UK Logistics Shipping Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
fedex.com	15.53
royalmail.com	8.62
parcel2go.com	8.23
amazon.co.uk	5.62
shopify.com	3.42
parcelhero.com	2.43
parcelcompare.com	2.25
transglobalexpress.co.uk	1.85
dhl.co.uk	1.64
sendmybag.com	1.63
others	48.78

In the logistics PPC landscape, FedEx leads with 15.53% click share, followed by Royal Mail at 8.62%. “Others” dominate with 48.78%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.co.uk	shopify.com	royalmail.com	parcelhero.com	transglobalexpress.co.uk	parcelcompare.com	parcel2go.com	shipstation.com	fedex.com	freight-amazon.com
2025/01/01	7.25%	8.48%	1.75%	4.46%	4.47%	2.34%	1.29%	1.43%	2%	3.83%
2025/01/02	9%	7.35%	1.24%	3.25%	6.23%	3.09%	1.53%	1.67%	2.52%	3.69%
2025/01/03	8.17%	7.78%	1.75%	3.83%	5.6%	3.09%	1.72%	1.61%	2.51%	3.37%
2025/01/04	9.61%	8.65%	1.09%	2.73%	5.56%	2.42%	1.32%	2.01%	2.49%	4.38%
2025/01/05	7.98%	7.16%	2.1%	3.71%	3.67%	3.7%	1.33%	1.89%	1.99%	4.56%
2025/01/06	8.05%	7.56%	1.92%	3.43%	4.39%	3.81%	1.24%	1.6%	1.98%	3.6%
2025/01/07	7.54%	8.86%	3.17%	2.73%	4.06%	3.08%	2.28%	1.58%	2.29%	3.46%
2025/01/08	7.43%	8.71%	2.25%	5.13%	6.09%	3.02%	1.74%	1.65%	2.01%	2.77%
2025/01/09	6.75%	5.91%	3.2%	5.35%	4.83%	3.97%	2.83%	1.93%	1.96%	2.65%
2025/01/10	5.81%	6.42%	1.82%	4.47%	3.71%	3.5%	2.87%	1.65%	2.14%	2.56%
2025/01/11	6.69%	4.71%	2.34%	4.09%	3.48%	4.41%	2.71%	1.83%	2.05%	2.99%
2025/01/12	7.92%	7.8%	1.74%	3.16%	3.16%	3.68%	2.42%	1.72%	1.85%	2.99%
2025/01/13	6.87%	6.4%	1.52%	4.39%	4.03%	4.36%	2.5%	2.1%	2.3%	3.4%
2025/01/14	5.98%	5.91%	3.56%	5.02%	3.88%	4.62%	3.78%	1.96%	2.25%	2.02%
2025/01/15	5.94%	7.19%	2.04%	4.24%	4.37%	4.27%	2.78%	2.31%	2.66%	1.87%
2025/01/16	6.59%	5.78%	3.13%	5.23%	4.77%	3.87%	2.77%	1.89%	1.93%	2.59%
2025/01/21	4.88%	4.25%	4.21%	6.38%	3.39%	4.83%	3.27%	3.64%	2.67%	1.65%
2025/01/22	5.58%	6.49%	3.83%	5.59%	4.1%	4.35%	2.8%	2.15%	2.61%	1.77%
2025/01/23	5.7%	5.94%	3.09%	4.83%	4.59%	3.98%	3.41%	2.62%	3.11%	1.18%
2025/01/24	6.64%	6.32%	3.65%	3.8%	4.57%	3.41%	3.55%	2.64%	2.45%	1.45%
2025/01/25	4.82%	4.74%	3.21%	5.38%	4.19%	4.05%	2.59%	2.18%	1.85%	1.61%
2025/01/26	6.47%	4.77%	3.2%	4.55%	3.78%	3.89%	2.61%	3.13%	1.72%	1.93%
2025/01/27	7.82%	6.61%	3.07%	4.68%	4.04%	4.06%	2.73%	1.55%	2.69%	1.66%
2025/01/28	5.41%	5.1%	2.9%	4.52%	3.88%	3.98%	2.8%	1.78%	3.26%	1.68%
2025/01/29	5.95%	5.6%	3.67%	4.07%	1.55%	3.56%	2.53%	2.88%	2.8%	1.48%
2025/01/30	7.02%	5.69%	3.81%	4.5%	2.3%	4.17%	3.59%	2.19%	3.2%	1.66%
2025/01/31	7.24%	5.59%	4.06%	3.98%	3.81%	3.81%	3.56%	2.81%	2.7%	1.57%

