UK Healthcare & Medical Nursing - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	4.18
myjuniper.co.uk	4.1
indeed.com	3.68
numan.com	2.83
tommys.org	2.52
ebay.co.uk	2.05
shemed.co.uk	1.93
allcures.com	1.78
phloclinic.co.uk	1.75
betterhelp.com	1.72
others	73.46

In the healthcare PPC landscape, ‘others’ dominate with 73.46% click share. Amazon.co.uk leads individual advertisers at 4.18%, followed by myjuniper.co.uk at 4.1%. Indeed.com captures 3.68%, while numan.com holds 2.83%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	numan.com	myjuniper.co.uk	shemed.co.uk	betterhelp.com	phloclinic.co.uk	theproteinworks.com	bestonlinetherapyservices.com	huel.com	top10.com	forbes.com
2025/01/01	3.73%	10.11%	1.85%	2.02%	3.01%	1.58%	0.74%	0.67%	0.8%	1.82%
2025/01/02	4.23%	9.06%	1.3%	3.07%	1.97%	3.44%	0.51%	2.4%	0.32%	1.4%
2025/01/03	2%	8.34%	0.84%	3.51%	4.11%	0.95%	1.28%	1.03%	0.21%	3.46%
2025/01/04	2.9%	11.23%	1.32%	2.66%	3.41%	0.95%	1%	0.52%	0.86%	3.22%
2025/01/05	4.15%	10.48%	1.21%	2.14%	3.9%	4.09%	1.38%	1.46%	0.96%	3.05%
2025/01/06	3.15%	11.02%	1%	3.98%	5.18%	1.07%	1.77%	0.68%	1.44%	2.8%
2025/01/07	3.98%	9.88%	1.68%	4.07%	3.98%	0.81%	1.94%	0.56%	1.47%	3.68%
2025/01/08	4.79%	11.87%	0.99%	3.98%	3.8%	1.05%	1.59%	2.57%	1.11%	3.77%
2025/01/09	5.02%	10.13%	3.34%	3.57%	3.62%	0.95%	1.54%	1.66%	1.43%	2.54%
2025/01/10	5.65%	9.57%	5.03%	2.8%	3.49%	1.24%	1.54%	1.7%	2.08%	3.54%
2025/01/11	6.44%	9.94%	6.33%	3.17%	4.29%	0.53%	1.93%	1.51%	1.99%	2.69%
2025/01/12	6.86%	8.91%	4.93%	3.26%	4.27%	0.04%	2.16%	1.21%	2.39%	4.31%
2025/01/13	8.29%	9.62%	6.12%	3.73%	2.96%	0.94%	1.81%	1.57%	1.4%	4.42%
2025/01/14	6.2%	6.82%	3.72%	3.75%	3.87%	1.09%	1.97%	1.52%	1.48%	1.13%
2025/01/15	5.86%	6.71%	4.39%	3.85%	3.62%	0.45%	2.57%	1.2%	2.35%	3.03%
2025/01/16	4.94%	10%	3.38%	3.53%	3.56%	0.94%	1.52%	1.63%	1.41%	2.59%
2025/01/21	8.54%	6.53%	3.3%	2.74%	2.73%	2.74%	2.64%	3.75%	2.34%	2.26%
2025/01/22	8.33%	9.06%	4.54%	3.85%	3.38%	0.39%	2.89%	3.16%	2.53%	2.55%
2025/01/23	5.21%	4.1%	2.18%	4.88%	3.41%	2.95%	2.3%	2.5%	2.41%	0.37%
2025/01/24	5.06%	3.09%	3.86%	3.55%	2.67%	1.1%	1.86%	1.93%	2.21%	1.11%
2025/01/25	5.77%	5.32%	5.86%	3.97%	1.99%	1.49%	2.4%	3.76%	2.95%	1.48%
2025/01/26	7.19%	6.07%	7.82%	4.32%	2.62%	1.3%	1.56%	3.31%	1.41%	1.07%
2025/01/27	7.23%	5.1%	6.24%	3.62%	2.75%	4.35%	1.57%	2.86%	1.12%	0.63%
2025/01/28	6.37%	4.28%	5.49%	3.55%	3.83%	2.91%	2.39%	2.25%	1.75%	0.43%
2025/01/29	4.97%	3.8%	4.32%	3.59%	3.03%	1.56%	2.44%	2.01%	1.78%	0.71%
2025/01/30	4.85%	3.5%	3.28%	2.49%	2.67%	3.2%	2.08%	1.83%	1.72%	0.96%
2025/01/31	5.2%	4.76%	4.61%	3.18%	2.92%	2.64%	2.22%	1.58%	1.57%	0.56%

In January 2025, numan.com saw a steady rise in PPC spend share, peaking mid-month. Myjuniper.co.uk started strong but declined, while shemed.co.uk and betterhelp.com showed fluctuating trends. The month concluded with numan.com leading.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	598
2025/01/02	555
2025/01/03	645
2025/01/04	597
2025/01/05	620
2025/01/06	577
2025/01/07	618
2025/01/08	608
2025/01/09	640
2025/01/10	655
2025/01/11	621
2025/01/12	614
2025/01/13	593
2025/01/14	652
2025/01/15	642
2025/01/16	640
2025/01/21	596
2025/01/22	556
2025/01/23	538
2025/01/24	542
2025/01/25	541
2025/01/26	523
2025/01/27	510
2025/01/28	525
2025/01/29	568
2025/01/30	641
2025/01/31	627

January saw a dynamic shift in distinct advertisers, starting at 598 and peaking at 655 mid-month. A decline followed, ending at 627, reflecting market fluctuations.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wcrf.org	3.14%
tommys.org	1.49%
numan.com	0.96%
shemed.co.uk	0.92%
theproteinworks.com	0.84%
forbes.com	-0.82%
amazon.co.uk	-1.38%
debenhams.com	-1.38%
meditelle-dental.co.uk	-1.6%
myjuniper.co.uk	-1.93%

