UK Gambling & Gaming Bingo - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
meccabingo.com	32.74
tombola.co.uk	22.17
galabingo.com	9.82
foxybingo.com	8.38
sunbingo.co.uk	5.19
heartbingo.co.uk	3.49
buzzbingo.com	2.63
dottybingo.com	1.66
playojo.com	1.4
happytiger.co.uk	1.23
others	11.29

In the PPC landscape, Mecca Bingo leads with 32.74% click share, followed by Tombola at 22.17%. Others collectively hold 11.29%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	buzzbingo.com	tombola.co.uk	dottybingo.com	heartbingo.co.uk	jackpotjoy.com	meccabingo.com	happytiger.co.uk	foxybingo.com	galabingo.com	playojo.com
2025/03/01	0.52%	33.98%	4.98%	0.52%	6.33%	20.14%	5.15%	6.87%	0%	2.16%
2025/03/02	0.14%	31.5%	7.59%	0.06%	1.6%	36.05%	1.16%	4.16%	0%	2.31%
2025/03/03	5.6%	12.97%	5.65%	10.31%	3.69%	8.58%	6.26%	3.63%	6.29%	2.26%
2025/03/04	5.36%	9.96%	4.1%	2.89%	2.1%	18.78%	6.11%	5.52%	9.31%	4.65%
2025/03/05	0.01%	0%	12.88%	0%	0.01%	0.06%	12.07%	12.48%	18.64%	0.06%
2025/03/06	0.01%	52.62%	0%	0.47%	4.97%	5.27%	4.84%	0%	6.68%	0.23%
2025/03/07	0.12%	0%	0%	7.07%	5.55%	1.81%	5.48%	0%	1.31%	12.92%
2025/03/08	0.16%	0%	0%	9.34%	0.08%	30.44%	0.34%	0%	1.73%	0.56%
2025/03/09	0.29%	0%	0%	0.07%	20.53%	1.5%	0.62%	0%	3.11%	1%
2025/03/10	0.07%	0%	0%	4.04%	5.29%	14.25%	6.38%	0%	0.75%	2.61%
2025/03/11	0.04%	0%	0%	15.68%	3.19%	6.23%	5.19%	0%	0.79%	1.47%
2025/03/12	0%	0%	0%	12.41%	1.94%	26.45%	0%	0%	0%	0%
2025/03/13	0%	0%	0%	10.4%	4.88%	11.03%	0%	0%	0%	0%
2025/03/14	0%	0%	0%	5.05%	0%	0%	2.18%	2.12%	0%	0%
2025/03/15	0%	0%	0%	0%	0%	0%	10.55%	0%	0%	0%
2025/03/16	0%	0%	0%	0%	0%	37.76%	0%	0%	0%	0%
2025/03/17	0%	0%	0%	8.13%	2.45%	0%	2.37%	0%	0%	0%
2025/03/19	0%	0%	0%	0%	1.78%	3.13%	0%	0%	0%	0.99%
2025/03/22	0%	0%	0%	48.52%	0%	51.48%	0%	0%	0%	0%
2025/03/24	0%	0%	0%	0%	0%	7.38%	0%	0%	0%	0%
2025/03/25	0%	0%	0%	0%	0%	5.51%	0%	0%	0%	0%
2025/03/26	0%	0%	0%	18.62%	0%	0%	0%	0%	0%	0%
2025/03/28	0%	0%	0%	0.84%	2.29%	2.47%	0%	0%	0%	0.22%
2025/03/29	0%	0%	0%	4.99%	0%	0%	0%	0%	0%	0%
2025/03/30	0%	0%	0%	11.75%	8.42%	3.16%	0%	0%	0%	0%
2025/03/31	90.89%	0%	0%	0%	0%	0%	0%	0%	0%	0%

In March 2025, BuzzBingo’s spend share fluctuated dramatically, peaking at 90.89% on the 31st. Tombola and MeccaBingo showed strong early month performances, while HeartBingo surged mid-month. The month concluded with BuzzBingo’s dominance.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/03/01	28
2025/03/02	27
2025/03/03	68
2025/03/04	72
2025/03/05	43
2025/03/06	42
2025/03/07	40
2025/03/08	43
2025/03/09	35
2025/03/10	45
2025/03/11	35
2025/03/12	10
2025/03/13	7
2025/03/14	13
2025/03/15	9
2025/03/16	6
2025/03/17	13
2025/03/18	1
2025/03/19	8
2025/03/20	1
2025/03/22	2
2025/03/23	3
2025/03/24	6
2025/03/25	3
2025/03/26	6
2025/03/27	6
2025/03/28	16
2025/03/29	7
2025/03/30	11
2025/03/31	6

March began with 28 advertisers, peaking at 72 on the 4th. A decline followed, reaching a low of 1 on the 18th. The month concluded with 6 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
buzzbingo.com	22.12%
winkbingo.com	10.31%
mrluck.com	9.9%
ivycasino.com	9.47%
kongcasino.com	8.41%
heartbingo.co.uk	-1.95%
foxybingo.com	-8.93%
galabingo.com	-14.34%
tombola.co.uk	-15.91%
meccabingo.com	-27.57%

Buzzbingo.com surged with a 22.12% click share increase, while meccabingo.com plummeted by 27.57%.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	jackpotjoy.com	bingo-offer.com	meccabingo.com	tombola.co.uk	rainbowrichescasino.com	happytiger.co.uk	dottybingo.com	playojo.com	galabingo.com	coral.co.uk
2025/03/01	10.69%	3.65%	16.06%	11.7%	1.67%	7.88%	10.77%	10.99%	0%	7.99%
2025/03/02	3.13%	4.95%	28.04%	11.55%	0.08%	1.5%	14.72%	13.39%	0%	10.07%
2025/03/03	5.82%	4.15%	12.35%	9.47%	6.13%	9.45%	8.73%	6.02%	4.9%	0.89%
2025/03/04	3.52%	3.88%	19.83%	5.48%	3.77%	5.72%	5.66%	10.91%	7.33%	4.23%
2025/03/05	0.01%	0.05%	0.1%	0%	1.63%	7.98%	3.56%	0.14%	3.63%	0%
2025/03/06	12.69%	12.58%	5.99%	24.07%	0.33%	13.44%	0%	0.42%	12.04%	0%
2025/03/07	8.53%	0.37%	4.89%	0%	0%	13.29%	0%	13.07%	0.12%	0.01%
2025/03/08	0.03%	0.18%	17.14%	0%	0%	0.19%	0%	5.98%	0.17%	0.01%
2025/03/09	2.58%	0.08%	0.16%	0%	0%	0.09%	0%	0.18%	0.08%	0%
2025/03/10	3.38%	0.11%	11.09%	0%	7.48%	11.71%	0%	4.49%	0.1%	0.01%
2025/03/11	11.13%	0.11%	4.8%	0%	15.65%	4.64%	0%	0.4%	0.11%	0%
2025/03/12	5.56%	0%	22.78%	0%	10.12%	0%	0%	0%	0%	0%
2025/03/13	11.83%	0%	9.68%	0%	0%	0%	0%	0%	0%	0%
2025/03/14	0%	0%	0%	0%	4.37%	2.4%	0%	0%	0%	0%
2025/03/15	0%	0%	0%	0%	10.34%	10.34%	0%	0%	0%	0%
2025/03/16	0%	0%	10.98%	0%	0%	0%	0%	0%	0%	0%
2025/03/17	5.6%	0%	0%	0%	15.79%	5.6%	0%	0%	0%	0%
2025/03/19	0.87%	0%	0.87%	0%	0%	0%	0%	0.87%	0%	0%
2025/03/22	0%	0%	50%	0%	0%	0%	0%	0%	0%	0%
2025/03/24	0%	0%	10.33%	0%	0%	0%	0%	0%	0%	0%
2025/03/25	0%	0%	1.38%	0%	0%	0%	0%	0%	0%	0%
2025/03/26	0%	28.56%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/28	1.49%	0.96%	0.43%	0%	0%	0%	0%	0.58%	0%	0%
2025/03/29	0%	2.44%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/30	16.66%	14.65%	5.55%	0%	0%	0%	0%	0%	0%	0%

In March 2025, Tombola’s impression share fluctuated, peaking at 24.07% on the 6th. Jackpotjoy saw a significant rise to 16.66% by the 30th. Rainbow Riches Casino’s share increased mid-month, reaching 15.79% on the 17th. Bingo-offer.com spiked to 28.56% on the 26th. Mecca Bingo had a notable peak at 50.00% on the 22nd. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com
Exclusive £5 Free, No Deposit Bonus for all New Players - Join the Fun! 18+ T&Cs Apply.
2
Claim Your £60 Bonus, Bet £10 | Best Online Bingo Games https://promo.coral.co.uk › coral_bingo › t&cs_apply_18+
Discover Coral™ Online Bingo: Bet £10 & Get £60 Bonus. Play Responsibly 18+ T&C's Apply.
3
£50 Free Bingo Welcome Offer | Play Bingo at Jackpotjoy https://www.jackpotjoy.com › bingo
Play £10, Get £50 Free Bingo Or 70 Free Slot Spins & Keep What You Win. Join Us! 18+ T&Cs. Claim Your...
4
50 Free Spins Plus £40 Bonus | Play Bingo Online https://content.meccabingo.com › new_player › sign_up_bonus
Keep It Fun - Deposit & Spend £10 & Get £40 Bonus + 50 Free Spins! 18+. T&Cs Apply. Choose Mecca ...
5
50 Free Spins on First Deposit | No Wagering Requirements Ever https://www.playojo.com
All Wins from Bonuses Paid In Cash - No Restrictions. Come Play Slots With OJO! T&Cs 18+

In the competitive world of online bingo, advertisers like Mecca Bingo, Coral, Jackpotjoy, and PlayOJO captivate audiences with enticing offers. Mecca Bingo’s “£5 Free – No Deposit Required” and Coral’s “£60 Bonus” highlight generous bonuses. Jackpotjoy and PlayOJO emphasize free spins and no wagering, appealing to thrill-seekers.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Gambling & Gaming Bingo - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Competitor Count for UK Gambling & Gaming Bingo

Market Loss & Market Gains for UK Gambling & Gaming Bingo

UK Gambling & Gaming Bingo Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena