Log in Book a Demo

UK Finance Credit Cards - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
moneysupermarket.com 23.86
comparethemarket.com 17.43
moneysavingexpert.com 11.5
capitalone.co.uk 9.98
americanexpress.com 6.42
barclaycard.co.uk 4.52
postoffice.co.uk 4.38
experian.co.uk 3.84
uswitch.com 3.1
oceanfinance.co.uk 2.03
others 12.94

Copyright © Adthena. All rights reserved.

In the finance PPC landscape, moneysupermarket.com leads with 23.86% click share, followed by comparethemarket.com at 17.43%. “Others” collectively hold 12.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date moneysupermarket.com comparethemarket.com moneysavingexpert.com capitalone.co.uk barclaycard.co.uk uswitch.com americanexpress.com postoffice.co.uk experian.co.uk oceanfinance.co.uk
2025/03/01 28.07% 15.06% 12.09% 10.21% 6.81% 4.08% 2.33% 2.89% 4.02% 2.04%
2025/03/02 28.13% 17.74% 12.19% 10.47% 4.46% 3.48% 1.99% 2.74% 4.76% 2.37%
2025/03/03 26.63% 20.05% 13.96% 8.3% 5.18% 3.71% 1.72% 2.6% 4.45% 1.92%
2025/03/04 24.91% 18.79% 11.33% 8.23% 7.07% 4.24% 2.18% 4.62% 3.64% 1.98%
2025/03/05 25.96% 23.84% 12.53% 8.19% 4.33% 3.36% 1.54% 4.7% 3.25% 1.88%
2025/03/06 23.55% 16.16% 13.73% 10.99% 4.68% 4.18% 1.53% 6.74% 3.82% 2.56%
2025/03/07 27.54% 19.58% 15.83% 11.23% 2.83% 2.96% 1.33% 3.52% 2.62% 2.51%
2025/03/08 28.67% 14.45% 15.66% 13.02% 3.78% 3.31% 1.94% 2.72% 3.34% 2.21%
2025/03/09 25.37% 16.23% 13.07% 10.19% 4.34% 4.44% 2.45% 5.53% 3.21% 1.93%
2025/03/10 28.38% 19.92% 13.84% 8.49% 3.91% 3.77% 1.43% 5.54% 3.69% 1.44%
2025/03/11 26.63% 22.97% 12.18% 8.58% 3.99% 3.09% 1.81% 6.27% 2.94% 1.57%
2025/03/12 26.86% 16.53% 15.67% 9.66% 4.53% 3% 1.87% 8.32% 2.96% 1.66%
2025/03/13 26.69% 19.9% 15.8% 8.88% 3.32% 2.09% 1.38% 9.43% 3.09% 1.49%
2025/03/14 27.09% 18.83% 13.51% 8.59% 3.37% 2.72% 1.89% 8.02% 3.52% 1.77%
2025/03/15 30.51% 13.87% 11.8% 7.89% 4.41% 3.4% 3.06% 6.82% 3.82% 1.72%
2025/03/16 31.08% 15.71% 13.02% 8.82% 3.91% 3.5% 2.61% 5.8% 2.64% 1.84%
2025/03/17 28.43% 23.62% 13.91% 6.94% 4.43% 3.56% 2.01% 5.29% 1.89% 1.57%
2025/03/18 29.27% 21.97% 13.27% 7.27% 4.94% 3.48% 2.15% 5.03% 1.95% 1.62%
2025/03/19 29.77% 24.89% 12.9% 5.64% 4.23% 3.64% 1.95% 5.32% 1.72% 1.44%
2025/03/20 28.93% 20.44% 9.62% 7% 5.74% 4.94% 2.8% 4.83% 2.36% 1.97%
2025/03/21 26.99% 19.57% 10.04% 8.47% 5.04% 5.32% 3.3% 3.9% 3.28% 1.81%
2025/03/22 30.65% 16.98% 12.3% 9.88% 5.33% 3.86% 3.12% 2.62% 2.32% 1.93%
2025/03/23 29.69% 21.37% 10.84% 8.86% 5.42% 3.73% 3.3% 2.19% 2.07% 1.51%
2025/03/24 30.74% 23.49% 11.83% 8.35% 5.23% 3.75% 2.69% 1.61% 2.18% 1.39%
2025/03/25 28.88% 28.29% 7.09% 8% 4.4% 4.01% 3.04% 1.46% 2.43% 1.64%
2025/03/26 27.75% 18.93% 6.87% 10.84% 6.02% 5.52% 3.54% 1.54% 3.41% 2.24%
2025/03/27 29.47% 23.15% 8.85% 11.22% 3.78% 4.29% 2.55% 1.3% 3.03% 1.71%
2025/03/28 30.03% 20.71% 8.5% 10.36% 4.38% 4.25% 3.83% 1.63% 2.85% 1.94%
2025/03/29 29.87% 16.62% 13.57% 10.96% 4.46% 3.85% 3.38% 1.74% 2.84% 1.99%
2025/03/30 30.03% 20.59% 13.06% 9.8% 4.03% 3.76% 3.2% 1.95% 2.57% 1.81%
2025/03/31 27.78% 19.47% 12.71% 10.29% 4.28% 4.02% 3.41% 3.11% 2.46% 2.15%

Copyright © Adthena. All rights reserved.

In March 2025, moneysupermarket.com led with fluctuating spend shares, peaking mid-month. Comparethemarket.com and moneysavingexpert.com showed varied trends, while capitalone.co.uk and barclaycard.co.uk maintained moderate shares. The month concluded with moneysupermarket.com dominating.

Market Exposure

Competitor Count for UK Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 266
2025/03/02 262
2025/03/03 277
2025/03/04 267
2025/03/05 276
2025/03/06 273
2025/03/07 283
2025/03/08 270
2025/03/09 266
2025/03/10 261
2025/03/11 262
2025/03/12 263
2025/03/13 267
2025/03/14 273
2025/03/15 266
2025/03/16 262
2025/03/17 271
2025/03/18 262
2025/03/19 266
2025/03/20 252
2025/03/21 255
2025/03/22 251
2025/03/23 252
2025/03/24 248
2025/03/25 256
2025/03/26 256
2025/03/27 259
2025/03/28 257
2025/03/29 253
2025/03/30 256
2025/03/31 247

Copyright © Adthena. All rights reserved.

March began with 266 advertisers, peaking at 283 on the 7th. A decline followed, ending the month at 247.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
americanexpress.com 2.51%
comparethemarket.com 1.94%
moneysupermarket.com 1.53%
uswitch.com 0.61%
barclaycard.co.uk 0.6%
uk.virginmoney.com -0.34%
johnlewisfinance.com -0.35%
hsbc.co.uk -0.42%
postoffice.co.uk -2.96%
moneysavingexpert.com -3.36%

Copyright © Adthena. All rights reserved.

American Express surged with a 2.51% click share increase, while MoneySavingExpert faced a 3.36% decline. CompareTheMarket and MoneySuperMarket also saw positive growth, contrasting with Post Office’s drop.

