UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
specsavers.co.uk	12.92
amazon.co.uk	9.9
visionexpress.com	7.36
boots.com	4.81
opticalexpress.co.uk	2.44
yorktest.com	2.12
bootshearingcare.com	1.78
medichecks.com	1.72
wcrf.org	1.68
outsideclinic.co.uk	1.62
others	53.65

In the healthcare PPC landscape, Specsavers leads with 12.92% click share, followed by Amazon at 9.9%. Vision Express captures 7.36%, while ‘others’ dominate with 53.65%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	specsavers.co.uk	visionexpress.com	amazon.co.uk	opticalexpress.co.uk	outsideclinic.co.uk	boots.com	bootshearingcare.com	londonvisionclinic.com	onedaytests.com	wcrf.org
2025/01/01	10.39%	3.36%	10.07%	2.13%	2.27%	4.05%	1.76%	1.81%	1.4%	3.73%
2025/01/02	10.25%	3.98%	10.53%	2.49%	1.09%	4.13%	1.68%	1.35%	1.47%	2.87%
2025/01/03	11.31%	5.22%	10.03%	2.58%	0.95%	3.75%	1.66%	1.45%	1.31%	4.9%
2025/01/04	12.13%	5.04%	8.74%	2.73%	1.23%	5.49%	1.3%	1.28%	1.33%	1.95%
2025/01/05	12.44%	4.07%	10.41%	2.57%	2.12%	3.82%	1.19%	1.43%	1.55%	0.85%
2025/01/06	11.12%	2.96%	10.47%	2.71%	1.73%	3.94%	1.3%	1.45%	1.21%	0.24%
2025/01/07	12.19%	5.52%	7.04%	2.5%	2.18%	4.09%	2.13%	1.88%	1.25%	1.16%
2025/01/08	12.96%	5.13%	5.86%	4.01%	2.3%	3.04%	2.15%	2.23%	1.73%	0.53%
2025/01/09	13.51%	5.53%	5.76%	3.26%	2.73%	2.94%	1.61%	1.84%	2.02%	1.38%
2025/01/10	13.47%	4.58%	7.74%	3.37%	2.51%	2.5%	1.67%	1.7%	2.18%	0.86%
2025/01/11	13.56%	6.07%	7.41%	3.29%	1.93%	2.46%	1.75%	1.63%	2.19%	2.42%
2025/01/12	14.16%	5.32%	5.4%	3.07%	1.69%	2.01%	1.92%	1.44%	2.28%	1.3%
2025/01/13	11.01%	5.9%	4.68%	3.18%	1.4%	3.08%	1.95%	1.3%	2.13%	1.01%
2025/01/14	14.47%	7.91%	3.68%	3.54%	2.82%	2.85%	2.13%	1.55%	1.59%	1.73%
2025/01/15	13.49%	6.31%	4.61%	3.11%	2.04%	3.11%	2.47%	1.8%	1.68%	0.57%
2025/01/16	13.28%	5.42%	5.68%	3.22%	2.66%	2.88%	1.59%	1.81%	2%	1.36%
2025/01/21	14.11%	6.92%	3.7%	4.41%	3.1%	0.6%	2.29%	1.76%	1.79%	4.83%
2025/01/22	14.21%	6.87%	4.91%	3.68%	2.7%	0.98%	2.57%	1.62%	1.82%	2.33%
2025/01/23	14.99%	8.11%	4.4%	3.49%	2.8%	2.55%	2.79%	1.12%	1.64%	1.93%
2025/01/24	13.93%	10.31%	2.26%	2.98%	2.73%	2.48%	2.44%	1.86%	1.31%	10.35%
2025/01/25	15.56%	9.05%	4.79%	3.51%	2.36%	0.64%	2.14%	1.55%	1.68%	2.82%
2025/01/26	15.03%	8.95%	5.06%	3.08%	2.24%	0.87%	2.38%	1.07%	1.75%	4.96%
2025/01/27	14.4%	9.59%	7.86%	3.26%	3.06%	1.18%	2.09%	1.38%	1.09%	2.17%
2025/01/28	13.57%	9.75%	6.17%	3.13%	3.06%	1.27%	2.45%	1.69%	1.24%	0.84%
2025/01/29	14.37%	10.65%	6.1%	3.17%	2.33%	1.24%	2.19%	1.57%	1.16%	1.65%
2025/01/30	15.15%	10.71%	7.23%	3.72%	3.39%	1.86%	1.29%	1.38%	1.13%	0.42%
2025/01/31	16.91%	10.13%	7.71%	4.04%	3.23%	1.79%	1.41%	1.39%	0.87%	0.35%