Wcrf.org surged with a 3.14% click share increase, while myjuniper.co.uk dropped by 1.93%. Tommys.org and numan.com also saw positive gains.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	numan.com	shemed.co.uk	myjuniper.co.uk	ebay.co.uk	phloclinic.co.uk	amazon.co.uk	betterhelp.com	huel.com	allcures.com	forbes.com
2025/01/01	3.48%	1.9%	9.12%	1.75%	3.08%	2.9%	1.05%	0.69%	3.3%	1.5%
2025/01/02	3.63%	1.24%	7.57%	2.34%	1.82%	3.15%	1.21%	1.68%	2.33%	1.14%
2025/01/03	1.84%	0.93%	7.49%	2.97%	4.07%	2.36%	1.54%	1%	1.13%	2.86%
2025/01/04	2.66%	1.38%	10.12%	0.88%	3.46%	2.5%	1.35%	0.47%	0%	2.74%
2025/01/05	3.82%	1.28%	9.47%	0.01%	3.79%	1.53%	1.06%	1.38%	0%	2.45%
2025/01/06	3.16%	1.22%	11.02%	0.39%	5.79%	2.5%	1.99%	0.7%	0%	2.51%
2025/01/07	3.68%	1.66%	8.78%	1.36%	4%	2.26%	1.76%	0.5%	2.55%	2.83%
2025/01/08	4.56%	1.08%	10.96%	2.16%	3.94%	1.78%	1.87%	2.41%	2.93%	2.98%
2025/01/09	4.79%	3.43%	9.29%	1.54%	3.65%	2.84%	1.6%	1.45%	2.7%	2.15%
2025/01/10	5.24%	4.94%	8.51%	1.33%	3.37%	2.21%	1.32%	1.5%	2.08%	2.73%
2025/01/11	6.48%	6.74%	9.6%	3.97%	4.41%	1.3%	1.65%	1.27%	3.43%	2.44%
2025/01/12	6.35%	5.04%	7.92%	2.03%	4.13%	1.52%	1.58%	1.1%	2.11%	3.38%
2025/01/13	7.85%	6.3%	8.8%	0.71%	2.99%	1.47%	1.75%	1.23%	1.07%	3.28%
2025/01/14	6.4%	4.05%	6.81%	2.13%	4.23%	0.86%	1.86%	1.3%	2.5%	1.03%
2025/01/15	6.31%	4.82%	6.99%	1.6%	4.05%	1.3%	2.08%	1.1%	2.76%	2.36%
2025/01/16	4.79%	3.43%	9.29%	1.54%	3.65%	2.84%	1.61%	1.45%	2.7%	2.15%
2025/01/21	9.66%	3.72%	7.03%	1.61%	3.04%	0.29%	1.49%	3.46%	2.19%	1.61%
2025/01/22	9.2%	5.01%	9.67%	0.51%	3.99%	2.34%	2.01%	2.91%	0%	2.4%
2025/01/23	5.85%	2.44%	4.39%	0.71%	3.75%	0.73%	2.39%	2.39%	0%	0.42%
2025/01/24	5.85%	4.36%	3.37%	0%	3.06%	1.09%	1.86%	1.85%	0.48%	0.79%
2025/01/25	6.81%	6.46%	5.84%	0.22%	2.31%	0.85%	2.18%	3.45%	0.43%	1.43%
2025/01/26	8.21%	8.79%	6.57%	0.85%	3.01%	0.23%	2.23%	2.89%	1.69%	1.07%
2025/01/27	7.82%	6.65%	5.23%	0.34%	3.03%	2.4%	1.85%	2.61%	1.61%	0.59%
2025/01/28	7.28%	6.28%	4.61%	4.29%	4.42%	1.22%	1.9%	2.1%	3.18%	0.37%
2025/01/29	5.79%	5.04%	4.26%	3.37%	3.52%	1.1%	1.89%	2.1%	2.48%	0.45%
2025/01/30	5.29%	3.62%	3.61%	3.22%	3.12%	1.39%	1.31%	1.54%	2.28%	0.49%
2025/01/31	5.43%	4.9%	4.74%	4.13%	3.32%	2.6%	1.55%	1.52%	1.19%	0.39%

In January 2025, Numan.com saw a steady rise in PPC impressions, peaking at 9.66% on the 21st. Shemed.co.uk and Myjuniper.co.uk also experienced fluctuations, with Myjuniper.co.uk starting strong but declining mid-month. By month’s end, Numan.com led, showcasing a dynamic competitive landscape.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Only £34 Per Week https://www.myjuniper.co.uk
Was £189, Now £125 — Jumpstart your weight loss journey with Juniper. Scientifically proven to...
2
Was £195, Now £125 - Free Next-Day UK Delivery https://www.numan.com › weight-loss-uk › obesity-program
Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss.
3
£99 Per Month for 12 Months https://www.shemed.co.uk
SheMed's £99 Weight Loss — Female-founded healthcare...
4
BMI Calculator - Calculate Your BMI https://www.wcrf.org
Our BMI calculator is a great way to know whether you’re a healthy weight for your height.
5
Available From £21.99 - Lose Up to 20% Body Weight https://www.yourmedicals.co.uk › weight-loss › treatment
Our treatments are supported by clinical evidence & offer significant weight loss benefits. Get expert...

In the competitive landscape of healthcare PPC ads, Juniper, Numan, SheMed, WCRF, and YourMedicals stand out. Juniper and Numan entice with significant discounts, while SheMed highlights its female-founded roots. WCRF offers a practical BMI tool, and YourMedicals promises substantial weight loss, backed by clinical evidence.

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UK Healthcare & Medical Nursing - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Competitor Count for UK Healthcare & Medical Nursing

Market Loss & Market Gains for UK Healthcare & Medical Nursing

UK Healthcare & Medical Nursing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena