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UK Hospitality Food & Beverage - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 73.25
ubereats.com 8.18
virginexperiencedays.co.uk 3.81
groupon.co.uk 1.83
deliveroo.co.uk 1.67
wowcher.co.uk 1.3
brewersfayre.co.uk 0.92
greeneking.co.uk 0.78
premierinn.com 0.68
tobycarvery.co.uk 0.67
others 6.91

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In the PPC landscape, Just Eat dominates with 73.25% click share, overshadowing competitors. Uber Eats follows at 8.18%, while ‘others’ collectively hold 6.91%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date just-eat.co.uk ubereats.com groupon.co.uk virginexperiencedays.co.uk deliveroo.co.uk wowcher.co.uk premierinn.com thecornishcompany.com brewersfayre.co.uk greeneking.co.uk
2025/03/01 51.7% 6.4% 1.94% 1.64% 21.29% 2.04% 0.72% 0.19% 0.51% 0.1%
2025/03/02 43.83% 10.46% 2.94% 1.22% 16.07% 2.79% 0.65% 0.43% 0.41% 0.07%
2025/03/03 45.73% 9.48% 2.89% 2.68% 17.79% 2.65% 0.94% 0.31% 0.35% 0.2%
2025/03/04 38.95% 1.17% 4.29% 5.11% 15.53% 4.08% 1.76% 0.33% 0.47% 0.12%
2025/03/05 57.83% 8.02% 4.95% 4.48% 3.12% 2.82% 1.62% 0.59% 0.52% 0.72%
2025/03/06 49.87% 4.5% 5.31% 6.33% 1.39% 4.24% 1.69% 0.75% 0.98% 5.25%
2025/03/07 55.16% 8.01% 2.98% 2.72% 0.89% 2.2% 1.66% 0.17% 3.08% 5.58%
2025/03/08 47.29% 6.56% 3.15% 3.23% 2.78% 2.25% 2.01% 0.43% 8.56% 0.28%
2025/03/09 71.2% 7.27% 2.58% 1.47% 2.69% 1.81% 0.51% 0.2% 0.4% 0.34%
2025/03/10 64.04% 5.72% 3.37% 3.83% 2.62% 2.85% 1.87% 0.92% 0.45% 0.21%
2025/03/11 47.41% 9.08% 6.73% 6.08% 4.91% 3.14% 2.26% 1.01% 0.62% 3.03%
2025/03/12 61.73% 8.37% 4.18% 3.4% 3.1% 2.46% 1.64% 0.61% 0.5% 0.23%
2025/03/13 59.06% 5.2% 5.34% 4.83% 0.46% 4.58% 2.28% 0.7% 0.48% 0.46%
2025/03/14 61.05% 6.4% 2.52% 3.02% 2.62% 2.62% 1.62% 0.57% 0.88% 6.56%
2025/03/15 55.01% 14.24% 1.86% 3.88% 4.09% 2.71% 1.22% 0.79% 0.41% 4.48%
2025/03/16 58.28% 8.22% 3.63% 4.65% 4.17% 3.21% 1.79% 1.04% 0.44% 0.07%
2025/03/17 58.92% 9.02% 3.44% 5.29% 2.65% 2.96% 1.37% 0.48% 0.36% 0.06%
2025/03/18 61.69% 1.41% 2.69% 4.25% 3.65% 3.83% 2.4% 1.77% 0.67% 0.25%
2025/03/19 69.69% 0.51% 3.37% 5.97% 0.17% 3.08% 1.43% 1.09% 0.63% 0.38%
2025/03/20 63.87% 0.36% 2.76% 7.55% 2.95% 2.39% 1.96% 1.34% 0.48% 0.26%
2025/03/21 67.18% 1.01% 2.31% 6.9% 4.46% 1.64% 1.79% 1.02% 0.49% 0.14%
2025/03/22 61.95% 6.94% 3.41% 6.46% 0.73% 1.78% 1.39% 0.62% 0.43% 0.5%
2025/03/23 61.16% 8.14% 4.72% 5.58% 4.39% 2.21% 1.27% 1.01% 0.38% 0.18%
2025/03/24 58.34% 8.17% 5.97% 6.74% 1.06% 2.96% 1.46% 0.67% 0.34% 0.47%
2025/03/25 60.06% 7.95% 1.92% 8.43% 7.56% 1.53% 1.7% 0.37% 0.39% 0.27%
2025/03/26 55.71% 7.38% 3.56% 12.4% 4.61% 2% 1.05% 0.38% 0.25% 0.19%
2025/03/27 50.79% 5.82% 3.85% 15.34% 1.48% 2.92% 1.9% 0.4% 0.38% 0.39%
2025/03/28 48.63% 7.17% 3.01% 20.86% 4.04% 1.91% 0.92% 0.38% 0.35% 0.2%
2025/03/29 52.99% 5.81% 2.99% 19.67% 5.37% 1.42% 0.98% 0.58% 0.25% 0.11%
2025/03/30 44.96% 10.71% 6.04% 22.03% 2.13% 2.84% 0.97% 0.78% 0.43% 0.16%
2025/03/31 42.3% 10.41% 9.58% 9.23% 6.22% 4.89% 1.05% 0.91% 0.38% 0.14%

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Just-Eat.co.uk dominated March with a fluctuating spend share, peaking at 71.2% on March 9. Ubereats.com and Deliveroo.co.uk trailed, while Virginexperiencedays.co.uk surged late month, ending at 9.23%.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 413
2025/03/02 436
2025/03/03 457
2025/03/04 445
2025/03/05 449
2025/03/06 482
2025/03/07 514
2025/03/08 474
2025/03/09 426
2025/03/10 451
2025/03/11 418
2025/03/12 406
2025/03/13 397
2025/03/14 461
2025/03/15 388
2025/03/16 372
2025/03/17 371
2025/03/18 405
2025/03/19 374
2025/03/20 338
2025/03/21 369
2025/03/22 346
2025/03/23 336
2025/03/24 362
2025/03/25 348
2025/03/26 357
2025/03/27 395
2025/03/28 373
2025/03/29 372
2025/03/30 350
2025/03/31 364

Copyright © Adthena. All rights reserved.

March began with 413 advertisers, peaking at 514 on the 7th. A decline followed, reaching 336 on the 23rd. The month concluded with a slight recovery to 364 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
virginexperiencedays.co.uk 4.37%
buyagift.co.uk 0.45%
groupon.co.uk 0.3%
harvester.co.uk 0.16%
patisserie-valerie.co.uk 0.14%
cookhouseandpub.co.uk -0.39%
tobycarvery.co.uk -0.4%
brewersfayre.co.uk -0.57%
ubereats.com -1.02%
greeneking.co.uk -1.41%

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Virginexperiencedays.co.uk soared with a 4.37 increase, while greeneking.co.uk dropped by 1.41. Buyagift.co.uk rose by 0.45, contrasting ubereats.com’s 1.02 decline.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date just-eat.co.uk groupon.co.uk virginexperiencedays.co.uk wowcher.co.uk ubereats.com deliveroo.co.uk beefeater.co.uk thefork.co.uk brewersfayre.co.uk greeneking.co.uk
2025/03/01 55.69% 1.93% 1.6% 2.13% 4.58% 24.04% 0.18% 0.68% 0.24% 0.12%
2025/03/02 41.38% 2.66% 1.04% 2.46% 7.34% 17.77% 3.41% 3.48% 0.18% 0.06%
2025/03/03 49.66% 3.02% 2.84% 2.91% 7.4% 20.08% 0.19% 0.77% 0.33% 0.27%
2025/03/04 47.32% 4.2% 4.69% 4.13% 0.7% 15.85% 0.01% 0.53% 0.33% 0.17%
2025/03/05 66.15% 5.62% 4.9% 3% 4.15% 2.89% 0.12% 0.33% 0.4% 0.93%
2025/03/06 59.16% 5.67% 6.24% 4.23% 2.34% 1.21% 0.67% 0.33% 0.83% 4.91%
2025/03/07 58.26% 3.16% 2.72% 2.22% 6.46% 0.78% 0.7% 0.18% 3.03% 5.95%
2025/03/08 53.75% 3.31% 3.37% 2.52% 3.74% 1.75% 3.24% 0.28% 5.81% 0.4%
2025/03/09 74.24% 2.9% 1.66% 2.03% 3.77% 3.8% 0.26% 3.28% 0.35% 0.44%
2025/03/10 71.51% 3.75% 3.97% 3.14% 3.54% 1.38% 0.26% 0.24% 0.35% 0.29%
2025/03/11 55.53% 7.86% 6.11% 3.3% 4.53% 6.42% 0.15% 0.09% 0.57% 2.48%
2025/03/12 71.83% 4.79% 3.55% 2.58% 4.25% 1.54% 0.34% 0.04% 0.44% 0.31%
2025/03/13 68.48% 5.37% 4.6% 4.39% 2.96% 0.33% 0.86% 0.2% 0.33% 0.52%
2025/03/14 53.71% 2.36% 2.62% 2.48% 3.94% 3.02% 3.77% 4.5% 2.23% 4.92%
2025/03/15 62.44% 1.81% 3.84% 2.78% 8.93% 5.85% 0.26% 0.35% 0.35% 4.5%
2025/03/16 63.17% 3.67% 4.56% 3.31% 7.41% 5.54% 0.23% 0.22% 0.33% 0.07%
2025/03/17 67.6% 3.75% 5.36% 3.2% 4.53% 3.4% 0.18% 0.26% 0.32% 0.06%
2025/03/18 72.14% 2.74% 3.89% 3.74% 0.9% 1.76% 0.07% 0.41% 0.45% 0.25%
2025/03/19 75.21% 3.24% 5.8% 2.98% 0.33% 0.1% 0.18% 0.17% 0.45% 0.41%
2025/03/20 69.65% 2.83% 7.81% 2.33% 0.29% 3.88% 0.2% 0.2% 0.38% 0.29%
2025/03/21 71.95% 2.56% 6.89% 1.58% 0.72% 5.08% 0.11% 0.39% 0.31% 0.18%
2025/03/22 62.21% 3.42% 6.15% 1.76% 3.63% 0.71% 0.3% 3.14% 0.31% 0.49%
2025/03/23 66.84% 5.16% 5.75% 2.41% 4.01% 4.35% 0.13% 0.39% 0.29% 0.22%
2025/03/24 65.21% 6.93% 6.81% 3.23% 3.9% 0.56% 0.42% 0.41% 0.26% 0.56%
2025/03/25 63.34% 2.04% 8.34% 1.61% 6.34% 10.4% 0.05% 0.32% 0.3% 0.3%
2025/03/26 59.2% 4.4% 14.1% 2.41% 3.51% 4.87% 0.32% 0.38% 0.21% 0.22%
2025/03/27 55.82% 4.5% 16.86% 3.32% 2.82% 1.71% 0.28% 0.4% 0.3% 0.45%
2025/03/28 50.18% 3.54% 22.7% 2.17% 5.44% 4.7% 0.11% 0.28% 0.29% 0.21%
2025/03/29 52.57% 3.38% 22.42% 1.57% 4.7% 6.26% 0.31% 0.26% 0.19% 0.13%
2025/03/30 48.43% 6.73% 24.06% 3.13% 7.58% 1.86% 0.26% 0.26% 0.36% 0.21%
2025/03/31 49.57% 11.13% 9.96% 5.8% 5.06% 4.38% 0.42% 0.39% 0.32% 0.18%

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Just-Eat.co.uk led March with fluctuating impressions, peaking mid-month. Virginexperiencedays.co.uk surged late March, while Groupon.co.uk and Wowcher.co.uk showed steady growth. Ubereats.com and Deliveroo.co.uk had variable trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Proper Pub Grub https://www.brewersfayre.co.uk

    Breakfast, Lunch & Dinner — Tuck Into Great Value All Day With Deals For All The Family To Enjoy. What's...

  2. 2
    Proper Pub Grub https://www.cookhouseandpub.co.uk

    Breakfast, Lunch & Dinner — Tuck Into Great Value All Day With Deals For All The Family To Enjoy. What's...

  3. 3
    Deliveroo - Food Delivery - Tasty Takeaways In Minutes https://www.deliveroo.co.uk › deliveroo › delivery

    £12 off when you spend £20. New customers only. T&Cs & geographical restrictions apply.

  4. 4
    Just Eat https://www.just-eat.co.uk

    Just Eat.co.uk — Forget Coming Home To An Empty Fridge. Come Home To Something Tasty With Just Eat. The...

  5. 5
    Late-Night Bites For Delivery https://www.ubereats.com

    Restaurants Near Me — Get Food Delivery Now With Uber Eats. No...

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In the bustling world of online food services, top PPC ads reveal a captivating narrative. Brewers Fayre and Cookhouse & Pub entice families with “Proper Pub Grub,” offering all-day value meals. Meanwhile, Deliveroo, Just Eat, and Uber Eats promise convenience, with enticing discounts and late-night delivery options, catering to diverse dining needs.

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