UK Hospitality Theaters & Cinemas - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
londontheatre.co.uk	25.97
londontheatredirect.com	13.1
royalalberthall.com	7.87
londonboxoffice.co.uk	4.6
london-theater-tickets.com	4.02
myvue.com	3.88
barbican.org.uk	3.04
todaytix.com	3.01
officiallondontheatre.com	2.89
lovetheatre.com	2.38
others	29.24

In the competitive landscape of Google’s PPC for hospitality and theaters, londontheatre.co.uk leads with 25.97% click share, closely followed by londontheatredirect.com at 13.1%. Meanwhile, ‘others’ collectively hold a significant 29.24%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	londontheatre.co.uk	londontheatredirect.com	londonboxoffice.co.uk	officiallondontheatre.com	lovetheatre.com	london-theater-tickets.com	todaytix.com	atgtickets.com	ticketmaster.co.uk	boxoffice.co.uk
2025/01/01	35.52%	17.72%	4.92%	0.9%	2.62%	5.6%	2.62%	2.92%	1.07%	1.88%
2025/01/02	34.3%	17.96%	4.65%	1.06%	3.2%	5.63%	2.92%	2.85%	1.05%	2.09%
2025/01/03	34.43%	16.31%	5.13%	1.56%	2.53%	5.08%	2.37%	2.83%	1.8%	1.58%
2025/01/04	33.04%	17.07%	4.47%	1.06%	2.63%	5.03%	2.72%	3.26%	1.16%	1.74%
2025/01/05	35.28%	17.53%	3.52%	1.66%	2.93%	5.4%	2.77%	2.88%	0.75%	1.73%
2025/01/06	35.11%	16.6%	3.44%	1.69%	2.6%	4.5%	1.99%	3.71%	0.69%	1.69%
2025/01/07	34.84%	18.23%	3.61%	1.6%	2.47%	4.07%	1.83%	3.82%	1.08%	1.46%
2025/01/08	31.91%	17.9%	3.9%	2.19%	2.65%	5.1%	2.37%	2.54%	1.28%	1.65%
2025/01/09	34.8%	18.44%	5.14%	2.57%	2.49%	4.69%	2.54%	2.42%	1.69%	1.97%
2025/01/10	31.01%	14.25%	5.84%	1.8%	4.74%	4.59%	4.21%	3.09%	2.24%	1.55%
2025/01/11	27.03%	15.28%	5.71%	3.54%	4.85%	4.2%	3.57%	3.4%	1.18%	1.34%
2025/01/12	27.9%	15.57%	6.1%	2.2%	3.9%	5.26%	4.06%	2.65%	1.6%	2.28%
2025/01/13	29.06%	16.34%	5.38%	2.25%	4.36%	4.53%	3.47%	3.06%	1.03%	1.84%
2025/01/14	30.35%	15.27%	5.5%	2.81%	4.94%	4.86%	3.5%	1.68%	1.61%	1.86%
2025/01/15	27.05%	15.54%	5.7%	2.69%	4.48%	4.49%	5.16%	1.97%	1.05%	1.47%
2025/01/16	34.41%	18.31%	5.09%	2.54%	2.51%	4.65%	2.52%	2.53%	1.67%	1.96%
2025/01/21	35.23%	17.39%	7.57%	4.77%	3.13%	5.91%	3.86%	1.99%	1.76%	1.45%
2025/01/22	35.14%	17.38%	7.47%	4.54%	2.27%	6.1%	3.14%	2.26%	1.51%	1.66%
2025/01/23	35.31%	17.09%	6.52%	4.41%	2.08%	6.95%	2.7%	2.08%	1.89%	1.85%
2025/01/24	37.06%	17.37%	6.14%	6.31%	2.02%	6.64%	2.93%	1.61%	1.78%	1.82%
2025/01/25	36.66%	16.16%	8.07%	3.71%	3.11%	6.98%	3.99%	1.98%	1.77%	2.25%
2025/01/26	37.1%	15.97%	7.14%	5.22%	2.37%	5.69%	3.02%	1.63%	1.91%	1.78%
2025/01/27	37.97%	14.91%	5.9%	5.16%	1.95%	5.17%	2.8%	1.78%	1.6%	1.85%
2025/01/28	36.14%	16.31%	6.4%	4.69%	2.66%	5.35%	3.63%	2.05%	1.72%	1.59%
2025/01/29	36.13%	14.97%	6.46%	5.23%	2.36%	4.91%	2.86%	2.16%	2.18%	1.89%
2025/01/30	31.39%	13.86%	6.85%	6.56%	4.03%	4.37%	3.49%	1.62%	1.42%	1.71%
2025/01/31	31.88%	13.68%	6.37%	5.6%	4.42%	3.95%	3.09%	2.28%	2.04%	1.01%

In January 2025, londontheatre.co.uk led PPC spend, peaking at 37.97%. Londonboxoffice.co.uk surged mid-month, while officiallondontheatre.com saw a late rise. The month ended with diverse spend shares.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	288
2025/01/02	282
2025/01/03	306
2025/01/04	292
2025/01/05	283
2025/01/06	277
2025/01/07	291
2025/01/08	289
2025/01/09	298
2025/01/10	261
2025/01/11	268
2025/01/12	264
2025/01/13	248
2025/01/14	245
2025/01/15	236
2025/01/16	298
2025/01/21	233
2025/01/22	221
2025/01/23	246
2025/01/24	249
2025/01/25	242
2025/01/26	250
2025/01/27	249
2025/01/28	234
2025/01/29	252
2025/01/30	238
2025/01/31	238

Advertisers fluctuated in January, peaking at 306 on January 3rd, then declining to 238 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
londontheatre.co.uk	4.09%
officiallondontheatre.com	2.62%
londonboxoffice.co.uk	2.23%
hollywoodbowl.co.uk	1.41%
london-theater-tickets.com	1.08%
atgtickets.com	-0.78%
sadlerswells.com	-0.87%
myvue.com	-1.15%
barbican.org.uk	-1.33%
royalalberthall.com	-3.31%