Campaign Efficiency

UK Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date moneysupermarket.com capitalone.co.uk comparethemarket.com moneysavingexpert.com americanexpress.com postoffice.co.uk barclaycard.co.uk oceanfinance.co.uk uswitch.com experian.co.uk
2025/03/01 19.76% 14.08% 11.84% 9.93% 4.42% 4.28% 7.2% 2.82% 3.61% 4.6%
2025/03/02 19.86% 14.41% 14.63% 10.07% 3.63% 4.3% 4.82% 3.53% 3.19% 5.21%
2025/03/03 21.07% 12.62% 15.29% 11.3% 3.07% 4.22% 5.64% 3.28% 3.26% 4.78%
2025/03/04 19.3% 11.82% 14.06% 8.9% 3.67% 6.86% 7.27% 3.28% 3.45% 3.79%
2025/03/05 20.21% 11.97% 18.47% 10.07% 2.79% 7.32% 4.75% 3.17% 2.91% 3.28%
2025/03/06 17.16% 15.28% 11.28% 9.82% 2.66% 10.22% 4.56% 3.97% 3.67% 3.88%
2025/03/07 21.44% 16% 14.91% 12.66% 2.38% 5.53% 3.27% 4.13% 2.61% 2.74%
2025/03/08 21.67% 18.95% 10.73% 12.23% 3.2% 4.23% 4.03% 3.58% 2.9% 3.19%
2025/03/09 18.52% 14.9% 11.67% 9.21% 4.22% 8.35% 4.55% 2.99% 3.64% 3.34%
2025/03/10 21.74% 12.76% 15.29% 10.58% 2.59% 9.21% 4.33% 2.45% 3.44% 3.88%
2025/03/11 20.04% 13.22% 17.51% 9.03% 3.06% 9.87% 4.27% 2.62% 2.52% 3.12%
2025/03/12 20.01% 14.12% 12.14% 11.48% 2.98% 13.36% 4.52% 2.73% 2.55% 3.05%
2025/03/13 19.97% 13.44% 14.51% 11.76% 2.21% 15.36% 3.45% 2.48% 1.86% 3.13%
2025/03/14 19.86% 12.66% 13.51% 9.7% 3% 13.09% 3.67% 2.97% 2.28% 3.58%
2025/03/15 22.41% 11.69% 9.57% 8.17% 5% 11.2% 4.56% 2.68% 2.63% 3.71%
2025/03/16 23.06% 13.49% 11.07% 9.31% 4.1% 9.92% 4.43% 3.09% 3.03% 2.7%
2025/03/17 22.27% 11.06% 18.37% 10.51% 3.27% 8.97% 4.89% 2.67% 3.15% 2.05%
2025/03/18 22.92% 11.13% 17.42% 10.13% 3.4% 8.71% 5.48% 2.8% 3.03% 1.93%
2025/03/19 23.55% 9.21% 19.71% 10.02% 3.41% 9.4% 4.68% 2.51% 3.19% 1.83%
2025/03/20 21.67% 11.13% 15.17% 7.01% 4.49% 8.4% 6.1% 3.26% 4.21% 2.43%
2025/03/21 20.06% 12.86% 14.53% 7.09% 4.97% 6.47% 5.37% 2.96% 4.32% 3.1%
2025/03/22 23.57% 15.2% 12.74% 8.78% 4.91% 4.32% 5.79% 3.39% 3.38% 2.33%
2025/03/23 22.84% 13.77% 15.98% 7.74% 5.11% 3.8% 5.89% 2.45% 3.33% 2.24%
2025/03/24 24.83% 13.09% 18.66% 9.09% 4.07% 2.91% 5.6% 2.43% 3.38% 2.24%
2025/03/25 23.23% 12.16% 22.75% 5.45% 4.83% 2.56% 4.79% 2.85% 3.38% 2.41%
2025/03/26 20.45% 16.11% 13.86% 4.72% 5.25% 2.78% 6.08% 3.83% 4.48% 3.17%
2025/03/27 22.66% 17.44% 17.84% 6.48% 3.92% 2.18% 4.2% 2.87% 3.68% 2.97%
2025/03/28 22.94% 15.91% 15.87% 6.24% 5.69% 2.61% 4.72% 3.2% 3.55% 2.72%
2025/03/29 22.85% 16.96% 12.33% 10.36% 4.94% 2.88% 4.96% 3.33% 3.28% 2.88%
2025/03/30 23.16% 14.96% 15.84% 10.34% 5.58% 3.13% 4.71% 3.02% 3.16% 2.65%
2025/03/31 20.85% 15.66% 14.29% 9.47% 5.67% 4.92% 4.69% 3.54% 3.54% 2.5%

Copyright © Adthena. All rights reserved.

In March 2025, moneysupermarket.com led with a fluctuating impression share, peaking at 24.83% on March 24. Capitalone.co.uk saw a dip mid-month but recovered to 15.66% by month’s end. Comparethemarket.com and moneysavingexpert.com experienced varied trends, while americanexpress.com steadily increased, closing at 5.67%. Postoffice.co.uk’s share declined, ending at 4.92%. Barclaycard.co.uk and oceanfinance.co.uk showed stability, while uswitch.com and experian.co.uk had minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Balance Transfer (BT) Offers | Balance Transfer Credit Cards https://www.barclaycard.co.uk

    BT offers. Representative 24.9% APR (variable). Subject to financial status. T&Cs apply.

  2. 2
    0% Balance Transfer Card https://www.comparethemarket.com › credit_card › balance

    100% Free Eligibility Checker — Search For The Right 0% Balance Transfer Credit Card Without Harming Your Credit Score.

  3. 3
    Best 0% Interest Credit Cards - Up to 23 Months | MoneySuperMarket https://www.moneysupermarket.com

    Enjoy That SuperSaving Feeling At MoneySuperMarket. Save On Your Credit Card Bills Today.

  4. 4
    Interest Free Balance Transfer https://www.postoffice.co.uk › credit-cards

    Won't Affect Your Credit Score — Capital One is the Exclusive Lender for Post Office Ltd (Credit Broker) Credit Cards. Check Your...

  5. 5
    Virgin Money Balance Transfer https://uk.virginmoney.com › cards › balancetransfer

    Quick and Easy To Apply — Virgin Money Is A Trading Name of Clydesdale Bank PLC. Visit Us Online Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of credit card PPC ads, Barclaycard, CompareTheMarket, MoneySuperMarket, Post Office, and Virgin Money dominate. Their ads focus on balance transfers, emphasizing 0% interest offers and credit score safety. Each brand leverages trust and ease, enticing users with promises of financial relief and simplicity.

Frequently Asked Questions

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.