In January 2025, Specsavers led with a steady rise, peaking at 16.91%. Vision Express surged mid-month, closing at 10.13%. Amazon fluctuated, ending at 7.71%. Optical Express and Outside Clinic showed modest gains, while Boots and Boots Hearing Care had varied trends. London Vision Clinic and One Day Tests remained stable, with WCRF experiencing significant volatility.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1082
2025/01/02	1044
2025/01/03	1102
2025/01/04	1037
2025/01/05	1073
2025/01/06	1055
2025/01/07	1051
2025/01/08	1112
2025/01/09	1158
2025/01/10	1134
2025/01/11	1154
2025/01/12	1120
2025/01/13	1120
2025/01/14	1110
2025/01/15	1056
2025/01/16	1158
2025/01/21	975
2025/01/22	962
2025/01/23	983
2025/01/24	877
2025/01/25	935
2025/01/26	948
2025/01/27	1019
2025/01/28	978
2025/01/29	1083
2025/01/30	1134
2025/01/31	1076

January began with 1,082 advertisers, fluctuating mid-month, peaking at 1,158 on the 9th and 16th. A decline followed, reaching 877 on the 24th, before rebounding to 1,076 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
visionexpress.com	4.28%
specsavers.co.uk	2.34%
wcrf.org	0.69%
aceandtate.com	0.67%
outsideclinic.co.uk	0.63%
thriva.co	-0.4%
medichecks.com	-0.45%
medexpress.co.uk	-0.81%
amazon.co.uk	-1.9%
boots.com	-2.47%

Visionexpress.com surged with a 4.28% click share increase, while boots.com faced a decline of 2.47%. Specsavers.co.uk also saw a notable rise of 2.34%.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	specsavers.co.uk	visionexpress.com	boots.com	outsideclinic.co.uk	ebay.co.uk	medichecks.com	onedaytests.com	thriva.co	wcrf.org
2025/01/01	18.37%	4.77%	1.49%	3.3%	1.77%	1.86%	1.8%	1.74%	1.03%	3.28%
2025/01/02	17.99%	4.37%	1.66%	3.57%	0.82%	1.28%	2.39%	1.87%	1.76%	2.54%
2025/01/03	17.87%	5.27%	2.31%	3.44%	0.73%	1.43%	1.82%	1.66%	1.55%	4.23%
2025/01/04	15.72%	5.25%	2.07%	4.21%	0.94%	2.29%	2.15%	1.7%	1.49%	2.89%
2025/01/05	17.25%	5.73%	1.84%	3.2%	1.55%	2.24%	2.49%	1.92%	1.73%	0.94%
2025/01/06	17.29%	4.98%	1.27%	3.15%	1.27%	1.93%	2.58%	1.51%	1.36%	0.42%
2025/01/07	14.5%	5.93%	2.49%	3.65%	1.54%	2.4%	2.47%	1.61%	1.46%	1.36%
2025/01/08	12.89%	6.58%	2.58%	2.82%	1.83%	1.65%	1.94%	2.33%	2.21%	0.62%
2025/01/09	11.14%	6.65%	2.96%	2.77%	2.24%	1.25%	1.59%	2.73%	1.87%	1.63%
2025/01/10	13.71%	6.56%	2.49%	2.65%	1.92%	1.96%	1.65%	2.89%	1.53%	1.25%
2025/01/11	13.11%	6.96%	3.1%	2.41%	1.5%	1.15%	1.53%	2.9%	1.41%	2.21%
2025/01/12	10.25%	7.21%	2.78%	1.97%	1.31%	2.1%	1.71%	3.19%	2.16%	1.38%
2025/01/13	8.94%	5.47%	2.73%	2.64%	1.04%	1.04%	2.01%	2.85%	2.06%	1.05%
2025/01/14	7.32%	7.74%	4.39%	2.83%	2.35%	1.43%	1.28%	2.28%	1.99%	1.98%
2025/01/15	9.05%	7.07%	3.4%	2.79%	1.75%	1.7%	1.54%	2.3%	2.01%	0.84%
2025/01/16	11.14%	6.64%	2.96%	2.77%	2.23%	1.25%	1.6%	2.75%	1.88%	1.63%
2025/01/21	7.21%	7.74%	4.42%	1.01%	2.93%	0.98%	1.24%	2.62%	1.8%	4.42%
2025/01/22	9.44%	7.55%	4.22%	1.69%	2.62%	1.91%	1.06%	2.53%	1.78%	0.72%
2025/01/23	8.99%	7.37%	4.75%	2.72%	2.53%	2.87%	1.44%	2.27%	1.49%	1.07%
2025/01/24	5.52%	7.99%	6.5%	2.9%	2.53%	1.63%	1.17%	2.02%	1.25%	9.22%
2025/01/25	8.44%	8.71%	5.97%	1.09%	2.33%	1.02%	1.41%	2.36%	1.65%	2.93%
2025/01/26	8.71%	8.07%	5.74%	1.31%	2.23%	0.99%	1.83%	2.43%	1.68%	3.16%
2025/01/27	13.3%	7.21%	5.24%	2.23%	2.6%	2.81%	1.54%	1.45%	1.06%	3.07%
2025/01/28	11.26%	7.57%	5.82%	1.68%	2.86%	0.97%	2.03%	1.67%	1.58%	0.73%
2025/01/29	11.08%	8.02%	6.67%	1.73%	2.19%	1.71%	2.05%	1.64%	1.21%	1.4%
2025/01/30	12.84%	7.96%	6.08%	2.92%	2.8%	2.51%	1.76%	1.45%	0.56%	0.78%
2025/01/31	13.4%	9.16%	5.84%	2.94%	2.77%	2.1%	1.6%	1.15%	0.5%	0.35%

Amazon.co.uk’s impression share started strong but declined, ending January at 13.40%. Specsavers.co.uk saw a steady rise, closing at 9.16%. Visionexpress.com improved, finishing at 5.84%. Boots.com fluctuated, ending at 2.94%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
PSA Test Accuracy https://www.cancerresearchuk.org
Reliable Cancer Information — Learn More About Cancer Today. Cancer Research UK. Together We Are Beating Cancer.
2
Online BMI Calculator - MedExpress https://www.medexpress.co.uk/
Genuine medication from licensed UK online pharmacy with over 20,000 5* Reviews. UK Regulated Pharmacy.
3
Free NHS Home Eye Tests https://www.outsideclinic.co.uk
Book A Free Appointment Today — OutsideClinic Offers Free NHS Home Eye Tests By Qualified Opticians. Book An Appointment
4
Free online eye test | Specsavers UK https://www.specsavers.co.uk
Book Your Eye Test Online Now And Visit Your Local Store. Our Experts Are Here To Help. Visit The...
5
Free Eye Test Offers & Deals | Vision Express https://www.visionexpress.com
Thorough Eye Tests. Find Your Nearest Vision Express Opticians And Book Online. Find Your...

In the competitive landscape of healthcare PPC ads, Cancer Research UK stands out with its compelling message on PSA test accuracy, emphasizing reliability and collective effort in beating cancer. MedExpress highlights trust with genuine medication and stellar reviews. OutsideClinic, Specsavers, and Vision Express focus on accessibility, offering free eye tests, underscoring convenience and expert care.

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UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

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the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena