Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
williamhill.com | 24.59 |
888casino.com | 8.97 |
partycasino.com | 8.94 |
monopolycasino.com | 5.9 |
grosvenorcasinos.com | 4.6 |
coral.co.uk | 4.29 |
kongcasino.com | 4.2 |
rainbowrichescasino.com | 3.35 |
mrluck.com | 2.28 |
ladbrokes.com | 2.21 |
others | 30.67 |
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William Hill dominates with 24.59% click share, while ‘others’ collectively hold 30.67%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Kongcasino.com surged in March, peaking at 93.51 on the 20th. 888casino.com fluctuated, starting strong but dipping mid-month. 10bestcasinos.co.uk and williamhill.com showed sporadic activity. Ladbrokes.com and others had minimal impact. March ended with kongcasino.com leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/03/01 | 92 |
2025/03/02 | 82 |
2025/03/03 | 151 |
2025/03/04 | 155 |
2025/03/05 | 128 |
2025/03/06 | 127 |
2025/03/07 | 121 |
2025/03/08 | 125 |
2025/03/09 | 118 |
2025/03/10 | 113 |
2025/03/11 | 102 |
2025/03/12 | 10 |
2025/03/13 | 12 |
2025/03/14 | 11 |
2025/03/15 | 10 |
2025/03/16 | 11 |
2025/03/17 | 12 |
2025/03/18 | 14 |
2025/03/19 | 10 |
2025/03/20 | 6 |
2025/03/21 | 7 |
2025/03/22 | 7 |
2025/03/23 | 8 |
2025/03/24 | 6 |
2025/03/25 | 23 |
2025/03/26 | 16 |
2025/03/27 | 13 |
2025/03/28 | 17 |
2025/03/29 | 17 |
2025/03/30 | 17 |
2025/03/31 | 14 |
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March began with 92 advertisers, peaking at 155 on the 4th. A decline followed, reaching a low of 6 on the 20th. The month concluded with 14 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
kongcasino.com | 25.42% |
mrluck.com | 20.98% |
ivycasino.com | 11.85% |
baccarat.com | 9.12% |
clovercasino.com | 2.92% |
coral.co.uk | -4.87% |
888casino.com | -5.97% |
monopolycasino.com | -6.24% |
partycasino.com | -8.23% |
williamhill.com | -19.51% |
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Kongcasino.com surged with a 25.42% click share increase, while williamhill.com plummeted by 19.51%. Mrluck.com and ivycasino.com also saw significant gains, contrasting with declines for partycasino.com and monopolycasino.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
In March 2025, mrluck.com saw a dramatic rise in PPC impressions, peaking mid-month. Kongcasino.com and ivycasino.com also experienced notable fluctuations, while 888casino.com and others remained relatively stable.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Betfred™ 200 Free Spins — Jump Into Top Tier Games With Our Welcome Offer. Enjoy 200 Free Spins When You Stake £10. 200...
Stake £10 & Get 125 Free Spins on Big Bass Big Bass Hold & Spinner. 18+ Terms Apply. We Have...
Discover Coral™ Online Casino: Bet £10 & Get £50 Bonus. Play Responsibly 18+ T&C's Apply.
All Wins from Bonuses Paid In Cash - No Restrictions. Come Play Slots With OJO! T&Cs 18+
New Customers Deposit & Bet £10 Get £60. Some Payments Excluded. T&Cs Apply. Play Safe 18+ Deposit & Bet £10 & Get £60 In Bonuses. Paid As 4x £10 Sports Bets & A £20 Bonus On Vegas. Free Bets.
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In the competitive world of online gaming, Betfred, Betway, Coral, PlayOJO, and William Hill captivate with enticing offers. Betfred and Betway lure players with free spins, while Coral and William Hill promise substantial bonuses. PlayOJO stands out with no wagering requirements, ensuring all wins are cash.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.