UK Gambling & Gaming Casino Games - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
williamhill.com 24.59
888casino.com 8.97
partycasino.com 8.94
monopolycasino.com 5.9
grosvenorcasinos.com 4.6
coral.co.uk 4.29
kongcasino.com 4.2
rainbowrichescasino.com 3.35
mrluck.com 2.28
ladbrokes.com 2.21
others 30.67

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William Hill dominates with 24.59% click share, while ‘others’ collectively hold 30.67%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date kongcasino.com williamhill.com ladbrokes.com playojo.com 888casino.com 10bestcasinos.co.uk bestukonlinecasinosites.com grosvenorcasinos.com playright.co.uk coral.co.uk
2025/03/01 5.2% 0.2% 4.87% 6.94% 10.8% 3.25% 0.86% 0.87% 6.23% 1.58%
2025/03/02 3.64% 4.08% 4.4% 2.83% 24.38% 0.53% 0.71% 5.47% 1.6% 3.75%
2025/03/03 0.69% 3.32% 3.6% 11.01% 8.28% 8.21% 4.63% 2.76% 3.01% 3.49%
2025/03/04 0.19% 3.99% 2.49% 9.86% 7.78% 5.94% 4.21% 2.82% 3.09% 3.74%
2025/03/05 19.99% 0.4% 0.25% 2% 0.13% 2.04% 0.48% 0.55% 0.19% 0.3%
2025/03/06 9.71% 0.17% 0.1% 0.8% 0.05% 23.69% 7.21% 0.21% 16.24% 0.13%
2025/03/07 19.59% 0.5% 0.63% 1.6% 0.11% 1.37% 0.41% 0.45% 0.15% 5.94%
2025/03/08 5.59% 0.64% 3.97% 4.1% 22.15% 2.52% 2.79% 0.86% 0.41% 3.81%
2025/03/09 28.29% 0.33% 0.22% 1.72% 0.11% 1.46% 0.43% 0.47% 0.17% 0.27%
2025/03/10 37.93% 0.53% 0.38% 3% 0.15% 2.98% 1.04% 0.78% 0.41% 0.44%
2025/03/11 45.12% 0.39% 0.16% 2.29% 0.13% 2.04% 0.69% 0.5% 0.25% 0.23%
2025/03/12 67.1% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/13 74.79% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/14 48.73% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/15 35.04% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/16 41.28% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/17 36.51% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/18 49.28% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/19 49.54% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/20 93.51% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/21 57.02% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/22 84.96% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/23 65.55% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/24 61.39% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/25 10.91% 0% 0.16% 6.11% 10.94% 5.38% 0% 0% 0% 0%
2025/03/26 17.82% 0% 0% 0.01% 0% 0% 0% 0% 0% 0%
2025/03/27 25.74% 0% 0% 0.01% 0% 0% 0% 0% 0% 0%
2025/03/28 16.21% 0% 9.8% 7.86% 0% 0% 0% 0% 0% 0%
2025/03/29 27.35% 4.13% 0% 0.01% 0% 0% 0% 0% 0% 0%
2025/03/30 34.98% 0.04% 0% 0.01% 0% 0% 0% 0% 0% 0%
2025/03/31 30.3% 4.29% 2.37% 0.01% 0% 0% 0% 0% 0% 0%

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Kongcasino.com surged in March, peaking at 93.51 on the 20th. 888casino.com fluctuated, starting strong but dipping mid-month. 10bestcasinos.co.uk and williamhill.com showed sporadic activity. Ladbrokes.com and others had minimal impact. March ended with kongcasino.com leading.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/03/01 92
2025/03/02 82
2025/03/03 151
2025/03/04 155
2025/03/05 128
2025/03/06 127
2025/03/07 121
2025/03/08 125
2025/03/09 118
2025/03/10 113
2025/03/11 102
2025/03/12 10
2025/03/13 12
2025/03/14 11
2025/03/15 10
2025/03/16 11
2025/03/17 12
2025/03/18 14
2025/03/19 10
2025/03/20 6
2025/03/21 7
2025/03/22 7
2025/03/23 8
2025/03/24 6
2025/03/25 23
2025/03/26 16
2025/03/27 13
2025/03/28 17
2025/03/29 17
2025/03/30 17
2025/03/31 14

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March began with 92 advertisers, peaking at 155 on the 4th. A decline followed, reaching a low of 6 on the 20th. The month concluded with 14 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
kongcasino.com 25.42%
mrluck.com 20.98%
ivycasino.com 11.85%
baccarat.com 9.12%
clovercasino.com 2.92%
coral.co.uk -4.87%
888casino.com -5.97%
monopolycasino.com -6.24%
partycasino.com -8.23%
williamhill.com -19.51%

