UK Finance Banks - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
paypal.com	8.36
lloydsbank.com	7.68
barclays.co.uk	7.02
tsb.co.uk	6.91
money.co.uk	5.74
natwest.com	5.51
moneysupermarket.com	4.17
chase.co.uk	4
santander.co.uk	3.54
flagstoneim.com	2.85
others	44.22

In the finance sector’s PPC landscape, ‘others’ dominate with 44.22% click share. PayPal leads individual advertisers at 8.36%, followed by Lloyds Bank at 7.68%.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	money.co.uk	revolut.com	lloydsbank.com	chase.co.uk	business.hsbc.uk	barclays.co.uk	flagstoneim.com	uswitch.com	natwest.com	monzo.com
2025/01/01	7.15%	3.7%	4.39%	1.83%	0.02%	10.32%	1.41%	3.43%	6.23%	3.56%
2025/01/02	7.43%	3.46%	5.03%	2.44%	3.52%	6.15%	1.46%	3.35%	6.55%	4.16%
2025/01/03	8.88%	4.22%	6.25%	1.81%	5.61%	6.24%	1.27%	4.01%	4.85%	3.3%
2025/01/04	7.16%	4.09%	3.94%	2.71%	5.89%	7.4%	1.21%	3.04%	7.08%	4.27%
2025/01/05	6.5%	4.21%	6.15%	3.06%	6.52%	8.41%	1.2%	2.27%	5.15%	4.01%
2025/01/06	7.53%	5.34%	3.92%	2.88%	6.63%	5.89%	1.41%	2.95%	5.51%	4.76%
2025/01/07	7.84%	5.52%	6.47%	2.26%	7.44%	5.24%	1.33%	2.86%	5.18%	4.69%
2025/01/08	7.73%	5.74%	4.19%	2.18%	5.28%	5.09%	3.28%	3.2%	4.94%	4.41%
2025/01/09	8.03%	5.76%	4.71%	2.34%	4.31%	4.67%	3.01%	3.47%	5%	3.22%
2025/01/10	7.81%	6.49%	4.92%	2.36%	4.44%	4.91%	2.11%	3.47%	5.23%	4%
2025/01/11	8.23%	6.18%	4.44%	2.47%	5.14%	5.91%	2.46%	3.36%	5.28%	3.99%
2025/01/12	7.65%	6.16%	4.48%	2.33%	4.34%	5.75%	2.69%	3.33%	5.52%	4.35%
2025/01/13	8.43%	6.33%	5.53%	2.4%	3.76%	5.31%	2.38%	3.6%	4.96%	4.78%
2025/01/14	7.88%	7.02%	4.17%	3.3%	4.6%	6.52%	2.67%	2.67%	3.7%	3.45%
2025/01/15	6.98%	7.1%	6.31%	3.32%	4.54%	4.6%	2.26%	2.98%	4.44%	3.9%
2025/01/16	7.98%	5.72%	4.68%	2.33%	4.28%	4.65%	2.99%	3.45%	4.97%	3.21%
2025/01/21	6.94%	5.62%	4.24%	5.89%	2.7%	4.92%	5.48%	3.19%	2.8%	3.12%
2025/01/22	8.36%	7.26%	4.26%	5.63%	2.91%	4.16%	4.52%	3.91%	2.38%	3.04%
2025/01/23	6.99%	8.06%	4.59%	4.85%	4.04%	5.15%	3.03%	3.32%	2.71%	3.47%
2025/01/24	6.03%	7.41%	4.83%	5.63%	3.83%	5.61%	3.48%	2.66%	2.82%	2.92%
2025/01/25	7.21%	6.56%	7.02%	5.99%	2.83%	4.05%	4.8%	3.73%	3.27%	2.98%
2025/01/26	7.7%	6.6%	3.75%	6.88%	3.39%	4.89%	4.74%	3.71%	2.76%	3.41%
2025/01/27	6.97%	6.62%	5.5%	6.96%	4.85%	6.87%	3.65%	3.51%	2.69%	3.85%
2025/01/28	7.39%	7.26%	5.15%	6.02%	4.97%	5.53%	3.76%	3.6%	2.12%	3.64%
2025/01/29	7.43%	6.51%	6.53%	6.01%	4.07%	5.66%	3.94%	3.59%	2.85%	2.73%
2025/01/30	8.06%	6.39%	6.5%	5.52%	4.33%	5.74%	3.96%	3.68%	3.22%	2.27%
2025/01/31	8.83%	7.71%	6.56%	5.09%	4.16%	3.88%	3.88%	3.67%	2.81%	2.19%