Amazon.co.uk’s PPC spend fluctuated, peaking early at 9.61% before declining to 7.24% by month’s end. Shopify.com saw a similar trend, starting strong but ending at 5.59%. Royalmail.com and Parcelhero.com showed steady growth, while Transglobalexpress.co.uk and Parcelcompare.com maintained moderate stability. Parcel2go.com and Shipstation.com experienced minor fluctuations. Fedex.com and Freight-amazon.com had varied performances, with Fedex.com ending at 2.7% and Freight-amazon.com at 1.57%.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1102
2025/01/02	1062
2025/01/03	1094
2025/01/04	1035
2025/01/05	1067
2025/01/06	1045
2025/01/07	1114
2025/01/08	1100
2025/01/09	1133
2025/01/10	1128
2025/01/11	1138
2025/01/12	1139
2025/01/13	1101
2025/01/14	1141
2025/01/15	1137
2025/01/16	1133
2025/01/21	1186
2025/01/22	1163
2025/01/23	1044
2025/01/24	1070
2025/01/25	1048
2025/01/26	1061
2025/01/27	1090
2025/01/28	1083
2025/01/29	1135
2025/01/30	1225
2025/01/31	1180

January saw fluctuating advertiser numbers, peaking at 1,225 on the 30th. The month concluded with 1,180 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
royalmail.com	3.48%
parcel2go.com	1.17%
maersk.com	0.91%
parcelhero.com	0.63%
fredolsencruises.com	0.5%
freight-amazon.com	-0.55%
iceland.co.uk	-0.62%
shopify.com	-0.69%
fedex.com	-0.93%
amazon.co.uk	-1.4%

Royalmail.com surged with a 3.48% click share increase, while amazon.co.uk dropped by 1.4%. Parcel2go.com and maersk.com also gained, contrasting fedex.com’s decline.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	parcelhero.com	royalmail.com	fedex.com	parcelcompare.com	parcel2go.com	shopify.com	shipstation.com	freight-amazon.com	kitepackaging.co.uk
2025/01/01	7.07%	3.84%	2.14%	3.77%	2.58%	1.47%	3.79%	0.94%	3.7%	2.72%
2025/01/02	8.52%	3.18%	1.26%	5.08%	3.5%	1.78%	3.59%	0.83%	3.76%	2.85%
2025/01/03	8.28%	3.74%	2.28%	4.6%	3.52%	1.93%	3.62%	0.99%	3.29%	2.22%
2025/01/04	9.34%	2.82%	1.21%	4.79%	2.91%	1.64%	4.04%	1.07%	4.5%	2.64%
2025/01/05	8.18%	3.56%	2.59%	3.78%	3.55%	1.55%	3.24%	1.46%	4.51%	3.04%
2025/01/06	7.8%	3.25%	1.83%	3.73%	3.64%	1.45%	3.47%	0.73%	3.43%	1.79%
2025/01/07	6.31%	3.34%	3.33%	4.21%	3.49%	2.35%	4.1%	0.89%	3.37%	1.58%
2025/01/08	6.55%	4.33%	2.76%	3.75%	3.58%	1.97%	4.13%	1.2%	2.65%	1.8%
2025/01/09	5.92%	5.89%	3.37%	3.67%	4.3%	3.06%	2.78%	1.66%	2.61%	1.06%
2025/01/10	4.89%	5.11%	1.88%	3.9%	4.08%	3.06%	3.01%	1.13%	2.4%	2.16%
2025/01/11	6.04%	4.12%	2.34%	3.54%	4.36%	2.74%	2.11%	1.14%	2.68%	3.08%
2025/01/12	8.32%	3.8%	1.51%	3.28%	4.01%	2.43%	3.45%	1.18%	2.73%	2.57%
2025/01/13	6.34%	4.16%	1.42%	4.04%	4.05%	2.28%	2.71%	1.05%	3.25%	3.46%
2025/01/14	5.55%	5.67%	3.5%	4.03%	4.87%	3.76%	2.87%	1.47%	1.93%	1.24%
2025/01/15	5.56%	4.67%	2.35%	4.81%	4.54%	2.83%	3.29%	1.71%	1.76%	1.53%
2025/01/16	5.9%	5.9%	3.38%	3.69%	4.3%	3.06%	2.78%	1.66%	2.62%	1.04%
2025/01/21	3.37%	8.36%	4.24%	4.22%	5.65%	3.42%	1.93%	3.73%	1.55%	0.59%
2025/01/22	4.39%	7.31%	3.7%	4.55%	5.19%	2.65%	3.18%	1.92%	1.71%	0.47%
2025/01/23	4.75%	5.9%	3.03%	5.65%	4.32%	3.51%	3%	1.85%	1.14%	2.12%
2025/01/24	5.31%	4.89%	3.91%	4.38%	3.95%	3.52%	3%	2.16%	1.45%	1.53%
2025/01/25	3.58%	6.6%	3.4%	3.34%	4.72%	2.38%	2.24%	2.57%	1.57%	2.53%
2025/01/26	6.45%	6.22%	3.67%	3%	4.31%	2.27%	2.36%	2.94%	1.86%	1.66%
2025/01/27	7.14%	5.17%	3.26%	4.3%	3.99%	2.36%	2.74%	1.41%	1.43%	2.25%
2025/01/28	5.55%	5.12%	3.2%	5.23%	4.09%	2.62%	2.42%	1.5%	1.54%	2.38%
2025/01/29	5.11%	5.18%	3.85%	4.37%	3.9%	2.55%	2.69%	2.55%	1.36%	1.73%
2025/01/30	5.78%	5.74%	3.92%	4.93%	4.58%	3.87%	2.77%	2.08%	1.53%	1.39%
2025/01/31	6.4%	5.25%	4.54%	4.41%	4.31%	3.81%	2.77%	2.76%	1.49%	1.48%

Amazon.co.uk started January strong, peaking at 9.34% on the 4th, but ended at 6.4%. Parcelhero.com surged mid-month, reaching 8.36% on the 21st. Royalmail.com steadily climbed, finishing at 4.54%. FedEx saw fluctuations, closing at 4.41%. Parcelcompare.com maintained stability, ending at 4.31%. Parcel2go.com showed growth, concluding at 3.81%. Shopify.com’s share decreased, ending at 2.77%. Shipstation.com rose late, finishing at 2.76%. Freight-amazon.com declined, closing at 1.49%. Kitepackaging.co.uk fluctuated, ending at 1.48%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Dropshipping https://sell.amazon.co.uk/amazon/dropshipping
Earn more money selling online — With more than 30 product categories available, sell many products on Amazon in Europe! Explore...
2
How to Start UK Dropshipping https://www.dropshipcircle.com
Watch The Free Training Now — Watch The Free UK High Ticket Dropshipping Training And Launch Your Own Business. How to...
3
FedEx UK - Official Site https://www.fedex.com
FedEx Official Site — International shipping solutions to suit your business needs. Open an account. Worldwide...
4
Amazon Freight UK - Freight Shipping Across Europe https://uk.freight-amazon.com › amazon › freight
Book loads with 24-hours notice with Amazon Freight services. Register your account today.
5
ParcelCompare | Find The Best Courier For You https://www.parcelcompare.com
ParcelCompare - Guarantees The Best Parcel Delivery Services For The Best Prices. Book Now

In the competitive landscape of logistics and shipping services, Amazon and FedEx dominate with their expansive reach and diverse offerings. Amazon’s dual focus on dropshipping and freight services highlights its versatility, while FedEx emphasizes international shipping solutions. Meanwhile, ParcelCompare and Dropship Circle cater to niche markets, offering tailored courier services and high-ticket dropshipping training, respectively.

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