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UK Healthcare & Medical Care Homes - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
24hour-emergencydentist.co.uk	7.77
bupa.co.uk	5.25
amazon.co.uk	4.37
specsavers.co.uk	2.31
wimpolestreetdental.clinic	2.06
betterhelp.com	2.01
lottie.org	1.8
vets4pets.com	1.61
elder.org	1.4
homeinstead.co.uk	1.27
others	70.15

In the healthcare and medical PPC landscape, ’24hour-emergencydentist.co.uk’ leads with 7.77% click share, followed by ‘bupa.co.uk’ at 5.25%. ‘Others’ dominate with 70.15%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	24hour-emergencydentist.co.uk	bupa.co.uk	lottie.org	amazon.co.uk	elder.org	axahealth.co.uk	specsavers.co.uk	vitality.co.uk	wimpolestreetdental.clinic	betterhelp.com
2025/01/01	7.26%	9.29%	0.06%	3.48%	2.56%	1.5%	1.19%	1.53%	0%	1.74%
2025/01/02	8.51%	9.96%	2.04%	4.84%	2.49%	1.7%	1.1%	1.98%	0%	2.44%
2025/01/03	12.78%	8.28%	2.27%	2.24%	2.05%	1.42%	1.34%	1.93%	0%	1.32%
2025/01/04	7.32%	9.32%	1.75%	5.29%	2.17%	1.66%	1.66%	2.18%	0%	2.09%
2025/01/05	9.24%	8.65%	0.95%	2.51%	2.19%	1.67%	1.13%	2.04%	0%	1.68%
2025/01/06	7.16%	8.41%	1.51%	3.01%	2.05%	1.71%	1.24%	2.19%	0%	1.88%
2025/01/07	10.51%	7.37%	1.92%	2.02%	1.72%	1.16%	1.59%	1.73%	0%	1.74%
2025/01/08	7.64%	6.62%	2.17%	1.56%	1.86%	1.64%	1.33%	1.76%	1.48%	1.29%
2025/01/09	7.23%	6.07%	2.25%	2.01%	1.94%	1.46%	1.45%	1.97%	2.09%	1.13%
2025/01/10	7.38%	7.77%	2.56%	2.96%	1.6%	1.8%	1.29%	2.37%	1.7%	1.27%
2025/01/11	8.87%	7.31%	2.1%	2.19%	1.56%	1.81%	1.25%	2.03%	3.2%	1.15%
2025/01/12	5.56%	7.94%	1.48%	1.72%	1.64%	2.06%	1.63%	1.23%	1.39%	1.36%
2025/01/13	5.34%	8.01%	1.53%	1.42%	1.38%	2.05%	1.44%	0.65%	1.75%	1.56%
2025/01/14	6.98%	7.06%	1.9%	0.99%	1.45%	1.46%	1.27%	0.89%	2.2%	1.42%
2025/01/15	7.02%	7.17%	1.87%	0.87%	1.96%	1.66%	1.17%	0.83%	1.72%	1.44%
2025/01/16	6.93%	5.82%	2.16%	1.93%	1.86%	1.4%	1.39%	1.89%	2.03%	1.08%
2025/01/21	6.54%	5.36%	1.53%	1.6%	1.61%	1.87%	1.38%	1.41%	4.62%	1.14%
2025/01/22	9.02%	4.35%	1.58%	1.36%	1.57%	1.69%	1.26%	1.64%	3.93%	1.3%
2025/01/23	9.57%	5.58%	0.98%	1.53%	1.14%	2.01%	1.36%	2.19%	3.44%	1.27%
2025/01/24	10.72%	6.24%	1.42%	0.82%	1.49%	1.49%	0.95%	1.6%	2.58%	1.32%
2025/01/25	7.92%	5.8%	1.79%	2.1%	1.41%	2.23%	1.51%	2.04%	6.35%	1.21%
2025/01/26	8.89%	5.62%	1.1%	2.85%	1.67%	1.78%	2.01%	1.5%	3.18%	1.52%
2025/01/27	7.54%	5.53%	1.08%	2.88%	1.31%	1.64%	1.9%	1.16%	1.42%	1.48%
2025/01/28	9.01%	4.85%	1.46%	1.97%	0.99%	1.36%	1.49%	1.23%	3.74%	1.18%
2025/01/29	6.54%	4.82%	1.49%	1.95%	1.28%	1.31%	1.56%	1.49%	1.91%	1.03%
2025/01/30	8.46%	5.24%	2.23%	2.15%	2.05%	1.71%	1.62%	1.71%	1.11%	1.02%
2025/01/31	8.16%	6.12%	2.22%	2.15%	1.93%	1.84%	1.83%	1.52%	1.41%	1.07%

In January 2025, 24hour-emergencydentist.co.uk saw fluctuating PPC spend, peaking at 12.78% on January 3rd. Bupa.co.uk’s share declined steadily, ending at 6.12%. Lottie.org’s spend was low but consistent. Amazon.co.uk and elder.org maintained moderate shares. Axahealth.co.uk and specsavers.co.uk showed stable trends. Vitality.co.uk’s share varied, while wimpolestreetdental.clinic peaked mid-month. Betterhelp.com remained steady, concluding the month with a slight dip.

Market Exposure

Competitor Count for UK Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	1610
2025/01/02	1531
2025/01/03	1607
2025/01/04	1542
2025/01/05	1617
2025/01/06	1622
2025/01/07	1636
2025/01/08	1686
2025/01/09	1735
2025/01/10	1737
2025/01/11	1692
2025/01/12	1707
2025/01/13	1704
2025/01/14	1782
2025/01/15	1746
2025/01/16	1735
2025/01/21	1657
2025/01/22	1609
2025/01/23	1461
2025/01/24	1506
2025/01/25	1478
2025/01/26	1476
2025/01/27	1525
2025/01/28	1544
2025/01/29	1681
2025/01/30	1821
2025/01/31	1848

January saw a dynamic shift in distinct advertisers, starting at 1,610 and peaking at 1,848. Mid-month fluctuations were followed by a strong finish.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wimpolestreetdental.clinic	1.79%
emergencydentist.london	1.41%
24hour-emergencydentist.co.uk	1.37%
theneemtree.co.uk	0.86%
imagedentalclinic.co.uk	0.85%
portman.dentist	-0.61%
bupa.co.uk	-0.7%
careco.co.uk	-0.78%
dentaprime.co.uk	-0.8%
winchesteravenuedentalsurgery.co.uk	-0.84%

Wimpole Street Dental Clinic surged with a 1.79% click share increase, while Winchester Avenue Dental Surgery faced a -0.84% decline.

Campaign Efficiency

UK Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	24hour-emergencydentist.co.uk	amazon.co.uk	lottie.org	specsavers.co.uk	wimpolestreetdental.clinic	elder.org	kyn.co.uk	bupa.co.uk	portman.dentist	emergencydentist.london
2025/01/01	6.13%	7.88%	0.05%	1.47%	0%	2.31%	0.08%	2.28%	3.67%	0%
2025/01/02	7.2%	11.14%	2.13%	1.42%	0%	2.39%	0.06%	2.39%	1.43%	0%
2025/01/03	12.91%	5.56%	2.34%	1.8%	0%	1.91%	0.06%	2.2%	3.12%	0%
2025/01/04	5.88%	10.77%	1.76%	1.85%	0%	2.07%	0.06%	2.15%	1.69%	0%
2025/01/05	7.33%	5.76%	1%	1.46%	0%	2.2%	0.04%	2.13%	0.2%	0%
2025/01/06	5.32%	6.87%	1.58%	1.67%	0%	2.09%	0.05%	1.85%	1.84%	0%
2025/01/07	8.99%	4.83%	1.97%	2%	0%	1.64%	0.06%	1.54%	3.71%	0%
2025/01/08	6.61%	3.45%	2.16%	1.64%	1.7%	1.68%	1.14%	1.66%	2.53%	0.03%
2025/01/09	5.98%	4.47%	2.24%	1.65%	2.42%	1.88%	1.49%	1.61%	1.24%	0.36%
2025/01/10	6.92%	6.06%	2.67%	1.59%	2.16%	1.52%	1.31%	2.19%	1.23%	0.46%
2025/01/11	7.66%	4.33%	2.05%	1.46%	3.96%	1.53%	1.27%	1.71%	1.89%	1.34%
2025/01/12	5.03%	3.8%	1.54%	1.88%	1.73%	1.68%	1.61%	2.07%	0.16%	0.85%
2025/01/13	3.38%	3.16%	1.58%	1.6%	1.99%	1.26%	1.5%	1.97%	2.12%	1.1%
2025/01/14	6.21%	2.4%	1.87%	1.5%	2.71%	1.34%	1.52%	1.81%	0.95%	1.3%
2025/01/15	5.47%	2.07%	1.95%	1.44%	2.43%	2.01%	1.36%	1.82%	0.84%	1.09%
2025/01/16	5.98%	4.47%	2.24%	1.65%	2.42%	1.88%	1.49%	1.61%	1.24%	0.36%
2025/01/21	5.87%	2.9%	1.45%	1.51%	5.76%	1.51%	2.3%	1.75%	0.06%	0%
2025/01/22	8.41%	2.78%	1.53%	1.4%	4.86%	1.5%	2.98%	1.27%	0.15%	4.93%
2025/01/23	9.36%	3.16%	1.02%	1.48%	4.73%	1.08%	2.21%	1.77%	0.19%	4.05%
2025/01/24	10.22%	2.04%	1.48%	1.18%	3.13%	1.41%	1.25%	2.02%	0.17%	2.59%
2025/01/25	7.61%	4.11%	1.77%	1.69%	7.51%	1.64%	2.08%	1.46%	1.34%	4.88%
2025/01/26	7.98%	4.93%	1.1%	2.1%	3.79%	1.83%	1.55%	1.79%	0.73%	3.36%
2025/01/27	6.64%	5.47%	1.05%	2.17%	1.84%	1.38%	0.84%	1.59%	1.28%	2.49%
2025/01/28	8.38%	4.3%	1.49%	1.78%	4.33%	1.1%	1.05%	1.41%	1.64%	2.58%
2025/01/29	6.13%	4.32%	1.55%	1.95%	2.61%	1.37%	1.2%	1.18%	1.31%	1.17%
2025/01/30	7.37%	4.54%	2.16%	1.84%	1.39%	1.92%	1.45%	1.47%	0.66%	0%
2025/01/31	7.02%	4.28%	2%	1.95%	1.83%	1.76%	1.74%	1.14%	1.06%	0%

In January 2025, 24hour-emergencydentist.co.uk saw fluctuating impressions, peaking at 12.91% on the 3rd. Amazon.co.uk’s share declined, while wimpolestreetdental.clinic surged mid-month. The month ended with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Request a Free Consultation - Low Cost Dental Implants https://landing.dentaprime.co.uk › dental › implants
European Prices, London Clinic. Save Up To 70%, Flexible Payment Plans, Treatment in a Day
2
Care Home Alternative - Care At Home From £157 Per Day https://www.elder.org › home-care
Have You Considered Live-In Care? Support Doesn't Mean Leaving The Place You Know Best. Ask...
3
Specsavers Earwax Removal - Earwax Removal - Book Today https://www.specsavers.co.uk › earwax › earwax-removal
Prevent Years Of Frustration With One Simple Visit – Book An Earwax Removal Appointment. Book An...
4
Dental Clinic - Free Consultation With Free CT https://www.vitaleurope.co.uk › dental-clinic › hungary
Our Premium implants come with an expectional lifetime guarentee. Book a free consultation
5
Same day dentist appointment https://www.wimpolestreetdental.clinic
Book An Appointment Today — Our Clinical Team Has Expertise In All Disciplines Of Dentistry Perfected Over Many Years

In the competitive landscape of healthcare PPC ads, DentaPrime and VitalEurope captivate with cost-effective dental solutions, emphasizing affordability and convenience. Elder.org offers a comforting home care alternative, while Specsavers simplifies ear health. Wimpole Street Dental highlights immediate, expert dental care.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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UK Healthcare & Medical Care Homes - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands

Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands

Competitor Count for UK Healthcare & Medical Care Homes

Market Loss & Market Gains for UK Healthcare & Medical Care Homes

UK Healthcare & Medical Care Homes Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Care Homes

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena