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UK Gambling & Gaming Bingo - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
galabingo.com 21.07
meccabingo.com 20.49
tombola.co.uk 13.09
foxybingo.com 8.99
heartbingo.co.uk 5.65
buzzbingo.com 3.55
dottybingo.com 2.86
happytiger.co.uk 2.37
amazon.co.uk 2.06
sunbingo.co.uk 1.84
others 18.03

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In the competitive bingo PPC landscape, Galabingo.com leads with 21.07% click share, closely followed by Meccabingo.com at 20.49%. ‘Others’ collectively hold 18.03%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date tombola.co.uk meccabingo.com heartbingo.co.uk happytiger.co.uk foxybingo.com buzzbingo.com jackpotjoy.com galabingo.com dottybingo.com bingo-offer.com
2025/01/01 10.11% 7.85% 8.28% 8.72% 6.47% 3.7% 3.06% 9.41% 6.62% 0.31%
2025/01/02 12.19% 7.32% 9.31% 6.64% 5.84% 2.32% 2.01% 6.72% 6.06% 0.26%
2025/01/03 8.51% 7.19% 7.74% 6.98% 5.26% 2.61% 2.18% 8.36% 6.16% 5.03%
2025/01/04 8.29% 6.28% 9.83% 8.31% 4.69% 2.55% 2.59% 8.82% 6.05% 3.44%
2025/01/05 10.19% 8.76% 7.79% 7.6% 5.49% 2.79% 3.55% 9.86% 5.73% 2.3%
2025/01/06 9.64% 9.4% 8.6% 7.52% 7.59% 1.97% 2.32% 5.56% 6.42% 2.44%
2025/01/07 7.97% 10.5% 10.66% 6.66% 2.8% 1.52% 4.39% 8.24% 7.18% 1.99%
2025/01/08 10.71% 11.19% 9.45% 7.33% 4.48% 0.66% 4.43% 8.49% 6.61% 2.89%
2025/01/09 11.65% 7.24% 9.82% 6.19% 3.68% 0.59% 4.19% 8.66% 7.73% 3.31%
2025/01/10 9.24% 7.5% 8.87% 7.04% 3.95% 1.68% 4.08% 9.04% 6.27% 2.55%
2025/01/11 8.64% 10.21% 6.84% 6.78% 4.68% 0.03% 4.26% 6.18% 6.07% 3.33%
2025/01/12 8.93% 8.42% 8.89% 7.33% 3.03% 1% 5.32% 6.41% 9.66% 3.27%
2025/01/13 8.72% 8.15% 9.21% 5.35% 3.92% 3.71% 4.72% 7.83% 6.94% 4.06%
2025/01/14 10.74% 7.48% 8.87% 5.05% 3.94% 7.67% 2.57% 6.86% 7.9% 3.52%
2025/01/15 9.81% 5.26% 9.46% 5.04% 1.72% 10.3% 4.96% 8.33% 6.86% 3.65%
2025/01/16 11.4% 7.09% 9.63% 6.09% 3.62% 0.58% 4.12% 8.49% 7.56% 3.26%
2025/01/21 31.66% 13.15% 1.6% 2.97% 10.9% 0.01% 5.85% 0.04% 9.05% 1.02%
2025/01/22 22.27% 10.04% 1.13% 3.04% 17.92% 0.01% 6.55% 0.05% 9.33% 0.03%
2025/01/23 21.93% 13.1% 9.45% 8.12% 5.42% 2.11% 8.59% 0.12% 0.66% 5.19%
2025/01/24 14.59% 12.79% 11.53% 5.6% 7.67% 8.27% 3.03% 7.85% 1.33% 6.08%
2025/01/25 43.13% 17.39% 2.22% 1.96% 12.42% 0% 2.03% 0.02% 0% 1.41%
2025/01/26 40.13% 4.49% 7.21% 9.62% 3.68% 1% 6.38% 5.79% 0.39% 2.92%
2025/01/27 13.64% 5.61% 1.89% 9.24% 7.27% 9.01% 5.72% 3.47% 1.43% 1.07%
2025/01/28 20.16% 6.55% 0.79% 7.13% 20.75% 4.78% 5.97% 0.27% 0.94% 1.07%
2025/01/29 7.04% 6.41% 7.65% 7.56% 12.02% 7.92% 1.62% 8.21% 2.28% 3.99%
2025/01/30 6.86% 11.98% 10.69% 5.11% 11.45% 15.25% 1.84% 0.01% 0.22% 3.95%
2025/01/31 31.72% 10.13% 9.29% 6.58% 5.77% 5.7% 3% 1.53% 0.36% 0.03%

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Tombola.co.uk’s spend surged mid-month, peaking at 43.13. Meccabingo.com fluctuated, ending strong at 10.13. Heartbingo.co.uk dipped, then recovered. Happytiger.co.uk remained steady. Foxybingo.com spiked late. Buzzbingo.com saw erratic changes. Jackpotjoy.com stayed consistent. Galabingo.com dropped sharply. Dottybingo.com declined. Bingo-offer.com varied, ending low.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 133
2025/01/02 140
2025/01/03 133
2025/01/04 138
2025/01/05 127
2025/01/06 132
2025/01/07 132
2025/01/08 127
2025/01/09 135
2025/01/10 135
2025/01/11 123
2025/01/12 123
2025/01/13 135
2025/01/14 131
2025/01/15 123
2025/01/16 135
2025/01/21 99
2025/01/22 108
2025/01/23 72
2025/01/24 81
2025/01/25 46
2025/01/26 49
2025/01/27 73
2025/01/28 77
2025/01/29 73
2025/01/30 62
2025/01/31 61

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January began with 133 advertisers, peaking at 140, then fluctuating. Mid-month saw a decline, ending at 61.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
foxybingo.com 17.79%
tombola.co.uk 10.22%
meccabingo.com 1.8%
amazon.co.uk 0.81%
winkbingo.com 0.72%
bingo-offer.com -0.75%
happytiger.co.uk -0.85%
dottybingo.com -2.4%
heartbingo.co.uk -2.69%
galabingo.com -20.05%

