UK Finance Investing - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
money.co.uk	12.2
hl.co.uk	9.13
royalmint.com	5.56
bullionbypost.co.uk	4.96
nationwide.co.uk	3.26
keycurrency.co.uk	3.09
barclays.co.uk	3.02
raisin.co.uk	2.84
shawbrook.co.uk	2.67
vanguardinvestor.co.uk	2.52
others	50.75

In the competitive landscape of Google PPC, “money.co.uk” leads with a 12.2% click share, followed by “hl.co.uk” at 9.13%. “Others” dominate with a significant 50.75% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	hl.co.uk	money.co.uk	finder.com	etoro.com	raisin.co.uk	flagstoneim.com	keycurrency.co.uk	barclays.co.uk	vanguardinvestor.co.uk	trading212.com
2025/01/01	11.1%	6.21%	5.99%	3.81%	1.25%	0.78%	0.81%	2.46%	1.2%	7.07%
2025/01/02	11.44%	5.93%	8.02%	2.8%	1.1%	0.43%	0.79%	2.3%	2.55%	9.53%
2025/01/03	11.77%	8.67%	6.01%	3.14%	1.37%	0.97%	0.76%	3.8%	3.06%	4.17%
2025/01/04	9.53%	7%	6.13%	3.19%	1.26%	0.52%	1%	3.47%	2.71%	7.59%
2025/01/05	10.44%	6.34%	5.81%	3.39%	1.04%	0.66%	0.86%	3.26%	2.39%	7.89%
2025/01/06	11.26%	5.19%	6.82%	4.14%	0.86%	0.66%	0.59%	1.49%	3.08%	7.04%
2025/01/07	10.42%	7.06%	5.42%	3.62%	1.26%	0.73%	1.47%	0.54%	2.91%	6.21%
2025/01/08	12.26%	8.12%	4.6%	4.63%	1.52%	2.31%	1.8%	0.65%	3.19%	3.17%
2025/01/09	12.83%	9.5%	3.6%	3.87%	2%	2.54%	2.84%	0.86%	3.73%	2.59%
2025/01/10	11.79%	7.3%	5.91%	5.09%	1.78%	1.55%	2.21%	1.78%	3.1%	1.9%
2025/01/11	10.62%	8.82%	4.92%	5.01%	1.83%	1.87%	1.96%	3.52%	3.2%	3.08%
2025/01/12	10.28%	7.5%	6.91%	5.35%	1.67%	1.93%	1.38%	2.71%	2.9%	3.88%
2025/01/13	11.84%	6.62%	7.28%	6.05%	1.42%	1.46%	0.6%	2.46%	3.21%	2.7%
2025/01/14	13.32%	8.53%	5.04%	4.23%	1.8%	1.87%	1.23%	4.03%	3.38%	2.14%
2025/01/15	11.55%	6.96%	5.34%	3.87%	1.67%	1.63%	0.98%	3.27%	2.77%	3.37%
2025/01/16	12.55%	9.28%	3.59%	3.86%	1.96%	2.48%	2.77%	0.84%	3.76%	2.52%
2025/01/21	15.69%	7.32%	3.94%	2.75%	3.98%	4.38%	3.92%	3.8%	3.01%	0.02%
2025/01/22	16.14%	6.58%	5.28%	3.24%	4.78%	3%	3.24%	2.98%	3.23%	0.04%
2025/01/23	12.41%	5.52%	4.89%	2.62%	3.47%	2.19%	3.13%	3.82%	3.33%	3.23%
2025/01/24	10.33%	5.48%	4.4%	2.59%	3.23%	2%	2.85%	3.57%	2.61%	6.31%
2025/01/25	14.07%	6.15%	5.04%	4.16%	4.78%	3.45%	4.41%	3.19%	2.8%	0.01%
2025/01/26	14.44%	6.92%	5.59%	3.66%	4.28%	3.25%	3.77%	2.63%	3.05%	0.1%
2025/01/27	13.29%	7.44%	5.32%	2.21%	3.14%	2.22%	2.54%	3.8%	3.42%	0.75%
2025/01/28	15.21%	6.1%	5.04%	2.46%	3.53%	2.59%	3.28%	2.86%	2.52%	0.21%
2025/01/29	12.71%	7.6%	5.5%	3.39%	3.72%	2.39%	3.06%	2.64%	2.72%	0.35%
2025/01/30	12.4%	10.03%	5.48%	3.42%	4.06%	2.74%	2.41%	2.69%	2.38%	0.05%
2025/01/31	12.46%	9.99%	5.73%	3.84%	3.61%	2.65%	2.22%	1.99%	1.56%	0.09%

In January 2025, hl.co.uk led with a peak spend share of 16.14% on January 22. Meanwhile, money.co.uk saw fluctuations, ending strong at 9.99%. Trading212.com experienced a significant drop, closing at 0.09%.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1151
2025/01/02	1085
2025/01/03	1186
2025/01/04	1100
2025/01/05	1166
2025/01/06	1173
2025/01/07	1122
2025/01/08	1167
2025/01/09	1187
2025/01/10	1207
2025/01/11	1158
2025/01/12	1165
2025/01/13	1118
2025/01/14	1196
2025/01/15	1140
2025/01/16	1187
2025/01/21	1161
2025/01/22	1118
2025/01/23	1080
2025/01/24	1052
2025/01/25	983
2025/01/26	1031
2025/01/27	1056
2025/01/28	1036
2025/01/29	1124
2025/01/30	1181
2025/01/31	1128

In January 2025, distinct advertisers fluctuated, peaking at 1,207 on January 10. The month concluded with 1,128 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
raisin.co.uk	2.35%
keycurrency.co.uk	1.8%
currenciesdirect.com	1.69%
chase.co.uk	1.61%
bestmoney.com	1.27%
plus500.com	-1.3%
scottishfriendly.co.uk	-1.45%
trading212.com	-1.57%
money.co.uk	-1.67%
wesleyan.co.uk	-1.98%

Raisin.co.uk leads with a 2.35% click share rise, while wesleyan.co.uk drops by 1.98%.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	money.co.uk	hl.co.uk	shawbrook.co.uk	raisin.co.uk	finder.com	keycurrency.co.uk	currenciesdirect.com	bullionbypost.co.uk	lumonpay.com	barclays.co.uk
2025/01/01	7.88%	8.81%	2.93%	1.39%	3.69%	1.28%	0%	3.98%	0%	3.1%
2025/01/02	7.72%	9.46%	1.9%	1.24%	5.42%	1.36%	2.01%	4.31%	1.09%	2.68%
2025/01/03	10.89%	9.31%	2.16%	1.48%	3.92%	1.35%	1.93%	3.12%	2.08%	4.53%
2025/01/04	9.42%	7.81%	2.91%	1.5%	4.45%	1.79%	1.4%	3.62%	1.88%	4.56%
2025/01/05	8.11%	8.44%	2.51%	1.19%	3.92%	1.43%	1.88%	2.99%	0%	4.33%
2025/01/06	6.92%	8.96%	2.04%	1.08%	4.73%	0.96%	1.34%	3.38%	2.29%	1.78%
2025/01/07	9%	8.75%	1.91%	1.45%	3.42%	2.17%	1.8%	3.14%	3.69%	0.38%
2025/01/08	9.72%	10.72%	2.2%	1.6%	2.94%	3.03%	2.25%	3%	2.16%	0.44%
2025/01/09	10.73%	10.98%	2.78%	2%	2.12%	4.39%	2.49%	2.9%	1.96%	0.53%
2025/01/10	9.29%	9.79%	1.07%	1.91%	3.85%	3.77%	1.43%	3.51%	1.2%	2.14%
2025/01/11	10.69%	8.21%	1.77%	1.88%	3.32%	3.27%	1.56%	3.47%	1.38%	4.84%
2025/01/12	8.82%	7.91%	1.16%	1.76%	4.65%	2.38%	1.44%	3.62%	0%	3.7%
2025/01/13	8.44%	9.36%	0.72%	1.54%	4.81%	1.03%	0.78%	4.29%	1.49%	3.3%
2025/01/14	10.53%	10.85%	0.89%	1.93%	3.27%	2.02%	1.86%	2.87%	2.84%	5.4%
2025/01/15	8.78%	9.66%	1.06%	1.77%	3.59%	1.74%	1.36%	3.74%	3.24%	4.32%
2025/01/16	10.72%	10.97%	2.77%	2%	2.14%	4.38%	2.48%	2.9%	1.96%	0.53%
2025/01/21	8.03%	12.3%	2.38%	3.85%	2.26%	6.04%	4.19%	2.82%	3.78%	3.72%
2025/01/22	7.65%	12.46%	1.91%	5.38%	3.06%	5.3%	2.91%	4.45%	2.04%	2.32%
2025/01/23	6.5%	9.17%	1.7%	3.76%	2.9%	4.97%	3.16%	3.13%	3.74%	3.97%
2025/01/24	6.41%	7.99%	2.41%	3.58%	2.73%	4.55%	2.57%	2.86%	4.35%	3.97%
2025/01/25	7.21%	10.42%	2.77%	5.28%	3.04%	6.72%	3.19%	2.36%	4.42%	2.59%
2025/01/26	8.02%	11.19%	2.53%	4.54%	3.54%	5.46%	3.82%	3.2%	0%	2.5%
2025/01/27	8.18%	9.82%	2.69%	3.13%	3.37%	3.69%	3.31%	2.59%	4.66%	3.95%
2025/01/28	7.2%	12.54%	1.09%	3.75%	2.99%	5.04%	4.62%	3.83%	3.42%	2.68%
2025/01/29	8.7%	9.72%	1.66%	3.9%	3.34%	4.86%	5.21%	2.72%	3.25%	2.36%
2025/01/30	10.98%	9.72%	5.06%	4.11%	3.29%	3.94%	3.71%	2.36%	3.01%	2.49%
2025/01/31	10.95%	9.71%	7.08%	3.62%	3.46%	3.4%	3.39%	2.58%	2.35%	1.69%

In January 2025, hl.co.uk led with a strong impression share, peaking mid-month. money.co.uk showed fluctuations, ending with a rise. shawbrook.co.uk and raisin.co.uk saw gradual increases, while keycurrency.co.uk surged mid-month. Overall, diverse trends marked the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Barclays Fixed Rate ISA https://www.barclays.co.uk › isa › fixed-rate
Fix Your Rate For 1 Year — Make the most of your £20,000 ISA allowance with a fixed rate cash ISA. T&Cs apply. Competitive Rates.
2
Best Euro Exchange Rates? 2K+ | We Don't Charge Transfer Fees https://www.currenciesdirect.com › euro
More than 425,000 people have trusted us to manage their currency transfers since 1996.
3
Sitting On Cash Savings? https://www.hl.co.uk/active/savings
Better Rates, It's A Breeze — Open An Account In Minutes And Get Great Easy Access & Fixed Rates From Multiple Banks.
4
Our Top 10 Savings Accounts - Our Best ISAs This January https://www.money.co.uk › savings › isas
Cash ISAs, Fixed Rate ISAs and Investment ISAs Rates Compared. View All Terms Online Now
5
Fixed Cash ISA Accounts https://www.shawbrook.co.uk
Award-Winning Provider — Make The Most Of Your Tax Free ISA Allowance By Opening A Shawbrook Cash ISA

Barclays, Currencies Direct, and Shawbrook captivate with competitive rates and tax-free ISA allowances. Hargreaves Lansdown and Money.co.uk emphasize ease and variety in savings options, appealing to savvy investors seeking optimal returns.

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