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Kongcasino.com surged with a 25.42% click share increase, while williamhill.com plummeted by 19.51%. Mrluck.com and ivycasino.com also saw significant gains, contrasting with declines for partycasino.com and monopolycasino.com.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mrluck.com kongcasino.com ivycasino.com williamhill.com ladbrokes.com playojo.com 888casino.com grosvenorcasinos.com coral.co.uk admiralcasino.co.uk
2025/03/01 0.22% 5.32% 0.11% 1.79% 7.19% 8.03% 5.57% 1.22% 1.57% 2.35%
2025/03/02 0% 2.5% 0% 1.18% 5.35% 6.68% 10.23% 8.77% 5.55% 0.3%
2025/03/03 0.47% 0.45% 0.56% 8.01% 6.94% 7.23% 3.19% 4.71% 5.6% 2.95%
2025/03/04 0.47% 0.07% 0.39% 8.5% 5.78% 8.64% 2.73% 4.06% 6.96% 4.92%
2025/03/05 0.03% 16.32% 0.03% 0.21% 0.06% 0.54% 0.03% 0.15% 0.1% 5.77%
2025/03/06 0.02% 21.23% 0.02% 0.11% 0.04% 0.35% 0.02% 0.09% 0.09% 0.07%
2025/03/07 7.16% 8.86% 0.01% 0.24% 0.19% 0.28% 0.01% 0.07% 8.35% 0.05%
2025/03/08 9.43% 7.95% 0.01% 1.17% 5.66% 1.74% 5.06% 1.27% 2.5% 0.41%
2025/03/09 25.06% 18.53% 0.01% 0.06% 0.03% 0.23% 0.01% 0.06% 0.04% 0.05%
2025/03/10 52.91% 21.34% 0.04% 0.16% 0.08% 0.67% 0.03% 0.2% 0.13% 0.16%
2025/03/11 26.6% 28.71% 0.03% 0.16% 0.04% 0.6% 0.02% 0.13% 0.09% 0.17%
2025/03/12 1.86% 19.24% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/13 20.02% 31.44% 0.06% 0% 0% 0% 0% 0% 0% 0%
2025/03/14 67.84% 8.52% 5.37% 0% 0% 0% 0% 0% 0% 0%
2025/03/15 32.94% 16.87% 27.3% 0% 0% 0% 0% 0% 0% 0%
2025/03/16 23.04% 17.5% 19.21% 0% 0% 0% 0% 0% 0% 0%
2025/03/17 29.79% 23.72% 14.8% 0% 0% 0% 0% 0% 0% 0%
2025/03/18 17.5% 29.22% 24.55% 0% 0% 0% 0% 0% 0% 0%
2025/03/19 34.58% 12.62% 16.07% 0% 0% 0% 0% 0% 0% 0%
2025/03/20 0.31% 75.03% 1.2% 0% 0% 0% 0% 0% 0% 0%
2025/03/21 30.35% 9.07% 29.15% 0% 0% 0% 0% 0% 0% 0%
2025/03/22 20.58% 65.94% 3.36% 0% 0% 0% 0% 0% 0% 0%
2025/03/23 41.19% 19.43% 29.54% 0% 0% 0% 0% 0% 0% 0%
2025/03/24 52.35% 28.84% 18.63% 0% 0% 0% 0% 0% 0% 0%
2025/03/25 29.72% 15.16% 28.77% 0% 0.32% 2.06% 3.08% 0% 0% 0.32%
2025/03/26 20.34% 19.52% 34.97% 0% 0% 0% 0% 0% 0% 0%
2025/03/27 41.95% 17.11% 24.2% 0% 0% 0% 0% 0% 0% 0%
2025/03/28 27.21% 19.56% 32.49% 0% 0.81% 1.63% 0% 0% 0% 0%
2025/03/29 31.47% 20.25% 20.58% 3.49% 0% 0% 0% 0% 0% 0%
2025/03/30 29.08% 27.85% 26.26% 0.02% 0% 0% 0% 0% 0% 0.02%
2025/03/31 26.93% 23.41% 19.51% 2.97% 2.97% 0% 0% 0% 0% 0%

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In March 2025, mrluck.com saw a dramatic rise in PPC impressions, peaking mid-month. Kongcasino.com and ivycasino.com also experienced notable fluctuations, while 888casino.com and others remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    200 Free Spins https://promotions.betfred.com › new_cust_only › t&cs_apply_18+

    Betfred™ 200 Free Spins — Jump Into Top Tier Games With Our Welcome Offer. Enjoy 200 Free Spins When You Stake £10. 200...

  2. 2
    Betway™ Online Casino | Stake £10 & Get 125 Free Spins https://www.betway.com

    Stake £10 & Get 125 Free Spins on Big Bass Big Bass Hold & Spinner. 18+ Terms Apply. We Have...

  3. 3
    Bet £10 Get £50 Welcome Bonus | Coral™ Casino & Sports Betting https://promo.coral.co.uk › online_casino › t&cs_apply_18+

    Discover Coral™ Online Casino: Bet £10 & Get £50 Bonus. Play Responsibly 18+ T&C's Apply.

  4. 4
    50 Free Spins on First Deposit | No Wagering Requirements Ever https://www.playojo.com

    All Wins from Bonuses Paid In Cash - No Restrictions. Come Play Slots With OJO! T&Cs 18+

  5. 5
    William Hill™ Online Betting | Deposit, Bet & Get £60 Bonus https://promotion.williamhill.com › online-betting › terms-apply

    New Customers Deposit & Bet £10 Get £60. Some Payments Excluded. T&Cs Apply. Play Safe 18+ Deposit & Bet £10 & Get £60 In Bonuses. Paid As 4x £10 Sports Bets & A £20 Bonus On Vegas. Free Bets.

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In the competitive world of online gaming, Betfred, Betway, Coral, PlayOJO, and William Hill captivate with enticing offers. Betfred and Betway lure players with free spins, while Coral and William Hill promise substantial bonuses. PlayOJO stands out with no wagering requirements, ensuring all wins are cash.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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