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Foxy Bingo surged with a 17.79% click share increase, while Gala Bingo plummeted by 20.05%. Tombola also rose by 10.22%, contrasting Heart Bingo’s 2.69% drop.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tombola.co.uk meccabingo.com heartbingo.co.uk happytiger.co.uk sunbingo.co.uk jackpotjoy.com 888ladies.com galabingo.com dottybingo.com bingo-offer.com
2025/01/01 4.19% 11.01% 5.74% 7.85% 6.99% 5.05% 4.35% 6.22% 11.43% 0.63%
2025/01/02 5.49% 10.1% 4.67% 7.04% 6.96% 2.87% 4.03% 4.84% 11.18% 0.21%
2025/01/03 3.3% 9.55% 4.21% 5.41% 5.01% 2.45% 6.57% 6.13% 10.43% 7.52%
2025/01/04 3.26% 7.85% 5.95% 7.14% 5.38% 3.86% 6.32% 6.56% 12.11% 7.13%
2025/01/05 3.52% 9.49% 5.78% 6.27% 5.86% 5.59% 6.59% 7.44% 10.13% 4.34%
2025/01/06 4.3% 11.92% 6.24% 5.1% 3.98% 3.37% 5.73% 4.06% 10.91% 4.62%
2025/01/07 3.07% 13.28% 5.11% 5.79% 3.02% 5.66% 4.14% 5.77% 14.17% 3.36%
2025/01/08 4.12% 14.76% 7.21% 4.98% 1.26% 6.5% 5.9% 5.82% 10.26% 4.47%
2025/01/09 5.33% 9.51% 5.45% 3.97% 1.6% 6.45% 2.54% 6.25% 12.92% 6.07%
2025/01/10 3.37% 8.9% 6.06% 7.06% 0.93% 5.65% 4.63% 7.45% 10.73% 5.14%
2025/01/11 4.6% 13.2% 5.79% 4.54% 0.53% 7.02% 2.86% 5.67% 9.63% 6.71%
2025/01/12 2.78% 10.91% 5.95% 5.11% 1.47% 7% 5.5% 4.96% 16.41% 5.34%
2025/01/13 4.04% 9.88% 6.67% 3.22% 0.13% 7.19% 2.66% 6.59% 12.75% 7.54%
2025/01/14 4.14% 10.49% 7% 4.14% 3.3% 4.91% 3.6% 7.26% 14.97% 8.43%
2025/01/15 4.63% 6.61% 5.48% 4.5% 5.62% 8.31% 4.11% 8.46% 12.68% 8.01%
2025/01/16 5.3% 9.46% 5.42% 3.95% 1.59% 6.41% 2.53% 6.22% 12.85% 6.04%
2025/01/21 10.83% 10.35% 2.28% 4.8% 1.12% 9.63% 0.2% 0% 14.96% 2.24%
2025/01/22 6.52% 6.74% 1.44% 6.01% 0.06% 7.46% 0.09% 0% 12.25% 0.01%
2025/01/23 7.83% 15.51% 5.28% 10.42% 0% 8.27% 0.1% 0.03% 0.24% 7.95%
2025/01/24 7.28% 10.77% 8.34% 8.09% 0% 5.47% 1.36% 4.51% 0.29% 9.1%
2025/01/25 18.75% 19.54% 4.01% 4.32% 0% 4.01% 0.25% 0% 0% 4.02%
2025/01/26 14.45% 7.83% 6.14% 15.95% 0.17% 11.97% 1.48% 7.61% 0.17% 5.94%
2025/01/27 4.06% 5.66% 2.47% 10.05% 1.56% 8.91% 8.39% 3.57% 0.19% 1.64%
2025/01/28 8.27% 6.57% 1.55% 9.9% 0% 8.42% 1.64% 0.08% 0.16% 1.93%
2025/01/29 3.16% 5.24% 2.86% 7.18% 6.06% 3.26% 3.19% 4.92% 0.27% 5.74%
2025/01/30 2.32% 9.66% 7.29% 4.88% 6.97% 4.14% 4.05% 0% 0.02% 5.99%
2025/01/31 22.25% 9.2% 4.33% 2.66% 2.15% 1.31% 0.7% 0.62% 0.08% 0.02%

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January saw dynamic shifts in PPC impressions. Tombola.co.uk surged to 22.25% by month’s end, while meccabingo.com peaked mid-month. Dottybingo.com started strong but declined sharply. Overall, a competitive landscape with fluctuating leaders.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
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    Join 32Red™ To Enjoy 232 Super Spins + 10 Ultra Spins On Immortal Romance II On 32Red™. An...

  2. 2
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    Exclusive £5 Free, No Deposit Bonus for all New Players - Join the Fun! 18+ T&Cs Apply.

  3. 3
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    Play £10 To Qualify. Join Us, Get 30 Free Slot Spins or £50 Of Free Bingo! 18+ T&Cs. Join Our Chat...

  4. 4
    Enjoy £50 Bonus at Sun Bingo - Get £50 Bonus + 50 Free Spins https://www.sunbingo.co.uk

    Enjoy £50 Bingo Bonus + 50 Free Spins When You Deposit And Spend £10. 18+ T&Cs Apply

  5. 5
    William Hill™ Vegas - Deposit - + Stake £10 Get 200 Free Spins https://promotion.williamhill.com › bigbashsplash › t&cs_apply_18+

    Deposit & Stake £10 Get 200 Free Spins. T&Cs Apply. Play Safe. 18+. Some Payment Excluded.

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In the competitive world of online gaming, top advertisers like 32Red, Mecca Bingo, and William Hill captivate audiences with enticing offers. Themes of free spins and bonuses dominate, with 32Red offering 232 spins, while Mecca Bingo entices with a no-deposit £5 bonus. William Hill’s 200 free spins highlight their generous promotions, creating a compelling narrative of value and excitement.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.