In January 2025, money.co.uk led with fluctuating spend shares, peaking at 8.88% on January 3rd. Revolut.com showed a steady rise, ending at 7.71%. Lloydsbank.com and chase.co.uk had varied trends, while business.hsbc.uk started strong but declined. Barclays.co.uk’s share dropped significantly by month-end. Flagstoneim.com and uswitch.com maintained moderate shares. Natwest.com and monzo.com experienced declines, with monzo.com finishing at 2.19%.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	541
2025/01/02	529
2025/01/03	572
2025/01/04	541
2025/01/05	574
2025/01/06	563
2025/01/07	564
2025/01/08	596
2025/01/09	596
2025/01/10	595
2025/01/11	558
2025/01/12	579
2025/01/13	568
2025/01/14	592
2025/01/15	581
2025/01/16	596
2025/01/21	590
2025/01/22	555
2025/01/23	555
2025/01/24	567
2025/01/25	548
2025/01/26	523
2025/01/27	560
2025/01/28	536
2025/01/29	631
2025/01/30	650
2025/01/31	629

January saw fluctuating advertiser numbers, peaking at 650 on January 30th, before closing at 629.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
chase.co.uk	3.21%
flagstoneim.com	1.82%
raisin.co.uk	1.66%
lloydsbank.com	1.03%
nationwide.co.uk	0.92%
moneysupermarket.com	-0.48%
capitalone.co.uk	-0.59%
santander.co.uk	-1.37%
natwest.com	-2.82%
paypal.com	-3.33%