Londontheatre.co.uk surged by 4.09%, while royalalberthall.com dropped by 3.31%. Officiallondontheatre.com gained 2.62%, contrasting with barbican.org.uk’s 1.33% decline.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	londontheatre.co.uk	londontheatredirect.com	london-theater-tickets.com	londonboxoffice.co.uk	lovetheatre.com	todaytix.com	officiallondontheatre.com	royalalberthall.com	atgtickets.com	boxoffice.co.uk
2025/01/01	18.29%	15.48%	10.36%	6.04%	4.08%	4.25%	0.8%	1.62%	3.96%	4.76%
2025/01/02	16.99%	15.48%	10.56%	6.26%	5.08%	5.09%	0.96%	2.9%	3.93%	4.91%
2025/01/03	16.49%	14.42%	9.67%	6.11%	4%	4.61%	1.55%	3.25%	3.74%	4.2%
2025/01/04	16.26%	14.62%	9.25%	5.84%	4.21%	4.65%	1.02%	3.84%	4.04%	4.18%
2025/01/05	17.83%	15.89%	10%	4.57%	4.66%	5.2%	1.55%	3.89%	3.68%	4.21%
2025/01/06	18.34%	15.12%	8.96%	4.75%	4.26%	3.16%	1.77%	4.35%	4.84%	4.17%
2025/01/07	17.48%	16.28%	8.09%	4.49%	3.87%	3.12%	1.67%	1.83%	5.17%	3.68%
2025/01/08	15.75%	15.13%	9.18%	4.58%	4.18%	3.8%	1.95%	4.23%	3.55%	4.15%
2025/01/09	16.88%	16.48%	9.22%	7.06%	3.85%	4.09%	2.08%	1.71%	3.35%	5.29%
2025/01/10	13.34%	12.07%	7.63%	6.02%	5.86%	4.62%	1.61%	5.45%	3.68%	3.37%
2025/01/11	11.98%	12.56%	6.82%	5.94%	5.55%	4.71%	3.55%	4.22%	3.77%	3.14%
2025/01/12	12.44%	12.49%	8.19%	6.58%	4.97%	5.34%	1.74%	6.9%	2.79%	4.85%
2025/01/13	12.85%	13.46%	7.28%	6.1%	5.98%	4.4%	1.49%	5.76%	2.91%	4.01%
2025/01/14	14.09%	12.3%	8.03%	6.19%	6.53%	4.7%	2.2%	6.88%	1.59%	4.24%
2025/01/15	12%	12.99%	7.57%	6.79%	5.66%	6.67%	1.83%	5.59%	1.86%	3.78%
2025/01/16	16.81%	16.47%	9.19%	7.03%	3.88%	4.08%	2.07%	1.69%	3.44%	5.26%
2025/01/21	15.91%	15.05%	12.26%	9.72%	4.6%	6.86%	3.77%	1.46%	2.53%	3.85%
2025/01/22	16.2%	15.74%	13.09%	10.05%	3.04%	5.52%	3.57%	1.81%	2.78%	4.41%
2025/01/23	15.62%	14.69%	14.39%	8.94%	3.07%	5.11%	3.19%	1.36%	2.65%	4.91%
2025/01/24	18.24%	15.55%	14.01%	7.64%	2.87%	5.14%	4.77%	0.67%	1.89%	5.13%
2025/01/25	16.56%	13.78%	13.88%	10.35%	4.85%	7.13%	2.86%	2.38%	2.4%	5.58%
2025/01/26	17.66%	14.25%	12.14%	9.39%	3.54%	5.56%	3.71%	2.29%	2.22%	5.02%
2025/01/27	18.49%	13.6%	10.41%	7.68%	2.72%	4.81%	4.69%	3.5%	2.34%	5.11%
2025/01/28	17.45%	14.65%	11.13%	7.97%	3.87%	6.22%	3.71%	4%	2.82%	4.24%
2025/01/29	17.68%	13.59%	10.15%	7.75%	3.26%	4.91%	3.98%	1.65%	2.98%	4.76%
2025/01/30	13.37%	11.36%	8.25%	7.83%	5.72%	5.47%	4.52%	5.38%	2.21%	4.41%
2025/01/31	14.33%	11.85%	7.96%	7.68%	6.71%	4.28%	3.87%	3.17%	3.02%	2.97%

January 2025 saw fluctuating PPC impressions for theater domains. Londontheatre.co.uk led, peaking mid-month, while others like london-theater-tickets.com and officiallondontheatre.com showed varied trends. The month ended with diverse impression shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
West End Show Tickets https://www.londonboxoffice.co.uk
Shows in London — Book London shows direct with London Box Office and save up to 50% on top West End shows.
2
West End Theatre Shows 2025 https://www.londontheatre.co.uk
Book Official Theatre Tickets — Find the Best London Theatre Ticket Deals. Choose from Award-Winning Productions. Book now. Special prices are available on select shows. Book your tickets to avoid disappointment.
3
London West End Shows - Up To 70% Off https://www.lovetheatre.com
Buy Tickets For All London Theatre Shows And Find Great Prices And Discounts. London...
4
Tours - Royal Albert Hall https://www.royalalberthall.com
See inside the Hall and uncover the greatest stories of London's most famous stage. Shared by world's...
5
Last minute theatre tickets https://www.todaytix.com › last-minute › theatre-tickets
Your ticket to London theatre — No matter what show you want to see or when you want to see it, we’ve got a seat for you. TodayTix...

In the vibrant world of London’s theatre scene, top advertisers captivate audiences with enticing offers. London Box Office and Love Theatre promise significant savings on West End shows, while London Theatre highlights award-winning productions. Royal Albert Hall invites exploration of its storied stage, and TodayTix ensures last-minute ticket availability.

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