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UK Finance Consulting - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
gov.uk 29.28
stepchange.org 11.73
equifax.co.uk 3.61
moneygram.com 3.34
currenciesdirect.com 2.88
justgiving.com 2.84
moneysupermarket.com 2.71
policyexpert.co.uk 2.18
torfx.com 1.82
stripe.com 1.66
others 37.95

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In the PPC landscape, gov.uk leads with 29.28% click share, followed by stepchange.org at 11.73%. ‘Others’ collectively dominate with 37.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date yourdebt-expert.co.uk stepchange.org squareup.com equifax.co.uk gov.uk currenciesdirect.com unbiased.co.uk ivahelp.uk moneysupermarket.com stripe.com
2025/03/01 0.74% 8.18% 4.6% 2.77% 6.15% 2.83% 5.45% 0.18% 3.11% 3.21%
2025/03/02 0.55% 9.62% 4.6% 1.93% 2.72% 2.6% 6.12% 0.18% 2.12% 2.28%
2025/03/03 4.04% 5.43% 3.25% 2.24% 4.29% 2.04% 4.74% 0.85% 1.85% 2.04%
2025/03/04 3.36% 3.48% 3.45% 2.64% 2.13% 3.31% 4.48% 3.25% 2.53% 2.08%
2025/03/05 3.9% 4.48% 4.32% 2.22% 1.7% 2.26% 2.87% 4.56% 2.2% 1.77%
2025/03/06 1.79% 4.42% 3.74% 2.51% 2.52% 4.84% 2.99% 4.03% 3.09% 1.98%
2025/03/07 2.12% 5.22% 4.41% 2.51% 2.05% 3.2% 3.68% 3.22% 3.25% 1.92%
2025/03/08 0.25% 6.82% 5.35% 2.48% 3% 2.85% 4.32% 0.08% 4.65% 1.94%
2025/03/09 0.2% 7.38% 4.68% 1.77% 2.01% 2.03% 4.03% 0.11% 2.83% 2.31%
2025/03/10 4.53% 6.02% 4.97% 2.09% 1.73% 2.46% 5.08% 1.54% 3.63% 1.69%
2025/03/11 6.34% 4.7% 4.36% 1.94% 2.95% 1.87% 3.62% 3.97% 2.52% 2.03%
2025/03/12 5.58% 5.38% 3.98% 2.54% 2.16% 1.81% 3.2% 4.39% 3.03% 2.68%
2025/03/13 6.82% 4.96% 3.94% 2.44% 2.65% 3.3% 3.21% 3.8% 3.1% 2.13%
2025/03/14 3.94% 6.21% 4.52% 2.61% 2.05% 5.37% 3.47% 1.33% 2.96% 2.02%
2025/03/15 0.99% 9.61% 6.7% 2.34% 2.89% 4.87% 4.83% 0.07% 2.51% 2.81%
2025/03/16 0.51% 6.69% 6.33% 2.63% 5.5% 1.65% 3.95% 0.08% 3.35% 2.18%
2025/03/17 6.07% 7.5% 4.68% 2.3% 2.91% 1.95% 3.92% 2.89% 2.65% 2.66%
2025/03/18 5.51% 7.41% 5% 2.59% 2.9% 3.25% 3.69% 4.78% 3.05% 1.92%
2025/03/19 4.84% 6.25% 4.72% 3.12% 1.75% 3.69% 4.38% 5.25% 2.2% 2.02%
2025/03/20 4.74% 4.7% 5.91% 3.37% 2.32% 4.16% 3.45% 5.75% 2.57% 1.96%
2025/03/21 1.39% 8.14% 5.17% 4.9% 2.33% 4.68% 3.64% 3.05% 1.64% 2.3%
2025/03/22 1.13% 9.47% 5.44% 5.37% 2.51% 1.78% 4.15% 0.07% 1.26% 2.2%
2025/03/23 0.5% 9.64% 5.57% 2.86% 4.43% 2.32% 3.93% 0.08% 0.79% 1.73%
2025/03/24 5.87% 6.37% 4.07% 4.26% 1.09% 1.37% 5% 3.02% 1.41% 2.17%
2025/03/25 5.45% 6.36% 3.58% 3.69% 1.91% 4.18% 3.47% 4.12% 1.33% 2.24%
2025/03/26 5.38% 4.93% 3.83% 3.06% 1.35% 3.21% 4.28% 3.15% 1.26% 1.88%
2025/03/27 5.93% 6.36% 4.5% 4.54% 1.3% 3.04% 3.43% 4.01% 0.89% 1.71%
2025/03/28 2.61% 6.47% 5.06% 3.74% 2.11% 3.45% 3.09% 2.14% 1.88% 2.31%
2025/03/29 1.84% 8.26% 5.17% 5.12% 3.67% 3.49% 4.36% 0.07% 1.31% 1.48%
2025/03/30 1.71% 8.95% 4.27% 3.52% 4.41% 0.98% 3.24% 0.09% 2.33% 2.17%
2025/03/31 7.58% 7.19% 3.95% 3.59% 3.47% 3.36% 3.19% 2.57% 1.99% 1.82%

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In March 2025, “stepchange.org” led PPC spend, peaking mid-month. “yourdebt-expert.co.uk” surged late, while “squareup.com” maintained steady growth. “equifax.co.uk” and “gov.uk” showed fluctuations, ending with moderate shares.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 794
2025/03/02 793
2025/03/03 806
2025/03/04 789
2025/03/05 805
2025/03/06 829
2025/03/07 874
2025/03/08 800
2025/03/09 790
2025/03/10 817
2025/03/11 805
2025/03/12 807
2025/03/13 811
2025/03/14 810
2025/03/15 757
2025/03/16 760
2025/03/17 752
2025/03/18 777
2025/03/19 788
2025/03/20 750
2025/03/21 755
2025/03/22 735
2025/03/23 703
2025/03/24 755
2025/03/25 734
2025/03/26 743
2025/03/27 741
2025/03/28 720
2025/03/29 717
2025/03/30 695
2025/03/31 699

Copyright © Adthena. All rights reserved.

March began with 794 advertisers, peaking at 874 on the 7th. A decline followed, ending the month at 699.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
stepchange.org 1.88%
equifax.co.uk 1.32%
moneysavingexpert.com 0.66%
adviseme.co.uk 0.49%
startuploans.co.uk 0.44%
payeguide.co.uk -0.44%
advicedebt.org.uk -0.48%
keycurrency.co.uk -0.7%
moneysupermarket.com -1.21%
gov.uk -2.08%

Copyright © Adthena. All rights reserved.

Equifax.co.uk and Stepchange.org surged in click share, gaining 1.32% and 1.88% respectively. Conversely, Gov.uk and Moneysupermarket.com saw declines of 2.08% and 1.21%.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date gov.uk yourdebt-expert.co.uk moneysupermarket.com currenciesdirect.com equifax.co.uk torfx.com stepchange.org ivahelp.uk unbiased.co.uk keycurrency.co.uk
2025/03/01 12.13% 0.38% 6.95% 3.04% 3.84% 1.49% 6.39% 0.1% 2.31% 0.01%
2025/03/02 7.36% 0.31% 2.69% 2.84% 2.68% 0.42% 8.44% 0.11% 3.01% 0%
2025/03/03 13.82% 2.42% 3.94% 1.25% 2.72% 2.44% 3.73% 0.61% 2.47% 0.13%
2025/03/04 6.37% 2.28% 6.87% 3.47% 3.47% 0.69% 2.77% 2.76% 2.23% 0.39%
2025/03/05 6.02% 2.6% 4.9% 1.9% 2.48% 4.86% 3.53% 5% 1.33% 2.25%
2025/03/06 7.94% 0.86% 7.2% 8.82% 2.86% 4.09% 2.63% 3.49% 1.36% 1.56%
2025/03/07 7.09% 1.02% 5.47% 4.8% 2.86% 3.82% 3.49% 2.5% 1.68% 6.19%
2025/03/08 10.32% 0.15% 8.43% 2.25% 2.64% 1.84% 4.21% 0.07% 1.85% 0.57%
2025/03/09 10.93% 0.12% 7.69% 0.62% 1.97% 0.25% 4.68% 0.09% 2.1% 0.62%
2025/03/10 7.22% 3.23% 7.4% 3.34% 2.63% 1.55% 4.25% 1.05% 2.69% 1.79%
2025/03/11 10.58% 7% 6.6% 0.37% 2.51% 0.57% 3.24% 4.09% 1.88% 1.9%
2025/03/12 8.15% 5.64% 7.54% 0.4% 3.34% 0.93% 4.28% 4.99% 1.67% 1.37%
2025/03/13 9.45% 5.9% 6.22% 3.03% 2.92% 2.55% 3.38% 3.13% 1.68% 3.75%
2025/03/14 6.08% 2.7% 5.74% 7.18% 2.58% 4.4% 3.25% 0.79% 1.3% 7.88%
2025/03/15 10.14% 0.5% 6.62% 9.34% 2.83% 3.34% 6.21% 0.04% 1.99% 4.84%
2025/03/16 18.23% 0.59% 9.51% 0.67% 3.23% 4.27% 3.69% 0.05% 1.93% 0.49%
2025/03/17 11.68% 4.64% 7.8% 3.13% 2.95% 3.29% 4.99% 2.95% 1.98% 1.03%
2025/03/18 8.78% 5.32% 7.79% 3.06% 3.36% 2.56% 5.35% 5.03% 1.88% 0.58%
2025/03/19 7.22% 4.35% 6.08% 4.66% 3.81% 2.15% 4.56% 5.37% 2.09% 1.22%
2025/03/20 8.23% 3.71% 7.11% 4.83% 4% 6.8% 3.17% 5.79% 1.71% 0.51%
2025/03/21 8.03% 0.67% 5.23% 6.08% 5.66% 1.72% 5.66% 3.4% 2.14% 0.14%
2025/03/22 9.09% 1.39% 4.39% 0.48% 6.7% 4.42% 6.3% 0.05% 2.03% 0.57%
2025/03/23 17.39% 0.26% 2.41% 3.23% 3.37% 2.39% 5.61% 0.06% 1.81% 1.2%
2025/03/24 4.04% 5.93% 5.32% 2.05% 5.91% 2.06% 4.46% 3.34% 2.77% 4.07%
2025/03/25 6.37% 5.09% 4.82% 5.11% 4.71% 3.33% 4.59% 5.06% 1.96% 1.53%
2025/03/26 5.19% 5.45% 4.51% 3.36% 4.18% 2.84% 3.41% 3.72% 2.13% 4.71%
2025/03/27 4.82% 5.24% 3.13% 4.11% 6.14% 3.93% 4.1% 4.26% 1.78% 2.1%
2025/03/28 7.27% 2.68% 6.37% 1.97% 5.12% 4.96% 4.03% 1.72% 1.46% 4.42%
2025/03/29 11.07% 1.57% 3.99% 6.3% 6.37% 3.53% 5.18% 0.05% 1.86% 0.59%
2025/03/30 14.99% 1.38% 7.29% 0.64% 4.41% 2.87% 4.76% 0.06% 1.51% 0.62%
2025/03/31 12.23% 6.83% 6.36% 5.81% 5.01% 4.26% 3.88% 2.52% 1.37% 0.98%

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March saw dynamic shifts in PPC impressions. Gov.uk led with peaks on the 3rd and 16th. Yourdebt-expert.co.uk surged mid-month, while moneysupermarket.com maintained steady growth. Currenciesdirect.com and equifax.co.uk showed varied trends. The month concluded with gov.uk retaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Get Answer In 60 Seconds https://quickcheck.capitalone.co.uk/

    Won't Impact Your Credit Score — Know For Sure If You'll Be Accepted For a Credit Card Before You Apply with QuickCheck. Choosing...

  2. 2
    Best GBP Exchange Rates? 2K+ https://www.currenciesdirect.com › gbp

    Currencies Direct — More than 425,000 people have trusted us to manage their currency transfers since 1996.

  3. 3
    Check Your Credit Score Now https://www.experian.co.uk

    It's Free, Quick, and Easy — Experian's Credit Score Is The UKs Most Used Score. Make Sure You Know Yours.

  4. 4
    Tax Your Vehicle https://www.gov.uk

    Tax Your Vehicle Online — You Need To Meet All Legal Obligations For Drivers Before You Can Drive. You Must Tax Your Vehicle Even If You Do Not Have To Pay Anything.

  5. 5
    Free EUR to GBP Quote https://www.lumonpay.com

    Exchange Euros to Pounds — Specialists in Large Money Transfers. Access fantastic rates with help from the experts.

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In the competitive world of Google PPC, Capital One’s QuickCheck ad stands out with its promise of a quick, credit-score-safe decision. Currencies Direct and Lumon Pay emphasize trust and expertise in currency exchange, while Experian offers a free, easy credit score check. The UK government ensures legal compliance with vehicle tax ads.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.