2.8% 5.35% 4.15% 3.56% 1.56% 1.4%
2024/12/27 8.53% 4.1% 5.37% 5.86% 3.4% 3.97% 3.68% 2.78% 2.17% 1.68%
2024/12/28 9.95% 4.22% 6.2% 6.52% 3.41% 3.94% 3.46% 3.5% 1.31% 1.54%
2024/12/29 9.56% 4.55% 4.78% 5.99% 3.36% 3.77% 3.72% 4.11% 2.05% 1.61%
2024/12/30 9.37% 3.34% 5.71% 6.67% 1.75% 3.85% 3.18% 3.53% 2.47% 1.75%
2024/12/31 9.43% 5.84% 5.74% 5.72% 3.68% 3.18% 3.1% 2.57% 1.54% 1.51%

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In December, Barclays led with a peak impression share of 9.95% on the 28th, while NatWest peaked at 6.08% on the 19th. Moneysupermarket reached 7.05% on the 23rd, and Money.co.uk hit 6.67% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    HSBC UK Corporate Banking - Corporate Banking Solutions https://business.hsbc.uk › corporate › banking

    Our corporate banking teams can offer expert advice, personalised service and insights. Our specialist team uses their knowledge and experience around ESG to work with you.

  2. 2
    Chase bank account | Get a free current account https://www.chase.co.uk

    Spend, save and invest through the Chase app. Investments by Nutmeg – capital at risk.

  3. 3
    Sitting On Cash Savings? - Better Rates, It's A Breeze https://www.hl.co.uk/active/savings

    Open An Account In Minutes And Get Great Easy Access & Fixed Rates From Multiple Banks.

  4. 4
    Monzo Bank Account - Open An Account In 10 Minutes https://www.monzo.com

    Monzo makes banking easy. Download your new favourite bank. UK residents. Ts&Cs apply.

  5. 5
    PayPal UK https://www.paypal.com

    Pay, Send & Receive Money — PayPal is the Simpler, Safer Way to Pay and Get Paid. Sign Up for Free Today. An Account Tailored to Your Needs; Sign Up for a Personal Account for Free.

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In the past month, Barclays enticed with rewards and Apple TV+, while HSBC focused on ESG expertise. Chase offered a free account, and Flagstone highlighted high interest rates. Monzo promised quick setup, and Santander offered £150 for switching. PayPal emphasized simplicity, and Marcus by Goldman Sachs® provided monthly interest.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.