Chase.co.uk surged with a 3.21% click share increase, while PayPal.com dropped by 3.33%. Flagstoneim.com and Raisin.co.uk also saw positive gains, contrasting with declines for NatWest and Santander.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	money.co.uk	chase.co.uk	tsb.co.uk	flagstoneim.com	revolut.com	lloydsbank.com	raisin.co.uk	uswitch.com	moneysupermarket.com	barclays.co.uk
2025/01/01	5.68%	2.22%	3.82%	2.12%	1.39%	3.47%	2.1%	2.81%	6.08%	8.74%
2025/01/02	6.02%	2.67%	5.02%	2.16%	1.4%	4.15%	2.46%	2.78%	6.73%	4.81%
2025/01/03	7.79%	2.44%	3.21%	2.04%	1.72%	5.79%	1.95%	3.71%	6.71%	6.25%
2025/01/04	6.22%	3.65%	3.65%	1.96%	1.74%	3.34%	1.94%	3.17%	5.9%	6.87%
2025/01/05	5.66%	3.76%	3.25%	1.91%	1.73%	5.26%	2.26%	2.24%	5.75%	8.39%
2025/01/06	6.01%	4.09%	3.76%	2.39%	2.28%	3.38%	2.19%	2.82%	6.24%	5.06%
2025/01/07	6.97%	2.88%	4.2%	2.1%	2.32%	5.48%	2.09%	2.67%	5.54%	3.85%
2025/01/08	6.74%	2.89%	5.73%	4.66%	2.82%	3.3%	2.92%	2.92%	4.13%	3.89%
2025/01/09	7.12%	3.2%	5.95%	4.17%	2.88%	3.62%	2.98%	3.32%	3.85%	3.44%
2025/01/10	6.51%	3.19%	7.46%	3.22%	3.3%	4.29%	2.57%	3.46%	3.83%	4.43%
2025/01/11	7.14%	3.48%	5.88%	3.63%	3.04%	3.75%	2.68%	3.27%	3.75%	6.35%
2025/01/12	6.41%	2.92%	6.1%	3.99%	3.03%	3.64%	3.01%	3.28%	3.98%	5.73%
2025/01/13	6.42%	2.97%	6.42%	3.56%	3.14%	4.85%	2.5%	3.49%	4.04%	5.45%
2025/01/14	6.7%	4.56%	4.59%	3.91%	3.88%	3.47%	2.99%	2.74%	3.7%	6.83%
2025/01/15	4.94%	4.59%	7.03%	3.16%	3.91%	5.18%	2.38%	2.99%	2.88%	4.74%
2025/01/16	7.12%	3.2%	5.95%	4.17%	2.87%	3.61%	2.98%	3.32%	3.85%	3.45%
2025/01/21	5.64%	7.86%	5.54%	7.18%	2.92%	3.26%	5.26%	3.03%	2.64%	4.73%
2025/01/22	6.31%	8.37%	3.34%	6.72%	4.05%	3.9%	5.71%	3.88%	2.95%	3.94%
2025/01/23	5.07%	7.08%	5.29%	4.47%	5.14%	4.07%	3.76%	3.1%	2.6%	5.58%
2025/01/24	4.61%	7.93%	3.05%	5.16%	4.7%	3.92%	3.74%	2.68%	2.94%	5.8%
2025/01/25	6.01%	8.53%	3.77%	6.83%	4.15%	5.48%	5.92%	3.59%	2.22%	3.99%
2025/01/26	6.51%	9.21%	5.04%	6.3%	4.19%	3.04%	5.38%	3.6%	3.03%	4.94%
2025/01/27	6.46%	9.01%	3.98%	5.08%	3.95%	4.45%	3.81%	3.27%	3.86%	7%
2025/01/28	5.91%	9.04%	4.68%	5.46%	4.52%	4.88%	4.56%	3.83%	3.79%	5.17%
2025/01/29	6.84%	8.81%	5.22%	5.55%	4.02%	5.4%	4.76%	3.84%	3.39%	4.79%
2025/01/30	7.93%	7.59%	5.06%	5.56%	4.12%	4.61%	4.81%	3.99%	3.46%	5.17%
2025/01/31	8.62%	7.07%	6.29%	5.4%	5.22%	5.09%	4.58%	3.75%	3.63%	3.52%

In January 2025, money.co.uk’s impression share fluctuated, peaking at 8.62% on the 31st. Chase.co.uk saw a significant rise, reaching 9.21% on the 26th. TSB.co.uk and flagstoneim.com experienced moderate growth, while revolut.com and lloydsbank.com showed steady increases. Raisin.co.uk and uswitch.com maintained stable shares. Moneysupermarket.com and barclays.co.uk had varied trends, with barclays.co.uk ending at 3.52%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
High Interest Saving Account https://www.barclays.co.uk › rainy-day › saver
Access Your Money Anytime — Higher interest rate on your savings account if you don’t dip into your money. T&Cs Apply.
2
Open a Chase saver account - Get our highest saver rate https://www.chase.co.uk
Don't miss this offer, exclusive to new customers for your first 31 days. T&Cs apply.
3
High interest rates for £10K+ | Flagstone | Savings platform https://www.flagstoneim.com
Compare, open, and manage hundreds of savings account from 60+ banks. All in one platform.
4
Sitting On Cash Savings? https://www.hl.co.uk/active/savings
Better Rates, It's A Breeze — Open An Account In Minutes And Get Great Easy Access & Fixed Rates From Multiple Banks.
5
Monzo Bank Account https://www.monzo.com
Open An Account In 10 Minutes — Monzo makes banking easy. Download your new favourite bank. UK residents. Ts&Cs apply.

In the competitive landscape of Google PPC, Barclays, Chase, Flagstone, Hargreaves Lansdown, and Monzo captivate with unique savings propositions. Barclays and Chase entice with high interest rates, while Flagstone offers a comprehensive savings platform. Hargreaves Lansdown and Monzo emphasize ease and speed in account opening.

Frequently Asked Questions

How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Finance Banks - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Finance Banks brands

Share of Spend for the top 10 UK Finance Banks brands

Competitor Count for UK Finance Banks

Market Loss & Market Gains for UK Finance Banks

UK Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance